- The Simpsons Futurama Crossover Crisis: A G.I. Joe comic can be seen on Nerdanus XII.
- Transformers/Ghostbusters: When fighting the decepticon ghosts, Winston Zeddemore says he feels like he is in a GI Joe cartoon.
- Boldores And Boomsticks: Casey tells Gladion that his overdramatic speech about how he plans to crush her, Blake, and Yang makes him sound like Arboknote Admiral's understudy.
- Toy Story: When Buzz first learns about Sid Phillips from the other toys, Sid is seen blowing up a Combat Carl figure with a firecracker. Originally, Pixar wanted to use the actual G.I. Joe figure in the film, but when Hasbro refused to let them do so, Combat Carl was created as an Expy.
- In the Shadowhunters episode "The Descent Into Hell Isn’t Easy", Clary calls Jace an emotionless G.I. Joe.
- Action League NOW!: The character of Stinky Diver was made from a modified 1994 Battle Corps. Shipwreck action figure.
- An episode of Dennis the Menace (1986) is titled "G.I. George".
- Rocko's Modern Life: In "Junk Junkies", Rocko needs to raise $500.00 to pay the pizza bill, so he holds a Garage Sale. Heffer donates his melted G.I. Jimbo action figure to it, but Rocko worries that nobody is going to buy it. At the end of the episode, the G.I. Jimbo is bought for $500.00 by an art lover who mistakes it for a sculpture.
- The Simpsons: Stacy Lovell, the creator of and model for Barbie parody Malibu Stacy, has a string of exes who are all doll/action figure parodies. One of them is named Joe, and looks and behaves exactly like a living G.I. Joe figure.
- Star Trek: Prodigy: The villains' robotic enforcers are called "Drednoks", possibly a reference to the outlaw biker gang turned evil mercenary group the "Dreadnoks" in G.I. Joe: A Real American Hero.
