Advertising / Snap, Crackle and Pop

The sound's the star!^note From left to right, Snap, Crackle and Pop

In 1928, Kellogg's released a new cereal, a rice-based cereal that came with its own sounds: Rice Krispies. When milk was poured on the cereal, it would contract in, creating various noises. This unique experience quickly became a gimmick for the cereal, and in 1929, it was added to the ad campaigns. However, at that point, they were just words.

In 1933, a drawing was added to the cereal boxes: a small gnome in a chef’s outfit named "Snap". In the same year, he would be joined by two others: "Crackle" and "Pop".

Named for the onomatopoeia of the cereal's crinkling noises, Snap, Crackle and Pop were turned from gnomes to elves, and continue to be used as mascots not just for the cereal, but for spin-off product Rice Krispies Treats (Rice Krispies Squares in some countries). Most of their ad campaigns consist of the trio invoking the sounds of the cereal in a variety of ways. Sometimes the sounds cause a variety of things to happen, while other times, the sounds aren't able to be performed, most often due to at least one of them missing (usually Pop, though a few ads had all three get kidnapped by monsters that hated the cereal's noise), with the goal being to reunite all three brothers to complete the sound's trifecta.

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Commercials and other promotional materials with Snap, Crackle and Pop in them provide examples of:

• 1-Dimensional Thinking: In the ad where they run from a swarm of bees, Pop keeps running from the bees and doesn't think to move to the side like Snap and Crackle did.
• Adaptation Species Change: The original adaptations of the trio were gnomes. They were later turned into elves for future works.
• Age Lift: The original designs of the characters made them elderly. Starting in 1949 they were made much younger in appearance, a change that has stuck since.
• Agitated Item Stomping: Crackle throws his hat on the ground and jumps on it after Pop facetiously suggests that the hat's the reason the former was mistaken for a girl.
• Agony of the Feet: One 60s ad has someone accidentally smash Crackle's foot with a Rice Krispies box, complete with a Hurt Foot Hop.
  • Near the end of a 90s ad, Pop accidentally steps on Snap and Crackle's feet while clog dancing and playing a concertina.
• All There in the Manual: During the "Singing with the Bars" era, the Canadian Rice Krispies website revealed that Pop missed the "Season 4" contest because he overslept.
• Amusing Injuries: The whole trio suffers this in an ad from the 60s, with Snap and Pop sustaining head injuries and Crackle's foot getting smashed by a box filled with Rice Krispies.
• Animated Actors: The trio are shown as this in a 1997 ad from Canada where Snap and Pop are displeased about the emphasis changing from the cereal's sound to the nutritional value.
• Animation Bump: Starting in the late 80's and in the 90's, the animation from the commercials have gotten smoother since the ads were animated by different studios such as Chuck Gammage and Red Rover, which they range from being expressive to having very smooth movements.
• Argument of Contradictions: The unaired ad for Rice Krispies Squares cereal begins with Crackle and Pop arguing over whether chocolate or marshmallow is the best flavor for the cereal. Snap quickly puts a stop to it by revealing that the cereal has both flavors.
• Art Evolution: Depends on the country.
  • The original US versions have changed apperance in every decade due to changing times.
  • The appearance of the trio also changes based on region.◊ (Left to right: Canada, USA, UK/Ireland).
• Astonishingly Appropriate Interruption:
  • In "Class Roam", when a boy brings the trio to school for Show and Tell, this occurs when Snap introduces himself and his brothers:
  Snap: Hi! I'm Snap. This is Crackle...
  Crackle: Hello.
  Snap: And this is... (sees Pop standing on a globe) Pop!
  • One 90s ad featured Snap and Crackle saying their names as they jump off a Rice Krispies box, only to notice Pop isn't there and the kid they're with asks, "Pop?".
    • A few other 90s commercials were similar to the above example, but in this case, Pop was sleeping, and the kid says his name a bit reproachfully before wondering what he's dreaming about.
  • A 2010s online promo shows the trio preparing a thank-you note for Santa which would come with some Rice Krispies Treats shaped like Christmas ornaments when this happens:
  Crackle: Merry Christmas from Snap, Crackle and... (sees Pop taking a bite from one of the treats and speaks scoldingly) Pop!
• Balloonacy: Happens with Pop at the end of one early-80s ad.
• Big Brother Instinct: Snap and Crackle have been shown to have this toward Pop in multiple ads when the latter gets himself into trouble.
