Characters / Noddy's Toyland Adventures

Noddy

First Appearance: "Noddy Goes To Toyland" (1949)

Voiced by: Denise Bryer (1955-1969, 1955 puppet series, Kellogg's Sugar Ricicles commercials/vinyl records, "His Master's Voice"), Kathryn Beaumont (1963 animated short), Pat Kerr (1971 and 1972 audio adaptations of Noddy Wins a Prize/Noddy and the Aeroplane and Noddy Goes To School/Noddy Gets Into Trouble), Julie Blundell (singing voice for Noddy Wins a Prize/Noddy and the Aeroplane and Noddy Goes To School/Noddy Gets Into Trouble), Unknown Singer (Noddy's Magic Holiday vinyl record), Bernard Cribbins (The Further Adventures of Noddy) Susan Sheridan (UK Toyland Adventures), Catherine Disher (US/Canada Toyland Adventures), Edward Chun (UK Make Way For Noddy), David A. Kaye (US/Canada Make Way For Noddy), Teresa Gallagher (Noddy In Toyland), Louis Ashbourne Serkis (UK Noddy, Toyland Detective), Valin Shinyei (US Noddy, Toyland Detective), Michael Dobson (US/Canadian dub of Make Way For Noddy) Peter Douglas (UK Make Way For Noddy), Brigitte Lecordier (France 1992-)

Played by: Karen Briffett (Noddy Live 1994)

The main protagonist of the series. He's a little wooden toy boy created by Old Man Carver who ran away after getting scared by a lion he created.

• Adaptational Modesty: A minor example with adaptations based on the book "Noddy Goes To Toyland" and "Here Comes Noddy Again". In his book debut "Noddy Goes To Toyland", Noddy doesn't wear any clothing until Big Ears has him visit Toytown for the first time. The 1970s adaptation shows Noddy fully clothed minus his hat. A much noteworthy example is episodes that adapted Here Comes Noddy Again where the Goblins only steal Noddy's car and hat (as seen in Toyland Adventures and the 70s series). The original version featured The Golliwogs (later replaced by The Goblins) stealing his car, his blue hat, shoes, trousers, and red shirt.
• Adaptation Personality Change: A subtle case, but Noddy got progressively sweeter and cheerful as cartoons progressed, compared to the books and earlier animations, where he could be quite a Mouthy Kid.
  • In the original books, Noddy would easily be driven to tears during terrible situations such as the book "Here Comes Noddy Again", "Noddy Gets into Trouble", and "Noddy and the Farmyard Muddle" which wasn't present in Toyland Adventures. Noddy getting upset to the point of crying was present in the 1950s puppet series, 1963 animated short, the 1970s stop-motion series, and 1994 live show.
• Beware the Nice Ones: In Make Way For Noddy, Noddy snapped twice in the series. The first is when he thinks he's hearing his bell ringing despite the goblins sticking a piece of gum onto his bell so it won't ring which is later explained by Big Ears as his conscience. He pushes both of the goblins out of his car and drives off. The second is after Noddy sees the goblins giving back the stolen money after he learns that it was Sly and Gobbo that gave him the presents that were pranks such as spraying water from a flower onto Tessie Bear.
• Bratty Half-Pint: While not to the level as Master Tubby, in the original books as well as Toyland Adventures he was prone to throwing tantrums when things don't work out well for him, getting scolded by Mr Plod, and other terrible situations he ends up in. In the original books, he would break down in tears as a result of his misfortune.
• Breaking the Fourth Wall: In the closing credits, Noddy pulls an invisible lamp which causes the screen to turn black.
• Blush Sticker: Noddy is given red cheeks in the books and Toyland Adventures. In the CGI incarnations, his cheeks are pink.
• Character Development: In the original books, he was very naive and unfamiliar with life. As seen in the 1952 book "Noddy Goes to School", he isn't able to understand reading and handwriting despite owning a car. In his book debut, Noddy isn't familiar with building a house and wanted the roof to be put up first.◊ As a result, Big Ears had to teach him how to build his own house properly. As the books progressed, Noddy starts becoming more intelligent and familiar with life. This was kept in the 1975-1976 stop-motion series due to being a direct adaptation of the original books but left out in all media starring him.
• Character Tic: Always nods his head. In the original books, illustrations of Noddy would feature a spring around his neck which explains his constant nodding. In later stories and illustrations, Noddy's neck is instead wooden like the rest of his body.
  • He would also sometimes repeat the words he says three times such as "Didn't" or "Wasn't" in the books, Toyland Adventures, and Make Way For Noddy
• Cheerful Child: More notable in the original books where he would frequently make up songs to sing out loud during times when he's very happy and upbeat.
• Cloud Cuckoo Lander: He would sometimes mix some stuff up. Like the time he actually believed the moon was in a pond and tried getting it out with a fishing net. He also got Big Ear's grocery list mixed up by getting the exact opposite of what he wanted.
• Cross-Cast Role: Noddy is played by a girl in the 1994 live show, while some adaptations convey him with a female voice actress.
• Deadpan Snarker: In the original books and older animations up till Toyland Adventures, Noddy was prone to making sarcastic comments when he gets very annoyed and upset. Especially around Master Tubby, Martha Monkey, and Bert Monkey.
• Demoted to Extra: Downplayed case in the CGI series. He is still the main character, but A Day in the Limelight is used more often, so Noddy is sometimes prone to being a supporting character.
• Hair-Trigger Temper: Noddy is usually cheerful and friendly, but when offended he can very easily get worked up and stroppy.
• Kid Detective: In "Noddy Toyland Detective".
• Meaningful Name: Whenever he gets excited, his head nods uncontrollably, forcing him to grab his head just to stop it. This is much more prevalent in the CGI shows.
• Mouthy Kid: In the books, alongside older adaptations up till Toyland Adventures (except the 1963 animated short), he was prone to mouthing off to others when he gets upset, angry, or sad. He was also prone to throwing tantrums and would frequently be seen crying in the books. This aspect of his personality was removed in the CGI incarnations and the 1994 stage show.
• Never Bare Headed: In the CGI shows, Noddy is never seen without his hat. In the original books up till Toyland Adventures, he's sometimes seen not wearing his hat. In the book Noddy Goes to School, he's unable to wear his hat due to his head being swelled up due to thinking himself as being "Very Clever" much to the annoyance of Big Ears.
• Nice Guy: The majority of the time, especially in the later cartoons.
• Prone to Tears: In the books, Noddy would frequently be seen crying over his misfortune or very terrible situations. Such as crying as he's getting arrested and put in jail in "Hurrah For Little Noddy", breaking down over accusations of thievery in "Noddy Gets Into Trouble", and crying over getting scolded in "Noddy Goes To School" as he's driving his car. This aspect of him was removed in a majority of TV adaptations, but is kept in the 1955 puppet series and present in the 1963 animated short, while the 1975-1976 stop-motion series manages to tone down his habit of crying.
• Small Name, Big Ego: In the book "Noddy Goes to School'', Noddy constantly thinks himself as "Very Clever" and ends up with a very swollen head in the process. His head is so swollen that he can no longer fit into his blue hat. Big Ears quickly takes notice of this and decides to have Noddy go to school to help his head return to normal.
• Two Guys and a Girl: In some episodes of Toyland Adventures Noddy, Tessie, and Big Ears became a trio when it comes to certain situations.
• The Every Man: Commonly a normal resident of Toytown trying to make a living. More evident in Make Way For Noddy and Noddy In Toyland in particular due to downplaying the more arrogant Bratty Half-Pint element of his personality that sometimes tired of everyday work.
• The Hero: He's the titular protagonist of the series.
• The Taxi: His most common occupation since he is among the few in Toytown that has a car. Often a very idealistic example that enjoys giving lifts to friends, though obviously he still deals with some nightmare passengers at times.
• Vague Age: The exact age for Noddy is never made clear in all media starring the character. But it varies depending on the incarnation and material (two adaptations had him voiced by grown men (alongside the 1974 vinyl album Noddy's Magic Holiday), two adaptations by young boys, and a majority by women). The character being traditionally voiced by women only adds more confusion to the mix:
  • In the books, Noddy was created by "Old Man Carver" who decided to run away seconds after being created due to his fear of lions. However he's able to own a car, earn sixpences/money, but has to go to school frequently. Even stranger is the 1974 vinyl record "Noddy's Magic Holiday" has the character voiced by a grown man.
  • In Make Way For Noddy, he's implied to be a child due to being voiced by young boys in the UK and US/Canadian dub which was carried into the 2005 live show. His redesign in Toyland Detctieve gives him an even more childlike apperance.
• Why Did It Have to Be Snakes?: In the original books, Noddy's afraid of lions which he tells Big Ears in the first book Noddy Goes to Toyland.

Big Ears

First Appearance: "Noddy Goes To Toyland" (1949)

Voiced by: Cyril Shaps (1955-1969, "His Master's Voice", Kellogg's Sugar Ricicles commercials/vinyl records), Bernard Cribbins (1963 animated short and The Further Adventures of Noddy), Hugh Rouse (1971 and 1972 audio adaptation of ''Noddy Wins a Prize''/Noddy and the Aeroplane and Noddy Goes To School/Noddy Gets Into Trouble), Unknown Voice Actor (Noddy's Magic Holiday vinyl record), Jimmy Hibbert (UK Toyland Adventures), Benedit Campbell (US Toyland Adventures), Patrick Préjean (France 1992-)

Played by: Eric Potts (Noddy Live 1994)

A Brownie (Gnome in the US/Canada) who lives in a forest close to The Dark Woods. He occasionally uses magic as seen in Toyland Adventures, Make Way For Noddy, and Noddy In Toyland. He's the very first person Noddy ever befriended.

