Characters / Dead Rising

Main Characters

Frank West

Frank West

Voiced by: T.J. Rotolo (Dead Rising 1 - 3; Ultimate Marvel vs. Capcom 3, Marvel vs. Capcom: Infinite), Rikiya Koyama (JP) (Ultimate Marvel vs. Capcom 3 and Project × Zone), Peter von Gomm (Tatsunoko vs. Capcom), Ty Olsson (Dead Rising 4, credited as "Victor Nosslo")

Portrayed by: Rob Riggle (Watchtower)

"It's Frank. Frank West. Remember that name, 'cause the whole world's gonna know it in three days... when I get the scoop."

The protagonist. Upon hearing that something big was going down in the town of Willamette, Frank charters a helicopter in order to investigate and leave with the "scoop of a lifetime". He tells the pilot to drop him off on the roof of the Willamette Parkview Mall, and return for him in 3 days. Frank proves himself to be incredibly competent fighter and photographer, and his determination in getting his story allows many dark truths to come to light.

After the events of the Willamette Incident, he proceeds to become a celebrity, but squanders it all and alienates the public. He attempts to 'get back in the game' by investigating the company Phenotrans in Dead Rising 2: Case West. He also is the star of the What If? story Dead Rising 2: Off the Record. He returns as the protagonist of Dead Rising 4, once again investigating an outbreak in Willamette.