  • Snap is shown with this in a 90s ad when he warns against Pop entering the TV and taking Crackle with him, and tries to get them out of it by changing channels, until they finally get kicked out of it on a football.
• Big Little Brother: Many American ads from the 90s depicted Pop as taller than Crackle.
• Blonde, Brunette, Redhead: Snap is a redhead, Crackle is blond, and Pop is brunet. The 1939 “Breakfast Pals” short, before they were fully established in their recurring designs, swapped Snap and Crackle’s hair colors.
• Bread, Eggs, Milk, Squick: This exchange in the "Cooking Show" ad from Canada:
  Snap: You can add anything to Rice Krispies Squares!
  Pop: (produces a bowl of gumdrops) Gumdrops...
  Snap: (brings out a bowl of chocolate chips) Chocolate chips...
  Pop: (gets out a can of anchovies) Anchovies...
  Snap: (holding his nose) Anchovies?!
• Breaking the Fourth Wall: A 2002 Canadian ad for Rice Krispies Treats (Rice Krispies Squares in Canada) has Crackle acknowledging that they're cartoons when Snap suggested him to try to blend in at the bowling alley.
• Butt-Monkey: Pop gets hit with this in plenty of ads, being a klutz and frequently getting himself in trouble. As Crackle said at the end of the bowling alley ad, "You can't take him anywhere!"
• By the Lights of Their Eyes: Happens in one 90s commercial when Pop's in a doghouse.
• The Cameo: The trio are this whenever the ads aren't focused around them. Most notably they appear at the end of this 1996 ad.
  • Toucan Sam appears on a box of Froot Loops in one 1998 ad, his nephews are seen at the end of the Canadian Cocoa Krispies Straws ad, and Tony the Tiger is in the background for one frame of part 1 of the Ms. Pink arc.
• Camera Abuse: This happens to Pop in the ending of a 90's commercial when he accidentally bumps into the cameraman (presumably catching up to them), causing a malfunction in the process.
• Cardiovascular Love: Happens with Pop in one 70s ad when he gets a crush on the girl the trio visited. It got so that as the jingle played, hearts appeared above him instead of his name, though this was quickly fixed.
• Cargo Ship: In-universe example: an online Valentine's Day promo showed Pop, and soon Snap and Crackle, getting lovestruck over a batch of Rice Krispies Treats.
• Cheer Up Episode: Some ads in the early 80s- and late 70s- would have the elves cheer up someone who has a problem, such as a boy who is put last in his baseball team, or a girl who's nervous about being a flower girl in a wedding.
• Christmas Elves: The trio are only a few inches tall and have pointy ears.
• Chromatic Arrangement: Snap is given a yellow outfit, Crackle a blue one, and Pop a red one. Snap’s outfit was originally white (which is retained in his Canadian variant), taking the three of them out of the arrangement, along with being the leader, normally the color red is associated with.
• Chuck Cunningham Syndrome: The villains Soggy, Mushy, and Toughy from the “Breakfast Pals” commercial never appear again after just a single ad.
  • In the 50's there was briefly a fourth mascot named Pow, who represented the nutritional value of the cereal. He only appeared for two ads and disappeared just as quickly.
  • Ms. Pink didn't appear after the 2004 "Ms. Pink" two-parter campaign for the same reason as Pow.
• Circling Birdies: Pop gets "circling breakfast items" in one 90s ad.
• Clip Show: The promo for Frosted Flakes' 45th anniversary features various clips of older Frosted Flakes commercials.
  • For the "Wake Up Call to the World" campaign, for the cereal's 70th anniversary in 1998, one ad featured clips of older Rice Krispies commercials from previous decades, including the 50's, 70's, 80's, and their current 90's version at that time.
  • "The Wonderful World of Pop" also features clips from several previous ads.
• Comically Missing the Point: One 2010s promo online shows the trio looking at clouds and, upon hearing Crackle mention Rice Krispies Treats with chocolate, Snap and Pop think he's talking about the cloud shapes, but he's actually talking about the treat he's holding.
• Counterpoint Duet: Or rather, counterpoint trio, which is used to finish the jingle from some Rice Krispies ads in 1959 and the early 60s.
  • Becomes an actual singing duet between Crackle and Pop in the ad where the elves all get injured, as Snap plays his verse on a flute.
• Crossover: They've had plenty with other Kellogg's mascots, mainly those of Froot Loops and Frosted Flakes.