• Adaptation Personality Change:
  • In the original books, Big Ears while still friendly and kindhearted, was prone to leaving sarcastic comments at Noddy and gets easily upset. Such as the book "Noddy at the Seaside" where he gets very cross with Noddy after Noddy splashes sand into his eyes after doing the same in the water (keep in mind this is Noddy's first time going close to the seaside). Big Ears also quickly ends Noddy's song about wanting to live in a tent.
  Noddy: (singing) "I always meant to live in a tent, where every I went"
  Big Ears: (unamused) "You didn't! That's a silly song, now I'll go buy the tent. We can make two nice holes in the sand for beds, and another hole to keep out things in, and the tent will give us a fine roof."
  • In the 70's stop-motion series, Big Ears was grouchy and sometimes rude around Noddy and the other citizens of Toytown. In one commercial from the 70's, he and Noddy started a fight over Big Ears' new wallpaper.
• Adaptational Skill: Between Toyland Adventures and Noddy In Toyland, Big Ears had the ability to cast magical spells and owned books about magic which was part of his family. It's more prominent in the CGI incarnations (mainly in Make Way For Noddy and Noddy In Toyland) and was used in the 1994 stage show. In the books and older works, Big Ears never had the ability to cast magic.
• Adaptational Species Change: He's a squeaky toy in Noddy Toyland Detective, as opposed to flesh-and-blood like all the other series.
• Brutal Honesty: In the books and early works, Big Ears was less liable to pull punches when it came to the shortcomings of Noddy and other toys.
• Characterization Marches On: In the 70's stop-motion series, Big Ears gets quickly irritated and easily upset, such as his first encounter with Noddy in the first episode.
  Big Ears: "I'll go to the market, then I'll have an ice cream then I'll.. (bumps into Noddy) Why don't you look where you're going!"
  Noddy: "I'm terribly sorry."
  Big Ears: "You're an odd looking person. Who are you?"
  Noddy: "I don't know."
  • In a 1978 commercial for "Vymura", Big Ears started a fight with Noddy over the new curtains he installed due to different colored wallpaper. After Noddy ends up winning, Big Ears calls Mr. Plod to arrest him. Such a thing would be considered a dark parody of the wholesome Noddy and Big Ears dynamic of today.
• Catchphrase: "You funny little Noddy!" mainly in Make Way For Noddy.
• Cool Old Guy: Sure he's a middle-aged brownie/gnome, but he's one of Noddy's biggest sources of help in the book and various incarnations.
• Demoted to Extra:
  • In Noddy In Toyland, Big Ears makes sporadic appearances and gets the least amount of screen time compared to previous incarnations.
  • To a lesser degree in Make Way For Noddy as well, where he's only semi-recurrent compared to the other regular characters, and is one of few that doesn't get A Day in the Limelight.
• Ditzy Genius: Big Ears can be scatterbrained at times, but is generally the most intelligent member of Toyland.
• Dub Name Change: He's called "Mr. Squeaks" in the American version of "Noddy Toyland Detective".
• Expy: In Noddy In Toyland, Big Ears has a brown squirrel who serves as a loyal companion with him. The squirrel appears to be based on Whiskers from the books.
• Leitmotif: In the 90's stop-motion series, when ever an episode takes place inside his Toadstool house. A calm and peaceful theme would usually play which is sometimes heard during moments when something very bad happens.
• Kindhearted Cat Lover: In the original book series, Big Ears owns a black and white cat named "Whiskers". In the 1994 stage show, Whiskers gets kidnapped by Sly and a Witch on his birthday which reduces Big Ears to tears.
• Meaningful Name: He's named Big Ears because his ears are big.
• Narrator:
  • In the album Noddy's Magic Holiday, Big Ears is the narrator who tells how he and Noddy spent their vacation at Shrimpton-on-Sea.
  • Big Ears is the narrator for the 1994 live show alongside interacting with the other characters.
• Not So Above It All: In Mr Plod and Little Noddy, Big Ears decides to fill in for Mr Plod as Toytown's policeman and gets a little too in-character at times.
• Our Gnomes Are Weirder: In the US dub, he's referred to as a Gnome instead of a Brownie.
• Paper-Thin Disguise: The "Make Way For Noddy" episode "Shelf help" involves Big Ears deciding to disguise himself as "Mr. Sham" to teach Noddy to be independent and not asking for help over minor things. His disguise consists of a brown coat, brown hat, different glasses, and brown beard. However his disguise actually works and helps Noddy get more motivated by doing things himself. The episode ends with Big Ears asking himself where to put his new shelf at, before realizing he's entered a similar situation as Noddy did and laughs to himself.
• Parental Substitute: While he isn't Noddy's father. He pretty much helped give Noddy his name in the first book and even gave him some clothes and his signature blue hat◊.
• Reasonable Authority Figure: Generally the sanest and most reliable and trusting adult in Toyland, often to the fortune of Noddy.
• Took a Level in Kindness: Starting in the 80's, Big Ears started acting much nicer and less grouchy. Especially in the 90's stop-motion series to his present day appearances.
• Token Minority: He alongside Santa Claus and The Goblins are the only humanoid characters in the franchise and aren't toys.
• Uncanny Family Resemblance: In the books, he has a brother named "Little-Ears". He has a similar appearance to Big Ears but with smaller ears. In the book version of "Noddy Meets Father Christmas", it's revealed that Little Ears works at Father Christmas' workshop which is present in the 1975 series.
• Vocal Dissonance: In the 1974 vinyl album "Noddy's Magic Holiday", Big Ears has a high-pitched/chipmunkish voice.
• What the Hell, Hero?:
  • In "Noddy Goes To School" after Noddy starts singing about wonderful he is, a disgusted Big Ears tells him to stop that din, wanting nothing to do with Noddy if he acts like an egotist. He finds it Actually Pretty Funny when he discovers Noddy has gotten a literal swollen head however and advises him to take school lessons.
  Big Ears: Ha ha! Ho! Serves you right. You've got a swollen head! That's what you've got - and you deserve it too.
  • In the 1994 stage show, he rightfully scolds Noddy for blaming Tessie Bear for ruining Whisker's birthday party, ruining his birthday cake, and angrily tells he that "He will never speak to her again!". While he's upset over the destroyed birthday cake, he's more upset at the way he acted toward Tessie. This leads to Big Ears suddenly discovering that his cat is missing.
  Big Ears: "I think that was a little unfair my friend. *stutters* It was an accident!"
  Noddy: "I know, but whiskers party, and your cake, and the tea and..."
  Big Ears: "Whiskers! Where is he!"

Tessie Bear

First Appearance: "Noddy Gets Into Trouble" (1954)

Voiced by: Uncredited Voice Actress (1955 puppet series), Diane Wilson (1971 and 1972 audio adaptations of Noddy Wins a Prize/''Noddy and the Aeroplane'' and Noddy Goes To School/''Noddy Gets Into Trouble''), Susan Sheridan (UK Toyland Adventures), Karen Bernstein (US Toyland Adventures), Jesse Vinet (US/Canada Make Way For Noddy), Joanna Ruiz (UK Make Way For Noddy) Évelyne Grandjean (France 1992)

Played by: Amanda MacDonald (Noddy Live 1994)

A female Teddy Bear who is Noddy's best friend. Tessie Bear was originally a minor character in the books and older animated incarnations. Since Toyland Adventures, she became a main character of the franchise. She's part of The Tubby Bear Family with Master Tubby Bear being her cousin with Mrs. Tubby Bear and Mr. Tubby Bear being Tessie's aunt and uncle respectively.

