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Hugtto Pretty Cures

     Hana Nono (Cure Yell) 

Voiced by: Rie Hikisaka

https://static.tvtropes.org/pmwiki/pub/images/570213d9_832f_4780_a470_9c9552b84282.png
"Fure fure, [minna]! / Mechokku!"English

Our lively Pink Heroine. She is a New Transfer Student who dreams of becoming a stylish and mature big sister figure due to her comparatively short height. Though she is prone to making mistakes, she always sticks by her beliefs and gets back up every time she falls down.


  • All-Loving Heroine: So much that it would make Nozomi proud. Whether it's destroying time, stealing memories, manipulating childhood friends into committing mass murder for laughs, or any other atrocity that would get you killed in any other franchise, Hana Nono is always willing to forgive and forget.
  • All of the Other Reindeer: It's revealed in Episode 23 that she was isolated from her peers at her old school after sticking up for her classmate who was being bullied herself. Gets worse when you realize it's implied that this is probably the reason she transferred schools in the first place.
  • Babies Ever After: The first Cure who becomes a mother in the Distant Finale, complete with her on-screen birthing of Hugtan/Hagumi (though since this is a kid's show, it isn't too graphic). However, it's unknown who her husband is since he's only briefly shown from the neck down.
  • Bunny-Ears Lawyer: In the Distant Finale, she's shown to still have her childish Genki Girl personality despite being the president of a successful company.
  • Character Catchphrase:
    • "Hooray, hooray, [everyone]!"
    • "Mechokku!note " whenever she has a Butt-Monkey moment.
  • Childish Older Sibling: Despite how much she wants to be a mature older sister figure, she's really a childish, dorky Genki Girl. Her younger sister Kotori is much calmer and more down-to-earth, and views Hana as too childish to look up to.
  • Chronic Hero Syndrome: The only reason she ended up being late to her first day of class was because she stopped to help an old lady carry her bags after already shielding her from a stray baseball. Her drive to not back down when someone needs help is also what leads her to protect Hugtan and become Cure Yell.
  • Clueless Chick-Magnet: Well, Dude Magnet, but Hana doesn’t notice Hinase’s crush on her civilian identity, Fumito’s crush on her Pretty Cure alter-ego, or George’s romantic obsession with her until he spells it out for her.
  • Cool Big Sis: What she strives to become. She wants to be a mature and stylish older sister figure for others, although she fails miserably. Her own younger sister, Kotori, usually views her as too childish to look up to.
  • Dude Magnet: As the main villain's Good Counterpart, Cure Yell has gained a fair amount of admirers. Unfortunately, said Big Bad is among those admirers.
  • Genki Girl: On top of being extremely cheerful, she's also the Cure of high spirits/energy. In other words, she's literally the "Cure of Genki".
  • Heart Beat-Down: Her main attack, appropriately named "Heart For You", shoots a giant heart that purifies an enemy.
  • Height Angst: Is noted to be shorter than most other girls her age, which is why she wants to become a mature big sister figure.
  • Heroic BSoD:
    • In Episode 10, she starts off as a disheartened Butt-Monkey as the Mirai Pad gives her an old-fashioned festival uniform compared to Saaya and Homare's cuter waitress outfits. Things then go From Bad to Worse as nothing goes right for Hana, resulting in her becoming so depressed over her lack of standout qualities compared to her friends that she's left unable to transform and Hugtan enters a coma by the end of it.
    • She seems to be showing signs of PTSD as of episode 24, where she has flashbacks of George stopping time in the middle of a pool party, and when seeing Gelos using her Toge-power to cause a widespread panic during said party.
    • She suffers another one in the Hugtto/Futari wa movie as the weight of her friends turning into amnesic babies and unable to figure out how to save them crushes her emotionally.
  • Honest Corporate Executive: She's revealed to run a successful boutique company in the Distant Finale.
  • Horrible Judge of Character: The many times she meets George, she always acts friendly to him, despite his evil and mysterious appearance, or the fact that he appears near Hana during certain key moments in the season. It wasn't until he revealed himself as President Cry, as well as his interpretation of his own dream that Hana starts seeing him as the villain he is. At the same time, it's possible George could've invoked this, so Hana wouldn't have any reason to suspect him as being part of Criasu.
  • Important Haircut: The first episode has her trying to give herself one before the first day of school, but it doesn't exactly go as well as she'd hoped.
  • Kiddie Kid: Aside of looking like a grade-schooler, there are moments she behaves like a child despite being a middle schooler.
  • Mama Bear: After episode 23 when George tries to take Hugtan away. Even doubly so as Hugtan doesn't call out for Hana by her name, she calls her "Mama". Considering the fact that Hugtan is her daughter from the future, it does make sense.
  • Manic Pixie Dream Girl: An odd play on the trope considering she's the hero, but she functions as this to both Saaya and Homare. Both of them were caught in a slump in their respective lives until Hana came along with her exuberant personality and supportive cheers to liven things up, eventually resulting in both of them getting over their problems and improving themselves. Eventually becomes a deconstruction when she realizes that her upbeat attitude in cheering other people on is the only thing she has going for her and begins to feel inadequate compared to her more gifted teammates, resulting in her losing the ability to transform.
  • Master of None: Deconstructed. As proven in Ruru's physical analysis, Yell is overall balanced as a fighter, balancing agility, defense, and power, but her moveset is entirely basic and easily predictable. She's also shown to be willing to dabble in anything that's presented to her, but she's not shown to be particularly good at anything. This gets to her in Episode 10, where she feels envious over Saaya and Homare being so good at what they do, and progressively considers herself to be good-for-nothing after a series of catastrophes, which lead to her being unable to transform, Hugtan passing out from overexerting herself, and Hana entering a Heroic BSoD due to this.
  • Meaningful Name:
    • "Hana" can mean "flower", relating to the light flower theme in her Cure form. Hana herself mentions that she was named after the wildflowers that grow in fields, since her parents wanted her to grow up strong and healthy like those flowers.
    • "Nono" means "field of wilderness", which reflects her Cure name and Genki Girl personality.
  • New Transfer Student: Transfers into a new school at the start, and immediately makes a fool of herself. It's implied that the reason she transferred was because she was isolated by her classmates at her previous school.
  • Odd Name Out: She is the only Precure with an English name (Cure Yell) on the team. Cure Ange (Angel), Cure Étoile (Star), Cure Amour (Love), and Cure Ma Chérie (My Darling/Dear/Beloved/etc) all have French names. Or so it seems, until Episode 42, where Henri points out that the katakana エール also stands for the French aile (wing).
  • Older Than She Looks: Downplayed compared to more prominent examples, but she is still prone to being mistaken for an elementary school student due to her short height and personality, much to her chagrin.
  • Petal Power: One of her secondary attacks, Flower Shoot, shoots a giant flower to deflect enemy attacks.
  • Pink Heroine: Standard for a lead Cure, Hana has pink as her theme color.
  • The Pollyanna: All the other cures agree that Hana's most defining quality is that her smile never goes down no matter how many distressing events she goes through. While it does show her smile faltering from time to time, she oftentimes finds the energy to bring it back to full force. And when it doesn't work, her friends are here.
  • Pom-Pom Girl: Her uniform as a Cure has a cheerleader motif. The bracelets on her arms can even turn into real pom-poms to use in her finisher or for simply cheering on others.
  • Psychosomatic Superpower Outage: Because she was disheartened at not being able to do her job as a waitress well, Hana loses her ability to transform in Episode 10.
  • Rose-Haired Sweetie: Has magenta/light-pink hair and a very cheerful personality.
  • Screaming Birth: This is how she gave birth to Hugtan/Hagumi, as seen in the finale.
  • Stepford Smiler: Hana is genuinely happy and upbeat most of the time, but there are also times when she doubts herself and feels she has to mask her unhappiness with a smile. For example, in episode 24, she is clearly still reeling from the discovery that George, a man she trusted, is actually the Big Bad she's been fighting against this whole time. Instead of processing these feelings, she forces herself to put on a smile.
  • Thou Shalt Not Kill: When Cure Yell's Mirai Crystal evolves in episode 11, a glowing rainbow sword is also formed in front of her. Just before she uses it to defeat Charalit, who's been transformed into an Oshimaidaa, she trades it away for a different weapon to perform a purifying group attack with Ange and Étoile.
  • Town Girls: The neither to Saaya's femme and Homare's butch. She's the most carefree and upbeat of the three and is neither a straight Girly Girl like Saaya nor a straight Tomboy like Homare.
  • Transformation Name Announcement: "Embrace your shining future! Cheer on the world! The Precure of Spirit, Cure Yell!"
  • Worf Had the Flu: Worries herself right into having a fever in Episode 20 and is unable to participate in a fight.

     Saaya Yakushiji (Cure Ange) 

Voiced by: Rina Honnizumi

https://static.tvtropes.org/pmwiki/pub/images/d534d850_5edc_4ec2_90fb_63bc5ab8ae01.png
"Healing everyone! The Pretty Cure of Wisdom! Cure Ange!"
The class representative of Hana's classroom and the daughter of a well-known actress. She is a kind and gentle individual who is often compared by those around her to an angel, although she is uncertain about what she wants to do for the future.
  • Angelic Beauty: Though not an angel herself, her uniform as a Cure has this motif, complete with lots of feathers. Of course, that isn't to say that she doesn't have the "beauty" part nailed down.
  • Animal Motif: She is shown to have a swan motif, showing her angelic theme and wind element as Cure Ange as well the beauty and grace she serves as a precure and human. This is especially shown when she is shown dancing by the lake and angelic wings appear on her.
  • Barrier Warrior: Her main attack, Heart Feather, is used to block enemy attacks. In Episode 7, she starts using them for offense as well.
  • Blue Means Smart One: Saaya is a child actress who is known as the Pretty Cure of Wisdom, whose theme color is blue. She's a Barrier Warrior who often assists her teammates well in battle. She's also the Class Representative of Hana's class.
  • Character Tics: She has a favorite spot out by a beautiful and sparkling lake in a clearing of woods, where she goes out to practice her acting. She likes to get more intimated with nature, so she chooses to head over to tranquil place, then pull off her shoes and socks, dipping her feet in the soothing water and spreading her hands out wide as she raises her head up and looks at the sky. It helps her visualize herself as a graceful angel.
  • Chronic Hero Syndrome: Saaya always goes out of her way to save her friends first instead of herself. This ends up getting exploited in Episode 17 where she rushes to Étoile's safety after the latter takes a hit, only to get hit herself since her back was turned to the enemy.
  • Cute Clumsy Girl: While she's not clumsy by any means, Saaya is surprisingly bad at reading people, and her competitive streak can make this trope show. The biggest moment when this trope shows through is when she gets distracted trying to show up Ruru as a babysitter in Episode 14. While she's not failing, it's pretty clear that Ruru showing her up has knocked her off-balance, and she starts losing the babies' attention.
  • A Day in the Limelight: Episode 44 focuses entirely on her as she is deciding what she wants to do with her life
  • Former Child Star: Downplayed, but Saaya was a famous child actor at one point. Though she still attends auditions for acting roles, she's unsure of what she wants to do as she's pressured to be as great as her famous mother.
  • Gold and White Are Divine: Though these colors are common accent colors for uniforms in a lot of works, including Precure, and despite not actually being divine, Cure Ange gets bonus points for having them and being angelic in design.
  • Heavenly Blue: Is the blue Cure, and has angels as her motif. The majority of the blue in her Cure form is a light shade, as most usages of Heavenly Blue are.
  • Hidden Depths: Episode 14 reveals that Saaya actually has a competitive streak and dislikes losing to people of similar or higher skill. It's theorized that the reason why it hadn't surfaced before was because there wasn't anyone who could constantly keep up with her until Ruru came around.
    • In an interesting inversion, for all her grace and skills, she's surprisingly bad at reading people, especially when they're trying to interact directly with her. When she first meets Ranze Ichijō after a couple of years, it goes over her head that Ranze is trying to set herself up as her rival. This is obviously a quirk on Saaya's part, because while Hana is trying to prevent a fight, and Homare observes with disdain, Saaya's only response to Ranze's entire spiel is "I like leeks.".
  • Hopeless with Tech: Inverted. Possibly as a perk of living on the high end of society, Saaya stays up to date with the latest technology and uses it the most out of the core group, from searching things up on her laptop to gushing over the latest model of power tools. Even when she's watching horror films with everyone else, she's more interested in the special effects than actually being scared.
  • Lethal Chef: She really enjoys super spicy, life-or-death hot sauce on her rice cakes. The others just want her to keep it to herself.
  • Luminescent Blush: Is often prone to exhibiting this whenever people compare her to an angel due to her looks or her personality.
  • Martyr Without a Cause: Downplayed. In battle, Ange is prone to saving others at the cost of her own safety; while this is justified as she's a primarily a supportive fighter (she's only doing her job), this can create openings for enemies to attack her.
  • Meaningful Name: Her last name contains "yakushi" (薬師), which is an archaic form of the word "doctor", relating to her status as the healing Cure and her Cure outfit resembling a nurse's uniform. Sure enough, in the Distant Finale she's revealed to have become a doctor. Her first name being in hiragana means it can have multiple interpretations, but one possible one is "wise coloring" (慧彩).
  • Nice Girl: As expected of the class representative, Saaya is always thinking of others and acts kindly towards everyone. Notably, she is the first person to personally reach out to Hana on her first day of school and even gives her a tour of the school.
  • One-Steve Limit: Averted in the franchise as a whole. Saaya is the second person to use the name "Cure Ange," the first being a prominent legend in HeartCatch Pretty Cure!.
  • O.O.C. Is Serious Business: Normally a sweet and patient class representative at school, Saaya starts behaving more seriously and talking very differently when she actively has to try to keep up with other people. Hana and Homare are especially surprised about this.
  • Out of Focus: Hana is the main protagonist and gets a foil in the main villain, Homare has her Ship Tease with Harry, friendship with Henri, and incites a jealous rival in Bicine, and Emiru and Ruru can bounce off of each other with their closer friendship. Saaya in comparison gets fewer focus episodes and unlike Homare, much of her achievements happen off-screen. When the focus isn't on her, she's sort of just there.
  • The Smart Girl: She's the Pretty Cure of Wisdom.
  • Squishy Wizard: As displayed in Ruru's physical analysis, Ange has low combat and physical proficiency, especially when compared to her fellow Cures. To compensate, her special abilities and attacks rely on creating barriers as defense, which she improves upon to be able to reflect and attack with her shields.
  • Town Girls: The femme to Hana's neither and Homare's butch. She's the most graceful and feminine of the three and she can be seen as coming from uptown because of her mother's status as a famous actress.
  • Transformation Name Announcement: "Embrace your shining future! Heal the world! The Precure of Wisdom, Cure Ange!"
  • True Blue Femininity: She wears a blue dress in both civilian and Cure forms, fitting her sweet and ladylike personality.