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• Action Survivor: Like any poor sap who visits the mall on a really bad day of zombie outbreak. He does thrust himself into the situation trying to get a story but once he’s got his boots on the ground it quickly turns sour. By the time of Dead Rising 4, he's 52 but is even better at killing zombies than ever.
• Afraid of Needles: He's not exactly thrilled at having to receive his first shot of Zombrex.
• Anti-Hero: Type II, compared to Chuck Greene's Nice Guy persona.
• Ascended Meme: His war coverage has become the series' Running Gag. His notebook entry in Case West is "He's covered wars, ya know".
• Badass Normal: As far as it's shown, he has no true combat experience. Regardless, he is capable of surviving multiple king-sized zombie outbreaks, going toe-to-toe with the utterly insane, and besting a Marine in hand-to-hand combat. Best shown in Off the Record, when he can go up against gas zombies and even a Giant Mecha and come out on top.
  • Justified when dealing with zombies as, by Case West and Off The Record, he is the man most experienced with dealing with them in the world.
  • Obscuris's dossier on Frank in Dead Rising 4 calls him "the most dangerous journalist in the world."
• Batter Up!: As shown in artwork for the original game and in Case West. Starting with Dead Rising 3, he seems to have taken up wrapping his bat in barbed wire and nails.
  • An AI-controlled Frank will fight with an infinite supply of baseball bats unless the player gives him another weapon.
  • In the Super Ultra Dead Rising 3 DLC, a spiked baseball bat is Frank's default weapon. You can also acquire it for use in the main game (as well as Frank's original ensemble) if you bought the Day One Edition.
  • The various promotional material for 4 has him carrying around a bat wrapped in barbed wire.
• Big Damn Heroes: He saves Chuck from Zombie TK at the start of Case West.
• Bond One-Liner: In the same vein as Chuck Green in 2, Frank makes quips about slain psychopaths in Off the Record.
  (after Randy the Virgin gets devoured by a zombie bride) You may now feed the bride.
  (after Evan the Clown freezes and shatters) That guy kinda cracked me up.
  (after Seymore falls on a power saw) Well, shoulda saw that coming...
• Bootstrapped Theme: His music in Marvel vs. Capcom 3 is a remix of Adam the Clown's music.
• Bragging Theme Tune: "His Name's Frank" by lifeseeker.
• Character Catchphrase:
  • "I've covered wars, y'know."
  • "Fantastic!"
• Covert Pervert: Tends to enjoy taking pictures of chicks. If you get an Erotica photo with enough PP in the original game, he'll get a visible nosebleed.
• Continuity Nod: He appears to be wearing Carlito's locket in Case West and Off the Record.
• Crazy Survivalist: In Infinity Mode, where you must kill other survivors for their food.
• Despair Event Horizon: In Ending A, he suffers a Heroic BSoD after a zombie devours his pilot, and the helicopter crashes into the mall's park, sinking to his knees as the zombies come to eat him. Thankfully, Overtime has Isabella save Frank from his fate, and snaps him out of the worst of his shock, but he is still visibly depressed with the fact that he's now a Zombie Infectee, even after Isabella gives him his first shot of Zombrex. It's only after they both discover Carlito's back-up plan that he snaps out of it completely, and plows through more zombies, soldiers, and Brock Mason himself to expose the true story of the Willamette Incident.
• Deadpan Snarker: He won't hesitate to say anything sarcastic or rude, particularly in Case West and Off the Record.
• Determinator: Nothing, not even 53,594 zombies, insane clowns, Hispanic terrorists, and U.S. Special Forces soldiers will stop Frank from getting his story. Except, of course, the actions of the player.
  • This is best shown in Overtime, when he manages to plow through even more zombies, soldiers, and Brock Mason himself, all to expose the truth of the Willamette Incident, despite having been infected and put through a lot of punishment.
  • In Off the Record he fights a giant mechanical spider.
  • The final boss of Dead Rising 4 is another example. He knows Calder has killed over a hundred of Obscuris's soldiers, but Frank squares off against him anyway.
  • As Frank Rising will show, not even zombification will stop him from trying to find the truth and saving people.
• Famed In-Story: Played with. Frank is a washed-up celebrity, but people still recognize him on a fairly frequent basis and a few offer him their phone number or other perks. Justified in Fortune City, where a bunch of zombie-fans were gathered to see Terror Is Reality.
  • To go by his reaction to Darcy in Dead Rising 4, Frank still has fans in 2022, but they're all somewhat eccentric.
• 15 Minutes of Fame: Frank wrote a book about the Willamette outbreak that won a Pulitzer Prize and got him a short-lived talk show, but he was all but washed up by the time of the Fortune City incident. He got in touch with Rebecca Chang and went to Fortune City to get "back in the game".
• First-Person Snapshooter: He's a freelance photographer, and the photography system returns with him. He uses his professional camera, while Chuck uses a cheap disposable one.
• Flanderization: In the original game, he was a pretty normal, slightly stoic guy who made the occasional quip here and there and overall just tried to keep a cool head in the situation he found himself in. He was slightly cocky and had a bit of an attitude towards the beginning, but gradually became much more serious and genuinely tried to break the story for the good of humanity instead of gaining fame, save any survivors that he found in the mall, and to get justice for the outbreak in Santa Cabeza after Carlito's death. By Dead Rising 2, he is slightly more full of himself after his fifteen minutes of fame from breaking the Willamette story and a bit snarkier, but is still fighting to expose the corruption behind the zombie outbreaks, even collaborating with a major supporting character of that game, Rebecca Chang, and eventually its protagonist, Chuck Greene. And then there's Dead Rising 4, where he's either too traumatized by the events of the 2006 Willamette outbreak to cover the new one there, completely apathetic towards it since he'll just be buried by the government anyway, or he's a complete Manchild with an obsession for mini golf.
• Good Is Not Soft: To get some survivors to listen, he might rough 'em up.
  • Good Is Not Nice: Rough around the edges, but is still willing to help at the risk of his own life.
• Gonk: He's not easy on the eyes and this is sometimes lampshaded. Jesse even quips Isabela likely ran away from Frank in their first encounter due to his looks. Keiji Inafune clarifies that he intentionally designed Frank to look average or even ugly to avert the use of the typical Japanese Bishōnen protagonist. However, he is much more good looking by the time of Dead Rising 4 despite being in his 50s.
• Glory Seeker: His primary motivation is always to break the story of a lifetime and the fame that comes with it.