• Action Girl: While Tessie rarely gets violent, she and Noddy once caught Gobbo causing trouble in Toytown and Noddy tried holding him back, while Tessie uses her umbrella to beat him up until help arrives which turns out to be Big Ears.
• Adaptational Early Appearance: She makes non-speaking cameos in the 1963 "Noddy Goes To Toyland" short alongside appearing in the short's opening credits. She similarly cameos in the first episodes of the 1975 series before she is introduced properly.
• A Day in the Limelight:
  • The book Noddy and Tessie Bear, predictably, has Tessie as co-star. It was adapted in the 70s series, Toyland Adventures (as "Noddy and the Kite") and Make Way For Noddy (as "What Strange Weather").
  • She also gets "A Surprise For Tessie Bear" in Make Way For Noddy.
  • An episode of Noddy In Toyland had Tessie trying to get a good picture of Noddy.
• Ascended Extra: She was a minor character in the original books and the 70's series. Beginning in Noddy's Toyland Adventures, she became one of the main characters of the franchise.
• Beary Friendly: Tessie Bear is the sweetest character of the franchise. She enjoys spending time with Noddy (such as picnics, going to fairs together, and always schedules Noddy for lunch and Teatime) and very helpful for when he's in a very bad situation (such as being the only citizen of ToyTown who always defends Noddy from being framed and getting him out of a bad situation). Helps that she's a living Teddy Bear and Noddy's closest friend. In the 1994 live show, Big Ears uses her as an example for toys that "Growls when you poke their middles/tummies" by gently poking her tummy which makes a growling noise.
• Beware the Nice Ones: See her Action Girl case from Toyland Adventures. She's a downplayed case in Make Way For Noddy, where she's much more prone to voicing annoyance or shooting angry glares when the others act in ignorance.
• Establishing Character Moment: Her kindness and overrall sweet-nature is instantly established in her first appearance in Noddy Gets Into Trouble. Tessie's first interaction with Noddy is by giving him a gentle hug and using her handkercheif to help calm him down. She even decides to make hot cocoa to help him cheer up before lessening to his problems that occured to him.
• Character Tic: In the 1994 stage show "Noddy Live", Tessie loves giggling in a cute way.
• Cheerful Child: At least in Make Way For Noddy, and Noddy In Toyland especially since she's voiced by an actual child in the US/Canadian dub.
• Children Voicing Children: In the US/Canadian dub for "Make Way For Noddy" she is voiced by a young girl.
• Chuck Cunningham Syndrome: She is absent in Toyland Detective, Pat-Pat, a panda bear with a similar personality, serves as an Expy to her.
• Cooldown Hug: She gives this to Noddy in her book debut Noddy Gets Into Trouble since she believes in his innocence and to help clear his name compared to the other residents of ToyTown.
• Girliness Upgrade: In Noddy In Toyland, she's given a much more feminine design compared to previous incarnations. Such as chatting with a trio of female paper dolls, and living in a house filled with pink.
• Half-Dressed Cartoon Animal: Besides her bonnet, Tessie doesn't wear any shoes and is only seen wearing a skirt. In the 1994 live show, she wears a long dress and bonnet. In Noddy In Toyland she wears a pink dress and wears a sun hat with a small pink ribbon.
• Interspecies Romance: Some adaptations are rather unsubtle about Noddy and Tessie being infatuated with each other.
• Leitmotif: Has a piano motif in some of her scenes in Make Way For Noddy.
• Nice Girl: Tessie is one of the friendliest characters of the series.
• Not So Above It All: She's generally more reasonable and polite than Noddy. However the Make Way For Noddy episode "The Toy Town Parade" has Noddy as the more agreeable character, while Tessie is among the mob of toys arguing over who leads the parade.
  Tessie: *sulking* I never get to be first.
• Only Sane Woman: Downplayed case. Tessie is often more rational and polite than Noddy, but equally naive.
• Pink Means Feminine: Wears an all pink dress and bonnet in some of the books (she wears different colored dresses in some stories) and various animated incarnations. She is sometimes seen wearing a green colored bonnet in Make Way For Noddy. In Noddy In Toyland she wears an all pink dress with a small bow on her right ear.
• Perpetual Expression: Her model had a single "O" mouth for most of Toyland Adventures, giving her a permanent shocked expression. Later episodes added a smiling and frowning variant however.
• Prone to Tears: Gets easily upset or worried. In the books she was prone to tears. An episode of Make Way For Noddy leaves her despondent after she pops a balloon. In the Toyland Adventures episode "Noddy And the Bouncing Ball" she starts to weep after getting scolded by Mr. Plod and Miss Pink Cat over Bumpy Dog.
• Ship Tease: While Noddy and Tessie are friends, there are a few moments where it's hinted that she has a crush on Noddy (and vice verse for the titular protagonist) depending on the incarnation of the series. This is most noticeable in Noddy's Toyland Adventures which doesn't help that Tessie is given a more sweet and calm sounding voice in the US dub. Which makes her sound like she's flirting with him. Also Tessie and Noddy are commonly seen with each other in the 1990s stop-motion series and Noddy In Toyland, while in Make Way For Noddy there are points they are blatantly infatuated. Many live shows also play on this.
• Silent Treatment: In the 1994 live show, after Noddy blames her for ruining Whiskers' birthday party. She decides to briefly give Noddy the silent treatment by entirely ignoring him. This includes ignoring his warnings about a lion that went on the lose at The Noah's Arc. She begins lessening to him after she and Noddy apologize for their actions back at Whiskers' birthday party.
• Smooch of Victory: Surprisingly for a pre-school show, Tessie gave these to Noddy frequently.
• The Cutie: Tessie is one of the cutest characters in the series. She enjoys spending time with Noddy and Big Ears.
• The Ingenue
• Tomboy and Girly Girl: Girly Girl to Martha Monkey's Tomboy.
• Those Two Guys: While Noddy and Tessie are seen hanging out in the original books ^note  such as "Noddy And Tessie Bear", "Noddy Gets Into Trouble", and "Noddy And The Bunkey" . It's more notable in Toyland Adventures, the 1994 stage show, Make Way For Noddy, and Noddy In Toyland. The episode "The Great Goblin Switch" and "Be Yourself, Noddy" from Make Way For Noddy were both dedicated to Noddy and Tessie's relationship.
• Undying Loyalty: Always sticks by Noddy, even when others accuse him of misbehavior.
• Vague Age: Compared to the other toys, the exact age for Tessie is unknown. But some adaptations and older Noddy media varies between what age she is:
  • The original books alongside Toyland Adventures hints that she's around the same age as Noddy (who's age is also unknown). However in the original books, she's prone to crying which could be due to her very sensetive personality.
  • Tessie's personality in Toyland Adventures is similar to her book counterpart but is more reasonable but equally naive as Noddy. The American dub gives her a much older sounding voice impling that she has feelings for Noddy.
  • In Make Way For Noddy she acts much younger than her previous depictions in previous and older Noddy media. The original US/Canadian dub had Tessie voiced by a child. However the UK dub, the 2005 live show, and foreign dubs don't have children voicing her.
  • Noddy In Toyland reverts back to her depiction in Toyland Adventures but decided to upgrade her to act more feminine than previous adaptations. Hinting that Tessie is around the age of a prepubescent girl.
• The West Country: She speaks with a Cornish accent in the UK dub of Toyland Adventures.
• You Don't Look Like You: Got a redesign in Noddy In Toyland.
• Your Size May Vary: She's smaller than Master Tubby in Make Way For Noddy, which, combined with voice and personality changes, makes her seem like the baby cousin of the two. Especially the original US/Canadian dub of the series.

Mr. Sparks

First Appearance: "Hurrah For Little Noddy" (as a replacement for Mr. Golly beginning in the early 70s)

Voiced by: Jimmy Hibbert (UK Toyland Adventures), Michael Stark (US Toyland Adventures)

Played by: Jonathan Bex (Noddy Live 1994)

Owns a garage in ToyTown. He usually helps Noddy when ever his car is messed up or when it need mending.

• Adaptational Skill: He is promoted from mechanic to outright Gadgeteer Genius in Make Way For Noddy.
• Adaptation Name Change: In the 70's stop-motion series, he's called "Mr. Polly" or "Monsieur Polly".
• A Day in the Limelight He gets "Mr Sparks and the Broken Clock" and "The Out-Of-Control Tower" in Make Way For Noddy.
• Accent Adaptation: He has a scottish accent in Make Way for Noddy, while he had a french accent in the 1975 series.
• Catchphrase: "A challenge, I like it." in Make Way For Noddy.
• Chuck Cunningham Syndrome: He's absent from Noddy In Toyland and was replaced by Whizz.
• Expy: Served as a politically correct replacement for Mr. Golly from the older versions of the Noddy books.
• Interspecies Romance: Is implied to be dating Miss Pink Cat at points in Toyland Adventures.
• Mr Fix It: Is this for cars initially. Upgrades into this trope full on in Make Way For Noddy where he can repair nearly anything mechanical.
• Non-Ironic Clown: His design in Toyland Adventures resembles a clown in the 90's stop-motion series.
• Perpetual Smiler: In Toyland Adventures he has a permanent smile which stays during dramatic and serious moments. He's later given a shocked and frowning facial expressions in later episodes.
• Race Lift:
  • In Make Way For Noddy, his skin color looked a little brownish with a mix of white.
  • In the 70s stop-motion series, he was french.
• Took a Level in Kindness: In the original books, he is prone to losing his temper when ever something goes wrong. But softened up in later books and Make Way For Noddy.

Mr. Plod (Officer Plod/PC Plod)

First Appearance: "Noddy Goes To Toyland" (1949)

Voiced by: Peter Hawkins (1955 puppet series, Kellogg's Sugar Ricicles commercials/vinyl records), Bernard Cribbins (1963 animated short), Cyril Shaps (Noddy On His Travels), Billy Matthews (1971 and 1972 audio adaptations of Noddy Wins a Prize/Noddy and the Aeroplane and Noddy Goes to School/Noddy Gets Into Trouble), Jimmy Hibbert (UK Toyland Adventures), Benedict Campbell (US Toyland Adventures), Richard Newman (Make Way For Noddy), Keith Wickham (Noddy in Toyland)

Played by: Roger Bingham (Noddy Live 1994)

The Toytown Police officer who would sometimes think Noddy did something wrong.