     Homare Kagayaki (Cure Étoile) 

Voiced by: Yui Ogura

https://static.tvtropes.org/pmwiki/pub/images/e23c7e23_bb9f_4cbb_9deb_34b33cad4528.png
"Ike, tenjan?"English

"Making everyone shine! The Pretty Cure of Strength! Cure Étoile!"

Another girl in Hana's class. She was once a figure-skating prodigy before she sustained an injury that would prematurely end her career. Though her injury has healed, she has since become colder and more aloof, although she still retains a strong desire to help those in need.


  • Adventure Rebuff: She's able to successfully create her Mirai Crystal but when attempting to jump for it for the first time, she triggers a painful memory and misses the jump, causing it to disappear. She is able to successfully claim it in episode 5.
  • All Love Is Unrequited: She loves Harry, who loves Cure Tomorrow. Played for Drama, since it triggers her Heroic BSoD moment in Episode 32, but she learns to come to terms with it at the end of the episode.
    • She lampshades this in episode 43 after her confession, wondering if unrequited love has a point. Harry making up for turning her down by cheering the loudest during her performance convinces her that it was worth it.
  • Anguished Declaration of Love: In episode 43 to Harry, who is unable to give her an answer until he sorts out his own love for Cure Tomorrow.
  • The Big Guy: She's the Pretty Cure of Strength.
  • Bilingual Bonus: Her alias is French for "star".
  • Boyish Short Hair: Homare's normal hairstyle is a cropped bob, which she changed to when she grew disillusioned with her figure skating career and anything showing off her elegance, trying to assume a tougher appearance that distances her identity from anything having to do with her broken dreams. Of course, her Precure form causes her hair to grow long by default and Homare is slowly conquering her past demons, so now she essentially toggles between the guises of her old and new selves whenever she transforms.
  • Broken Bird: Is troubled at the start of the series due to having failed a figure skating jump at one point, badly injuring her leg and destroying her dreams. Episode 25 also reveals she has self-esteem issues from her birth parents' divorce.
  • Career-Ending Injury: She used to be an up-and-coming figure skater with a lot of potential, but a failed jump resulted in an injury that ended her career. Her injury has since healed, but she's still traumatized by it and has distanced herself from anything to do with figure skating. After becoming Cure Étoile, she returns to skating and eventually gets a gold medal in her comeback performance.
  • Dance Battler: Being a former figure skater, her fighting style incorporates ballet elements.
  • A Day in the Limelight: Episode 34 focuses entirely on her and her relationship with Harry and preparation for upcoming ice skating tournament.
  • Defrosting Ice Queen: In her introduction, she comes off as aloof but not very mean. She's actually haunted by her failure in her childhood when she injured her leg ending her figure skating career but thanks to Hana and Saaya's influence, she determines to give herself a second chance at figure skating, hence becoming Cure Étoile. She ends up becoming more lively, kind and outgoing during school.
  • Did Not Get The Guy: In episode 43, she finally confessed her feelings to Harry, only for him to turn her down
  • Disappeared Dad: In episode 25, during the summer festival, Homare confides to Harry in secret when no one's around about their parents that her father divorced with her mother when she was in her childhood and she's currently living at her grandparent's home.
  • Even the Girls Want Her: In episode 16, Aki, a classmate, seems to feel sufficiently attracted to her person to follow her constantly and want to imitate her. Hana also show some impression for her when she saw her for the first time.
  • Expository Hairstyle Change: In her backstory, her hair used to be long enough that she wore it in a ponytail for competitions, but she cut her hair short after her Career-Ending Injury. As Cure Étoile, it grows out to be even longer than she used to have it. In the Distant Finale, she's grown out her hair so that it's long again.
  • Glass Cannon: As shown in Ruru's physical analysis, Étoile is the strongest of the three Cures and moves quickly due to being an athlete, but is more fragile due to her adjusting from being out of practice and not having many defensive options in combat.
  • Idiot Hair: Has a lock of hair that sticks out and occasionally wiggles around to form different shapes depending on her mood. Ironically, she acts the most seriously out of the main trio.
  • Japanese Delinquents: Is seen as this due to her normally cold nature in school. Hana doesn't even realize she's in the same class as she is until she shows up for the first time in episode 4, indicating she skips class.
  • Meaningful Name: The kanji for her last name translates to "sparkling tree", and is also a pun on "Kagayaki", the Japanese word for "sparkle/radiance", which fits her star motif.
  • Laughing Mad: In episode 12, when she's frightened by the horror movie they were watching.
  • Passionate Sports Girl: Specifically, for figure skating. While she's initially reluctant to skate again due to being deeply affected by her Career-Ending Injury, she later regains her passion after becoming Cure Étoile.
  • Security Blanket: As revealed in episode 12, she can't go to sleep without her bunny plush.
  • Ship Tease: Possibly with Harry. Ruru notes that after Homare saw how Harry ran through a heavy downpour just to give her an umbrella, she started displaying traits like sweating, dilated pupils, and an increasing heart rate.note  To add to this, Homare ends up running away in embarrassment shortly after. She later confesses to him, but the ship is ultimately sunk since he turns her down due to being in love with Cure Tomorrow.
  • Singing Voice Dissonance: With songs featuring her VA Yui Ogura, her voice sounds radically different and closer from the kind of characters she is known to lend her voice to.
  • Star Power: Étoile's attacks consist of using stars to attack enemies.
  • Town Girls: The butch to Hana's neither and Saaya's femme. She's the most tomboyish of the three and her behavior makes other view her as a delinquent.
  • Transformation Name Announcement: "Embrace your shining future! Light up the world! The Precure of Strength, Cure Étoile!"
  • Trauma Button: Every time she attempts to jump, she is reminded of the failed jump that led to her Career-Ending Injury. It is only with the support of her newfound friends that she is slowly starting to get over this.

     Emiru Aisaki (Cure Ma'Cherie) 

