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General
- Aerith and Bob: Almost all of the dolls have bizarre names that appropriately fit their style and personality. Some of the Tweens dolls, on the other hand, have normal first names (Cherry B.B. of the Series 1 Tweens; all of the Tweens starting from Series 2).
- Enfant Terrible:
- Bhaddie, based on the Wicked Witch of the West. Her lil sister has jail stripes as her color change.
- Countess is scary and naughty, but she’s not evil, just mischievous.
- No Celebrities Were Harmed: There are doll parodies of Elvis Presley, Lady Gaga, Michael Jackson, David Bowie, Beyoncé, Serena Williams, Will Smith, and Marilyn Monroe, among others.
- Punny Name:
- Ice Ice B.B. and her family (Vanilla Ice’s “Ice Ice Baby”).
- Doggy Stardust (Ziggy Stardust).
- MC Hammy (MC Hammer).
- Soldier Boi (Soulja Boy).
- World of Technicolor Hair
The Original Four O.M.G.s
Royal Bee
Voiced by: Paris Dunbar
- Brainy Brunette: She comes up with a lot of creative solutions.
- Catchphrase: Hey Queens!
- City Mouse
- Curtains Match the Window: Brown.
- Hair of Gold, Heart of Gold: Her hair has gold streaks in it.
- The Heart: She brings the group back together in the first episodes.
- Jack of All Trades: Music. Fashion, Dance, Business, Acting...
- The Leader: She's a natural-born leader.
- Nobody Touches the Hair: "Watch the hair!"
- Record Producer: She runs a music label with Honeylicous.
- True Companions: with Neonlicous, Lady Diva, and Swag.
Lady Diva
Voiced by: Sonya Krueger
- The Diva: It's in the name.
- Idol Singer: She's a famous popstar.
- Pink Means Feminine
- True Companions: with Neonlicous, Royal Bee, and Swag.
- Vanity Is Feminine: She spends a lot of time getting her look ready.
Neonlicous
Voiced by: Sabrina Fest
- Ambiguously Brown: Unlike her the rest of the girls in her group who are explicitly black, her race is unknown.
- Cute Clumsy Girl: Most of the show's physical gags involve her.
- Fun Personified: She's a free spirit who prefers not to take herself too seriously and often cracks jokes with her friends.
- Introverted Cat Person: Averted, she carries Neon Kitty everywhere but is quite outgoing.
- Stage Fright: She gets stage fright easily, and breaks the “no pets” rule because she feels like she need Neon Kitty there to give her comfort and confidence.
- True Companions: with Lady Diva, Royal Bee, and Swag.
- Vibrant Orange: She has orange hair.
Swag
Voiced by: Frankie Kevich
- Braids of Action: She wears her hair and braids, and likes to take action.
- Cant Take Critism: She is one of the most smooth and cool of the BBS, but takes critique hard, though in a less angry and more self-loathing way.
- Generic Graffiti: All of her work.
- Gratuitous Rap: Mainly in earlier episodes, where it seemed to be her only trait.
- Starving Artist: Averted: She's very successful in her music and art.
- Red Is Heroic
- Who Names Their Kid "Dude"?: Make sure search her name on internet with keyword "LOL" or "doll"! Cause "Swag" also is the name of an Asian porn website...
Friends
Candylicous
Voiced by: Breena Larsen
- Character Focus: In "Candylicous vs Alt Grrrl" and "Queen's Gala To Go".
- Feminine Women Can Cook: She cooks and bakes.
- Opposites Attract: At first due to Alt Grrrl's taunting, they don't get along, but they end up finding common ground in cooking. Doesn’t mean they both don’t still grate on each other from time to time.
- Pink Means Feminine
- Shout-Out: Her earrings are from another MGA brand, Num Noms.
- Sixth Ranger: In a way, she is a consistent character along with the main 4 and even gets upgraded to the main titles in Season 2.
- Supreme Chef: She makes all the dishes at the B.B. Diner which are apparently delicious.
- Sweet Tooth: She likes eating sweets as much as baking them.
- Sweet Baker
- Team Chef
Cool Lev
Voiced by: Sean Rohani
- Ambiguously Brown
- Cool Board: He designs and rides on a skateboard.
- Generic Graffiti: Generally Keith Haring inspired.
- Implausible Boarding Skills
- The One Guy: Until Prince Bee was introduced.
- Ship Tease: Roller Chick may have a crush on him.
Roller Chick
Voiced by: Anjali Kunapaneni
- Born in the Wrong Century: Her aesthetic is disco.
- Fast as Lightning: She can skate impossibly fast.
- Girlish Pigtails: She is a bit of a tomboy but she's a...
- Rollerblade Good: Her whole gimmick.
- Ship Tease: Roller Chick may have a crush on Cool Lev.
- Tomboy with a Girly Streak
Miss Glam
Voiced by: Tatiana Varria
- Call-Back: Her outfit is a callback to the 'Bratz Princess' line.
- Girlish Pigtails
- Genki Girl: She's a high-energy party lover.
