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Basic Trope: A character's first and last names begin with the same sound.

  • Straight: The protagonist's name is Cathy Campbell.
  • Exaggerated:
    • Catherine Campbell's middle name is Constance, and her two closest friends are Alice Allard and Bob Brooke.
    • A four names alliteration: John Jonah Jameson Jr.
    • Alliterative Family: Cathy Campbell's sisters' names are Camilla and Caroline.
    • Repetitive Name: Johnny John Johnson.
  • Downplayed:
    • Elizabeth Bunting is mostly known as Lizzie. One of her playful friends invariably calls her Betty Bunting.
    • The protagonist's name is Katherine Campbell, making for a phonetically alliterative name even though the initials are different. Others examples of this type include Felix Phele or Cindy Sanford.
    • The protagonist's name is Charlotte Campbell, where the names are not phonetically similar even though the initials are the same. Other examples of this type include Kate Knightley or Philip Pennyworth.
  • Justified:
    • Cathy Campbell's parents genuinely liked the name Catherine.
    • The Campbells think it's really cool to name their children alliteratively, so they keep doing it.
    • Campbell is Cathy's married name.
  • Inverted: The exact opposite: Instead of having a character's first and last names begin with the same sound, the character in question's first and last names END with the same sound. For example:
    • Adison Edison
    • Mark Park
    • Wendell Rendell
    • Carrol Warrol
    • Toby Hoby
    • Jack Pack
    • Mandy Candy
    • Allison Ellison
    • Mavis Davis
    • Warren Harren
  • Subverted:
    • Mrs Clark has a baby girl and considers naming her Clara, but at the end... she goes for Jane.
    • Betty Brunting's name seems alliterative at first until it's revealed that her real name is Elizabeth and she hates when anybody calls her Betty B.
  • Double Subverted:
    • Mrs Clark has a baby girl and considers naming her Clara, but at the end she goes for Jane... Because she named her twin sister Clara!
    • ...But then says she's saving the name for their next child.
  • Parodied: The protagonist's name is Ccccc C. Cccccccc. note 
  • Zig Zagged: Mary Mason dislikes being called 'MM' by her friends and changes her name to Jane Mason. Her friends only make fun of her and they still call her Mary or 'MM'. She tries to convince them that it really bothers her, but they explain to her that they really like it, and she therefore decides to change her name back to Mary Mason.
  • Averted:
    • Nobody's names and surnames start with the same phonetic sound.
    • Only One Name.
  • Enforced: The author wanted an easy mnemonic for his/her characters.
  • Lampshaded: "Have you wondered why your parents named you Helen Hamilton?" — "Perhaps they thought I was destined to be a heroine and that people would remember my name more easily if it was alliterative."
  • Invoked: Alice Ford thinks her name is too ordinary and decides to change it legally to Felicity Ford.
  • Exploited: A local comic book writer thinks Alice Ashley's name would make a good name for a superhero, and Alice sells the rights to it.
  • Defied: Mrs Smith wants to name her daughter Stella or Sophia, ideally Stella Sophia Smith, but her husband thinks it's too pretentious and that it doesn't fit the surname and the baby's personality. He convinces his wife to name their daughter Hannah.
  • Discussed: "Doesn't it fascinate you that your cousin's monogram is CC and that both her name and surname start with /k/-sound? Cathy Campbell is an awesome name."
  • Conversed: "Have you noticed that some authors really like naming their characters with corresponding names and surnames? So that it would start with the same letter?"

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