Voiced by: Nao Tamura

https://static.tvtropes.org/pmwiki/pub/images/emirucure_macherie.png
"..., na nodesu!"English
"Loving everyone! The Pretty Cure of Love! Cure Machérie!"
One of Kotori's classmates. She frequently worries about the well-being and safety of others, though her endeavors often lead to mixed results. She eventually becomes an admirer of the Pretty Cure and strives to help people like they do. Later on, her dream comes true when she becomes Cure Ma'Cherie alongside her friend Ruru, who becomes Cure Amour.
  • Ascended Fangirl: She looks up to the Pretty Cure as role models and wants to be like them. She eventually gets the opportunity to spend more time with them once she finds out their true identities before officially joining the group as a Cure herself.
  • Big Fancy House: Lives in a mansion that visually resembles a castle.
  • Black Sheep: While the full extent is still yet to be seen, Emiru hides things like her guitar and Pretty Cure outfit away from her family due to them being of the uptight variety (especially her brother, who thinks she should stick with playing feminine instruments like pianos and violins). In episode 41, it's revealed that her family is more supportive of her dream, but her grandfather would rather double down in that trope and just being quiet and cute.
  • Brought Down to Normal: In episode 41, she accidentally ends up losing her voice, causing her and Ruru's Mirai Crystal to disappear. Thankfully, she gets it back after getting her voice back.
  • Butt-Monkey: The show has a lot of fun making sure Emiru's attempts at helping others fail in the most spectacular way possible, with Episode 15 being the biggest example of this.
  • Characterization Marches On: When she first appears in Episode 9, Emiru appears as a very serious child who doesn't get along with her classmates due to her unhealthy obsession with safety. The next time she becomes prominent in Episode 15, she reveals herself to be a scrupulous and eccentric individual with familial issues that stem from her passion for playing the guitar and recent obsession with the Pretty Cure. By her own admission, though, she doesn't indulge the contents of her private life to just anyone, with the main trio and especially Ruru being among the few who are close enough with her to know her secrets.
  • Contrasting Sequel Main Character: To Aguri Madoka/Cure Ace from Doki Doki! PreCure and Ako Shirabe/Cure Muse from Suite Pretty Cure ♪. All three of them act maturely for their age and are acting independently.
    • Ako is the former princess of Major Land who searched for her missing father after he was brainwashed by the Noise of Evil and was reluctant to fight him, becoming the masked Cure Muse in her initial appearances to hide her emotional baggage. Aguri/Cure Ace is the good half of Princess Marie-Ange's psyche who was split by her after the Jikochuu attacked in Trump Kingdom, who was adopted by Mari Madoka, her adopted grandmother on Earth, where she reluctantly allied with the Cures at first; as she was destined to defeat Marie-Ange's dark half Regina. Unlike the two above, Emiru/Cure Ma'Cherie does not originate from a royal upbringing, though she lives with a relatively rich family originating from centuries back and speaks very formally and even seriously that fits her status, even though she's trying to rebel against her family's very outdated ideals (forced femininity for instance); and instead of being brutally honest to the Cures (something that Ako and Aguri are known for especially in their initial appearances), she instead looks up the Pretty Cures as role models before becoming one in the process along with Ruru. In short both Ako and Aguri were of royal blood, while Emiru is not.
    • Their encounters with the Cures for the first time are very different. Both Ako and Aguri are initially cold, aloof and distant towards the Cures and have a penchant for being brutally honest towards the much older Cures (much more in Aguri's case). On the other hand, Emiru heavily contrasts to both Ako and Aguri, as she is an innocent child who instead sees the Cures as role models than the reverse itself (the older Cures looking up to the younger ones as role models), but she dislikes being looked by others, is extremely overprotective and reckless when she met them for the first time. Ako firstly appears as the masked hero Cure Muse in her debut and Aguri appears as Cure Ace in her debut. Meanwhile, Emiru's debut in front of them did not start out with a disguised form unlike her predecessors.
    • In Ako's case, both are sweet, considerate girls who have a penchant for music and both love to sing thanks to having a natural singing voice. While Ako heavily leans to the classical instruments including piano, violins and organs, Emiru is a Rebellious Princess (or the rebellious rich daughter of her very rich family) who uses guitars, particularly modern electric guitars, as musical instruments and weapons (particularly in her Cure form) and actively refuses classical instruments as she rebels against her sheltered upbringing.
  • Crazy-Prepared: Deconstructed. Despite all the preparation that she put into ensuring that a hiking trip would go well, when she and Hana get lost she panics and breaks down, ultimately helpless.
  • A Day in the Limelight: Episode 15 focuses entirely on her interaction with Ruru.
    • Episode 41 also focuses entirely on her as she struggles to accept Ruru will have to leave to the future.
  • Don't Split Us Up: In the end of episode 40 and during episode 41, she breaks down at the thought of losing Ruru, causing them both to lose their powers.
  • Elegant Classical Musician: Defied. She was brought up to play classical instruments like the piano and the violin, but she explicitly says that she's much more passionate about playing the modern electric guitar.
  • Elegant Gothic Lolita: She dresses like one.
  • Explain, Explain... Oh, Crap!: At the end of episode 40, the team is discussing about their goal of allowing Hugtan return to the future. Though Homare is upset at Harry leaving since he came with Hugtan, Emiru is more upset at the fact that Ruru would have to leave as well once she realizes she came from that future as well.
  • Fiction 500: It's not quite sure how rich her family is, but it's rich enough to own a castle and a private business jet aircraft.
  • Formal Characters Use Keigo: Her speech patterns in Japanese are very formal, befitting her status as the daughter of an incredibly rich lineage which spans centuries back.
  • Girlish Pigtails: Wears her hair like this, which is fitting since she's the youngest of the Cures.
  • Gratuitous English: Says "Are you ready?" in English whenever she performs her Heart Song.
  • Hero Worship: She deeply admires and loves the Precure, to the point of dressing up and acting like one in her attempts to be a hero.
  • Heroic BSoD: She emotionally shuts down hard in Episode 41 upon realizing that Ruru might have to return to the future one day (which hits her hard due to the fact that she would've been stuck in an oppressive household if it weren't for her) to the point where she lost her voice, and eventually the ability to transform altogether. She snaps out of it towards the end after revealing all of her bottled up feelings to Ruru.
  • Heterosexual Life-Partners: With Ruru
  • Hidden Depths: Despite her overly serious personality, she melts into a puddle of goo whenever she interacts with Hugtan. She also has a beautiful singing voice, although at first she refused to sing with her classmates, and she knows how to play the guitar.
  • I Just Want to Be Free: In her list of reasons why she clings to the guitar so much, Emiru says that, to her, the guitar symbolizes freedom. This, along with dressing up as a Pretty Cure, implies that she feels this way about her family.
  • Kid-Appeal Character: She's one of The Team Wannabe type, being the youngest of the Cures and greatly admiring them before she becomes a Cure herself.
  • Loose Lips: Thankfully subverted. Had Ruru not intervened, she would've revealed to the entire school that Hana, Saaya and Homare were the Pretty Cure.
  • Magic Idol Singer: Transforms into this due to her uniform's job motif. She becomes a singing duo with Cure Amour.
  • Meaningful Name: Her last name contains the kanji for "ai", or "love." Cure Ma'Cherie is the Precure of Love.
    • Several common readings of "Emiru" include the kanji for "love" as well.
  • Nice Girl: Amidst all her over-the-top worrying is a very sweet girl who wants to help others and shows genuine loyalty to her friends.
  • Older Alter Ego: Downplayed, but as Cure Ma'Cherie she grows a bit taller and has more mature-looking facial features than she does in her civilian form.
  • Odd Friendship: With Ruru. While Emiru is energetic, enthusiastic, and always tries to help those in need, Ruru is subdued, very stoic, and is only very slowly beginning to understand how to care for other people. The two still manage to get along pretty well.
  • Only Sane Man: Ironically, despite her scrupulous behavior, Emiru is perhaps the most normal member of her family. For reference, said family also includes parents who dress like they're in 16th century England and welcome their guests while singing and dancing and a haughty brother who believes Emiru should stop playing the guitar in favor of acting like a proper lady.
  • The Power of Friendship: It's implied that the duplicated PreHeart Ruru uses as her transformation device only came into existence because both Ruru and Emiru refused to use the last PreHeart for themselves. Even though they both wanted to become a Precure more than anything, they were also determined to become Precure together and so chose to hold out for a miracle instead of leaving the other behind. Their loyalty towards one another was rewarded when the PreHeart duplicated itself.
  • Pseudo-Romantic Friendship: She and Ruru are extremely close and are quite open with their affection for one another.
  • Samaritan Syndrome: She clearly wants to help as much people in her town as possible even if she doesn't have the same power as the Cures do.
  • Secret Secret-Keeper: Discovers that Hana, Saaya and Homare are the Pretty Cure at the end of episode 17. She eventually becomes a proper Secret-Keeper in the following episode.
  • Sixth Ranger: Of the Three Plus Two varieties. Along with Ruru, she properly joins the Cures once she gains her own power sets.
  • Skewed Priorities: In episode 22, the first thing she did after Nagisa and Honoka arrived is to demand the duo to give her the Melody Swords.
  • Stepford Smiler: Played for Laughs in Episode 41, where she's frozen into a cattish expression from being unable to cope with the thought of Ruru going back to the future eventually.
  • "Stop Having Fun" Guy: Downplayed. Emiru has a very Safety First attitude, which leads her interfering with school activities, sometimes to the level of Comically Missing the Point (e.g., draining the water from a pool in order to prevent a drowning hazard). Her classmates admit that this can be a little bit tiresome.
  • The Team Wannabe: She looks up to the Cures and wants to join them herself, even secretly dressing up as a Cure in private. She eventually gets her wish.
  • Token Mini-Moe: She's the youngest of the Cures, being in elementary school.
  • Trademark Favorite Food: She really loves cherries.
  • Transformation Name Announcement: "Embrace your shining future! Love the world! The Precure of Love, Cure Ma'Cherie!"
  • Verbal Tic: She ends most of her sentences with "~nano desu".
  • Wonder Twin Powers: She transforms and attacks alongside Ruru/Cure Amour.

     Ruru Amour (Cure Amour) 