- Hollywood Tone-Deaf: Lady Diva has to give her singing lessons.
- Iconic Item: Her hairbow.
- Thrill Seeker: She loves elaborate parties.
- True Blue Femininity
Prince Bee
Voiced by: Jason Linere-White
- The Ace
- Happy Dance: During his first appearance after he buys the Mall of Surprises.
- Jack of All Trades: Implied, then played with, as the Season 2 3-part premiere reveals that while he may be good at a lot of things, he also has a habit of having projects go out of control and then abandoning them when he gets overwhelmed.
- The One Guy: The second guy.
- Successful Sibling Syndrome: Despite being successful, Queen Bee seems to have this with him. He actually feels the same about her, and reveals that his habit of buying up and starting businesses is out of a desire to impress her and live up to her standards.
Trendsetter
Voiced by: Julisa Lopez
- Girlish Pigtails
- Gyaru Girl: Resembles one.
- No Celebrities Were Harmed: Parody of Paris Hilton
- Nonconformist Dyed Hair: Blonde and brown streaks.
- Pink Means Feminine
- True Blue Femininity: Has a half blue, half pink tracksuit.
- Those Two Girls: With Skatepark Q.T.
Skatepark Q.T.
Voiced by: Judy Alice Lee
- Cool Board: She rides on a skateboard.
- Darker and Edgier: Has a skater vibe.
- Fun with Acronyms: Q.T. = cutie.
- Girlish Pigtails: Averted.
- Lovable Jock
- Orange/Blue Contrast: Has orange hair and a blue shirt.
- Those Two Girls: With Trendsetter.
- Youthful Freckles
Gracie Skates & Goldie Twist
Voiced by: Sabrina Boggs (Gracie); Mira Silverman (Goldie)
- Best Friend
- Flower Motifs: Goldie's outfit.
- Innocent Blue Eyes: Both girls.
- Nature Lover: Their starring episode revolves around them preparing for Earth Day.
- Purely Aesthetic Glasses: Gracie's glasses have no lenses.
- Rollerblade Good: Gracie.
- Those Two Girls: They're in the same folder for a reason!
- Younger and Hipper: Both of them are tweens as opposed to the main cast of millennials.
Alt Grrrl
Voiced by: Kirsten Day
- Darker and Edgier: More in personality, but also in fashion.
- Delinquent Hair
- Hot-Blooded: By her own admission, she has a habit of being a little too intense about things, and even Swag notes that she could learn to control her temper a little.
- Nonconformist Dyed Hair: Black and yellow hair
- Opposites Attract: Inverted with her and Candylicous.
Spirit Queen
Voiced by: Tickwanya Jones
- Actually Not a Vampire: Despite her sister's heavy vampire influence.
- Cute Witch: Not actually a witch, but her style is rather witchy.
- Darker and Edgier: Not to an extreme, but she does mainly wear black.
- Genki Girl: Despite her ghoulish look, she is quite high energy.
- Pepper Sneeze: A prank she and her sister pull.
- Perky Goth
- Pom-Pom Girl: Her sleeves act as pom poms.
Lonestar
Voiced by: Tommi Rose
- Country Music: Her preferred style of music.
- Cow Boy: Cowgirl.
- Graceful Ladies Like Purple: Her signature color.
- The Makeover: She received one in the movie.
- Significant Green-Eyed Redhead
- Those Two Girls: With Honeylicous.
Honeylicous
Voiced by: Tessa Hersh
- Green and Mean: Averted, she's really sweet.
- The Mentor: She gives Candylicous advice on how to deal with Alt Grrrl.
- Nice Girl
- Record Producer: She runs a music label with Royal Bee.
- Rose-Haired Sweetie: She has some pink braids in her hair.
- Those Two Girls: With Lonestar.
N.Y.E. Queen
Voiced by: Tifané Williams
- Happy Holidays Dress: For the New Year.
- One-Shot Character: She appeared at the end of one episode and then never again, presumably because her doll was a yearly holiday doll.
World Travel
Fly Gurl
Voiced by: Molly Elizabeth Ring
- Cool Plane: The 'LOL Surprise Remix 4 in 1 Plane'. Ya know, from the toy line.
- No Celebrities Were Harmed: Parody of Britney Spears (specifically in the Toxic music video).
- Who Is Driving?: Technically she has autopilot, but she spends a lot of time talking with passengers instead of flying her plane.
Sunset
Voiced by: Queen Noveen
- One-Shot Character: Averted, though it was assumed she'd stop appearing after her debut episode because she was traveling with City Babe (and her line didn't need any more promotion), she appeared again vlogging from The Queen's Gala several episodes later.
- Valley Girl: She's described as a "beach queen" and has the accent and vocabulary too.
City Babe
Voiced by: Alex Cazares
- Camera Fiend: She's known for her photography.
- City Mouse: Her name is CITY Babe so...
- Photographic Memory: Says she has one before accurately describing noticing Sunset in a gift shop 8 months prior.