• Adapted Out: In the original books, Mr. Plod wasn't the only police officer in Toytown. As seen in "Hurrah For Little Noddy" there were six other policemen with Mr. Plod scolding the goblins.◊
• Adaptation Personality Change: In Noddy In Toyland, he's an optimistic police man who loves laughing and hardly gets annoyed. This can pretty jarring knowing he was pretty no nonsense and harsh to Noddy whenever he thinks he's committed a crime in earlier media.◊
• A Day in the Limelight:
  • Mr Plod and Little Noddy, quite expectedly, gives some depth into Mr Plod's role and relationship with Noddy and the rest of Toytown.
  • Mr Plod also get a few Make Way For Noddy episodes centred around him; "Mr Plod In Jail", "Mr Plod's Little Problem", and "Mr Plod and the Jail Bird".
• Catchphrase:
  • "Very peculiar" in Noddy In Toyland.
  • "Halt in The name of the law" in the original books and Toyland Adventures while it was "Halt in the name of Plod" in "Make Way For Noddy".
• Crouching Moron, Hidden Badass: While he often seems like just a pompous Inspector Javert, he's quite effective when he has the whole picture figured out. He deals with villains like the goblins many times over in all medias, as well as cases like Make Way For Noddy's "The Great Train Chase" where he stops a Runaway Train.
• In-Series Nickname: In the original books and Toyland Adventures, he was sometimes referred as "PC Plod" by the other characters.
• Inspector Javert: Some episodes have Mr Plod bothering Noddy after circumstances lead him to believe he is up to mischief.
• Jerk with a Heart of Gold: In most interpretations, Plod is somewhat pompous and quick to accuse Noddy for misbehavior. He is looking out for the safety of Toyland however and has several kindly moments.
• Leitmotif: Mr. Plod has his own character theme in the 1970s stop-motion series and Make Way For Noddy.
• Police Are Useless: Zigzagged. While Noddy is often left outsmarting the goblins, it is Plod who apprehends them. In some cases he does successfully stop them by himself, often when Noddy is their victim.
• Reasonable Authority Figure: When not posing as an Inspector Javert, he can be this, if a gruff one. In "Noddy and the Treasure Map", Miss Pink Cat's intent for making a Top Toy award backfires since Mr Plod takes the decision making incredibly seriously, rather than pandering to her or giving himself the award. Also despite his occasional arguments with Noddy, he does give him genuinely good advice at times, such as in Mr Plod and Little Noddy and several episodes of Make Way For Noddy.
• The Comically Serious: In the 1975 series, Mr. Plod's stern and no nonsense personality can results in some amusing situations. Such as acting serious while riding a roundabout ("merry-go-round" in the US) after taking Noddy's sterring wheel. He's also like this in some stories in the original books.
• The Hyena: Is this bizarrely enough in Noddy In Toyland.
• Took a Level in Kindness: Mr Plod, while still strict, is a lot nicer and likable starting in Make Way For Noddy. In Noddy In Toyland, he's never angry or annoyed. He's also much nicer and friendlier in 1960s commercials and vinyl records to promote Kellogg's Sugar Riciles cereal and the 1950s puppet series.

Miss Pink Cat (Miss Harriet)

First Appearance: "Noddy Goes To Toyland" (1949)

Voiced by: Susan Sheridan (UK Toyland Adventures), Lynne Griffin (US Toyland Adventures), Tabitha St. Germain (Make Way For Noddy)

A pink cat who is bossy around others. She own an ice cream stand in Make Way For Noddy

• Adaptational Attractiveness: Gets a cuter, sleeker design in Make Way For Noddy.
• Adaptational Heroism: In Make Way For Noddy she's still pompous, but more friendly and polite.
• Adaptational Job Change: In Toyland Adventures she's implied to be a councillor, being involved in several arrangements and meetings in Toyland. In Make Way For Noddy, she owns the Local Hangout, the ice cream parlour.
• A Day in the Limelight: She gets a couple in Make Way For Noddy; "Miss Pink Cat's Country Adventure" and "Driving Miss Pink Cat".
• Anthropomorphic Shift: In the very first Noddy book, she had a less anthropomorphic design and resembled an ordinary cat who has the ability to speak. Beginning with the third book, Harmsen van der Beek ^note  the first illustrator of the Noddy books until his passing in 1953 redesigned Miss Pink Cat by giving her a humanized design alongside giving her a hat, skirt, and an umbrella.
• Cats Are Mean: While not mean, she's very bossy around others. Especially when it's to driving in Noddy's car.
• Chuck Cunningham Syndrome: Absent in Noddy In Toyland.
• Control Freak: Known for her bossy attitude and being Noddy's biggest critic. This element of her was toned down in Make Way For Noddy though still seeps through sometimes, such as in "Driving Miss Pink Cat".
• French Jerk: In the UK dub of Toyland Adventures and both dubs of Make Way For Noddy, though she's more consistently a French Jerk with a Heart of Gold.
• Foil: With Miss Fluffy Cat in the original books, since Miss Fluffy Cat was notably friendlier and caring with Noddy compared to Miss Pink Cat who was very judgemental. In Make Way For Noddy, she is a Composite Character of sorts for both.
• Half-Dressed Cartoon Animal: In the books and adaptations pre-Make Way For Noddy, she only wears a yellow hat and skirt, and is never seen wearing shoes. In her book debut Noddy Goes To Toyland she is only seen wearing a bow around her neck.
• Jerkass Realization: In the Christmas Special for Toyland Adventures Noddy sees Miss Pink Cat walking alone in a sad and gloomy mood. She tells him that nobody wants to hang with her on Christmas due to her behavior with others. Noddy encourages her to act more nice and kind on Christmas.
• Ship Tease: With Mr Sparks in Toyland Adventures.
• Small Name, Big Ego: Very vain and self important. Best exemplified in the Toyland Adventures episode "Noddy and the Treasure Map" when she arranges an annual Best Toy award, which is shrewdly a way to make a celebration about herself (it backfires when the town votes Noddy for his recent deed instead). She's generally less of a jerk about her ego in Make Way For Noddy, but she remains full of herself.
• Southern Belle: In the US Dub of Toyland Adventures.
• The Bartender: Child friendly case in Make Way For Noddy, where she is the owner of the ice cream parlour, the Local Hangout of Toyland.
• Took a Level in Kindness: While still pompous in Make Way For Noddy she still acts very kind and polite around other citizens compared to her previous appearances in the original books and stop-motion series.
• Upper-Class Twit

Mr. Skittle/Sammy Skittle, Sally Skittle/Mrs. Skittle and The Skittle Children

First Appearance: "Noddy Goes To Toyland" (1949)

Voiced by: Susan Sheridan (UK Toyland Adventures as Mrs. Skittle), Jimmy Hibbert and Susan Sheridan (UK Toyland Adventures as the skittle children)

Played by: Graham Breeze (Mr. Skittle/Sam Skittle Noddy Live 1994), Sara Jane Derrick (Sally Skittle/Mrs. Skittle Noddy Live 1994)

A family of Skittles who loves getting knocked down (mainly the children).

• Accent Adaptation: In Noddy in Toyland, Mrs. Skittle has a French accent.
• Adapted Out: Besides the 70's series, Mr. Skittle is left out in most animated adaptations.
• Ascended Extra: In Noddy In Toyland, Mrs. Skittle becomes a secondary character and gets more involved in certain episodes.
• Bratty Half-Pint: While not as bad as Master Tubby, in the original books and 1975 stop-motion series. The Skittle children are notably hyperactive and prone to tattling, such as the book "Well Done Noddy" where they barge into Noddy's house by chanting "We saw him" and "It was him" to Mr. Plod. This aspect was toned down beginning in Toyland Adventures and CGI incarnations where they act more sweet and innocent.
• A Day in the Limelight: The Make Way For Noddy episode, "Skittle in the Middle" gives one to Skippy, one of the skittle children.
• Keet: The Skittle children are very hyperactive, notably in the original books where they get into mischief.
• The Hyena: Mostly when the children get knocked down.
• Vocal Dissonance: In Toyland Adventures, the Skittle Children's voices were enhanced with high-pitched electronic-ish voices sounding like robots (this isn't present in the American/Canadian dub). Later episodes (notably Series 4) made them sound more natural.

Martha Monkey

First Appearance: "Noddy's Toyland Adventures" ^note  Martha Monkey eventually appeared in the original books as a replacement for Gilbert Golly

Voiced by: Susan Sheridan (UK Toyland Adventures), Lynne Griffin (US Toyland Adventures), Kathleen Barr (US/Canada Make Way For Noddy)

A mischievous toy monkey who likes messing with Noddy.

