Hypocritical Humor: He repeatedly makes insulting comments about Den Perry's weight. Brian's pretty fat himself.
Also, he calls out Den Perry for bringing ringers to a pub quiz, but he's encouraging his own pub team to cheat. Of course, we then find out that he's not supporting his pub team in the first place.
Inspirationally Disadvantaged: Averted. His struggles to get around and get things done aren't glossed over but who's rude, abrasive and only ever mentions his disability to get his way or derail an argument.
Jar Potty: Being paralyzed from the waist down, he uses a drinks bottle to save getting out of bed at night.
Lack of Empathy: Brian to Jerry's problems, most of the time.
Large Ham: He gets pretty loud when he's emphasizing his points to Jerry.
Malaproper: Frequently, e.g. "St. Paul on the road to Domestos".
Manipulative Bastard: Especially when he gets around his newly-imposed ban on running the club by manipulating Jerry into doing it.
Obfuscating Disability: It's implied that he's faking his disability in his dialogue, after he and Jerry get pulled over by the police for speeding, and again later on by Clinton Baptiste's supposed clairvoyance. The next episode, it turns out his love interest Beverley is a DSS officer investigating the authenticity of his disability claim. All is confirmed in That Peter Kay Thing episode "In the Club"
The Scrooge: He loves to cut corners at every turn to save a bit of money, and wring as much money out of customers as possible.
When pitching the Crappy Carnival for the charity fun day, he says "Whatever you'd normally charge, double it. Today's about money." (Jerry replies, "I thought this was about raising the club's profile?")
He also sells "memorabilia" from when the club burnt down... not only items like the burnt ashtrays cost £4 each, they're being freshly 'cooked' in the back yard.
The club has a colour photocopy of a fire safety certificate. Their crooked inspector is fired, leading to Keith Lard.
Even the jukebox in Brian's front room still needs money inserting to play. He asks his girlfriend for change.
Potter's excuse is that his insurance premiums are through the roof, due to the Phoenix being his third club (and this is before it burnt down at the end of series 1). Although since Jerry took over as licensee, the premiums should be more reasonable.
All the staff conspire to keep the expensive stage lights that belonged to the Crimetime production crew.
The staff also try to use a crime reconstruction programme as free advertising for the club.
"Thank you, that is a lovely, silky-smooth pint."
"Here is your change, madam."
"Oh, no, that's too much [change]!"
Jerry "The Saint" St. Clair Dignan
Butt-Monkey: It's not so bad at first, but in series 2 he takes the fall for pretty much all of Brian's antics.
Hypochondria: He sometimes make things worse by taking a heap of pills and herbal supplements.
The Pawn: While he is made the licensee, Brian is still very much in charge. Subverted when Jerry starts to use his position as a bartering chip.
Younger Than They Look: He gets out of a speeding ticket by claiming that Brian is his Dad. Despite both looking around the same age (and both having grey hair), the policemen doesn't bat an eyelid. In real life, Dave Spikey is older than Peter Kay.
Ray Von
Catchphrase: He often calls out "Shabba!" as a catchphrase when D Jing – no matter how inappropriate this is to the song.
Disco Dan: He looks like he's stepped out of The '80s, with his clothing and mullet.
Punny Name: Assuming it's his real name, it's a play on Rave On.
Roguish Romani: Ray Von is a carnival gypsy who Brian hires as his new DJ after he fixes the Phoenix's powercut. Afterwards, he finds out that Ray "fixed" the power by connecting it to a lamp post, so when Max accidentally pulls the cord, the power goes off again. Additionally, Les and Alan tell Brian that Ray killed his former girlfriend Tracey Burns and left her head in a wheely bin. That and Ray's apparent Nightmare Fetishist interest in murderous things(such as Hannibal Lecter) make Brian deeply suspicious of Ray, until he finds out that Tracey is in fact still alive, and those rumors of murder were just that, rumors, because Les and Alan were trolling him.
Also, Ray's friends, The Gypsy Kings, one of whom serves as a face painter at the family fun day, and ends up applying tiger-themed face paint that never comes off. The rest of them compete in the pub quiz for a year's supply of Kamikaze lager, and end up winning, though they're never confirmed to have cheated. No wonder Brian backed them instead of the inept Team Phoenix.
Tall Tale: Kenny Senior is a pathological liar. The majority of the anecdotes he tells are so ridiculous - Sleeping with Bonnie Langford, collecting paint cans from Jackie Chan, being friendly with the SAS - that nobody believes a word he says.
That Liar Lies: Kenny Senior isn't called out often, but at one point Potter runs out of patience.
Kenny: "I'm very friendly with the SAS."
Brian: "But you see, you're not, Kenny!"
Young Kenny
Fat Idiot: He's not always on the same wavelength as Brian.
Not a Mask: He gets face-painted as a tiger at the family fun day... the artist uses spray paint and a cardboard template. It doesn't come off. For the rest of the series, Kenny has to cover it with make-up.
Holy Mary
Church Lady: One of the friendliest staff members at the club, including towards Brian. That said, she's Not So Above It All, having come up with the idea to blackmail Keith into reopening the Club by threatening to post forged photos of him having sex with a dog (as she puts it, "Let him who is without sin cast the first stone"), and she's very good at exploiting Loophole Abuse when she's playing a fortune teller at the Phoenix Funfair.
Ugly Cute: Mary might not be attractive, but she is definitely adorable.
Marion
Chuck Cunningham Syndrome: She disappears between series 1 and 2 without explanation to be replaced by Joyce.
Unperson: She vanishes before the end of series one, and come series two she's been replaced by Joyce and the rest of the cast act like she was always there. To hammer this trope home even more, Brian is shown holding a framed version of the page image where Joyce's face has been photoshopped over Marion's. Basically, for whatever reason, Marion never existed as far as series two is concerned.
Joyce
Remember the New Guy?: She replaces Marion who disappears without a trace in Series 2, yet everyone acts like Joyce has always been there.
Ant and Dec
Asian Airhead: They don't seem that intelligent at the start of Series 2 (they try to stir-fry chips, for crying out loud!).
Den Perry
Cigar Chomper: He loves his cigars. He even sets fire to the Phoenix with one.
Evil Is Petty: He's perfectly happy to needle Brian's past mistakes made at the Phoenix Club.
Den Perry: Killed many pensioners this week, Brian? If you like your folk music classy, with a touch of racism, Brian's your man.
Evil Sounds Deep: He has a considerably deeper voice than Brian.
Faux Affably Evil: He can be quite polite and friendly at times, but he always sours it by insulting and threatening Brian.
Sitcom Arch-Nemesis: He runs the rival Banana Grove Club, but he becomes much more than this when he burns down the Phoenix Club at the end of the first series.
Ugly Cute: Mary might not be attractive, but she is definitely adorable.