• Government Coverup: According to the Zombies: Fact and Fiction exhibit in the museum in Dead Rising 3, Frank's claims of government involvement in the Willamette incident were largely brushed off as resulting from his post-traumatic stress syndrome.
• Hero with an F in Good: In the first game, Frank was portrayed as the everyman who had little experience with the military. In terms of character; Frank is glory hound who thinks only about the prize ahead, not the people around him. As such, he takes pictures of unsuspecting women for erotic photo opportunities, and he initially joins Brad and Jessie just because they can help him find the scoop of a lifetime. When he finds himself in the middle a zombie apocalypse, he ends up putting himself in danger, either by complete accident or because of an unwise decision.
  • When he meets Cletus, he refuses to leave the store and unintentionally causes Cletus' death when the latter runs into a zombie while escaping from Frank. To fair though, Cletus may not have been in the right state of mind and it was his own fault for carelessly running into a zombie. In Chop Til You Drop, Cletus is a rescuable survivor instead.
  • When he meets Adam the clown, he fails to see how Adam is right that the roller coaster is keeping the zombies at bay. After defeating Adam and rescuing Greg, he refuses to turn it back on again despite seeing how it affected the zombies.
  • When he first meets the True Eye cult, his first choice is to take pictures of their activities than silently retreat into the background before they can notice him. The only reason Jennifer Gorman didn't die is that Sean noticed Frank at the last second and chose to leave Frank at the mercy of his followers.
• Hero with Bad Publicity: After the Willamette incident, most if not all of Frank's dirt on the government has been dismissed as the ramblings of a traumatized survivor. This helps explain why his fame was short-lived and he's constantly on the lookout for new scoops, though Watchtower implies that he is still the number one consultant for zombies in the country.
• Iconic Outfit: His ensemble from the original game: a black leather jacket, a white dress shirt with a popped collar, green slacks, brown dress shoes, his "Megaman"-brand watch, and his trusty camera. Every guest/crossover appearance from him has him don this outfit. You can even get it in Dead Rising 3 if you bought the Day One Edition.
• Improbable Aiming Skills: Even more so when he claims he hasn't shot at another living person before. Then again, he has covered wars, and likely trained in marksmanship should the worst ever happen.
• In-Series Nickname: Kent calls him "Frankie", which is borrowed by Chuck in Case West^*and the co-op version of him in OTR and TK in Off the Record.
• Insult Backfire:
  Brad: You're one hell of a journalist aren't you, Frank? A hotheaded, underhanded, hotshot paparazzi with nothing better to do than to invade people's privacy.
  Frank: I try... you got a point?
• Intrepid Reporter: He's covered wars, you know. Now he's a zombie-killing one, too.
• Jerkass: Usually justified, but his comments to Psycho Chuck are cold given that the man just lost his daughter.
  • Jerk with a Heart of Gold: Rough around the edges, but is eager to help save other people trapped in the mall (Or casino or underground lab).
• Knight in Sour Armor: He may be willing to help people survive a zombie outbreak and uncover how and why it happened, but he's not gonna be a nice guy about it the whole way. He can be insensitive, rough, and cold at times, especially when dealing with some individuals that won't take the situation seriously enough. And the ones that do take the situation seriously he will use sarcasm as his way to talk to them, though to be fair, his allies aren't always trying to be 'helpful'.
• Laughing Mad: When he finds out he's infected in the original game, he breaks down into a fit of laughter, which quickly just regresses into sobbing.
• Leitmotif: Has his own theme named after him.
• The Peeping Tom: In Dead Rising, he can take photos for erotica points and the only woman in the woman in the game who actually requests it is Cheryl. Outside of gameplay, he doesn't flirt with women or tries anything remotely sexual because surviving and exposing the outbreak is his top priority.
• Phlebotinum Dependence: He depends on Zombrex just as much as Katey does. Eventually cured by the fourth game.
• Red Oni, Blue Oni: The blue to Chuck's red.
• Screw This, I'm Out of Here!: Apparently as of Dead Rising 3, he has cut all ties to Chuck and Isabela. Isabela wasn't very happy that he didn't try to save her after Case West.
• Shut Up, Hannibal!: Frank makes it very clear to Carlito at the end that what happened in Santa Cabeza was no excuse for starting the zombie outbreak.
• Skyward Scream: Does an EPIC one at the end of Overtime Mode. And after everything he's been through from the zombies themselves, to the Psychopaths, to how he nearly dies to an infection to a Government Conspiracy being unfolded, safe to say he quite deserves to scream.
• Stout Strength: He's put on a few pounds since Willamette, but he's still more than able to keep up with Chuck in the zombie-killing department.
• Took a Level in Badass: 50 of them, to be precise.
• Took a Level in Jerkass: In the original game, Frank, while certainly rough around the edges, ultimately did everything in his power to save as many people as he could, even trying to save several psychopaths by trying to talk them down before the fight and only fighting back in self-defense. By Dead Rising 4, the years have seemingly bittered him considerably since he's become a lot more callous to both allies and the maniacs alike, blowing off requests for help and showing little pity for most of his enemies.
• Vitriolic Best Buds:
  • With Chuck, type 2. This leads to a metric crapton of funny lines.
    Chuck: Come on, Frankie!
    Frank: Who lit a fire under your ass?!
  • He and Vick have this kind of relationship.
• Why Did It Have to Be Snakes?: Frank develops a fear/hatred of clowns after his encounter with Adam the Clown during the Wilamette outbreak. In Frank's Fantastic Foto Facts, he comments on his hatred of clowns. When he meets Evan MacIntyre in Off the Record, he makes a similar comment about Evan before anticipating a fight when the latter recognises him as the murderer of his brother, Adam.
  "Only a clown would use this garbage camera, and I. Freakin'. Hate. Clowns!"
• Wrestler in All of Us: His skills from Dead Rising return in Case West and Off The Record. The TIR event in the beginning of Off the Record has him wrestle zombies. In Dead Rising 4, his special finishing moves after an unarmed hit streak include a knee strike and his old facebuster.
• Zombie Infectee: Somehow happens to him in Overtime Mode, though he eventually manages to keep it at bay with Isabella's treatment, and later Zombrex. After the events of 3, he's been cured like everyone else.
  • He becomes infected again with the new strain of virus at the end of 4. Frank Rising reveals he actually turned into a zombie, though he keeps his intelligence and tries to only eat other zombies.