• Adaptational Jerkass: Downplayed case, but she replaced Master Tubby Bear as the resident Bratty Half-Pint more often in Make Way For Noddy, likely due to Master Tubby getting softened closer to how she was in Toyland Adventures.
• Bratty Half-Pint: Depending on the Writer as seen in Toyland Adventures and Make Way For Noddy.
• Canon Foreigner: Introduced in Toyland Adventures but is designed after Bunkey and Bert Monkey's designs. Eventually, she actually made appearances in the original books in redrawn pages.
• Canon Immigrant: Martha managed to appear in the books (specifically the book "Noddy Goes to School") on redrawn pages that originally featured Gilbert Golly.
• Chuck Cunningham Syndrome: Absent in Noddy In Toyland and Noddy Toyland Detective.
• A Day in the Limelight:
  • "Noddy and Martha Monkey" in ''Toyland Adventures.
  • She's also the focus of "Noddy and the Funny Pictures", "Bicycle Battle" and "Martha Monkey's Banana Pie" in Make Way For Noddy.
• Deadpan Snarker: She is seen leaving snarky comments for her own amusement.
• Expy: Served as a politically correct replacement for Gilbert Golly from the older versions of the Noddy books. Her mischievous personality is also based on Mickey Monkey/Micky Monkey (sometimes known as Mr. Monkey) who was a recurring character that enjoyed causing trouble.
• Genki Girl: Martha is very hyperactive and fast paced.
• Jerk with a Heart of Gold: She's a naughty troublemaker, but she's never malicious.
• Mischief-Making Monkey: While not as mischievous as Master Tubby, she enjoys messing with Noddy sometimes to an annoying degree.
• Mouthy Kid: Even more so than Noddy.
• Tertiary Sexual Characteristics: She is seen wearing a pink bow in Toyland Adventures and in the books. This isn't present in Make Way For Noddy.
• The Trickster: She and Master Tubby are commonly seen causing mischief in Make Way For Noddy.
• Vitriolic Best Buds: While she and Noddy are friends. They don't get along with each other very well most of the time but they do make up sometimes. But she and Noddy are prone to butting heads in both Toyland Adventures and Make Way For Noddy.

Mr. and Mrs. Tubby Bear

First Appearance: "Noddy Goes To Toyland" (1949)

Voiced by: Bernard Cribbins (Mr. Tubby Bear in the 1963 animated short), Kathryn Beaumont (Mrs. Tubby Bear in the 1963 animated short) Unknown Voice Actor (Mrs. Tubby Bear in Kellogg's Sugar Ricicles commercials/vinyl records), Richard Tollman (Mr. Tubby Bear in the 1972 audio adaptation of Noddy Goes To School/Noddy Gets Into Trouble) Diane Wilson (Mrs. Tubby Bear in the 1972 audio adaptation of Noddy Goes To School/Noddy Gets Into Trouble) Jimmy Hibbert (Mr. Tubby Bear Toyland Adventures UK), Benedict Campbell (Mr. Tubby Bear Toyland Adventures US), Susan Sheridan (Mrs. Tubby Bear Toyland Adventures UK), Fiona Reid (Mrs. Tubby Bear Toyland Adventures US)

Noddy's next door neighbors who helps with Noddy when Big Ears isn't present during times of need. They serve a role similar to Big Ears when he gets into trouble.

• Beary Friendly: The Tubby Bears (except for Master Tubby) along with Tessie are one of Noddy's biggest sources for help when Big Ears isn't present.
• Berserk Button: In the episode "Noddy And The Treasure Map", Mr. Tubby Bear got extremely angry at Master Tubby for looking into his old tin box. Master Tubby actually took out a valuable old paper from his family (which is actually a map).
• Chuck Cunningham Syndrome: Absent in both CGI series.
• Happily Married
• Half-Dressed Cartoon Animal: Mr Tubby mostly has his upper body exposed unlike his wife.
• Parents as People: Though Master Tubby is a Spoiled Brat and gets away with lot of mischief behind their backs, they do try to discipline him and make him behave. They also see through most of his attempts to frame Noddy or someone else for his antics.
• Reasonable Authority Figure: Similar to Big Ears, they are one of the more reasonable and sanest characters in the series. They are always welcome to help out Noddy with his problems and one time helped Noddy from being framed by the goblins after Mr Plod tells him that he will be taking Noddy's car. Noddy walks off in disgust while Mrs Tubby drives his car to Big Ears to explain what happened.
• Tubby and Proud
• Walking Shirtless Scene: Mr. Tubby Bear along with his son aren't seen wearing any shirts. In the 70's stop-motion series, Mr. Tubby Bear is fully clothed complete with a top hat.

Master Bruiny Tubby Bear

First Appearance: "Noddy and the Magic Rubber" (1954)

Voiced by: Jimmy Hibbert (UK Toyland Adventures), Catherine Disher (US/Canada Toyland Adventures)

The son of Mr and Mrs Tubby Bear who lives next door to Noddy. He loves causing trouble.

• Adaptational Name Change: Reversed. In the original books, he was later given the first name of "Bruiny", this is rarely utilised in the cartoons, where he remains Master Tubby Bear.
• Adaptational Nice Guy: Noticeably more polite in Make Way For Noddy. He still has a mischievous streak, though he's usually less of a Jerkass and more Innocently Insensitive.
• A Day in the Limelight:
  • The book Noddy Goes To Sea and its adaptations has Master Tubby in a prominent role in Noddy's misadventure (that he caused).
  • The Make Way For Noddy episode, "Master Tubby Goblin" involves Tubby getting involved in the goblins' new scheme, with Noddy only making a cameo appearance. "The Great Train Chase", "Master Tubby's Opposite Day", "Master Tubby's Chocolate Dream", and "Master Tubby's Name Game" are also, predictably, Master Tubby-centric episodes.
• And I Must Scream: In Make Way For Noddy, he has a dream where he turns himself into a chocolate statue while trying to think of a way to turn Bumpy back to normal. However he starts calling for help and is later seen screaming after he see's Noddy, Tessie Bear, and Dinah preparing to eat him.
• Aside Glance: In Toyland Adventures he would look directly at the viewer with a mischievous expression and moves his eyebrows knowing he's up to mischief.
• Be Careful What You Wish For: The Make Way For Noddy episode "Master Tubby's Chocolate Dream" has the town celebrating "Chocolate Day" where everybody is looking forward to having chocolate. Master Tubby, who wishes that it was chocolate day everyday, secretly eats all of the chocolate for the celebration, which give him a stomach ache and he falls asleep. He then has a dream sequence where anything he touches turns into chocolate. He likes it at first until he accidentally turns Bumpy Dog and then himself into chocolate, and the others prepare to eat him. After waking up from the nightmare, a traumatized and remorseful Tubby doesn't even want to think about chocolate.
• Bratty Half-Pint: He was very spoiled in the books and the stop-motion series.
• Character Check: Make Way For Noddy usually has a much better behaved Master Tubby. Nearly all his Days In The Limelight revolve around his original Bratty Half-Pint persona returning however.
• Characterization Marches On: In Make Way For Noddy, Master Tubby was more cheerful and friendly if still rather mischievous. In the original books and 90's series, he was a complete jerk when it comes to what he wants.
• Children Voicing Children: Voiced by a young boy in Make Way For Noddy.
• Costume Evolution: Make Way For Noddy replaces his sailor suit with jeans and a baseball cap.
• Chuck Cunningham Syndrome: Absent in Noddy In Toyland onwards.
• Eviler than Thou: As something of a Character Check to his old self, the Make Way For Noddy episode, "Master Tubby Goblin" conveyed him as so rambunctious that Sly and Gobbo deliberately got arrested just to get away from him.
• Free-Range Children: In Make Way For Noddy as a result of his parents' absence in the show.
• Half-Dressed Cartoon Animal: While he does wear shoes and pants, just like his father the upper half of his body is exposed most of the time.
• Kiddie Kid: Though a lot of the toys are childlike in form, Tubby acts particularly juvenile and usually requires supervision or discipline from his parents or another toy. Noddy himself isn't immune to naiveté or tantrums, but Tubby makes him look a responsible adult by comparison.
• Oh, Crap!: In the Toyland Adventures episode "Noddy and the Treasure Map", Master Tubby asks Noddy if he could hide in his house by claming "He's playing Hide and Seek with me". Unlike his previous encounters with Noddy, Master Tubby is notably on edge due to angering his father.
• Perpetual Frowner: In earlier episodes of Toyland Adventures, he had near constantly furrowed brows. These disappear later on.
• Sitcom Arch-Nemesis: Being neighbours, he's constantly harassing Noddy with pranks, with the latter frequently voicing his chagrin towards the little brat. This aspect is downplayed in Make Way For Noddy where they're more Vitriolic Best Buds.
• Spoiled Brat: In the original books and stop-motion series.
• The Trickster: Unlike the goblins, Master Tubby enjoys playing harmless tricks with Noddy. His parents and Noddy don't find them amusing at all. At odd times even the goblins find him insufferable.
• Those Two Guys: Master Tubby is commonly seen with Martha Monkey in Toyland Adventures and Make Way For Noddy.
• Vocal Dissonance: In The Further Adventures of Noddy pilot, he has a deep gravelly voice more expectant from his father. Done to a lesser degree in Toyland Adventures' UK dub, where he is voiced by an adult male actor, but at least makes an attempt to sound high pitched and childish.

Sly and Gobbo (The Goblins)

First Appearance: "Hurrah For Little Noddy" (1950) for Gobbo, "Well Done Noddy" (1952) for Sly

Voiced by: Susan Sheridan (Sly Toyland Adventures UK), Catherine Disher (Sly Toyland Adventures US), Jimmy Hibbert (Gobbo Toyland Adventures UK), James Rankin (Gobbo Toyland Adventures US)

Played by: Jonathon Bex (Sly Noddy Live 1994), Michael Seraphim (Gobbo Noddy Live 1994)

Sly and Gobbo

Two naughty goblins who like playing tricks, stealing, and getting Noddy into trouble. However when the goblins were first introduced in the 1950's (in the animated adaptations) ^note  The goblins existed since the very beginning of the franchise. But the 1970s is when they started replacing The Golliwogs in the books. they were more ominous and threatening.