Voiced by: Yukari Tamura

https://static.tvtropes.org/pmwiki/pub/images/ruru_amour_infobox.png
Click here to see Criasu Ruru
"No kakuritsu..., pāsento. / Lǐjiě bùnéng."English
"Loving everyone! The Pretty Cure of Love! Cure Amour!"
A stoic part-time worker for the Criasu. After witnessing various improbable outcomes surrounding the Pretty Cure, she infiltrates their lives to study the origins of their powers. Eventually, she finds herself becoming influenced by the nature of the things that exist beyond her comprehension, leading her to discover certain aspects about herself that she never knew she had. These new, undiscovered feelings would eventually manifest into a heart that Ruru would choose to live by instead of following orders, resulting in her defecting from the Company. Later on, she becomes Cure Amour along with her friend Emiru, who becomes Cure Ma'Cherie.
  • The Ace: Aside from being very competent in her job and creating Oshimaidas that usually give the Cures trouble, Episode 13 shows that she excels in both academics and athletics. Her only real deficiency is her lack of social tact.
  • Animal Motif: She seems to have a cat motif to her with her hair resembling cat ears and also has a cat theme in the room she was staying in at Hanas. In Saaya's virtual space, she appears as a black cat.
  • Arson, Murder, and Jaywalking: Ruru's former coworkers at Criasu treated her like a tool to be used and exploited and used her to commit their dirty deeds. One coworker also told her the lie that as an android she couldn't use a hot spring without malfunctioning, just so said coworker could take her place on the company trip to an onsen.
  • Artificial Family Member: It's revealed that Dr. Traum was the one who created Ruru. And going by his dialogue, he cared for her like an actual daughter.
  • Artificial Human: It's clear that Ruru is not a normal human. She can memorize entire books after only briefly glancing through their pages (complete with her eyes taking on a robotic appearance while doing so), can compute and analyze data in her head in mere seconds, has Super-Strength, and occasionally even shows glowing, computer chip-like lines on her skin. Episode 15 then shows that her headband also functions as a clock. Episode 16 finally reveals that Ruru is an android, with Pappuru referring to her as a "failed mechanical doll".
  • Because You Were Nice to Me: She ultimately joins the Cures' side because of the kindness that was shown to her, both by the Cures and by other people such as Hana's family and Emiru. They treated her like a person, whereas those at the Criasu regarded her as a tool.
  • Berserk Button: Develops one in Episode 15 for people who give orders to others even though they're not that person's master. Just watch how she gives Emiru's brother a piece of her mind.
  • Big Eater: Post Heel–Face Turn Ruru has been shown wolfing down large amounts of food in multiple scenes. For example, in episode 30 during the Cure's trip around the world, nearly all of the scenes that showed Ruru on it has her either dreaming or enjoying the local cuisine.
  • Brutal Honesty: She shows no reservations about pointing out things that aren't up to optimal standards, perhaps best shown when Hana and the others throw a surprise party for Ruru only for Ruru to call them out on the inefficiency of some of the festivities.
    Homare: "Can't you think of a better way to say that?"
    Ruru: "I have phrased it to maximize understanding."
    Homare: "No, I mean to spare people's feelings a bit."
  • The Comically Serious: Her unchanging expression, logical mindset, and dull reactions to just about everything inevitably means that she ends up becoming this in the face of the Cures' antics.
  • Composite Character: She borrows some Cures from previous seasons, especially former Villains:
    • Setsuna/Eas/Cure Passion: Originally posing as a civilian, but genuinely became their friend, especially after she redeems herself.
    • Ellen/Siren/Cure Beat: Biologically non-human and formerly manipulative, analytical and cunning, looking for information and then plotting to defeat the Cures, and then becoming their friend when redeeming herself. Her hair color is similar to Cure Beat, but hers as Cure Amour is paler.
    • Towa/Twilight/Cure Scarlet: Faithful to her duty on the villain side, and also eager to join the team and become a Pretty Cure, once she reforms shortly afterwards.
    • Riko/Cure Magical: Analytical and intelligent. It helps she is also a Purple Cure.
  • Contrasting Sequel Main Character: She is different to the Kiryuu sisters Michiru/Cure Bright and Kaoru/Cure Windy from Futari wa Pretty Cure Splash★Star. All of them are Artificial Humans who were created by the villains, are Dark Magical Girls who initially spied at the Cures for sinister purposes and later befriended them upon their Heel–Face Turn. Though Ruru is different to them in many ways.
    • While they both have teenage bodies upon their creation, how they were created is different. Both Michiru and Kaoru were created by their father-in-name Akudaikan. Ruru is an android was created by Dr. Traum, who is actually modelled after his actual daughter.
    • Both Michiru and Kaoru were often abused by their father-in-name Akudaikan as if they were simply minions to the Dark Fall. Ruru is treated like an actual daughter by Traum, being even an Artificial Family Member to him.
    • Michiru and Kaoru were emotionless Creepy Twins who worked with the Big Bad and had Empty Eyes until Heel–Face Turn kicked in. While Ruru is the same Emotionless Girl as both the Kiryuu twins, this is due to her nature as an android before developing real emotions gradually over the course of Hugtto, where she slowly exhibits human emotions.
    • Michiru and Kaoru only became Cures during their Final Boss battle with Gooyan, inheriting the former Cure Bloom and Windy's powers. Ruru becomes Cure Amour during Episode 20, though unlike the Kiryuu sisters, she ultimately became one altogether with Emiru by getting their own Mirai Crystals.
    • Michiru and Kaoru were almost put into an eternal slumber after using all of their powers up before they were revived by the Charafe that retained not only their human bodies but also their memories. Ruru went back to the future with the rest of the Criasu, where 12 years into the future she was reinvented by Dr. Traum again, this time modelled after Emiru's younger self and is specifically more advanced as it can express human emotions from the get-go, albeit she barely remembers her past memories with the young-adult Emiru because of her memories being resetted.
  • A Day in the Limelight: Episode 15 focuses entirely on her interaction with Emiru.
    • Episode 40 also focuses entirely on her and her relationship with her father as well as the origins of her last name
  • Defrosting Ice Queen: She starts out very emotionally numb and professional, but Hana's tireless efforts to make her happy have started Ruru to open up. She also receives some major defrosting from Emiru in Episode 15, where Ruru learns to enjoy music and even defends Emiru when her older brother demands that she stop playing the guitar because it's "unbefitting" of a lady. Ruru actually surprises herself with how much she cares about Emiru.
  • Deus ex Machina: How Ruru got her Transformation Trinket in episode 20. When both Emiru and Ruru created their Mirai Crystals, they encountered a problem since there's only one of the transformation devices left and Emiru already claimed it, effectively locking out Ruru a chance to became a Cure herself. Despite this, both Ruru and Emiru constantly pleads for a miracle so that they can both become Pretty Cures together... which succeeds when the golden spirit seen from the intro appears (without any build-up whatsoever) and splits the one remaining Transformation Trinket into two identical copies, allowing Ruru to transform into Cure Amour.
  • Do Androids Dream?: This show's answer is "Yes". She does express emotions like anger, affection, and love even if she doesn't realize when she does so. Hana and Emiru invokes this further by showing her more about what it means to have a heart and care.
  • The Dog Bites Back: Downplayed. She fires a warning shot at Pappuru after telling her that her prime objective has been overwritten.
  • Dull Eyes of Unhappiness: Enforced. Ruru initially has eyes that lack highlights, showing how emotionless and empty she is. It's only after she develops emotions and becomes a force of good that her eyes start looking like everyone else's.
  • Eating Machine: Despite being an android, she still can consume human food, as seen when ate with Hana and her family.
    • Makes sense as during her employment at Criasu she can charge while in the company's facilities, and the company can foot the electric bills. When she left Criasu she can no longer charge from an electric outlet for fear of blowing fuses or blowing Nono's power bills, so she have to switch to digesting food as her primary source of power.
  • Emotionless Girl: She expresses the same stoic face regardless of the situation, and doesn't emote much to Charalit's laziness at reporting the status on the search for the Mirai Crystals. Justified, considering she is an android. And while she did show emotions once in a while after her Heel–Face Turn, she's still this most of the time.
    • She is slowly shedding this as the series goes on. While she is still composed and stoic a lot of the time, she's now also capable of showing emotion and even cries.
  • Enigmatic Minion: Downplayed. She dutifully follows orders from her higher-ups without question and is proven to be far more competent than the likes of Charalit, to whom she is subservient, but she's not above telling on him when he fails three times and does not report the incidents. Her status as a part-time worker despite her prowess is also rather suspicious.
    • It's eventually revealed that Ruru is an android manufactured by the Criasu to oversee the Bad Future they created. She is treated more like a tool than an actual member of the Criasu by the higher-ups, which suggests that she's in a lowly position because she's an android rather than anything related to her competence.
  • Evil Cannot Comprehend Good: By way of What Is This Thing You Call "Love"?. Ruru is utterly dumbfounded by Hana's determination to reach out to her and help her when she moves in to her house in order to observe her more closely. Gets Played for Drama in episode 18, where she accidentally overheats her CPU trying to figure out what it truly means to have something come from the heart.
  • Fantastic Racism: Despite her powers, the higher-ups treat her as a tool because she is an android.
  • Fantastic Slurs: As expected of a victim of Fantastic Racism, she has one directed against her: Kikai Ningyo.
  • Good Costume Switch: To cement her choice to leave the Criasu, Ruru starts wearing brighter colors, from wearing whiter clothes to contrast her purple clothes to switching out her black hairbands for golden ones.
  • Gratuitous Foreign Language: Because they're on a trip around the world and she's a Eating Machine, pretty much all of her eating scenes in episode 30 had this.
  • Grew Beyond Their Programming: She declares to Pappuru that her programs have been overwritten as she turns against her master and sides with the Cures.
  • Heel–Face Door-Slam: She gets damaged and deactivated by Pappuru after giving back Homare's Transformation Trinket that she stole. Eventually becomes a true Heel–Face Turn in episode 17.
  • Heel–Face Turn: One of the few villains in the series who redeemed and became Cures themselves, along with Setsuna/Eas/Passion, Ellen/Siren/Beat, and Towa/Twilight/Scarlet.
  • Heroic BSoD: In episode 18, being confronted with the possibility that she might not truly possess a human heart causes a crash-inducing system error.
  • Heroic Sacrifice: In episode 16, she pushes Yell out of the way of Pappuru's attack, leading to her being broken.
  • Heterosexual Life-Partners: With Emiru.
  • Hoist by His Own Petard: Her desire for more data is what led to her remembering the fond memories she had with the Pretty Cure, and what leads to her finally becoming good.
  • Humanity Is Infectious: The longer Ruru hangs around the Cures and their friends and family, the more human she becomes.
  • Identical Stranger: In the Distant Finale, Ruru was reinvented as a young android who looks exactly like Emiru's childhood appearance. Though at first, this new Ruru is a complete stranger to the adult Emiru as she's not the same to the old one she met years ago. That is until she plays the guitar where she starts bonding with her again.
  • "I Know You're in There Somewhere" Fight: The Pretty Cures try to make Ruru to remember them. They succeed in the end.
  • It's All My Fault: She puts all the blame on her shoulders for deceiving Hana's friends and family.
  • Instant Costume Change: It's implied but never shown directly that she can instantly switch between wearing her corporation clothes and her civilian clothes. In Episode 14, she observes the Cures' battle with an Oshimaida in her corporation clothes and suddenly appears in her civilian clothes not long after when she stops the Oshimaida from hurting the babies at the day care center.
  • Just a Machine: It's clear that her superiors doesn't think highly of her, with Pappuru and Ristoru constantly referring her as "Mechanical Doll".
  • Living with the Villain: At the end of episode 12, she hypnotizes Hana's mother into thinking she's her friend's daughter so that she can live in Hana's house and collect more data on the Cures. As per the series tradition, this ended up being her first step towards her Heel–Face Turn.
  • Magic Idol Singer: Cure Amour transforms into this due to her uniform's job motif being idols. She even performs a duet with Cure Ma'Cherie in their first battle.
  • Meaningful Name: Her name is pronounced in a way that is reminiscent of "rule". At first, she follows the rules of the company without question before her Heel–Face Turn. Also, her adopted last name is Amour, which is French for "love." Cure Amour is the Precure of love.
    • Her model number, RUR-9500, had the initials "RUR" on it; which is a reference to R.U.R., the theater play that introduces the word "robot" to the world.
  • Metal Detector Checkpoint: Since she's an android, she mentions in episode 30 that Criasu forbade her from taking public flights because of this reason.
  • New Transfer Student: She transfers into the Cures' school in Episode 13.
  • No Social Skills: She doesn't understand normal social conventions and doesn't understand why people would do things inefficiently. She herself notes that due to this, people interacting with her decreased by 80% after a week. Not surprising, considering she's an android who likely wasn't programmed to talk with other humans.
  • Not So Stoic: Usually downplayed whenever she experiences something that gives her a brief burst of emotions, but gets played straight in episode 15 when she actually shows visible anger when Emiru's brother tried to tell them that proper ladies shouldn't waste their time with instruments like guitars.
  • Obliviously Evil: It's implied that Ruru was programmed to believe that the Dark Future created by the Criasu Company is actually good for humanity. She originally says that it is a "perfect world" because, since people are frozen in time, there is no strife or hardship. It's only after interacting with the Cures and people like Emiru does she begin to realize the importance of having a future.
  • Odd Friendship: With Emiru. While Emiru is energetic, enthusiastic, and always tries to help those in need, Ruru is subdued, very stoic, and is only very slowly beginning to understand how to care for other people. The two still manage to get along pretty well.
  • One-Winged Angel: Her RUR-9500 form in ep 17 is more powerful.
  • Paper-Thin Disguise: Her "Ruru Amour" disguise is literally just her in different clothing with her normally-braided hair in pigtails. Hana actually thinks Ruru Amour looks familiar when she first meets her, but brushes it off.
  • Post-Stress Overeating: She binges on Takoyaki when Traum reveals himself to be her father, all while wondering why he decided now of all times to tell her.
  • The Power of Friendship: It's implied that the duplicated PreHeart Ruru uses as her transformation device only came into existence because both Ruru and Emiru refused to use the last PreHeart for themselves. Even though they both wanted to become a Precure more than anything, they were also determined to become Precure together and so chose to hold out for a miracle instead of leaving the other behind. Their loyalty towards one another was rewarded when the PreHeart duplicated itself.
  • Punch-Clock Villain: Unlike the rest of the members of the Criasu, Ruru is designated as a part-time worker who purpose is to assist the higher-ups.
  • Purple Is Powerful: She predominantly wears purple clothes and has purple eyes and hair, and she's frightfully competent in nearly every area imaginable provided that it doesn't pertain to interacting with others or matters of the human heart.
  • Replacement Goldfish: Episode 40 insinuates Dr. Traum created Ruru to be a substitute for another girl, likely his biological daughter. While the girl and gynoid being nothing alike frustrated him, he loved Ruru as his own regardless.
  • Ridiculously Human Robots: She may be an android, but her capabilities of growing and feeling could rival that of even Zero or Android 16. To even further this, she's also capable of eating, crying, and drooling. In the Distant Finale, the now child Ruru of the Good Future timeline is implied by Dr. Traum to be able to grow just like any normal human.
  • Robot Girl: Designated as model number RUR-9500, Ruru was made by Criasu to observe the Bad Future and to stop whoever might interfere with their plans. She throws this objective in the trash after befriending Hana and the others, telling Pappuru to beat it in the process.
  • Robo Cam: A few shots from her perspective show that she sees the world this way.
  • Robo Speak: Downplayed. Despite being an android herself, Ruru is perfectly capable of talking like any other person, albeit sounding very stoic and monotone in comparison and having robot stock phrases, such as searching her "database" or providing rough "calculations", dotted in her vocabulary. She even says "does not compute" on several occasions.
  • Ship Tease: In episode 42, she has this with Henri at one point which is put to an end by Masato
  • Sixth Ranger: Of the Three Plus Two varieties. Along with Emiru, she properly joins the Cures once she gains her own power sets.
  • Spell My Name With An S: Because the Japanese language doesn't have separate sounds for L and R, her name can be spelled as either Ruru or Lulu. While the latter is much more common in English (and it's what fansubs have stuck with), her canon name seems to be Ruru considering that it's what she wrote on the classroom board when introducing herself in episode 13.
  • Story-Breaker Power: One that's acknowledged and averted. Ruru's knowledge of Criasu's inner workings would have given the heroes a major edge in learning about their plans so they could prepare for them ahead of time. Naturally, when Harry asks her about this after her Heel–Face Turn, Ruru reveals that any memory pertaining to the company's plans had been erased when she was reprogrammed to fight the Cures. Doesn't change the fact Harry himself had some knowledge of the company's inner workings due to briefly associating with them.
  • Super-Strength: Able to crack a concrete pillar with a single blow, and she nearly launched poor Harry into orbit when playing around with him.
  • Taking the Bullet: She pushes Yell out of harm's way when Pappuru tries to attack her with an energy blast, leading to Ruru taking the brunt of the attack. It shuts her down.
  • Tears from a Stone: Following an emotionally tense fight with the Pretty Cure and being forgiven by them, the formerly emotionless Ruru starts to cry, signifying the emergence of her heart.
  • The Unchosen One: Ruru is this and The Chosen One at the same time. As she was never meant to be a Precure at all. But her determination alongside Emiru's convinced Mother to share the Sixth Ranger slot with Emiru. This also becomes an Achilles' Heel as her powers are completely dependent on Emiru. And if Emiru loses them so does Ruru.
  • Token Robot: The only robot on the team, and the only robotic Cure in the entire franchise (so far, at least).
  • Trademark Favorite Food: She is shown to really love chocolate. Especially bitter chocolate.
  • Transformation Name Announcement: "Embrace your shining future! Love the world! The Precure of Love, Cure Amour!"
  • Wacky Parent, Serious Child: In episode 39 when Ruru's father/creator comes to see her and tries to hug her, she punches him over and rejects his warm welcome.
    • Shown again in in episode 40 when her he asks her to hug him. She slowly backs away and refuses to do so
    • This happens once more in episode episode 45 when he asks her to say she loves him again, causing her to back away and refuse
  • Waif-Fu: She has a slender frame and looks relatively around the same age as the Cures, and yet she's strong enough to nonchalantly make a dent in a pillar with her fist and throw Harry so high up he briefly enters orbit.
  • What Is This Feeling?: She's surprised whenever she begins to experience any human emotion. In particular, episode 15 revealed that she didn't even know what music is until Emiru played her guitar and sang for her. The emotions and sensations of hearing music seems to have strongly affected her even though she can't grasp why.
  • What Is This Thing You Call "Love"?: While Ruru shows shades of this throughout the series, it's given some major focus in episode 18 when she tries to learn what a "heart" really is and if she even has one. In the end, Emiru is able to help her learn what having a heart means. Of course, this doesn't mean that she fully understands it all as she does question it again in episode 40.
  • When She Smiles: Saaya takes note in Episode 14 that Ruru has started to warm up to the babies at the day care center, as seen when she briefly has a smile on her face. She also gives a brief one in Episode 16 right before she is deactivated and taken away by Pappuru and another one in Episode 17 when she completes her Heel–Face Turn and embraces the fact that she can feel emotions.
  • Wonder Twin Powers: She transforms and attacks alongside Emiru/Cure Ma'Cherie.
  • You Are Better Than You Think You Are: Gets the receiving end of this. Once by Hana in episode 17 following her Heel–Face Turn, and again from Emiru in episode 18 when Ruru was doubting herself wondering if she even has a heart.