Brad Garrison

Brad Garrison

Voiced by: T.J. Storm

"I just want you to appreciate the situation."

A DHS agent who was assigned to the investigation of the Willamette incident alongside fellow agent Jessica McCarney. At first, he is distrustful of Frank and expresses his displeasure of his trade. But after fighting alongside him against Carlito, fetching him medicine from the Supermarket, and ensuring a helicopter ride out of the mall, Brad comes to trust Frank as a formidable ally.

Level-headed, Brad assumes responsibility over re-stocking the security room with supplies, and looking after his younger colleague.

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• A Father to His Men: Very protective of his colleague, Jessie, assuming full responsibility when she gets attacked by Dr. Barnaby.
• And Then John Was a Zombie: After he passes away from his injuries, coming back to the room he died in reveals he turned.
• Badass Normal: Brad is actually a competent fighter, and during his fight against Carlito he actually wins.
• Bald of Authority: He is bald and very quick to take charge of the situation and instruct the others.
• Dead Partner: To Jessie, who never actually learns about his demise.
• Foil: To his partner, Jessie. Both are DHS agents sent to Willamette to uncover what’s going on, initially refuse to trust Frank, but learn to cooperate with him, get bad injuries throughout the story, and turn into zombies on the third day because of a dying antagonist. However, they differ in the following ways:
  • Brad is an experienced agent and a decade older than the protagonist. He is proactive throughout the game despite getting shot in the leg, and he meets a horrific end because of Carlito, who he’s been chasing the entire game, trapping him in a part of the maintenance tunnels full of zombies that gut him, but he lives long enough to say parting words to Frank.
  • On the other hand, Jessie is a decade younger than Frank and a rookie agent that spends most of the game stranded in the security room and watching the monitors because of a sprained ankle, a minor injury compared to what Brad has to endure. Her death is much more peaceful than Brad’s, but also gloomier. She dies because of an unseen scratch or bite mark courtesy of an infected Dr. Barnaby, and turns in the middle of interrogation that forced her to pick between her life and ethics.
    • Ultimately, Brad puts up quite the fight because of his experience and dies with Frank on his side in the most zombie-infested part of the mall. Jessie is passive due to her inexperience and dies alone in a state of despair without anyone to comfort her in what was supposed to be the safest part of the mall.
• Last Request: Asks Frank to not tell Jessie that he died.
• Mundane Solution:
  Frank: And what am I supposed to do when I get close [to Carlito]?!
  Brad: Well the best solution would be to shoot the guy.
• Only a Flesh Wound: He's bedridden for the most part of 5 hours, but recovers quickly after you get him some medicine.
• Reasonable Authority Figure: He begins to trust Frank after he saves his life against Carlito twice, and even when the two weren't working together it's clear that Brad is a smart and capable man. He also admits that the government coverup of the Santa Cabeza incident "sounds plausible", but while it could also "be a load of bullshit", in the end the only thing that matters is getting out of the mall alive.
• "The Reason You Suck" Speech: Calls out Frank on his tactic to get Brad to talk, even though Frank isn't phased in the slightest by this.
  Brad: You're one hell of a journalist aren't you, Frank? A hotheaded, underhanded, hotshot paparazzi, who has nothing better to do than invade people's privacy.
  Frank: I try... You got a point?