  • They even appeared with them for multiple cereal box prizes and premiums, especially in Canada with the character-themed pedometers, portable cameras, and spoon straws.
  • In the 60's, they've even appeared alongside Universal's main mascot, Woody Woodpecker to advertise Rice Krispies and Rice Krispies Treats.
  • There was a print ad for Got Milk? featuring the trio; they were bored because they had no milk to pour on the Rice Krispies.
• Crush Blush: Pop gets red in the face in a 70s ad when a little girl he gets a crush on kisses him.
• Cuckoo Finger Twirl: Pop does this at the beginning of the unaired ad for Rice Krispies Squares cereal while asking Crackle if he's crazy for thinking that chocolate's a better flavor than marshmallow.
• Disapproving Look: Snap gives Pop one for sleeping in after the latter falls off the box, bounces off Crackle and land in the former's arms in a few mid-90s ads.
  • Both Snap and Crackle give one to Pop in response to a lame quip in one 1983 ad.
• Double Take: In the "Riddle" ad for Rice Krispies Squares cereal, Crackle has a mild one when he notices that his image on the box winked at him.
• Dude Looks Like a Lady: One of the kids in the "Focus Group" ad mistakes Crackle for a girl and he freaks out over it.
• Early Installment Character-Design Difference: The trio have had a variety of changes in their designs before solidifying on their classic ones in the mid-1970s:
  • Their original design from 1933 made them bald and somewhat elderly gnomes.
  • The 1939 “Breakfast Pals” short made them much younger, though all three of them were given chef’s outfits and Snap and Crackle had swapped hair colors.
  • The 1955 commercial gave them outfits closer to their standard ones, but weren’t quite there, with Crackle’s outfit resembling that of a clown.
• Everybody Cries: Played for Laughs at the end of a 1981 ad, when a flower girl at a wedding (played by a young Drew Barrymore), whose confidence the elves boosted earlier, hears them crying in one of the pews. When she inquires them about it, Crackle replies that he and his brothers always cry at weddings.
• Evil Counterpart: Soggy, Mushy, and Toughy of the “Breakfast Pals” commercial. They’re tough elves that represent a rival generic cereal.
• Eye Pop:
  • Crackle and Pop do this at the beginning of one 90s ad when they see pretty girls dancing on TV, which leads to the Trapped in TV Land example below.
  • Snap and Crackle do it in another 90s ad when they see Pop get snatched by a toddler.
    • It happens to them again when Pop grabs them in a hug in a late 90s ad.
• Face Palm:
  • Snap does this at the end of the "Focus Group" ad as Crackle tries to figure out why he was mistaken for a girl.
  • Later, in the Ms. Pink arc, Pop does this when Crackle asks if he gets a vote on the box's color.
  • Snap does another one in a 2002 ad for Crunchin' Rice Krispies when Pop accidentally knocks over a ladder while the trio's on a billboard.
• Faux Horrific:
  • The guinea pig in the "Class Roam" ad. Given Pop's small size, though, it's justified.
  • The Canadian ad about Cocoa Krispies being a new flavor depicts Pop as being scared of a butterfly. This is notable during a Funny Background Event in the first scene.
• Fear of Thunder: One 70s ad has the trio help a girl get over this. At the end, the thunder startles Pop.
• Finishing Each Other's Sentences: The following happens when Pop runs from a dog in one 90s ad:
  Snap: He went-
  Crackle: Thataway!
• The Flapping Dickey: Pop had this in one 1982 ad promoting three kinds of Rice Krispies.
• Four-Fingered Hands: All three of them have this.
• Glass Smack and Slide: In the ad where Pop and Crackle are inside a TV, this happens to Pop when he falls off a T. Rex that they were on and crashes into the screen.
• Group Picture Ending: The crossover ad promoting cameras ends with a group photo of the Froot Loops, Rice Krispies and Frosted Flakes mascots.
• Happy Birthday to You!: In 1999, for Frosted Flakes' 45th anniversary, one Canadian ad had Snap, Crackle and Pop singing "Happy Birthday" for Tony the Tiger.
• Heads or Tails?: One Canadian ad starts with Crackle- unsure of whether to choose cocoa or vanilla- trying to figure out which flavor should be represented by each side of a coin.
• Hidden Depths: According to the now-defunct Rice Krispies website, www.voteblue.ca in 2004, Crackle adores video games while Pop spends most of his time eating Rice Krispies, which we do get to see in a few of the commercials.