Allies

     Hugtan 

Voiced by: Konomi Tada

https://static.tvtropes.org/pmwiki/pub/images/hugtan_profile.png
Click here to see Hagumi / Cure Tomorrow (Spoilers)

A mysterious baby who falls from the sky in front of Hana in the first episode while fleeing from the Criasu Company. Despite being just a human baby, she has surprisingly strong magical powers.


  • Baby Talk: She eventually learns to speak, though even then she can only say a few words at a time and in a very babyish way.
  • Cuteness Proximity: Evokes this in everyone who meets her.
  • Evil-Detecting Baby: Downplayed — she's visually unnerved when she sees George, the person who's been targeting her.
  • Fearless Infant: Notable in that when she comes face-to-face with a giant monster, her first instinct isn't to cry or run away. Rather, she outright tries to confront the monster. Given that she was a Cure before her age-down, this makes sense.
  • Fountain of Youth: She's been significantly aged down from her original form, which happened as a result of draining the last of her power as Cure Tomorrow traveling to the past. In the finale, she returns to her true age.
  • Goo-Goo-Godlike: As if her impressive magical powers weren't enough, the others are rather shocked at her ability to pull Cures Black and White from their universe (and Santa Claus from the North Pole) into Hugtto's own. It's especially notable in her case since unlike the franchise's other baby characters who are fairies, Hugtan is only human though the fact that she's a former Cure likely has something to do with it.
  • Hollywood Genetics: Hugtan has blonde hair. Her mother has pink hair while her father has black hair.
  • Kid from the Future: The final episode reveals she is Hana's future daughter.
  • Legacy Character: She's a Cure just like her mom Hana.
  • Only Known by Their Nickname: "Hugtan" is a nickname Hana gives her shortly after first meeting her, and that's the only name she's known by. The final episode reveals that her real name is Hagumi, Hana's future daughter.
  • Power-Strain Blackout: In Episode 10, she defends the group from a deadly attack and purifies the Monster of the Week as Hana was unable to transform. However, this puts her in a coma immediately afterwards.
  • Punny Name: Her real name given to her by Hana in the finale, Hagumi, sounds a lot like the English words "Hug Me!".
  • Super Power Lottery: It's clear that Hugtan has considerable time manipulation powers and, unlike the other Precure baby characters, the mental clarity to properly exploit them from the very beginning.
  • The Reveal: She is really a Pretty Cure known as Cure Tomorrow.
  • Verbal Tic Name: Initially, the only thing she can say is "hagyuu", which leads Hana to nickname her "Hugtan".

     Hariham Harry 

Voiced by: Junko Noda (Hamster Form), Jun Fukushima (Human Form)

https://static.tvtropes.org/pmwiki/pub/images/pict_harry_hamster.png
Click here to see his human form

A hamster-like fairy who falls out of the sky in front of Hana along with Hugtan. He's Hugtan's main caretaker and tries to act as a mentor to the Cures, though he isn't always successful at it.


  • Bag of Holding: His yellow suitcase is barely bigger than his hamster body, but he manages to fit in all of Hugtan's supplies, the four Prehearts, and his miniature house.
  • Butt-Monkey: Plenty of recurring jokes, including being mistaken for something other than a hamster and having to take care of Hugtan, are made at his expense. Not surprising, considering he's voiced by Kazuma.
  • Crouching Moron, Hidden Badass: The go-to guy in the show for comedic slapstick. Yet the fact that he can hold his own against Ristoru, Criasu's Number Two, for any conceivable time instead of being instantly demolished, essentially makes him the most powerful heroic mascot without a Cure or Cure like form in the entirety of Precure.
    • Definitely establishes that he is this in the finale as he manages to control his kaiju form in order to help purify Ristoru. Confirming that Harry is at least on The Dragon level.
  • Dark and Troubled Past: He was actually experimented on by George, thus explaining his ability to transform.
  • Deal with the Devil: He and Ristoru enlisted the help of the Criasu to save their town from a sickness, as well as experience life as humans. And then their entire village burns down.
  • Defector from Decadence: He jumped ship from the Criasu Company after all of the experiments he went through, swearing to put an end to their machinations once and for all with the help of the Pretty Cure.
  • Earn Your Happy Ending: So very much. Not only did he manage to get back his future and reconcile with his friends, but give or take 14 years he also got the girl to boot.
  • Hidden Depths: For all of the times he's treated as comic relief, it should still be noted that he is at least competent enough in the business field to run his own clothing store without going bankrupt. Furthermore, he's still Hugtan's primary caretaker and thus knows how to take care of her in situations where the other girls may lack expertise.
  • Horrible Judge of Character: He's quick to act friendly around George in episode 20, despite his obviously evil appearance and tone. But seeing as to how Homare was catching on to the fact that Henry knew more than he let on, it was possible he used this trope to his advantage to throw her off, seeing as how his smile was quickly dropped as soon as George left.
  • Insistent Terminology: In regards to his hamster form. He is not a mouse; he is Hariham Harry!
  • I Thought Everyone Could Do That: When Hana expresses her shock at him talking, Harry seems surprised and tells Hana that he thought all animals in this world could talk. They don't.
  • It's Not You, It's My Enemies: A platonic example, but he keeps his past under wraps as a mean of not worrying his friends beyond the main threat of the Criasu.
  • The Mentor: Though it's downplayed fairly heavily, Harry provides some pretty solid advice from time to time.
  • Power Limiter: The chain around his neck prevents him from transforming into a monster.
  • Voluntary Shapeshifting: Like many other fairies before him, he can turn into a human. However, unlike other fairies before him, he could originally transform into a violent monster thanks to being experimented on by the Criasu company. The chain around his neck acts as a Power Limiter to prevent this, as well as letting him turn into a human instead.

Friends and Family Members

    Kotori Nono 

Voiced by: Amina Satou

https://static.tvtropes.org/pmwiki/pub/images/kotori_nono.png

Hana's younger sister. She is also Emiru's classmate.


  • Girlish Pigtails: She wears her hair in twintails.
  • Locked Out of the Loop: Episode 30 has her constantly confused by Ruru referring herself as an android, as well as the appearance of Dr. Traum. Every time she tried to ask more of the subject, Harry would try to redirect it with Blatant Lies.
  • Mature Younger Sibling: Compared to her Genki Girl older sister, Kotori comes across as calmer and more in control.
  • Only Sane Woman: Downplayed. Of the people in her family, she's the most down-to-earth and the least likely to overreact to things, such as in Episode 15 where she's the only person to not freak out over the bargain sale on eggs. She does, however, go along with her family's activities on occasion.
  • Right for the Wrong Reasons: She suspects that her sister is involved with the Pretty Cures under the basis that her scatterbrained attitude is the reason behind the grief that summons the Oshimaidas they have to fight. Except Hana isn't causing the problems, she's solving them as Cure Yell.
  • Secret Secret-Keeper: Implied to be the case at the end of Episode 34, but Hana falls asleep before she could ask her about Cure Yell being her alter ego.

    Sumire Nono 

Voiced by: Natsuko Kuwatani

https://static.tvtropes.org/pmwiki/pub/images/sumire_nono.png

Hana's mother. She works as a reporter for a magazine.


  • Entertainingly Wrong: When she first meets Hariham Harry and Hugtan, she immediately leaps to the conclusion that Harry is a single father.
  • Good Parents: She loves her daughters more than anything and is always there to offer advice and support.
  • Motherly Side Plait: She wears her hair like this, and she's a very caring mother.
  • Nice Girl: Is more than willing to help Harry out with caring for Hugtan after he, Hana, and Saaya had spent the day failing. Even after Ruru removed her false memories and she realized that she was brainwashed, she quickly forgave her and welcomed her back with a hug, being more concerned about her well being.

    Shintarou Nono 

Voiced by: Yasuhiro Mamiya

https://static.tvtropes.org/pmwiki/pub/images/shintarou_nono.png

Hana's father. He is the manager of a store called HugMan Home Center.


  • Gentle Giant: Downplayed, but he's a pretty buff and large guy compared to the likes of other male characters like Harry or Charaleet, yet he's a total Nice Guy.
  • Good Parents: He loves his daughters more than anything and is always there for them.
  • Nice Guy: A well-meaning and good father.
  • Reasonable Authority Figure: To his employees and store owners.

    Ranze Ichijō 

Voiced by: Aya Suzaki

https://static.tvtropes.org/pmwiki/pub/images/ranze_ichijou.png

An aspiring actress who considers Saaya as her rival.


  • Does Not Like Spam: She's not fond of leeks, mostly because she's embarrassed by her first role as a leek.
  • Driven by Envy: Her rivalry towards Saaya started because she's envious of her prestige and talent.
  • Joke Character: Her “class” when everyone is sucked into the Cyberspace world in episode 44 is a Leek Knight.
  • Playing a Tree: Her first role was a leek.
  • Unknown Rival: Towards Saaya, ever since both of them starred in a variety show and she got a side role as opposed to Saaya's main role.

    Henri Wakamiya 

Voiced by: Toshiyuki Someya

https://static.tvtropes.org/pmwiki/pub/images/henri_wakamiya.png
Click here to see him as Cure Infini
"Encouraging everyone, even during times of sadness or hesitation! Shining towards the future! That's right, that's a Pretty Cure! Cure Infini!"

Homare's childhood friend and fellow skater from Russia. He's half French.


  • But Not Too Foreign: He's half-French, half-Japanese.
  • Career-Ending Injury: His leg condition is foreshadowed to end his career as an ice skater. Ultimately Zig-Zagged when his leg is broken due to an unrelated car accident. Then he gets a Disability-Negating Superpower and performs one final skating performance. However the superpower doesn't last and he is seen in a wheelchair after that.
  • Distressed Dude:
    • In episode 19, the Monster of the Week takes Henri hostage due to the victim's issues with him.
    • He is taken captive again in episode 42 while his despair takes form of the Monster of the Week.
  • A Day in the Limelight: Episode 42 focuses solely on him as he deals with an injury that prevents him from skating leading him to temporarily join Criasu Corporation then break free and become Cure Infini.
  • Deal with the Devil: He takes up Ristoru's offer to join Criasu after being convinced that the future brings nothing but despair. He breaks out of the contract thanks to the help of the Pretty Cure.
  • Even the Guys Want Him: When Henri blows a kiss to the audience during a performance, the men, in addition to the women become love-struck.
  • Face–Heel Turn: Ristoru tries to invoke this on him in episode 33, and while he refuses at first, Henri seems to be seriously considering Criasu's offer. Fully invoked in episode 42, when he gives in to despair...but the Cures help him out of it.
  • Frills of Justice: His Cure Infini costume comes complete with the standard-issue Pretty Cure frilly dress.
  • Jerk with a Heart of Gold: He's first introduced as disrespectful to Hana and Saaya only out of concern for Homare's wellbeing but when he correctly deduces Homare's alter ego as Cure Étoile, he's respectful to her friendship with them. Later on, he's a straight-up Nice Guy when he defends Emiru when her brother, Masato bullies her leaving Henri's invitation to model in a fashion show by defiantly crossdressing much to his horror, telling him to love himself when Masato gets turned into the Oshimaida and accepting his apology after Henri passed the concert tickets on to him for Emiru and Ruru.
  • Phenotype Stereotype: He's half-foreigner and has the blond hair and blue eyes to go with it.
  • Proper Tights with a Skirt: The first Cure to wear this, with his Cure Infini costume incorporating white figure skating tights.
  • Secret-Keeper: It's hinted that he knows the girls are Precure at the end of episode 8 and confirmed in episode 19.
  • Superpowers For A Day: Temporarily becomes a Cure following him breaking out of Ristoru's hold, in order to perform one final skating performance before flooding the room with Asu Power.
  • Unwitting Instigator of Doom: In episode 8, he tells Hana that her cheers are thoughtless and something anyone can do. This causes Hana to begin doubting herself to the point that where she loses the ability to transform in episode 10, leading to Hugtan having to purify the monster with all her energy.
  • Wholesome Crossdresser: He wears full body dresses sometimes because he likes them. His school uniform also includes a ribbon on his tie that Masato points out looks very feminine. His Cure Infini costume is even standard fare for a Cure.