• This Is Gonna Suck: When he realizes that Carlito trapped him and thousands of zombies are approaching him, he can only utter a nonchalant “Well, shit.”
• You Have GOT to Be Kidding Me!: The look on his face screams this trope when he realizes that Frank is his only backup against Carlito in the Food Court.

Jessie McCarney

Jessica "Jessie" McCarney

Voiced by: Laura Napoli

"Can't blame her for running away from a guy with your looks."

A DHS agent who accompanies Brad to the mall. She initially goes to assist Brad, but due to a sprained ankle, she is forced to leave saving him up to Frank. Like Brad, she is at first distrustful of Frank due to being part of the press and tells him the minimum amount of information, such as her name and Brad's; however, she grows to trust him. While she does spend most of the game holed up in the saferoom, she still manages to provide help from time to time and does have a lot of significance to the plot. Unfortunately, near the end of the game, she turns into a zombie after succumbing to a previous attack from Dr. Barnaby.

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• Action Girl: Subverted. She’s a government agent, knows how to use a gun, and was going to help Brad fight Carlito in the Food Court, but her twisted ankle prevented her from doing so. She is then confined to the security room for the rest of the game and gets overpowered by an infected Barnaby, later leading to her demise.
• And Then John Was a Zombie: Infected by Barnaby when he attacks her, and later that day, she turns into a zombie when getting interrogated by soldiers.
• Bespectacled Cutie: As if she wasn't cute enough already, she also wears glasses.
• Cute Monster Girl: Even as a cannibalistic zombie with blood running down her shirt, you have to admit that she is still pretty hot...
• Despair Event Horizon: She was utterly disheartened when the DHS informs her of the U.S. government's intention to kill everyone in Willamette, living or undead, to cover up the entire incident. The brutal callousness displayed by the very government she was proud to serve left Jessie heartbroken in her final moments.
• Dying Moment of Awesome: She ends up tearing said soldiers’ throats apart after her transformation.
• Foil: To her partner, Brad. Both are DHS agents sent to Willamette to uncover what’s going on, initially refuse to trust Frank, but learn to cooperate with him, get bad injuries throughout the story, and turn into zombies on the third day because of a dying antagonist. However, they differ in the following ways:
  • Jessie is a decade younger than Frank and a rookie agent that spends most of the game stranded in the security room and watching the monitors because of a sprained ankle, a minor injury compared to what Brad has to endure. Her death is much more peaceful than Brad’s, but also gloomier. She dies because of an unseen scratch or bite mark courtesy of an infected Dr. Barnaby, and turns in the middle of an interrogation that forced her to pick between her life and ethics.
  • On the other hand, Brad is an experienced agent and a decade older than the protagonist. He is proactive throughout the game despite getting shot in the leg, and he meets a horrific end because of Carlito, who he’s been chasing the entire game, trapping him in a part of the maintenance tunnels full of zombies that gut him, but he lives long enough to say parting words to Frank.
    • Ultimately, Jessie is passive due to her inexperience and dies alone in a state of despair without anyone to comfort her in what was supposed to be the safest part of the mall. Brad puts up quite the fight because of his experience and dies with Frank on his side in the most zombie-infested part of the mall.
• Idiot Ball: Jessie's infection through Dr. Barnaby was done through an ill-thought-out decision. Jessie goes to check on Dr. Barnaby without any means to protect herself, unaccompanied by her partner, and she doesn't factor in the possibility that she should have the door open in case she needs a quick escape or to get help when needed.
• Male Gaze:
  • In her introductory cutscene, there's a shot (implied to be Frank's point of view) that takes a peek at her ass before moving upward to show her inspecting Frank's camera.
  • Taking a picture of her sitting next to a resting Brad before Frank leaves to get medicine gives one of the best erotica bonuses in the game and is the easiest way to beat Kent's second challenge.
• Mission Control: Shares this role with Otis. Although she never directly contacts Frank via walke-talkie except when she tries and fails to get HQ to rescue the remaining survivors, she spends most of the game watching the monitors, and it's implied that she spots survivors and tells Otis, who deducts the targets' location and calls Frank, about her discoveries. Most notably, she spots Carlito being dragged away by Larry and has Otis call Frank to inform him.
• Ms. Fanservice: Huge boobs? Check. Nice ass? Check. Cute glasses? Check. Sexy work uniform? Check. Taking a photo of her in just the right angle gives the best erotica bonus in the game? Double check.
• Sadistic Choice: The army essentially forces her to keep her mouth shut about the outbreak and live, or perish alongside the rest of Willamette.
• Take a Third Option: Indirectly, the Sadistic Choice forced upon her by the army turned out to be pointless; she becomes one of the outbreak’s many victims, but kills the soldiers interrogating her after she turns into a zombie, allowing Frank and Isabela to escape Willamette and expose the truth about the outbreak.
• Twisted Ankle: Her ankle gets twisted when she's surprised on the way to back up Brad when he's pinned down, and it basically prevents her from leaving the Safe Room for the rest of the game.
• Unwitting Instigator of Doom: Her attempts to call HQ should have been beneficial, but the DHS sent Brock Mason’s Special Forces to clean up the incident instead.
• Zombie Infectee: She ends up turning a short time after her little scuffle with Dr. Barnaby.

Otis Washington

Otis Washington

"Don't cut me off like that, it's rude!"

An aged mall janitor who serves as Mission Control for most of the game. Despite his prominent role in gameplay, he is silent during cutscenes.