• Hurt Foot Hop: Crackle does this in both Agony of the Feet examples above.
• "I Can't Look!" Gesture: Snap covers his eyes as Pop crashes into the Rice Krispies box near the end of one 1998 ad.
  • Crackle flinches in the bowling alley ad from 2002 as the bowling ball Pop slips on hits the pins offscreen.
• Ill-Timed Sneeze: Pop gets this in a French-Canadian ad for honey-flavored Rice Krispies and falls off the box he hides on with Snap and Crackle, and gets chased by bees.
• Indy Escape: The end of the bowling alley commercial has Pop running from a bowling ball through the ball return until Snap and Crackle save him.
• Instant Bandages: They all get these in the 1962 ad where they get injured.
• Iron Butt Monkey: Since the elves ARE cartoons in-universe, Pop in particular takes a lot of abuse from his clumsiness, which is always Played for Laughs.
• Ironic Echo: In one 70s ad, there's a storm outside, and Pop asks a girl, "You're not afraid of a little thunder, are you?". At the end, after the trio cheers her up, Pop gets startled by the thunder and jumps into Crackle's arms, prompting the girl to ask him the same question.
• It's All About Me: One 70s ad shows Snap having this attitude, when, at the end, he says, "Without me, Rice Krispies would just crackle and pop. Think about it." Understandably, his brothers glare at him in response.
  • Pop gets this attitude in a 90s ad, when he decides to tell the viewers about his career in "The Wonderful World of Pop".
• Lame Pun Reaction: At the end of an 80s ad, as the trio watches a boy play a strawberry in a school play, and Crackle says, "A star is born," Pop quips, "Don't you mean a strawberry?", prompting a Disapproving Look from his brothers.
• Last-Second Photo Failure: The "Photoshoot" ad is filled with this.
• Later-Installment Weirdness: This ad in 1994 has the trio in a more stylized look that looks out of place compared to what they usually looked for most of the 90's.
• The Leader: Snap. His mini-bio on some early-2000s Rice Krispies boxes even describe him as the responsible one.
• Leaving Food for Santa: They do this with Rice Krispies Treats shaped like Christmas tree bulbs in one online promo from 2013. The promo shows them preparing a note for Santa, saying that they're leaving the treats for him and his reindeer. Before the note is finished, Crackle catches Pop taking a bite from one of the treats.
• Lilliputians: The trio, along with guest characters Pow and Ms. Pink, are only a few inches tall. Pow and Ms. Pink are taller than Snap, Crackle and Pop, but still are very small in comparison to others.
• Love at First Sight: Pop gets smitten with a girl in one 70s ad.
• Luminescent Blush: In the Dancing with the Bars ad, Snap blushes when he notices that the viewers are watching him dance.
• Mass "Oh, Crap!": The whole trio has it at the end of a 1962 ad when, after they had all gotten injured, they see a Rice Krispies box about to drop on them and immediately run away.
  • They also have it in an 1983 ad when their attempt at enhancing the sound of Rice Krispies leads to the electronic bowl flying away like a UFO.
• Middle Child Syndrome: A few of the Canadian commercials had Crackle often overlooked by his brothers, who would forget to tell him key details of new ideas.
• Nice Kitty...: Pop says this to a guinea pig while backing away from it in "Class Roam".
  • He also nervously says "Nice doggie," to a dog chasing him while's he in an out-of-control RC car in a late 90s ad.
• Nice Mean And In Between: The Canadian ones, in this case.
  • Nice: Crackle and Pop
  • Mean: Ms. Pink
  • In-Between: Snap
• Oh, Crap!: Pop has this moment in the "Class Roam" ad when he finds himself face-to-face with a guinea pig.
  • First Snap, and then Crackle has this in the Crunchin' Rice Krispies ad when they see the sheriff's car at the billboard the trio's on.
• One I Prepared Earlier: Lampshaded in the "Cooking Show" ad when Snap quickly presents a plate of finished Rice Krispies Squares bars with gumdrops.
  Crackle: How did you do that?
  Snap: The magic of television.
• Parody: Although not as massively popular as other Kellogg's mascots like Tony the Tiger or Toucan Sam, Snap, Crackle, and Pop did have a fair share of parodies.
  • The Bonkers episode, "Cereal Surreal" had Expies of the elves with, quite fittingly, Slap, Sniffle, and Flop, who are about to be canned and replaced by three goblins (Turbo, Banshee and Kapow) for the cereal, Wheat Crunchies, as Bonkers and Lucky Piquel are solving a mystery of who's stealing the prizes of the aforementioned cereal brand.