    Fumito Chise 

Voiced by: Katsumi Fukuhara

https://static.tvtropes.org/pmwiki/pub/images/fumito_chise_profile.png

One of the girls' classmates. Ever since he was saved by Cure Yell, Fumito likes to preach about her awesomeness.


  • Beleaguered Assistant: In the Distant Finale, he's become the personal secretary to Hana, who's now a company president. With Hana being a Bunny-Ears Lawyer and Fumito telling her off for not taking time off work due to her pregnancy, it's strongly implied that he's this trope.
  • Fanboy: For Cure Yell, to the point he appoints himself as the leader of his own Cure Yell Fanclub.
  • Imagine Spot: He imagines Cure Yell having a handsome face, introducing herself as she bids “Adieu!” to him just after his Oshimaida is defeated.
  • Loves My Alter Ego: While Hinase is crushing on Hana as a civilian, Fumito is more into Cure Yell.
  • Theme Naming: Among a group of four classmates in Hana's class who have a kanji in their last names for a power of ten. His is for 1,000.
  • Those Two Guys: He's almost never seen apart from Hinase.
  • Victim of the Week: The very first one in the show, which contributes to his obsession with Cure Yell.

    Hinase Amano 

Voiced by: Yoshitaka Yamaya

https://static.tvtropes.org/pmwiki/pub/images/amano_hinase_profile.png

One of the girls' classmates. A member of the school's Orchestra Club who's always busy preparing for concerts.


  • Foreshadowing: His words about how instruments have their own unique sounds and how they form a harmony. The next episode, the Cures get a group finisher called Trinity Concerto.
  • Hopeless Suitor: Hana doesn't notice that he's crushing on her. When he tries to give her a gift at the festival, she just turns around and gives it to Hugtan.
  • Luminescent Blush: Starting from episode 25, he's prone to this whenever Hana gets dangerously close to him.
  • Theme Naming: Among a group of four classmates in Hana's class who have a kanji in their last names for a power of ten. His is for 10,000.
  • Those Two Guys: Sometimes with Fumito.

    Junna Tokura 

Voiced by: Maria Naganawa

https://static.tvtropes.org/pmwiki/pub/images/junna_tokura.png

One of the girls' classmates. She is Aki's best friend.


  • A Day in the Limelight: Has one in episode 16 where she tries to convince Aki to be herself and not copy Homare.
  • Those Two Guys: With Aki.
  • Theme Naming: Among a group of four classmates in Hana's class who have a kanji in their last names for a power of ten. Hers is for 10.
  • Vitriolic Best Buds: Episode 16 has her and Aki at each other's throats over Aki's admiration towards Homare.

    Aki Momoi 

Voiced by: Afumi Hashi

https://static.tvtropes.org/pmwiki/pub/images/aki_momoi.png

One of the girls' classmates. She is Junna's best friend.


  • A Day in the Limelight: Has one in episode 16 where she tries to become Homare's pupil so she can become as cool as her.
  • Fangirl: For Charalit after he becomes a vlogger.
  • Fiery Redhead: Has red hair and is more boisterous than Junna.
  • Malaproper: She frequently mispronounces expressions and sentences, such as "wishy-washy" becoming "splishy-splashy", and so.
  • Those Two Guys: With Junna.
  • Theme Naming: Among a group of four classmates in Hana's class who have a kanji in their last names for a power of ten. Hers is for 100.
  • Vitriolic Best Buds: Episode 16 has her and Junna at each other's throats over Aki's admiration towards Homare.

    Masato Aisaki 

Voiced by: Murasaki Shimotsuki

https://static.tvtropes.org/pmwiki/pub/images/masato_aisaki.png

Emiru's older brother.


  • Big Brother Bully: He has old-fashioned values and tends to boss Emiru around.
  • Big Brother Instinct: He immediately becomes this as he understands Henri's advice and supports Emiru's goals by giving her concert tickets for her and Ruru.
  • Calling the Old Man Out: He ends up taking Emiru's side and calls out their grandfather's even worse sexism when he demands that Emiru just stop playing instruments altogether and just be cute and quiet, seeing her accidental muteness as a good thing.
  • Can't Take Criticism: He didn't take it very well when Henri called him out for his sexism. This came to bite him back when he becomes Jeros' victim, so after being saved, he took Henri's words to heart and strives to become a better person.
  • Hate Sink: He is introduced as an unlikable sexist Control Freak who disapproves of her tomboyish actions when she's playing the guitar for Ruru which he puts her down prompting Ruru to stand up for her and telling him off. He gets even worse when he tries to prevent Emiru from participating in the fashion show that Henri invited her to which also prompts him to stand up for her as well as he cross-dressing in a white dress. Fortunately the next episode, he quickly leaves this trope as he accepts Emiru's goals and supports her by giving her concert tickets for her and Ruru.
  • Jerkass: While polite and intelligent, Masato is snobby and condensing. He projects his views onto others without concern of their emotions, berates those that do not share or adhere to his beliefs, and belittles those that he sees as inferior due to his upper-class status, whether the target be his classmates or his own sister.
  • Only Sane Man: Compared to his Large Ham parents and Emiru's over-the-top worries, he's pretty normal.
  • The Rival: To Henri, whose carefree attitude towards women's clothing clashes with his views.
  • Ship Tease: With Henri, as he's shown in the finale catching a kiss that Henri blows at him.
  • Stay in the Kitchen: He believes that Emiru's love of the guitar is unladylike and that she should stick to more feminine instruments. He also doesn't believe that girls can be heroes, which leads to him attempting to remove Emiru from the fashion show in Episode 19.
  • Straw Misogynist: He has a very rigid view on the roles of men and women that has to be seen to be believed. He tells his own sister in Episode 15 that playing the guitar is not fit for a lady and outright states in Episode 19 that only men can be heroes and women can only be protected . When Henri comes out wearing a dress on purpose, he's quick to point out that Henri's a guy and shouldn't be wearing a dress. He seems to be growing out of this by the end of the episode, however.
  • Stoic Spectacles: Masato wears glasses has a habit of remaining stoic in the most absurd of situations, with the occasional glasses shining moment to establish his opinion.
  • Took a Level in Kindness: After Henri's words and actions in episode 19, Masato mellows out considerably. In episode 20, he even gives Emiru tickets to go to a live concert with Ruru, giving her his blessing to continue playing the guitar.

    Reira Yakushiji 

Voiced by: Maya Okamoto

https://static.tvtropes.org/pmwiki/pub/images/reira_yakushiji.png

Saaya's mother. A famous actress who starred in various big-hits television programs.


Cameo Characters

    Nagisa Misumi (Cure Black) and Honoka Yukishiro (Cure White) 
The original duo from the Max Heart duology, summoned by Hugtan at the end of Episode 21.

Also see the Futari Wa Pretty Cure character page for more information.


  • Alternate Universe: It's speculated that these two hail from an alternate universe, the idea not settling well with poor Nagisa.
  • Continuity Drift: The idea of them not living in the same universe as the other Cures is quietly dropped in episodes 36-37, leaving the Alternate Universe idea as merely incorrect speculation.
  • But Now I Must Go: Once their job is done, Hugtan happily sends them back to their universe, which freaks out Nagisa since she's sent back telekinetically.
  • Foregone Conclusion: The fact that both of them would make their appearance later in the All-Stars Memories movie would be a HUGE overstatement.
  • What the Hell, Hero?: In the Hugtto/Futari wa movie, Nagisa calls out Harry's callousness when Hana suffers a Heroic BSoD due to not understanding what has happened to her friends.

    Hikari Kujo (Shiny Luminous) 
The third member of the Max Heart group.

Also see the Futari Wa Pretty Cure character page for more information.

    Nozomi Yumehara (Cure Dream) 
The Pink Cure of the Yes! Pretty Cure 5 team.

Also see the Yes! Pretty Cure 5 character page for more information.


  • Birds of a Feather: Saaya notes the similarities between her and Hana in their support for their friends' dreams.
  • Crash-Into Hello: Hana and Nozomi end up headbutting each other trying to bow.

    Love Momozono (Cure Peach), Tarte and Chiffon 
The Pink Cure of the Fresh Pretty Cure! team along with the Weasel Mascot duo of that series.

Also see the Fresh Pretty Cure! character page for more information.

    Kira Kira Pretty Cure a la Mode 
The previous team before the Hugtto quintet.

Also see the Kira Kira Pretty Cure a la Mode character page for more information.


  • Continuity Nod: When Ichika and Hana meet, they immediately recognize each other, having met in Kira Kira's final episode.
  • Crash-Into Hello: Ichika and Hana reunite first by falling headbutt.
  • Fountain of Youth: The girls being sent into the Hugtto universe allows them to reappear as teenagers.
  • Post-Script Season: Unlike the other Cures, they are reappearing as adults.
  • Skewed Priorities: Yukari refuses to fight Dr. Traum until she gets new clothing - they're still wearing their adult clothing.

    Mahou Girls Pretty Cure 
The team that came before the Kira Kira team.

Also see the Mahou Girls Pretty Cure character page for more information.


    Pretty Cure All-Stars 
Splash Star, Fresh, Heartcatch, Suite, Smile, Doki-Doki, Happiness Charge, Go! Princess. Together with the other Cures, they make up the fifty-five legendary warriors Pretty Cure!
  • Combination Attack: Pretty Cure For You, which is used to purify Dr. Traum. A power so amazing, it actually allows one-time Cures to come back and aid in saving the day!
  • The Voiceless: With the exception of Cure Lovely and Cure Flora, everyone else is voiceless. Even Cures Blossom and Marine, who usually have speaking roles in these events!

    Bunbee 
A former foe of the Yes! Pretty Cure 5 team and current temp worker of Usami's sweet shop. See the Yes! Pretty Cure 5 character sheet for more information.
  • The Bus Came Back: Took him ten years, but he's back and still the Butt-Monkey.
  • Happy Ending Override: A relatively minor example, but the fact that he was employed at Criasu following his Heel–Face Turn all but says that the company he founded at the end of GoGo! failed.
  • Screw This, I'm Outta Here: Turns out, he was hired by Criasu to help build a weapon against all Pretty Cure. Once he realized this, he turned and ran.
  • Unwitting Pawn: This time, his antagonistic role is one he is completely oblivious to, and once he realizes, he decides to have no further part in Criasu's scheme.

The Criasu Corporation

The main antagonists of the series. It is a company from the distant future and their goal is to collect Mirai Crystals as part of their CEO's plan to freeze time. The employees of the Criasu Corporation's Azababu Branch Office have the powers to attract energies from people by using Negative Wave, allowing them to create monsters called Oshimaidas.
     In General 
https://static.tvtropes.org/pmwiki/pub/images/criasu_logo.png
  • Bitch in Sheep's Clothing: They're a bunch of black-hearted jerkasses hiding under their professional, well-meaning façade before their Heel–Face Turn. It turns out that they embody this very trope fully in the past. For instance they were sent to the Harihari Township to help the Harihari Clan within the namesake township after it was struck by a deadly plague that swept the clan, causing most of them to be infected. After Bicine, Listol and Harry made a deal with Criasu to save their town from the same crisis and become humans in the process, Criasu went one step ahead and took this deception to a whole another level when they decided to burn their village.
  • Contrasting Sequel Antagonist:
    • To the Phantom Kingdom of HappinessCharge Pretty Cure! but they are far different to them in many ways.
      • The Phantom Kingdom is an empire led by Red and his brainwashed Puppet Queen Queen Mirage, the former Cure Mirage, in the past. Criasu Corporation is a company from the future which is led by its CEO George Kurai, the definitive Big Bad of HuGtto.
      • Both wanted to remake the world In Their Own Image. The Phantom Empire were mostly sealed until Hime Shirayuki's accidental mistake caused them to invade Blue Sky Kingdom who wanted to remake planet Blue as their own under Red's tyranny. Criasu focuses on freezing all of Earth's time under the guise of George's own Earth having "eternal happiness" by erasing every tinge of future.
      • The Phantom Empire members all dressed in outfits befitting to their medieval image. Criasu members dress much more modern to befit their image as people from the distant future.
      • Phantom Empire members are magical users who all use magic, while the Criasu members all lean to the scientific, whose powers mostly come from inventions and technologies.
    • The Criasu are also different to their immediate predecessors, the Servants of Noir of KiraKira★Pretty Cure à la Mode.
      • The Servants were corrupted and brainwashed by Noir by taking their Kirakiraru inside of their hearts, leading them to become his high-ranking lieutenants (until Erisio's betrayal of Noir). Criasu's members, on the other hand, all fell to despair like them and willingly joined in with Kurai, but they aren't on friendly terms with each other and are on their own Enemy Civil War, creating a case of Enemy Mine where splintered factions separately led by Kurai's high-ranking members were created and were at war with each other.
      • The remaining defected members of Noir's disciples were imprisoned inside Erisio's own world during the Grand Finale, while the defected Criasu members including Traum, Jeros, Takumi and Jinjin became Eleventh Hour Rangers and joined in on the Cures against the battle with Kurai.
      • The Servants are simply a ragtag team of five villains led by their leader Noir. Criasu is a much bigger organisation led by the CEO Kurai, which has a lot of branches across the globe and in the distant future.
      • All members of the Servants of Noir wear black clothing that befits their Evil Wears Black nature. Criasu members wear clothing that have a variety of colours.
  • Enemy Civil War: Played for all the drama an anime meant for little girls can get away with. At first Criasu was unified under Kurai but as the Precure defeated and purified the generals and George Kurai proved to be a horrible person who took advantage of all of them using Ristoru as a frontman. Combined with the fact that life in the past was better than life in Criasu. By the time of the final battle the company's ranks have essentially splintered between Pappuru's faction which alongside Dr. Traum supports the Precure, George, Ristoru, and Bicine the remaining villains. And Jeros and her kouhai which were neutral until the finale when they become among the Cure's Eleventh Hour Rangers.
  • Face–Heel Turn -> Heel–Face Turn: Everyone in Criasu except maybe Ruru started off as a good person until falling into despair and by the end of the series become good again. Even George ends up relatively harmless in the finale.
  • One-Winged Angel: During their final battles with the Cures, the members of the group turn into Oshimaidas themselves. The exceptions are Ruru, who defects before she can turn into one (though she does get a One-Winged Angel - just not an Oshimaida one); Daigan, due to Dr. Traum attacking him before he could do anything; and Ristol, since Bicine turns himself into one in the same episode.