• Adapted Out: While the goblins were seen in the original books. They became more prominent in the 70s, however there used to be more than two goblins◊ (Sly and Gobbo being the main ones) who mainly worked in groups with Gobbo being the chief goblin for Goblin Village. A few goblins also previously live in Toytown back when the books were made including the stop-motion series. However starting in the 90's only Sly and Gobbo served as the main goblins seen in the series.
• Adaptational Attractiveness: They are given cuter more humanoid designs in "Noddy in Toyland".
• Adaptational Name Change: Played with in Noddy in Toyland. The names are kept, but the small conniving one is now Sly, while the tall dim witted one is Gobbo.
• Adaptational Early Appearance: In the 1994 stage show, Sly and Gobbo first meet Noddy seconds after Big Ears befriends him before Mr. Plod officially confirms him as a toy. Sly is even seen protesting by telling the audience "He's not a toy!". In the original books, Noddy only meets Gobbo and Sly in two separate books (notably Gobbo who only shows up in a single page).
• Adaptation Personality Change:
  • In all incarnations, Gobbo is grouchy, stern, and takes his mischief making skill very seriously. In his book debut, he isn't grouchy but described as braver than the goblins and instantly lessons to Mr. Plod asking him where all the cars in ToyTown was hidden in.
  • Sly in turn became less...sly as adaptations got more and more accustomed to making him a Bumbling Sidekick for Gobbo. Averted in the 1994 stage show where Sly's original book personality is brought back.
• A Day in the Limelight: They get Villain Episodes in Make Way For Noddy, often with Noddy as a Hero Antagonist or Friendly Enemy. "The Goblin's Stopwatch", "The Great Goblin Switch", "The Great Goblin Giveaway" and "Goblin Good Deed Day" are among them.
• Aesop Amnesia: Often when caught in Make Way For Noddy they will insist they have learned their lesson and turn over a new leaf....for a little while. Lampshaded in "Master Tubby Goblin":
  Gobbo: Let us out, Mr Plod! We've learned our lesson this time!
  Sly: Yeah, even more than the last ten times!
• And I Must Scream: Some of their spells, while Played for Laughs, reek unnervingly of this trope. In "Noddy and the Noisy Drum" they curse Martha to march and drum non-stop to annoy the rest of the Toy Town, "The Magic Powder" where a powder they distribute forces toys to unwillingly dance when music plays, or "The Goblins' Stopwatch" where the title device straight up freezes everyone on the spot. A more Played for Drama variant occurs in "Noddy and the Singing Bush" where their "runaway spell" forces everyone to be horrid to Noddy and walk away from him (it's solved when Sly accidentally puts it in reverse and makes everyone driven to be nice to Noddy, even them).
• Ascended Extra: They only appeared once in the books (Gobbo in the second◊, Sly in the fifth◊), but are the closest thing the cartoons have to a Big Bad.
• Breakout Villain: They only appeared once each in the books, though they serve as the main antagonist in nearly every cartoon series, with other villains rarely reappearing. Especially so in Make Way For Noddy where they even get Villain Episodes. Abolished in Toyland Detective for the obvious reason that a clear main villain would spoil the new mystery format.
• Catchphrase: Gobbo would usually yell to Sly "Oh be quiet Sly!" when ever he gets on his nerves in the stop-motion series and Make Way For Noddy. One episode of Toyland Adventures had Noddy, Tessie, Big Ears, and Gobbo all telling Sly to be quiet while the goblins are taking them to a tree that is made of gold.
• Card-Carrying Villain: They take pleasure in being as dastardly and sneaky as possible.
• Characterization Marches On: When the goblins were introduced in the 50's (on television) they were actually really creepy. Especially in the 70's stop-motion series where they actually gave Noddy nightmares before meeting them the first time. They become increasingly bumbling and likable as the cartoons progress.
  • Sly used to be very sneaky and less bumbling in Toyland Adventures and the 1994 live show. Sly showed moments of intelligence and sometimes more savvy than Gobbo. Starting in "Make Way For Noddy" Sly is more bumbling, humorous, and very clumsy much to the annoyance of Gobbo.
  • In "Noddy in Toyland", their names have been swapped over - meaning Sly is the naughty troublemaker who seems to be the leader of the duo, while Gobbo is more ditzy and goofy.
• Composite Character: Most adaptations skim down the role of multiple goblins to these two. They also replace the Golliwogs from earlier versions of the books.
• Dumbass Has a Point: Even in his later more bungling incarnations, Sly has a habit of sometimes pointing out holes in Gobbo's schemes, or making ideas that the latter then passes as his own.
• Even Evil Has Standards: Even in the 70s series, they show limits. In "Noddy Goes To Sea" they express sincere concern when Noddy goes missing and might be in real danger.
• Expy: Served as a politically correct replacement for The Golliwogs from the older versions of the Noddy books.
• For the Evulz: Well, not exactly "evulz", but in Noddy's Toyland Adventures onwards, they love spoiling other people's fun and pulling mean-spirited pranks for no reason whatsoever, other than the fact that goblins love to cause mischief.
• Friendly Enemy: They have occasional redeeming moments, especially in the CGI cartoons.
• Fun-Hating Villain: They were this to some level from the beginning, but it becomes their trademark in Noddy In Toyland. (At the very least for Sly, Gobbo tries not to enjoy himself.)
• Gleeful and Grumpy Pairing: Gobbo is more snide and grouchy than Sly. This is true in "Noddy in Toyland" as well, though due to the name switch, "Gobbo" is a light-hearted simpleton and "Sly" is a grouchy schemer.
• Green and Mean: In the 70's stop-motion series, the goblins had green skin alongside goblins containing orange and red skin.
• Ineffectual Sympathetic Villain: With each adaptation, they become increasingly more bungling and pitiable antagonists whose plans always backfired on them. Even in their earlier nastier days, they were merely troublemaking bullies who were little match for Mr Plod.
• Laughably Evil: They are portrayed as this in most of the modern adaptations, while the same can't be said for their original appearances in the earlier Noddy books and the 70s stop-motion series where they were more creepy and unnerving (if still usually punished in a comical way).
• Leitmotif: In Toyland Adventures they have an ominous character theme usually heard during scenes taking place in the Dark Woods. In ''Make Way For Noddy" they have a more humorous and mischievous theme which speeds up during chase scenes.
• Meaningful Name: In "Noddy in Toyland", Sly is, well, sly and mischievous.
• Minion with an F in Evil: Well, more like "An F in Mischief-making", but Gobbo often finds himself getting swept up in the toys fun in "Noddy in Toyland"
• Not-So-Harmless Villain: Most of the time their plans are fairly tame and mischievous than outright malicious. But at times they expand their plots. In "The Goblins Stopwatch" they manage to freeze the entire of Toyland with their magical watch.
• Our Goblins Are Different: Gobbo has antennas similiar of a butterfly's.
• Pet the Dog: According to Make Way For Noddy, goblins have to do at least one good deed per year or their magic powers would be revoked from them. The two, with some expected struggling, manage to get it over with (they get Noddy's kite out of a tree, which they caused in the first place). They do have the occasional other nice moment in this and other adaptations as well.
• She's a Man in Japan: In the American/Canadaian dub of "Noddy's Toyland Adventures", Sly is female.
• Simpleton Voice: Sly is given this voice in "Make Way for Noddy". Sly is also given this voice in the French version of "Noddy In Toyland" mainly the stage shows "Oui Oui El Le Cadeu Suprise" and "Oui Oui et le Grand Carnaval".
• Sinister Schnoz: Gobbo has a long, crooked nose.
• The Hyenas: More notable in Make Way For Noddy.
• Throw the Dog a Bone: In the Christmas Special for both Toyland Adventures and Make Way For Noddy, they get a Happy Ending.
• The Unishment: In some episodes of Noddy In Toyland, their punishment for trying to spoil everyone's fun will be being made to take part in it themselves. While Sly, being a proud Fun-Hating Villain, always loathes this, Gobbo often ends up enjoying himself.
• Villain Decay: While they were always bungling troublemakers to some level, they were more thuggish and creepy in the books and earlier works. Each adaptation gradually made them more into clownish Ineffectual Sympathetic Villains.
• Villain Episode: They are given A Day in the Limelight at times in Make Way For Noddy, some episodes barely even featuring Noddy.
• Villain Team-Up: Technically they are this, since they acted separately in the original books. Toyland Adventures onwards they became a double act with all adaptations after keeping it, making for a rare case the trope became the default.
• Vocal Dissonance: Sly was voiced by a female (Susan Sheridan in the UK and Catherine Disher in the US) in Toyland Adventures, while Gobbo was voiced by a different actor.
• You Don't Look Like You: They were given extremely simplified, less sinister looking redesigns in Noddy in Toyland, where they resemble humans with pointed ears. To further confuse things, their names were also switched, meaning even their personalities didn't match. Interestingly the French exclusive shows Oui-Oui et le cadeau suprise and Oui-Oui Et Le Grand Carnaval kept Sly and Gobbo's original designs and personalities.