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• Almighty Janitor: A literal example in that Otis actually worked as a janitor in the Willamette Mall. He may be 67 years old, but that doesn't even slow him down as he manages to help save survivors, steal a military helicopter and fly off with any survivors you've saved.
• Big Damn Heroes: He saves the Willamette survivors.
• Bus Crash: In Dead Rising 3, when Nick and Gary enter a morgue to find what they're looking for, they see a service was held there for Otis. Given that he'd be 82 years old at the time, it doesn't come as a huge surprise, though.
• Cool Old Guy: A non-action example, but still. Without him, Frank wouldn't know about half the stuff going on in the mall and would have lost all the people he saved to the military. Averted during gameplay, where his calls are infamously obnoxious due to how tedious and pushy they can be.
• Hidden Depths: He's able to fly helicopters, and considering what he had to do to be able to fly one in the story, he seems to be nifty in the art of sneaking away from threatening forces.
• Mission Control: Shares this role with Jessie. He knows the mall's ins and outs, and calls Frank via walkie-talkie when he explores an area of the mall for the first time to explain the area's basics. He also informs Frank on current events, such as survivor and psychopath locations, saved survivors' needs, and whenever a story scoop is about to start or expire.
• The Voiceless: He doesn't speak during cutscenes. The only time we hear is voice is when he is killed in Infinity Mode.

Carlito Keyes (Unmarked Spoilers)

Carlito Keyes

Voiced by: Alex Fernandez

"This, my friend... is hell."

A mysterious man, first met on the heliport of the mall. After numerous run-ins with Frank and Brad, it is revealed that he orchestrated the Willamette outbreak as revenge for the US government's cover-up of a research facility in his home town of Santa Cabeza. A dangerous man with many back-up plans, he eventually dies at the hands of a psychopath butcher.

With access to heavy firepower and a radio jammer, Carlito is the most frequent boss you face in-game.

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• Alas, Poor Villain: Keyes' death scene is surprisingly poignant, simply going on an angry and delirious Motive Rant as Frank promises to tell the Santa Cabeza story, apologizing to Isabela, then asking Frank to give her his locket as he closes his eyes and dies.
• Animal Motif: Wasps, his button shirt has a pair of vespids blazoned on it given Carlito is responsible for bringing the wasps to America. He did this as revenge for the government sacrificing his town to ensure a bigger cattle production for American consumers. His first 2 boss fights also have wasps/bees in the background.
• Asshole Victim: Played with; Carlito is by no means a good person, completely willing to kill thousands of innocent citizens to satisfy his lust for revenge. However, the American government killed everyone in his home town to cover up their own scientific mistake made to satiate their own gluttony, including his & Isabella's parents. Carlito became a monster who deserved his final fate, but no one deserves to go through what he did to become that.
• Arc Words: "Pachamama" — "Mother Earth". His parents said it a lot whilst living in Santa Cabeza.
• Ax-Crazy: Very much so. As the game progresses, it's steadily revealed Carlito is an utterly deranged madman on par with, if not surpassing, the other Psychopaths despite his calm demeanor.
• The Bad Guy Wins:
  • He ends up infecting dozens of children to cause future outbreaks — in spite of the fact that he dies and the outbreak in Willamette is put down by Brock and the Special Forces, more will inevitably follow.
  • Somewhat subverted, Carlito's revenge for everything is due to the US government's callous disregard for the lives of the citizens of Santa Cabeza due to the experimentation for higher beef productions. In the second game however, it's revealed that his actions directly led to the Harvests, where outbreaks were started specifically to procure queens for making an anti-reanimation drug called Zombrex. An effect sanctioned between The Government and Phenotrans. In a way, while turning every US citizen into cattle for Phenotrans, who showcases the same casual disregard for human life in general due to this. It all rings hollow as not only does Carlito never really live to see it through. All he did was just introduced a new means for America to profit off of human suffering. Worse yet, his sister ends up in the crossfire, severely dampening whatever victory he can savor whilst alive.
  • Failing to collect all the bombs in Case 7-2 will result in Ending F, which leads to a national pandemic of the zombie plague just as Carlito planned.
• Big Bad: Of Dead Rising. He is a Central American terrorist and the mastermind behind the Willamette outbreak who refuses to let Santa Cabeza be forgotten.
• Cain and Abel: With Isabela as she eventually joined forces with Frank. subverted in later installments, as she took to his rhetoric in order to restore her family name. One cannot help but wonder if the Los Perdido's outbreak she caused was a subconscious desire imparted onto Ms. Keyes by her late brother's fanaticism.
• Cold Sniper: For his second boss battle.
• Death by Irony: Carlito spent his life in pursuit of vengeance against the country he perceived as valuing meat for their "fat bellies" more than his peoples' lives. He ends up mortally wounded by Larry Chiang, an obese butcher who wanted to cannibalize him.
• Dropped a Bridge on Him: One of the toughest and most recurring bosses in the game (potentially even the entire series) dies from a combination of a single gunshot to the stomach and a hook through the leg from a man who had no importance to the plot.
• Even Evil Has Loved Ones: Unfortunately, his love for his sister is not enough to stop him from shooting her, but he clearly is apologetic over this action and spends the rest of the game spiraling in to a Villainous Breakdown because of it. After Frank rescues him from Larry, his first thought is Isabela, and his last words are an apology to her and asking Frank to give her his locket.
• Even Evil Has Standards: Surprisingly enough, he invoked this retroactively. Isabella reveals in the third game that Carlito attempted to create a cure for the virus, infecting the orphans with the zombie virus and fifty variations of the cure to see which one worked. She claims that although he wanted his revenge against America, he did not want to create something that could destroy the entire planet.
• Faux Affably Evil: Downplayed. He's still quite abrasive even with feigning some chumminess with Frank the first time he meets him.
• Final Solution: Considering he was plotting outbreaks all across the United States, his plan might as well be a genocide targeting Americans.
• Freudian Excuse Is No Excuse: While Frank is somewhat sympathetic about learning his past and is willing to expose the government for their crimes, he also rightfully points out just because the US government might have accidentally started an outbreak in his village that doesn't give him the right to intentionally start an outbreak amongst innocent people who had nothing to do with it.
• Glass Cannon: He's got less health than most other Psychopaths, especially in his first appearance, but tends to fight with heavy-hitting weaponry, starting with a P90, then an anti-material rifle that can knock off several life squares in one shot, then a frickin' truck.
• Government Coverup: According to his museum exhibit in Dead Rising 3, the official version of the Willamette outbreak is that it was an act of retaliation for a government crackdown on local drug suppliers. The truth however, was that Carlito wanted revenge on the US government for destroying Santa Cabeza after a failed attempt to increase meat production resulted in the zombie wasps.
• The Heavy: He carries a lot of the storyline single-handedly, directly or not.
• Irony: His motives were started by the American goverment's experiment with producing more beef. He dies at the hands of a butcher. Also, the man who hated Americans so much that his only goal in life was to kill millions of them indiscriminately ends up being killed by an Asian immigrant who presumably came to America for its promise of a better life.
  • Ironic Echo: One of the lines he can shout in combat is “You’re finished!” Both Brad and Frank end up repeating it back to him after he’s been defeated.
• Kick the Morality Pet: Shooting Isabela in the shoulder after finding out about her Heel–Face Turn. He regrets it afterwards, but by then he's starting to go a bit loopy.
• Last Request: As he’s dying, he asks Frank to give Isabela his locket. Frank gives it to her and shows her the picture, but then he takes it back and ends up keeping it through Case West.
• Late-Arrival Spoiler: Playing Dead Rising 3 before Dead Rising spoils the fact that he started the Willamette outbreak.
• "Not So Different" Remark: As he's dying, he compares zombies to Americans, saying they both do two things: eat and overpopulate.
• Optional Boss: While Carlito is a major hindrance in Case: 7-2 and is best dealt with, defeating him is entirely optional. After Frank collects the last bomb, he will cease pursuit altogether.
• Predecessor Villain: He's responsible posthumously for almost all of the outbreaks after Willamette.
• Psychopathic Manchild: He can be heard laughing wildly in his battles with Frank and Brad, occasionally shouting out loud about how their encounters are "just like in the movies."
• Recurring Boss: Frank has to fight him a total of three times across the story.
• The Resenter: Towards Dr. Barnaby and the American people.
• Roaring Rampage of Revenge: He feels entirely justified in starting the zombie outbreak to kill many Americans after what the US did to his hometown of Santa Cabeza. Frank points out that, no, he's not.
  Carlito: My purpose in life... has been to get revenge for what you people did to Santa Cabeza... To my hometown. Why... Why was your meat so much more important to you than human life? Why... Why did my people have to die to feed your fat bellies?!
  Frank: That doesn't excuse what you've done!
• Symbol Motif Clothing: Wasps; as shown by his jacket emblem. It foreshadows how he's the one responsible for bringing the parasitic wasps to America.
• Tyke Bomb: His master plan involves 50 zombie tyke-bombs, infected orphans whose zombification have been halted by Zombrex, planted in each of the 50 states in order to infect the entire U.S.A. Though it's later revealed that each of those 50 tyke-bombs was implanted with a version of the intended cure, with the hope being that one of them will become The Immune, ensuring a way out of the zombie pandemic before it reaches a point of no return or transcends the borders of the United States.
• Villain Has a Point: In his Motive Rant just before his death he accuses Americans of valuing their meat more than human life, asking Frank why his people had to die in order to feed others. Frank notably can't refute this but adds that it doesn't excuse what he's done.
• Villainous Breakdown: As his plans keep getting ruined beyond all belief, he gets crazier and crazier.
• Villainous Legacy: For more than 2 and a half decades, Carlito's (and by extension America) proliferation of zombies for personal gain has ravaged the major cities of the U.S.A and left tens of thousands dead or decimated by pain and loss due to disaster capitalism. The very thing he tried to use in order to lash out at the west for, became a tool which only worsened the trend of corruption and short-lived gratification scamming that lead him to be the terrorist he is.
• Wake-Up Call Boss: Carlito is the first psychopath you fight and his first battle is a huge step up in difficulty from the zombies. His FAMAS rifle shreds health like crazy and new players won’t even realize that you can actually climb up to the scaffold he’s shooting from. His second encounter would also count if not for the fact that there are a few psychos to practice on between the two encounters.
• Walking Spoiler: Very little information is given about him until Day 3, making it hard to talk about Carlito without revealing his true motives, along with being the one who started the outbreak.