  • In the infamous Green Jellÿ song "Cereal Killer", the elves were the final victims of Toucan Son of Sam. Of course, he yells out their names as he chops their heads off one by one in an over-the-top gorey fashion as we get to hear their high-pitched screams of death.
  • In a cutaway gag from the Family Guy episode, "Blind Ambition", Crackle and Pop are the survivors of an attack by the Keebler Elves (it's implied that Snap was dead), which was planned by Stewie Griffin after he accidentally crashed onto The Hollow Tree Factory with his tricycle.
• Peeve Goblins: The “Breakfast Pals” commercial pits Snap, Crackle, and Pop against their Evil Counterparts Soggy, Mushy, and Toughy, representations of the rival cereals that don’t stay crispy in milk.
• Photo Montage: A few Kellogg's crossover ads feature these.
• Pink Girl, Blue Boy: A set of Canadian commercials introduced Ms. Pink, a marketing agent who had plans to turn the cereal box pink, as she felt it reflected better. Snap, Crackle, and Pop, meanwhile, were adamant on keeping the boxes blue, with viewers being able to vote in on what should be done. Blue won out.
• Pink Means Feminine: Ms. Pink sports a pink suit, tie, hair, earrings and lipstick.
• Plucky Comic Relief: A few boxes showing the trio's profiles from the 2000s described Crackle as a fun-loving jokester who enjoys making his brothers laugh.
• Punny Name: The trio was once kidnapped by a monster named Squelch D. Noise III.
• Rainbow Lite: Rainbow Rice Krispies Squares bars have candy-coated chocolate chips in only five colors of the rainbow (red, orange, yellow, green and blue).
• Rake Take: A variation occurs in a couple mid-90s ads when Crackle jumps onto a spoon and the handle hits the back of his head.
• Rimshot: One is heard at the end of a mid-80s ad as, when the trio promote Rice Krispies on a boy's radio show, they laugh after the following statement:
  Snap: Morning listeners know...
  Pop: Rice Krispies is a hit!
• Rock–Paper–Scissors: How they decide who gets to pour the milk onto the Rice Krispies at the beginning of one late-90s commercial. Pop wins.
• Roger Rabbit Effect: The characters would be in this format in almost every single commercial since the 50's. They wouldn't hang out with some live-action kids, one of the most iconic elements, until the late 70's.
• Saying Sound Effects Out Loud: Due to the three of them being named for various sounds, this comes through both their names and the tags of the commercials.
• Scary Stinging Swarm:
  • A 1998 ad for honey-flavored Rice Krispies (which Australia calls Rice Bubbles) shows the trio running from a swarm of bees; though soon Snap and Crackle move out of the way and see Pop still running from the swarm, much to their amusement.
  • A Canadian-French ad had the trio hiding from bees on a box of honey-flavored Rice Krispies, only for Pop to sneeze and fall off the box, and then run from the bees again.
• Security Cling: Pop jumps into Crackle's arms in two ads, first in a late 70s ad when he gets startled by thunder, then in a 2015 ad when the whole trio gets scared of a dinosaur made of fruit and marshmallows used to top a bowl of Rice Krispies.
• Serious Business: The bowling alley ad from 2002 has the trio decide to investigate after Crackle sees a kid eating Rice Krispies without milk (a Rice Krispies Squares bar). After Snap sees this, though, he puts Crackle's worries to rest by telling him that "Now kids can take us everywhere!".
• Shout-Out:
  • Singing with the Bars is a spoof of American Idol. Likewise, its shorter-lived successor Dancing with the Bars is based on Dancing with the Stars.
  • Name That Bar is a reference to Name That Tune.
  • Pop shouting "I'm king of the world!" as he runs on a globe in "Class Roam" is a reference to Titanic (1997).
  • One 90s ad has Pop giving a speech similar to Winston Churchhill's "We shall fight on the beaches" speech.
  • An ad from 1979 and 1980 for several Kellogg's cereals featured the jingle "It's Gonna Be a Great Day", which was based on the song "Great Day", from the short-lived 1929 stage show of the same name.
  • A 90s ad from Canada where Pop has a wild ride in an out-of-control RC car has the theme for The Mod Squad playing in the background.