Clockwork Mouse

Voiced by: Bernard Cribbins (The Further Adventures of Noddy), Susan Sheridan (Toyland Adventures), Michael Stark (US Toyland Adventures), Kathleen Barr (US/Canada Make Way For Noddy)

A clockwork mouse who would sometimes need to be winded up.

• Adaptation Personality Change: Alternates between a Shrinking Violet, a Lovable Rogue or The Napoleon depending on the interpretation.
• Attack of the 50-Foot Whatever: Becomes this "Clockwork Mouse's Wish". He uses Mr Jumbo's plant growth spray on himself, first to be the same height as Noddy, and then to compete with other taller toys to the point he becomes a giant.
• Black Bead Eyes: His default appearance, though he has sclera in "The Great Car Race" and Toyland Detective. In the original books, he's depicted with pupils in some illustrations alongside the pilot The Futher Adventures Of Noddy.
• A Day in the Limelight:
  • He's the main focus of the Make Way For Noddy episode "Clockwork Mouse's Wish". He also shares "The Balancing Act" with Mr Jumbo.
  • He teams up with Noddy in The Further Adventures Of Noddy pilot, "The Great Car Race".
• Gender Flip: Has become a female in Noddy Toyland Detective.
• Height Angst: The Make Way For Noddy episode "Clockwork Mouse's wish" has Clockwork Mouse feeling insecure about his small size. He decides to use Mister Jumbo's magic perfume to grow himself huge, only to suffer this again after his size makes him a health hazard.
• Those Two Guys: With Mister Jumbo in Toyland Adventures, Make Way For Noddy, and Noddy In Toyland.
• Vocal Dissonance: In Noddy In Toyland, he's given a high pitch male voice while he was voiced by a female in the stop-motion series and Make Way For Noddy.
• You Don't Look Like You: Resembles a cat toy in Noddy Toyland Detective.

Mr. Jumbo

Voiced by: Jimmy Hibbert (Toyland Adventures), Michael Stark (US Toyland Adventures)

A toy elephant that would sometimes accidentally mess stuff up due to his weight.

• A Day in the Limelight: The Make Way For Noddy episode "The Big Sneeze" is entirely focused on him. He also shares "The Balancing Act" with Clockwork Mouse.
• Adaptation Dye-Job: An interesting example with the original source material and future adaptations. Jumbo's color would switch between orange and grey in the original books. The 70s stop-motion series made him orange, while future adaptations made him grey.
• Accent Adaptation: In the 70's stop-motion series, he's given an Indian accent.
• Anthropomorphic Zig-Zag: In the original books, Jumbo is sometimes seen walking on all fours and walking on both legs. All adaptations stick to Jumbo only walking on two legs like the other characters.
• Gentle Giant: While Mr. Jumbo is one of the biggest citizens of ToyTown. He's a very kindhearted person which is most notable in Make Way For Noddy and Noddy In Toyland. He's a bit moodier in earlier works, though still pretty docile and harmless.
• Leitmotif: In the 1970s series, his character theme uses Indian instruments.
• The Eeyore: In Toyland Adventures mostly when he feels very lonely.
• Those Two Guys: With Clockwork Mouse in Noddy In Toyland, Make Way For Noddy, and Noddy In Toyland.
• Took a Level in Cheerfulness: In the CGI shows, Jumbo is much happier and cheerful compared to Toyland Adventures and some of the original books.

Clockwork Clown

Voiced by: Jimmy Hibbert (UK Toyland Adventures), Benedict Campbell (US Toyland Adventures)

A clockwork toy who flips his body to move around.

• Accent Adaptation: Given an Italian accent in Toyland Adventures.

Dinah Doll

Voiced by: Susan Sheridan (UK Toyland Adventures), Sharon Lee Williams (US Toyland Adventures), Tabitha St. Germain (US/Canada Make Way For Noddy), Andrea Harris (UK Make Way For Noddy)

A china doll who owns a stall in Toytown. In Noddy In Toyland she owns a sentient Rocking Horse.

• Age Lift: In Noddy In Toyland she is given a much younger appearance compared to her design in Make Way For Noddy and Toyland Adventures.
• Canon Foreigner: She was introduced in Toyland Adventures.
• Canon Immigrant: Similar to Martha, she sometimes appeared in redrawn edits of the original books.
• Cool Horse: In Noddy In Toyland she owns a living Rocking Horse that she is spotted riding throughout the series.
• A Day in the Limelight: She gets "Dinah's Day Out" and "Fire Chief Dinah" in Make Way For Noddy.
• Girliness Upgrade: In Noddy In Toyland, she's given a much more feminine design compared to previous incarnations.
• Nice Girl: In Make Way For Noddy she along with Big Ears serve as the voice of reason and help solve Noddy's problems mainly with the goblins.
• Token Minority: She's the first black character in the franchise, later followed by one of the paper dolls and mermaids introduced in Noddy in Toyland.
• Tomboy and Girly Girl: Tomboy to Tessie's Girly Girl, while she's a Tomboy with a Girly Streak in Noddy In Toyland.
• Twin Tails: In both Make Way for Noddy and Noddy in Toyland.
• Vague Age: Similar to Noddy and Tessie, her age is rather ambiguous. She generally acts like a Reasonable Authority Figure, but her design is often childlike. Especially so in the CGI cartoons where she is more liable to take part in the other's adventures and has moments of acting like an Adorably Precocious Child.
• Vocal Dissonance: Her childlike design in Make Way for Noddy is quite an odd match with Andrea Harris' deeper, adult voice in the UK dub.

Bumpy Dog

First Appearance: "Noddy and the Bumpy-Dog" (1957)

Voiced by: Jimmy Hibbert (UK Toyland Adventures)

Played by: Michael Seraphim (Noddy Live 1994)

Tessie Bear's (Noddy in Noddy In Toyland and Noddy Toyland Detective) dog who loves bumping into people.

• Adaptation Dye-Job: In Toyland Detective, his fur is colored brown instead of grey.
• Adaptational Early Appearance:
  • In Toyland Adventures, he's seen in episodes that adapted "Well Done Noddy" and "Noddy Meets Father Christmas" despite not existing until the 14th book.
  • The 1994 stage show also includes Bumpy meeting Noddy before becoming a citizen of ToyTown. Compared to his book debut, where Noddy first discovers him with an injured paw and homeless.
• Black Bead Eyes: He's depicted with beady eyes in Toyland Detective.
• Crying Critters: One episode of Toyland Adventures shows Bumpy Dog crying after Noddy tells him to "Go Away!" after he loses his bell. Tessie finds him weeping and discovers Noddy's lost bell in the process.
• A Day in the Limelight: Along with his debut book Noddy and the Bumpy Dog, he gets "Bumpy Dog's Day" and "Bumpy Dog's Visit" in Make Way For Noddy.
• Leitmotif: A fast paced and playful tune is played in Make Way For Noddy when ever he shows up mostly when he is in a playful mood.
• Even the Dog Is Ashamed: In the Make Way For Noddy episode "Master Tubby's Chocolate Dream", when Master Tubby is eating all of the chocolates that was suppose to be given to the citizens. Bumpy Dog watches him eating while giving him a look of disgust.
• Happily Adopted: He was originally an orphaned dog in his book debut Noddy and the Bumpy Dog. Eventually Tessie Bear adopted him by the end of the story.
• Meaningful Name: Very much so. PC Plod even points this out in an episode of Make Way For Noddy.
• Precious Puppy: While already cute in the various incarnations he's showed up in, he's given an even more cute looking design starting in Make Way For Noddy and especially Toyland Detective.
• Silent Snarker: Has moments of this due to his more expressive design in Make Way For Noddy onwards.
• Team Pet: Bumpy becomes this in recent years, especially in Make Way For Noddy, Noddy In Toyland, and Noddy Toyland Detective.

Mr. and Mrs. Noah

Voiced by: Kathryn Beaumont (1963 animated short as Mrs. Noah), Jimmy Hibbert (Mr. Noah Toyland Adventures UK), Michael Stark (Mr. Noah Toyland Adventures US), Susan Sheridan (Mrs. Noah Toyland Adventures UK), Fiona Reid (Mrs. Noah Toyland Adventures US)

Played by: Jonathan Bex (Noddy Live 1994)

A couple who live in an Ark full of animals.

• Chuck Cunningham Syndrome: Absent in Noddy In Toyland.
• Demoted to Extra: Became voiceless background characters in Make Way For Noddy.

Father Christmas (Santa Claus)

First Appearance: "Noddy Meets Father Christmas" (1955)

Voiced by: Jimmy Hibbert (UK Toyland Adventures)

The King of Toyland who decides to visit Big Ears' toadstool house before Christmas Eve. It's implied that Big Ears had a very close friendship with Father Christmas before meeting Noddy.

• The Good King: He's the King of Toyland and beloved by all citizens of ToyTown. However the Make Way For Noddy incarnation doesn't reference this.
• Santa Claus: He's referred to both as Santa and Father Christmas in Make Way for Noddy.
  • In the Toyland Adventures Christmas Special he's called Father Christmas instead of Santa.
• One-Shot Character: He only showed up once in the entire series (such as the 1975 series and Toyland Adventures) due to being a book set during Christmas. He makes another appearance in Make Way For Noddy however.