Isabela Keyes

Isabela Keyes

Voiced by: Kim Mai Guest (Dead Rising 1), Venus Terzo (Dead Rising 2), Veronica Diaz (Dead Rising 3)

"Fine. I'll explain why all of this is your fault."

A mysterious woman first encountered in the Entrance Plaza before the zombies break in. It turns out that she's Carlito's little sister, and co-conspirator in the Willamette Outbreak. After a few encounters with Frank, she agrees to help him get his story by asking Carlito to be interviewed by him. He responds by shooting Isabela in a fit of rage, forcing her to seek refuge with the Security Room survivors. Turns out that she worked as a pharmacist at the Santa Cabeza research facility, giving her thorough knowledge of the zombies.

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• Action Girl: Consistent through all three games.
• And Now for Someone Completely Different: She is briefly playable against the tank boss prior to the Final Boss. Frank drives a jeep they stole and she mounts herself using the machine gun.
• The Atoner: What Isabela is due to her brother's actions. Subverted by Dead Rising 3, where she's become as bad as her brother — especially with the revelation that, while still a bastard whose course of action was based on Revenge Before Reason, he was not quite as merciless as originally thought.
• Badass Biker: During her boss battle especially.
• Beauty Is Never Tarnished: When she meets Chuck in Los Perdidos, he asks about the scar on Isabela's cheek. It turns out Marion Mallon did it in a fit of rage.
• Cain and Abel: With Carlito due to her siding with Frank.
• Defeat Means Friendship: It takes Frank beating her in their fight for her to calm down enough to listen to him.
• Deuteragonist: Isabela becomes this for the rest of the game after her bother shoots her, causing her to join Frank to stop him and later escape Willamette.
• The Dragon: To Carlito. Until he shoots her out of anger.
• Glass Cannon: As a Psychopath, she moves wickedly fast thanks to her motorcycle and hits hard, but her health is low.
• High-Heel–Face Turn: Doesn't last in 3.
• Morality Pet: She is this to Carlito. All it really got her was a bullet in the shoulder and a lifetime of imprisonment.
• The Reveal:
  • She's Frank's source in Case West.
  • She started the Los Peridos outbreak, so that she could find Nick and create a cure with his blood.
• Sudden Sequel Heel Syndrome: In Dead Rising 3, the true ending reveals that she was the mastermind behind the outbreak, like her brother was 15 years prior.
• Surprisingly Realistic Outcome: The government doesn’t care about her Heel–Face Turn: the tie-in comics reveal that she was arrested by federal agents almost immediately after their rescue helicopter landed, since she and her brother were directly responsible for the Willamette Outbreak. You don't get to say "I'm sorry" after causing a terrorist attack that kills thousands of people and escape the punishment.
• Only Sane Woman: Oh boy, she has quite a lot of common sense.

Dr. Russell Barnaby

Dr. Russell Barnaby

Voiced By: Phil Proctor

"The research was absolutely necessary! I haven't done anything wrong!"

An old man who's first encountered in Entrance Plaza, Barnaby's research led directly to the Willamette incident. The subsequent 16 years of occasional outbreaks, and the million-plus who died in them, are all on him, but he didn't live to see it.

His findings and research come back up again later, as part of the plot of Dead Rising 4.

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• And Then John Was a Zombie: What he eventually became after justifying his actions with the last gasp of life.
• Boom Head Shot: How the bad doctor faces true death at Brad's hand, after his incurred zombification affliction fully takes hold.
• Evil Old Folks: Took part in experiments which created the worst mass murdering infection known to man. Killing millions across two continents, and all he was concerned for was feeding the gluttony of U.S. Citizens. Whilst researching into making mindless slave labor for the government he worked for, so as to exploit free workers and call it a cure for death no less.
• Greater-Scope Villain: Barnaby is basically this for not only the first game, but the entire franchise as well, because he was the one who discovered the parasitic wasps that lead to the events of the series.
• Grumpy Old Man: Barnaby's first inclination on meeting Frank, is to shriek at him across the barring gates trying to swash him with his walking stick through it. Later interactions with the doctor shows his disposition did not improve with time, still being the same cantankerous, dodgy and secretive sort.
• Hoist by His Own Petard: The horrific thesis Russel contemplated while working a world away from home came back to bite him with a vengeance. The creator and inventor of zombism for the sake of lasting life, inevitably fell victim to the nightmare he created in waking death. Its doubles as fridge brilliance as in Dead Rising 4, he admits his own inquisitive nature would be the end of him when it came to the Willamette outbreak.
• Immortality Seeker: In Dead Rising 4, it turns out he had set up a lab outside the mall, hidden underneath a winery, where he was working to cure the infection and attempt to derive the secrets of immortality from it.
• Irony: His research ends up biting him in the ass, as he becomes zombified during the first Willamette outbreak.
• It's All About Me: The way he talks about procuring his own well being while countless thousands die off due to his past crimes come to light really shows he cannot see the world beyond himself.
• Jerkass Has a Point: He may have gotten a lot of people killed and ushered in multiple disasters, but Barnaby was trying to end world hunger, and pursue a viable method of halting human aging. Subverted, given he was only seeking to feed greedy gutted rich Americana over the rest of the impoverished countries of the globe.
• Laser-Guided Karma: What else do you call falling pray to a byproduct begotten of your own prior abuses unleashed via the hand of past victims?
• Mad Scientist: His original project had him looking for a way to mass produce beef for the American market. This led to the discovery of the zombie plague, which he experimented further with for the secret of eternal life.
• Multiple Endings: You can get Barnaby out of the city alive if you let the case files expire before a certain point in the story, but doing so means you cannot rescue Simone, the last civilian survivor to spawn in the mall. Canonically, he gets infected offscreen at some point, infects Jessie, and is shot dead by Brad.
• Never My Fault: Even while dying from a catastrophe begotten of amoral past crimes, Barnaby still felt vindicated in the many many atrocities he'd committed irregardless. Just to stoke the excessive feeding habits of Americans for America only, all while pursuing his own demented ends.
• Pet the Dog: He was unquestionably a total bastard, but as you learn in Dead Rising 4, he really loved his cat Mr. Flamel. Mr. Flamel's ashes are still under lock and key in his office, and FLAMEL is still the password to his innermost lab.
• Scratchy-Voiced Senior: Steadily devolves into this as he begins his decent into zombification.
• Screw Politeness, I'm a Senior!: Every time he pops up he is a rude, mean spirited, Consummate Liar throwing demands to be airlifted out of Willamette out at everyone whose willing to listen to his selfish ranting.
• Slime Ball: Loving his cat and exceptionalism as a scientist aside. Barnaby was still just another nutjob who abused human rights for the sake of mass producing; as isabella puts it, fatter cattle for his fat country to eat. On top of satisfying his own demented scientific curiosity.
• Straw Hypocrite: Barnaby preaches the necessity of countless lives being snuffed out for the sake of a failed experiment in his last moments, when all his labors ever did was perpetuate the stereotypes in which humanity acts as its own bane and why America is looked at with derision and mocking contempt by other countries. Immortality research? Would've been abused to make free minimum wage blue collar labor forces. Feeding the mouths of America? Begat the very thing that ended up killing him amongst countless other Americans so an entitled few can turn a profit.
• Too Dumb to Live: In the fourth game, Barnaby knew full well that it was a bad idea to go out and see the end results of his research conducted in North America at the hell brought to Willamette. Yet he still went out due to a psychotically impulsive need to see the end result of the epidemic he'd created. The man himself not knowing why he was compelled to witness the atrocities said failed experimentation churned out even.
• The Unrepentant: Not once did Barnaby ever even try to ever really bother owning up to all the bad his supposed good intentions had done. Going so far as to site the ones responsible for the Willamette outbreak as vengeful larcenous cartel members seeking revenge for the busting of his crime ring.
• Villainous Legacy: There was no question about how evil Barnaby and his great works were in the long run. The trend of horror, tragedy and endless nightmares begotten of his own twisted thesis & inquiring being used for cheap product sales by murderous pharmaceutical companies, the militarized Coup d'états of would-be dictators and slimy political powers looking for a cheaper work force via making more intelligent zombies for menial labor.
• Zombie Infectee: Is revealed to be one after the truth about his research is revealed, turning into a zombie and somehow infecting Jessie before Brad kills him.