     George Kurai 

Voiced by: Junpei Morita

https://static.tvtropes.org/pmwiki/pub/images/george_kurai.png

The president of Criasu and the main antagonist of the series. A mysterious adult man with an even more mysterious book. He seems to be taking a liking for Hana Nono for some reason...


  • Arch-Enemy: He's this to Hana, something unusual in the franchise, where the Big Bad tends to be the arch-enemy of the Big Good. Turns out that he's well-aware of Hana's true nature and actively wants to stop her from going into a bad fate her future self went through, despite him resorting to many questionable methods...
  • Bad Boss: As their president, he had his employees find the Mirai Crystals lest they face serious consequences. He even seems to be aware of his status as one based on asking Listol if he despises him.
    • As the series goes on he quickly becomes a candidate for the worst boss in Precure history, with only the Dark King and Gooyan coming close to the level of depravity and body count this man shows.
    • Most of the Parental Bonuses in the series can be traced back to him and the toxic environment he cultivates in Criasu workplace that adult viewers would be familiar with, up to and including the implications of abuse and Sleeping with the Boss.
  • Big Bad: He's the main antagonist of the series as the President of Criasu who wants to eradicate the future.
  • Big Bad Friend: George's reason for his time-stopping endgame? Not wanting to see Hana suffer like his Hana did.
  • But Now I Must Go: After his defeat, he disappears in a string of flower petals after one last moment with Hana.
  • Cold-Blooded Torture: Has a knack for doing this, as seen when he trapped Charalit in a dark room until he was mentally broken, and in Episode 47, where he kidnapped Hugtan to corrupt her with Toge-Power while trapping and electrically torturing Hana's friends in an attempt to fill her with despair.
  • Contrasting Sequel Antagonist:
    • George is different to his immediate predecessor Noir from KiraKira★Pretty Cure à la Mode.
      • Noir has a seeming hatred towards sweets and towards the patissière Lumière for not giving all of it to him out of greed, leading him to be corrupted who wants to turn everything into darkness. George was driven to insanity after his wife Hana in the future was tragically killed, leading him to create Criasu Corporation dedicated to expunge and remove every future to pave way for his "eternal happiness" goal.
      • Noir is a human from the past who predominantly wears black clothing like his own name, as well as white mask. George is a human from the future who wears formal clothing.
      • Noir believes that only negative emotions should exist by spreading it. On the contrary, George believes in eternal happiness and positive emotions through stopping time and erasing anything about the future.
      • While Noir was the Big Bad of KiraKira before Erisio took his spot in Episode 46, George is the Big Bad throughout the entire run of HuGtto until his final appearance in Episode 48.
      • Noir is selfish and hot-tempered to the point that he cannot stand failure from his subordinates and manipulates others by using their worst qualities to get them to joining him. George is a Bitch in Sheep's Clothing who started out as gentle, kind and sophisticated, before revealing to be a hypocritical Bad Boss who is obsessed with Hugtan, going so far in torturing the rest of Hana's Cure team in a manner of Cold-Blooded Torture just to achieve his goal of shaping his own perfect future utopia.
    • He is also different to Erisio, another villain from the predecessor series.
      • Erisio is a Straw Nihilist who views emotions and memories as catalysts to human conflict and wants to remove both. George is a delusional Manipulative Bastard who sees negative human emotions as problems for his utopic world of eternal happiness, who is not above using questionable methods to achieve it.
      • Erisio was Noir's vessel in the past who considers himself as a hollow shell to him. George is a flesh-and-blood human from the future.
      • Despite their differences in goals and philosophies, they are both equally similar. Both wanted to fix the world by removing emotions and are not above in using others to achieve it, at the expense of human lives.
    • In the meta sense for the franchise, he is the first Pretty Cure human villain who is not brainwashed and manipulated by a leader or a higher power in the shadows.
  • Corrupt Corporate Executive: The one calling the shots for Criasu.
  • Despair Event Horizon: Kurai's whole motivation comes from having crossed it a long time ago. If eternal happiness (implied to be specifically his wife's eternal happiness) is really an impossible dream, then he will eradicate unhappiness by stopping time.
  • Easily Forgiven: Ends up being forgiven despite all the terrible things towards the casts.
  • Flower Motifs: George is typically associated with golden flowers. In Epsiode 48, he fights Hana in a field of them, and someone implied to be him is shown with them in the finale.
  • Four-Temperament Ensemble: Fulfills the melancholic temperament by having a subdued personality and looking very depressed.
  • From Nobody to Nightmare: George Cry started off as a mere human. Despite this, not only is he the first fully human Big Bad in the franchise who was not being manipulated in any way by any higher power, but he's also one of the most dangerous by far.
  • Love Makes You Evil: George was driven to his actions after falling in love with Hana in the original timeline.
  • Never My Fault: He claims that the frozen future wasn't caused by him, but by humanity creating too much Toge-power that it caused Asu-power to disappear. He also claims the future Precure were given a Mercy Kill to stop their suffering from the overwhelming helplessness of the future.
  • One-Winged Angel: During the final battle, George becomes a giant, skeletal shadow with flaming black hair, a huge hole in his "chest", and a Badass Cape made of darkness.
  • Reality-Writing Book: Implied in Episode 39. When the Precure change the future, the characters present in Cry's book transform into bright, glowing variants, hinting that the book he owns records the world's future history. Confirmed in Episode 46, where he uses the book's power to stop time, capture Hugtan, subjugate Hana's friends to torture before sending them away so he can fight Hana one-on-one in a marigold flower field.
  • Really Gets Around: As noted under Sleeping with the Boss, he’s got his hands on several of his employees (at the very least, Pappuru considered him her boyfriend and he had an affair with Jeros), plus there’s the hints of the possibility that in his native timeline he had something with Hana, assuming his words can be trusted.
  • The Reveal: While George appears several times through the first half of the season, it's not until Episode 24 that it's revealed he is the Big Bad.
  • Sleeping with the Boss: One of the Parental Bonuses about the Criasu workplace is the implication that George abuses his power over his employees to engage in this with them. For one, he turns out to have been the boyfriend that Pappuru bragged about earlier and was then caught cheating on her with Jeros after one too many failures, while more subtle hints of him having No Sense of Personal Space with them imply he’s also got his hands on Listol and Bicine.
  • Spell My Name With An S: George Kurai or George Cry?
  • Tall, Dark, and Handsome: His melancholic personality, dark hair, and tall build gives him this vibe.
  • Utopia Justifies the Means: He wants the Mirai Crystals to stop all time, preserving everyone's happiness. It's just that his method in doing so involves manipulating the negative emotions of others just to further his agenda.
  • Villainous Crush: As if George wasn't disturbing enough he also seems to have a thing for Hana (with his seiyuu stating that one of the instructions he got for voicing George was that "He really likes Hana"). Episode 46 heavily implies that he and Hana were in a romantic relationship in some point in his time. Of course, it's possible these are all lies he created.

     Listol 

Voiced by: Shin-ichiro Miki

https://static.tvtropes.org/pmwiki/pub/images/listol.png

The secretary of Kurai.


The Azababu Branch Office

     Daigan 

Daigan

Voiced by: Masanori Machida

https://static.tvtropes.org/pmwiki/pub/images/daigan_6.png

Head of Criasu's Azababu branch office.


  • Bait-and-Switch Boss: He first appears summoning an Oshimaida, ready to fight the Pretty Cures... only to be seemingly killed off by Dr. Traum, who goes on ahead to take control of the fight. The following episode reveals that thanks to Cure Ange, he was purified and able to stay alive.
  • Break the Haughty: Daigan is extremely arrogant about himself, believing he can get anything done within a short amount of time. Once Dr. Traum attacks him and nearly kills him, leading to his redemption, he realizes how wrong he was.
  • Character Catchphrase: He constantly finds ways to insert "five minutes" into his dialogue, usually to say how fast he can get something done.
  • Heel–Face Revolving Door: Gets purified by Saya in episode 23 but then rejoins The Criasu Corporation in episode 38, only to be purified again.
  • Meaningful Name: His name is a play on "Dankai" or the Japanese Baby Boomer Generation. Fittingly, much like the Baby Boomers in Japan are at retirement age, he's sent into 'retirement' within minutes of preparing to battle the Cures for the first time.
  • Pet the Dog: Like Charalit and Pappuru, he too gets revived, working along with the two in their own talent agency. Fridge Brilliance kicks in when you realize Cure Ange healed him right as he dies.
  • Small Name, Big Ego: When he first speaks, he keeps boasting about how he can take down the Pretty Cures in record time. Problem is, he had a bit of a stumble when it came to summoning an Oshimaida, and we never see how well he would've stood against the heroines, given how he is almost immediately shot down and killed by Traum. Eventually, he does get to fight them in Episode 38.

     Pappuru 

Voiced by: Sayaka Ohara

https://static.tvtropes.org/pmwiki/pub/images/papple.png

Section chief of the Azababu branch office.


  • Amusing Injuries: In Episode 28, she constantly suffers ankle injuries from trying to run in high heels. What makes this amusing is that no one bothers to help her in a comical fashion.
  • Bittersweet Ending: She may have lost her first love (even if it wasn't as real as she thought), but a pep talk from Cures Amour and Ma'Cherie convinced her that she should hold on to her love for the right person, in hopes that they'll return her feelings.
  • The Bus Came Back: Returns in episode 24 after her purification in episode 22, now being part of a talent agency along side Charalit and Daigan.
  • Even Evil Has Standards: She never intended to put Ruru in the giant mech suit, just to erase all of her memories.
  • Knight of Cerebus: Downplayed, but still effective. While she didn't give off this trope before, she definitely did come episode 11, being the one to suggest turning Charalit into an Oshimaida for his failures (after he has been tortured) and for brutally deactivating Ruru for her betrayal.
  • Meaningful Name: Named after the Showa "bubble" period. Her mannerisms are full of references to that period, using vocabulary and words that were in fashion back then, but not as much now.
  • Sleeping with the Boss: It’s heavily implied that George is the boyfriend she’s been mentioning throughout her appearances, which leads to heartbreak for her when she finds out she’s not the only employee the boss is sleeping with.
  • Spell My Name With An S: Pappuru? Papple? Pupple?
  • Verbal Tic: Liberally uses the word "ぶっ飛び"/"buttobi" (roughly 'with a huge blast') to describe things.

     Jeros 

Voiced by: Yuko Kaida

https://static.tvtropes.org/pmwiki/pub/images/jeros_profile.png

General manger of the Azababu branch office.