Mr. Wobblyman

Voiced by: Jimmy Hibbert (UK Toyland Adventures), Michael Stark (US Toyland Adventures)

A roly-poly toy who is very wobbly when trying to move around. In Noddy In Toyland he's an owner of a shop that makes Gelatin Desserts.

• Adaptation Personality Change: In the 2009 French musical, "Oui-Oui Et Le Cadeau Surprise" based on Noddy In Toyland. He's more intelligent and laidback, alongside being the leader for Noddy's birthday suprise.
• A Day in the Limelight:
  • He gets two in Make Way For Noddy. "Toy Town's Winning Team" revolves around him applying as a soccer player. "Lie Down Mr Wobblyman" revolves around Mr Wobblyman's desires to....lie down.
  • The 2009 French musical has him as the show's main host alongside being the lead party planner for Noddy's Birthday Party. He's frequently seen asking the audience to join on at certain moments (such as following the instructions on baking Noddy's birthday cake, and asking the audience what type of birthday cake they like).
• Ascended Extra: He gets more spotlight in both CGI cartoons. In Noddy In Toyland he's a supporting character while the 2009 French musical has him as one of the show's main characters.
• Catchphrase: "I hate it when that happens" in Make Way For Noddy when ever he starts wobbling mostly when it's not intended.
• Inspirationally Disadvantaged: In Make Way For Noddy, he seems rather insecure about the fact he's basically an anthropomorphised ball. His two episodes revolve around him working around it.

Mr. Milko

Voiced by: Jimmy Hibbert (UK Toyland Adventures), Michael Stark (US Toyland Adventures)

ToyTown's milkman who delivers milk to residents.

• Chuck Cunningham Syndrome: He hasn't made an appearance in other animated incarnations of the series since Toyland Adventures.
• The Eeyore: He's mostly depressed and would request to ring Noddy's bell to cheer himself up.

Sammy Sailor

Voiced by: Jimmy Hibbert (UK Toyland Adventures), Michael Stark (US Toyland Adventures)

A sailor who is sometimes mischievous around others

• Chuckcunningham Syndrome: He along with Mr. Milko both vanished from the Noddy franchise in recent years.
• Smug Snake: A couple times in the stop-motion series.
• Talk Like a Pirate: Both in the UK and US dub. Especially in the US dub
• The Trickster: In one episode of the stop-motion series, he is revealed to be the person who caused trouble with Noddy and is seen mocking him thinking that he was playing tricks with people.

Bert Monkey

First Appearance: "Noddy And The Magic Rubber" (1954)

Voiced by: Jimmy Hibbert (UK Toyland Adventures)

A male monkey who's tail has a mind of its own.

• Ascended Extra: He only made one apperance in the original books, but becomes a supporting character in Toyland Adventures.
• Adaptation Personality Change:
  • In the original books, Bert is cheerful but is very oblivious to the trouble his tail causes. In Toyland Adventures, he's very meek with Noddy constantly reminding him to prevent his tail from causing more problems.
  • In first stop-motion series The Further Adventures of Noddy from 1963, he has more in common with Martha Monkey than his normal self, allying with Bruiny and heckling Noddy.
• Chuck Cunningham Syndrome: Vanished from future adaptations after Toyland Adventures finished airing in 2000. He's notably absent in all three CGI series.
• Shrinking Violet: In Toyland Adventures, Bert is very meek and is easily unaware of the trouble his tail causes.
• Organ Autonomy: His tail appears to have a mind of its own which can cause problems when ever Noddy tries having a talk with him. Such as his tail stealing or messing with anything in Noddy's house. In "Noddy And The Magic Rubber" (Noddy and the Magic Eraser) before he and Noddy return the magic eraser back to Big Ears. Noddy decides to quietly erase parts of his tail to avoid it from causing anymore trouble.

Bunkey

First Appearance: "Noddy And The Bunkey" (1959)

Voiced by: Jimmy Hibbert (UK Toyland Adventures)

An escape circus monkey disguised as a new species (Half monkey half bunny) who befriends Noddy.

• One-Shot Character: He only showed up once in the original books and Toyland Adventures.
• Paper-Thin Disguise: While the rest of the citizens of Toytown don't notice this except for Mr Plod, his disguise consists solely of wearing a hat with fake rabbit ears that match his fur.

Mr. Straw

Voiced by: Jimmy Hibbert (UK Toyland Adventures)

A farmer doll.

• Chuck Cunningham Syndrome: He hasn't made an appearance since Toyland Adventures.
• Finishing Each Other's Sentences: He has a habit of doing this with his wife.

Whizz

First Appearance: "Make Way For Noddy"(for the "Say It With Noddy" segments)

A robot that debuted and hosted the segment "Say It With Noddy" in Make Way For Noddy who later replaced the role of Mr Sparks in "Noddy in Toyland".

• Ascended Extra: He was only present as the host for Say It With Noddy but ended up as a supporting character in "Noddy In Toyland".
• Catchphrase: "Magic and motors do not mix".
• Robo Speak: In the two French live shows based on the Noddy In Toyland series ( Oui-Oui El Le Cadeau Surprise and Oui-Oui E Le Grand Carnaval). Whizz speaks with a synthesized voice which isn't present in the French dub for Noddy In Toyland and Make Way For Noddy.
• Verbal Tic: He would mostly ends his sentences by making robot like buzz noises in Noddy In Toyland.

Lindy

A fairy who is Whizz's assistant in the garage in Noddy In Toyland. She always wants to use her magic to help make her job easier, which Whizz does not approve of.

• Wrench Wench

Hazel and Laurel

Lindy's fellow fairys.

• Token Minority: Hazel is African-American.

Mr. Beetle

A, well, beetle who lives in Toyland in Noddy In Toyland.

• Ascended Extra: While Mr. Beetle did show up in Make Way For Noddy, he was mostly voiceless along with the other residents of Toytown but was given more screen time in Noddy In Toyland.
• Butt-Monkey: He's often on the receiving end of any mishaps in Toyland.
• The Unintelligible: He speaks in an unclear, muttered language.

The Paper Dolls

Exactly What It Says on the Tin - three paper dolls who live in the dollhouse with Dinah in Noddy in Toyland.

• The Fashionista
• Token Minority: One of them is African-American.

Dapple

A wooden horse on wheels who lives with the dollhouse dolls. Dinah likes to ride him.

The Toy Soldiers

A battalion of wooden soldiers lead by their captain.

Woosh

Whizz's friend from Robot Town.

• Pink Means Feminine: She's a pink robot.
• Robot Girl

Splash and Sparkle

Two mermaids who live in the Toyland ocean.

• Token Minority: Splash is African-American.

The Pirates

• His Name Really Is "Barkeep": Pirate Captain isn't just the character's title - it's also his name.
• No Name Given: In "Noddy Toyland Detective", the only pirates with names are Pirate Captain and First Mate Stripes.
• Pirate Parrot: Scurvy from "Noddy Toyland Detective".
• The Pirates Who Don't Do Anything: They'd rather play music than raid other ships.
• The Smurfette Principle: In "Noddy Toyland Detective" - First Mate Stripes is the only female pirate in the whole crew.

Squirrel

A squirrel (wasn't the name a clue?) who is Big Ears' companion.

• Expy: He plays a similar role to Whiskers the Cat from the original books.

Fuse

A robot who lives in Toyland in Noddy Toyland Detective.

• That Makes Me Feel Angry: He has a habit of announcing whatever emotion he's feeling whenever his face changes to reflect that particular emotion ("worried face", "sad face", "happy face", etc).

Smartysaurus

A super-smart dinosaur.

• Meaningful Name: She's The Smart Guy.
• Verbal Tic: Often adds "saurus" or "asaurus" to the end of her words.

Pat Pat and the Pockets

Pat Pat is a panda teddy bear. The Pockets are tiny pandas who possess the ability to turn themselves into tennis balls.

• Expy: Of Tessie Bear (Pat Pat).
• Pink Means Feminine: Pat Pat wears a pink dress, rides a pink scooter, and everything she owns is pink.
• Speak in Unison: The Pockets often do this.

Deltoid

A super hero doll.

Farmer Tom

A farmer doll in Noddy Toyland Detective.

• Expy: Of Farmer Straw.

The Ninjas

• Pink Means Feminine: The pink ninja is female.

The Knights

The Naughticorns

Three unicorns named Hoof, Cloppycorn and Bling. They love causing mischief.

• Jerk with a Heart of Gold: All three are naughty troublemakers, but they're willing to apologise whenever they've gone too far.
• Pink Means Feminine: Bling is both pink and female.
• The Smurfette Principle: Bling is the only female unicorn.
• Token Good Teammate: Well, none of them are 'evil', per say, but Cloppycorn is the one least likely to cause trouble.

Queen Sparklewings

The Queen of the Fairy Dolls.

• The High Queen

Cleo and Coco

Carlton

A cat with wheels who serves as Clockwork Mouse's assistant and chauffeur.

• Why Did It Have to Be Snakes?: He's initially scared of the dark, until Noddy and Fuse help him get over it.

The Builders

• Black Bead Eyes