Alternate Character Interpretation: It's ambiguous as to whether the Prepper is a genuine good Samaritan who thinks the best way to help survivors is with "tough love", a pragmatist who considers his relationship with the survivors as a "you scratch my back and I'll scratch yours" type of deal, or a outright Manipulative Bastard who's only in it for himself, sending out survivors into the zombie-infested streets and looting the resources they bring back when each of them inevitably dies. John Dee's Black Prophecy even warns of a "Beast with a Thousand Eyes" (seemingly in reference to the Prepper and his city-wide CCTV system) who "speaks your demise", which can be interpreted as anything from "the Prepper is secretly using you until you die" to "don't listen to the Prepper's well-meaning but misplaced fatalism, there is still hope".
Awesome Music: God Save the Queen, played during the game's trailer. It's sung with a tone befitting of the frightening imagery portrayed, while the uplifting lyrics provides a somber mood to show just how badly shit has hit the fan.
Critical Dissonance: While not without general criticism over the story and gameplay, the game still received mostly positive reception from critics thanks to its emphasis on Survival Horror and frightening atmosphere. However, gamers were more divided for the same reasons, since Action-Horror games were considerably more popular at the time.
Demonic Spiders: Any zombie, really, since they can grab you and kill you instantly provided that you aren't at full health. But the nastier ones:
The armored zombies. They have helmet protection, which takes around three hits from the bat to remove, and have body armor that protects them from all forms of attack short of explosives. Finding them amongst a group of other zombies is a nightmare.
Exploding zombies, ones wearing propane tanks on their backs and gas masks on their faces. Sure, they can't bite you and make you a zombie, but when they die (if it's not a super precise headshot), they explode, so killing them with the Cricket Bat is not an option.
Spitting zombies. They have more health than the average zombie, and they can spit acid at a distance which can temporarily blind you. Not too cumbersome when facing them alone, but amongst a horde, they're insane.
Red zombies. Much faster than the typical zombie, and they can almost kill you in one hit! Act fast!
The teleporting zombies. Killing them is particularly difficult since they have can teleport, have a lot of health, are very agile, and the electricity they emit jams your radar.
Fridge Brilliance: And Horror; The Ravens of Dee's Short-Lived Aerial Escape is cut short by the ravens of the Tower of London flying into the rotor. According to superstition, if the ravens were to die or fly away from the tower, the Crown and Britain would fall. The game just needed to make it clear that things are screwed.
The rats and crows can make people pointlessly paranoid, since they can be detected with the Prepper Pad, which would give the impression that there are zombies nearby (especially if they're in large groups). And what they drop isn't really worth grabbing anyway.
A player-induced one in any empty zombified survivor. More experienced players farm places they've been to to hunt down zombie survivors for supplies, and the likes of the empty ones show up, occupying the position in the map that a perfectly good survivor could take instead!
Good Bad Bugs: There's a way to duplicate your items, such as ammo and health kits, thanks to switching from the storage locker in the safe room to your backpack upon exiting said locker, and touching the empty area on the right in the backpack inventory. Patched now, unfortunately. But there's another one where the supplies in Brick Lane Market's street keep respawning even after you loot them.
Harsher in Hindsight: At one point in the game, the Prepper says that he'll stick by the player no matter what. This becomes downright sad when the Prepper discovers that the player has been working with the Ravens of Dee and very angrily feels betrayed. He even threatens to kill the player himself.
No Death Run: Survival Mode, in where you only get to play as one survivor. Die, and you'll have to start over from the beginning.
Player Punch: Your player characters don't speak and don't show much personality aside from their understandable fear. That said, it's surprising how attached you can become to them and how hard it can be to fail them and have to watch them die.
Polished Port: The Xbox One and PS4 versions add in a few touchups from the original Wii U version. Namely, the flashlight can be triggered to expand its range, two new melee weapons were included alongside the cricket bat, the resolution was upscaled from 720p to 1080p, the graphics are much more sharper, and some of the more tedious elements like the loading times and weapon swinging were reduced.
Porting Disaster: The PC version doesn't have multiplayer or online features (i.e. player zombies), and it only has resolution and VSYNC when it comes to graphical options. The game also suffered from a serious crash just before fighting the first teleporting zombie, which Ubisoft took several years before fixing with a patch.
Despite being one of the game's selling points, the permadeath system was this to some players who felt that it made the game more frustrating than scary. As mentioned before, both on this page and the main, when you die, you become resurrected as a new survivor. The catch, however, is that you won't have any of your previous items on you anymore and your weapon skills will reset. So if you want to keep everything you accomplished thus far, you simply cannot die, which is easier said than done. Made more annoying by the fact that you're resurrected automatically in the safehouse, requiring a lot of backtracking if you happen to die somewhere far away.
The fact that the Prepper Pad also detects nearby animals, such as rats and crows. As animals tend to be in groups, especially rats, this can create a lot of unnecessary paranoia in an already tension-driven game.
The "Arena", where all of your weapons are removed, you are only provided with a pistol and a few bombs, and the place is crawling with armored zombies.
The nursery is also pretty difficult as well. The first half where you just simply have to find the antibiotics is fairly easy, but then you there's a portion where you fall to the basement of the nursery. There, you end up encountering the first teleporting zombie in the basement. Not only is it aggravating to kill her on accounts of her speed and random teleportation, but she produces some sort of electrical discharge that jams your radar, practically making it impossible to see where she is until she comes after you. Not only that, but when you return from the basement, a horde of zombies start invading the nursery and the stairways are too narrowly cramped to properly evade them.
The last few levels of the game are pretty difficult as well, depending on which ending you're going to go with. Basically, if you decide to find all seven of Dee's letters and give them to Dr. Knight so he could make the panacea, Knight would eventually notify you on when to return. When he does, however, you'll see that he has left his lab and that you'll have to explore the upper levels of Buckingham palace to find him in order to reach the Royal Quarters to retrieve the panacea. At that point, you won't switch to a new survivor if you die. This means that if you die, it's game over. What makes this portion of the game difficult is the abundance of zombies roaming around the palace (including a few teleporting ones), making it very easy for the player to get killed.
, played during the game's trailer. It's sung with a tone befitting of the frightening imagery portrayed, while the uplifting lyrics provides a somber mood to show just how badly shit has hit the fan.