  • At the end of an 80s ad where the trio meets Bluebeard, after Pop asks him where pirates come from, Bluebeard reveals his baseball cap and replies, "Pittsburgh. Where else?", a nod to the Pittsburgh Pirates.
  • Near the end of the 1962 ad where the elves all get hurt, they reference the painting "The Spirit of '76", with Snap playing a flute, Crackle carrying a flag that says "Kellogg's Rice Krispies", and Pop playing a drum.
  • The counterpoint of all 3 verses of the "Snap, Crackle, Pop" jingle is inspired by the "Fugue for Tinhorns" from Guys and Dolls.
• Sibling Team: They have been confirmed to be siblings in a storyboard for an old commercial and on the back of some Rice Krispies boxes from the early 2000s, and have been inseparable since Crackle and Pop were added to the team.
• Signature Headgear: Snap's toque, Crackle's stocking cap and Pop's shako.
• Singing Voice Dissonance: All three elves are hit with this in the "Singing with the Bars" ads, with their singing (or rapping, in Pop's case) sounding more mature than their speaking voices.
  • This trope is also used when the trio is singing in the Canadian ad about Cocoa Krispies Straws.
• Speak in Unison: Happens a few times in some ads, such as when they assure a flower girl that "You'll be terrific!" in one 80s ad, and when Snap and Pop, after trying the Rice Krispies Treats Crackle made in the "Big Game" promo in 2013, say "And they're good!"
• Stealth Pun: In the ad for both cocoa and vanilla Rice Krispies, Crackle- the middle brother- is stuck in the middle and can't decide what flavor to choose.
• Talking to Plants: In one mid-2000s ad, Snap and Crackle find Pop talking to a daisy to make it grow faster.
• That Cloud Looks Like...: One online promo shows them doing this. Snap sees a turtle and Pop sees a submarine. Then when they hear Crackle mention Rice Krispies Treats with chocolate, they get confused, as they don't see that in the clouds. Crackle was actually taking about a Rice Krispies Treat he had on him and started eating.
• That Poor Cat: At the end of one version of the "Remote" commercial from 2005, a cat is heard meowing after Crackle loses his grip on Snap, who was trying to pull Pop onto the table, and the latter two both fall off it.
• Tiny Guy, Huge Girl: Compared to the elves, Ms. Pink towers over them by twice their height. Despite this, they’re still only inches tall.
• Trapped in TV Land: Invoked by Pop in one 90s ad when he decides to join a beach party on TV and soon takes Crackle inside the TV with him. Snap flips through a few channels to get them out, and they finally do so when the football they're on gets kicked through the screen.
• Vocal Dissonance: Some iterations of the characters give them deep voices that are much lower than expected for their small size. A Mexican ad from 1988 had Pop having a deep, raspy voice, which unfortunately stuck out like a sore thumb compared to Snap and Crackle, who sound identical to their 80's voices in the US.
  • In Italy on the other hand, Pop sounded too young (he's voiced by an actual kid) in this commercial, even for an elf like him. Sure, they are usually high-pitched, but it can turn off some viewers.
• The Voiceless: Fourth elf “Pow” from the 1950s didn’t talk much, something both mentioned and shown in his commercials, where he never said a single word.
• Wide Eyes and Shrunken Irises: They generally do this whenever they are shocked and/or scared depending on the situation.
  • One notable example is when it happens to Crackle in the "Cooking Show" ad when he hears that he and his brothers are getting their own cooking show on national TV.
• Wild Take: Pop does this in a 90s ad when, while he and Crackle are inside a TV, the former notices that a football player is about to kick the ball the two elves are on.
• Wingding Eyes: Pop, and soon Snap and Crackle get hearts in their eyes over seeing how yummy a batch of Rice Krispies Treats looks in an online promo from the early 2010s.
• Written Sound Effect: The three of them have their names written out as the cereal’s sound effects. Some commercials of the late 80s and early 90s even had the three of them turning into the words themselves.
• You Didn't Ask: Crackle’s response to Snap and Pop in the second half of the Canadian “vanilla cereal” arc. Snap and Pop had decided for Vanilla Rice Krispies as the next cereal flavor…without consulting with Crackle. He had other cereal flavor ideas (ones that were disgusting for a cereal), but he was fine with vanilla the whole time, even if he didn’t get a say in the creation.
• Younger and Hipper: Starting with the 1950s, the trio were changed from being elderly gnomes to young adult elves. Even further in the commercials, they were turned into a line blurring between teens and older children, which they have stuck with since.

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