  • Character Catchphrase: "Unbelievable."
  • Flat Character: Although all of Criasu is guilty of this to some extent since there is too little screentime for too many generals. Jeros and her kouhai are the best example as they never evolved past their original roles as Pappuru only more evil and when they finally got episodes dedicated to their development. They were purified and written off the story.
  • Gratuitous English: Does this almost every time she speaks.
  • Hypocrite: Her entire being abandoned act reeks of this as she stole Cry from Papple and threw her underlings under the bus to save herself. If anything her being miserable while Papple and her kouhai have found happiness by switching sides is pure Laser-Guided Karma.
  • Meaningful Name: Named after Japan's "Lost Generation" period (Rosuto Jenereshon), which came after the "Bubble" period, similar to how she was introduced in episode 19, the episode following Pappuru's failure to capture Ruru.
  • Old Maid: "Christmas cake" symbolism abounds, with it implied in-universe that her birthday is Christmas Day.
  • Sleeping with the Boss: Pappuru catches Jeros and George together on a bed in episode 22, which Jeros takes great pleasure in rubbing in her face.
  • Spell My Name With An S: It could be Jeros, but since she’s named after the Lost Generation it could also be Gelos.
  • Vain Sorceress: She lacks the typical methods of this trope, but all the spirit is there; Jeros wants to bring about Criasu's goal of stopping time so she'll stay young and beautiful forever.
  • Woman Scorned: After feeling abandoned by all of her colleagues, she starts to motivate herself with this in Episode 34, while also undergoing a darker makeover, becoming an even more serious threat than before.

     Charalit 

Voiced by: Fukushi Ochiai

https://static.tvtropes.org/pmwiki/pub/images/charaleet_profile.png

Chief clerk of the Azababu branch office.


  • Alas, Poor Villain: Cure Yell couldn't help but feel sorry for him after realizing he was transformed into an Oshimaida against his will.
  • The Bus Came Back: Returns in episode 24 after an extended absence since his cameo in episode 12, now being part of a talent agency along side Pappuru and Daigan.
  • Earn Your Happy Ending: Becomes a successful vlogger after getting purified by the Trinity Concert.
  • Gyaru Guy: The more rare male version. His tanned skin, blond hair, and more "party guy" image brings to mind a certain stereotype of gals.
  • Go Mad from the Isolation: As punishment for failing, as well as refusing to document them, he was trapped in a dark room for days on end until he was a shivering, nervous wreck.
  • Meaningful Name: The "chara" in his name evokes the party-goer and lazy bum/slacker/unfaithful stereotype of a charai otoko ("shallow guy"). Naturally, that's just the kind of person he is.
  • Older Than They Look: The finale shows he's about the same age as Gelos, despite looking about five years younger at least.
  • Starter Villain: The first of the villains to confront the Cures in the story.

     Dr. Traum 

Voiced by: Takaya Hashi

https://static.tvtropes.org/pmwiki/pub/images/doctor_traum.png

Counselor of the Azababu branch office. He is later revealed to be Ruru's creator.


  • Beware the Silly Ones: He's an oddball scientist with mannerisms and fashion sense straight out of the Victorian era, but he came closer than most others in the Company to stopping time. One of those attempts required every Pretty Cure team up to Hugtto to undo it.
  • Breaking the Fourth Wall: Episode 35 has him declare that Hugtto! Pretty Cure will be canceled in favor of a new show, Bugged! Traum.
  • Clock Punk: His outfit has this aesthetic; he wears a fancy Victorian Era-style coat and cravat, and a top hat with gears on it.
  • Contrasting Sequel Antagonist: To Sirloin from the Futari wa Pretty Cure Splash★Star movie Tic-Tac Crisis Hanging by a Thin Thread!. Both use the powers of time against other worlds to stop it forever and are heavily arrogant and boastful towards their opponents. Sirloin is a middle-aged man who has a long black hair, rarely-seen red eyes from his sunglasses, black tuxedo and brown gloves. Traum is an older tall man who has grey hair and blue eyes and wears a very Victorian era outfit with clock themes on it. Sirloin aligns on the archaic past who heavily relies on his magical prowess, while Traum aligns on the distant future who uses his scientific mind in battle including his inventions. Unlike Sirloin whose time powers come from magical means, Traum's time powers come from science through his multitude of inventions and technologies he created. Sirloin is soft-spoken, calm and collected who works by himself despite being a member of the Dark Fall. Traum, on the other hand, wildly contrasts to Sirloin as he is an oddball Mad Scientist known for being incredibly over-the-top who works with the other Criasu members at first, even though he cares less for his team and his co-workers for his single-minded goal of defeating the Pretty Cure. Furthering the contrast, Sirloin's intention to stop time is so that he can solely do whatever he wants, which borders to Bond Villain Stupidity. Traum does it to not only effortlessly stop time, but he can use it to convert Asu Power into Toge Power so that he can empower himself and subsequently summon Oshimadas and monsters from past Cure seasons. Unlike Sirloin who did not redeem himself at the end, Dr. Traum has standards for a villain, as he's Ruru's creator (based on his daughter), and ultimately redeems himself at the end of the series.
  • Deadly Upgrade: His mech suit that he used in Episodes 36 and 37 allows him to convert Asu Power into Toge Power, which can power up his machine and his Oshimaidas to the point where they can effortlessly stop and reverse time. However, once he absorbs too much of it, he transforms into an Oshimaida himself, with the ability to summon an army of Oshimaidas, including past monsters that appeared in earlier seasons. In fact, he becomes so powerful, it requires the strength of every Pretty Cure in existence just to purify him.
  • Diabolus ex Nihilo: He is given no build up prior to his appearance, so it comes as a shock when he appears from the left field to kill Daigan and take over his Oshimaida.
  • Even Evil Has Loved Ones: He's revealed to be the creator of Ruru, and thus, he still holds sentimental feelings towards her, even after her Heel–Face Turn.
  • Even Evil Has Standards: He complies with the Pretty Cure's wishes of not causing too much noise when fighting near a nursery. Understandably, he gets a little pissed when the Cures break their own rule for the sake of saving the day.
    Traum: No fair... breaking your own rules like that.
  • Evil Old Folks: The oldest of the Criasu executives, and he seems to represent the oldest time period as well, this being the industrial age.
  • Humongous Mecha: He uses one of these to make Oshimadas stronger, and later uses one in the final battle. Naturally, it’s shaped in his own image.
  • Lack of Empathy: He could care less about Daigan's state of being, seeing him as just an asset to the company. After all, according to him, adults over 30 don't have friends.
  • Large Ham: He tends to be incredibly over-the-top, especially when summoning Oshimaidas.
  • Mad Scientist: His gimmick revolves around using technology to give mechanical upgrades to his Oshimaidas.
  • Meaningful Name: "Traum" is German for "dream".
  • Mook Maker: In Episode 37, his Oshimaida form is able to effortlessly summon countless lesser Oshimaidas. He also includes mooks from past entries, even elite ones such as Desert Devils.
  • Outliving One's Offspring: His daughter died from an unknown incident in the past, which evidently becomes the catalyst for joining Criasu and Ruru's creation.
  • Reformed, but Rejected: At the end of episode 39, he barges into Beauty Harry and announces to the team that he is the father of Ruru. While the others react only in shock, Ruru smacks him down to the ground, saying that the info he shared does not compute. It ends up being averted in the following episode.
  • Team Killer: The first thing he does is kill Daigan (or so it seemed). Cure Yell calls him out on this.
  • The Bad Guy Wins: Traum sucessfully freezes time in episode 36. This is a hollow victory, as he is defeated and time is restored in the following episode.
  • Wacky Parent, Serious Child: Becomes a lot more enthusiastic after his Heel–Face Turn which becomes an annoyance to Ruru.
    • This results in a Running Gag where he asks Ruru to say she loves him but she backs away and refuses.

     Bicine 

Voiced by: Satomi Arai

https://static.tvtropes.org/pmwiki/pub/images/bicine_7.png

Customer specialist of the Azababu branch office.


  • Arch-Enemy: To Harry, due to his betrayal. He later becomes one to Homare, since they both harbor feelings towards Harry that they know he'll never return.
  • Contrasting Sequel Antagonist:
    • To his immediate predecessor Pikario/Julio from KiraKira★Pretty Cure à la Mode. Both were fairies who had a hate towards someone and were turned into humans by the Big Bad.
      • Pikario is a rabbit-like fairy, while Bicine is a hamster-like fairy.
      • Pikario's human transformation was due to his hatred towards his older sister Kirarin and her talents that led Noir to take advantage of it. Bicine's human transformation started when he, Listol and Harry were deceived by the Criasu into thinking they could heal their village from a deadly plague where they took the most drastic way of burning it to the ground that killed all of the plague-stricken hamsters living in there.
      • Pikario started off as the Arch-Enemy towards Kirarin/Ciel Kirahoshi, his older twin. Bicine becomes Harry's Arch-Enemy due to betraying him and later towards Homare as Harry has fellings to her to the point that he wants to eliminate both him and Homare by attempting to invade inside of him with Traum's invention.
      • Pikario is a cynical fairy embittered by his inferiority complex towards his sister, but he longed for her appreciation despite the said hate towards her. Bicine is an emotionally unstable fairy who trusts no one especially including Harry and later Listol, who is easily taken advantage of by George, and it escalated to a point where he resorted to attacking not only the Cures but the rest of the defected Criasu members including Listol himself.
    • He's a contrast to Bibury in a few aspects.
      • Both were orphaned at a young age, though their circumstances of becoming one are different to each other. Unlike Bibury whose solitude was engineered by Noir, Bicine's solitude was voluntarily done by him due to Criasu's heinous actions during their mass-burning of Harihari Township.
      • Bibury is a young girl who is actually 100 years old. Bicine is a hamster fairy who takes the form of a young boy.
  • Evil Cannot Comprehend Good: Bicine constantly loses while expressing confusion over why anyone would bother moving on despite being on the brink of despair. He gets a double dose of this in Episode 47, wondering why people like Traum would ever get a second chance to get their life together before finally going off the deep end and transforming into an oshimaida himself upon seeing Harry reform Ristoru.
  • Evil Laugh: Delivers an unsettling one after Harry made it clear that he's not coming back, but before saying that he'll be back for him.
  • Godzilla Threshold: Implied to be one for Criasu seeing how his first appearance has him locked up in chains, a stray-jacket, and behind a laser grid. He even warns Ristoru that should he release him, he'll destroy everything.
  • Last Chance to Quit: A villainous example. Bicine wants Harry to abandon the heroes to come back to Criasu. He refuses, but that doesn't mean he has given up on him.
  • Murder the Hypotenuse: Attempts to do this to Homare, first through attempted Mind Rape before breaking into a physical fight. He also tried to personally remove Harry's affection for Cure Tomorrow from his heart, before getting interrupted by Cure Étoile.
  • Voluntary Shapeshifting: He can transform to and from mouse form just like Harry and Ristoru.
  • Yandere: Towards Harry, to the point where he used one of Dr. Traum's inventions to invade his heart just to actively kill both Homare and his love for Cure Tomorrow.

     Takumi and Jinjin 

Voiced by: Louis Yamada LIII (Takumi), Yoshio Kojima (Jinjin)

https://static.tvtropes.org/pmwiki/pub/images/jinjin_and_takumi.png

Gelos' two body guards and assistants.


  • Big Bad Wannabe: Out of fear of being fired, they steal Dr. Traum's prototype device in attempts to be seen as worthwhile assets to the company.
  • The Bus Came Back: After their purifaction, they aren't seen again until Episode 45, where they help the Cures purify Gelos.
  • A Day in the Limelight: They're the villains in Episode 31.
  • Hoist by His Own Petard: The prototype device they stole ended up backfiring on them, fusing them into one Oshimaida.
  • Suddenly Voiced: Downplayed as they could speak before, but they get more of a prominent role in Episode 31.
  • Those Two Guys: Does nothing but act like Jeros' YesMen.

Other Characters

    Traum's Daughter (UNMARKED SPOILERS
Doctor Traum's past daughter and the inspiration for Ruru's creation.
  • Morality Chain: In the past, she's the reason for Traum being a much happier man back before he joined Criasu as she loved him. Unfortunately, her death from an unknown incident drove him to madness, leading to not only creating Ruru as a Replacement Goldfish for his daughter but he joins Criasu, making him one of the earliest members of the organisation.
  • Posthumous Character: She's dead at the start of the series, but Episode 40's focus is chiefly about the origins of Ruru and his past with his daughter.
  • Small Role, Big Impact: She never made any actual appearance in the anime, save for the mentions in Episode 40, which played a big role in Traum's past. But her death catalyses Traum's descent to madness and his recruitment to Criasu.
  • Walking Spoiler: It is hard not to talk about her without mentioning how her tragedy caused a significant change to Traum and how she is the main inspiration behind Ruru.

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