Ed DeLuca (Unmarked Spoilers)

Ed DeLuca

Voiced by: Dave Wittenberg

"I feel like I'm runnin' a taxi service here."

The helicopter pilot Frank hired to bring him into Willamette and pick him up in three days. It's this helicopter that the survivors are counting on to get everyone out of the mall. He seems very uncaring and flippant, even constantly calling Frank "Fred", but he does stick to his word and arrives at noon three days later. As he's flying to the mall, he's eaten by a zombie and crashes his helicopter into the clock tower.

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• Accidental Misnaming: Consistently refers to Frank as "Fred". Frank corrects him, but it doesn't stick, as shown in Ending B.
• Ace Pilot: What little of his piloting we see shows that he is incredibly skilled: a military helicopter appearing in front of him freaks him out but he manages to get around it and get away from the two choppers chasing after him.
• All There in the Manual: His name is only mentioned in Frank's Notebook.
• Chekhov's Boomerang: It seems that Ed has served his purpose after he's crashed the helicopter, and then it turns out that his helicopter has opened a tunnel under the clock tower that allows Frank and Isabela to escape.
• Danger Takes a Backseat: In Ending A, Ed fails to notice a zombie at the back of his helicopter and is killed.
• Disposable Pilot: Ed is killed by a zombie in Ending A and C, with the former being his canon death.
• Failed a Spot Check: Not noticing a zombie hiding in the back of his helicopter is an egregious error that gets him killed. Same goes for Ending C, where he does spot the zombie but is too late.
• Offscreen Moment of Awesome: After dropping Frank off at the mall, he's shown getting chased away from the city by two military helicopters. The fact that he's able to return three days later means that he somehow managed to escape from them, and then get through the military cordon again after they're now on even higher alert.
• Only in It for the Money: Zigzagged. While he shows this attitude in the canon ending with regards to rescuing Frank, which makes sense as he's just doing a job he was hired for, in alternate endings he's perfectly willing to make multiple trips for all the survivors Frank's rescued.
• Small Role, Big Impact: He only appears twice, but his helicopter arrival is both the cause for the game's timer and the rescue the survivors in the mall are hoping for. Even though his second appearance is his helicopter crashing, it's the crash that opens the tunnel in the clock tower and gives Frank the idea to escape through it.
• Unexplained Recovery: After dropping Frank off, Ed flies away with three military helicopters hot on his trail. When he returns to meet Frank three days later, he looks no worse for wear and seemingly avoided their detection. Just how did he shake off the military and avoid getting captured by them? We never find out.
• Walking Spoiler: He may be a relatively small character, but it's incredibly hard to talk about him without spoiling the game's canon ending.

Brock Mason (Unmarked Spoilers)

Brock Mason

Voiced by: Gregg Berger

"Humanity... has proven itself to be quite adept at making mistakes. Ha! Hell, it's the only thing we truely excel at."

The sadistic U.S. Special Forces officer responsible for "mopping up" the Willamette outbreak. It turns out he was also the overseer of the equally brutal Santa Cabeza clean-up operation, and its subsequent cover-up.

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• Achilles' Heel: He can't block attacks directed at his right side. If the player uses this to their advantage, they can kill him in as little as four hits.
• Armies Are Evil: Did we mention he's the general of said evil army?
• Asshole Victim: If there's anything that's certain about him, it's that the world is better off without him in it.
• Bad Boss: He has no regard for the lives of his soldiers, caring little if they die.
• Bald of Evil: He's both bald and highly sadistic.
• Battle Theme Music: An original piece meant to sound aggressive and psychotic while keeping a militaristic beat.
• Birds of a Feather: He is a good friend of John Kilduff, a Special Forces Captain who appeared in the comic, Dead Rising: Road to Fortune. Kilduff is similarly ill-mannered and misanthropic, with little tolerance for civilians, so he and Mason could be kindred souls.
• Blood Knight: Seems to take a kick out of killing, fighting and violence. He describes other people as "prey" and is annoyed that they are more stubborn than the zombies.
• Devoured by the Horde: With a silent Dying Smirk, he falls into the zombie horde surrounding his tank after he is defeated by Frank.
• Evil Laugh: And you can photograph it for drama Prestiege Points.
• Final Boss: He's the last thing that stands in Frank and Isabela's way on their escape from Willamette.
• Fisticuffs Boss: Is unarmed during his fight with Frank, as they go mano-a-mano.
• Glass Cannon: Despite being the final boss, he has less health than most of the other Psychopaths, but makes up for it with his speed and power. However, the player isn't likely to notice this at first due to his blocking abilities and Frank being limited to Good Old Fisticuffs during the battle with him.
• Just Desserts: Involved in both the Santa Cabeza and Willamette incidents, and ends up getting devoured by zombies.
• Knight Templar: He only cares about completing his mission, and will do so at any cost, having no regard for the damage the massacre of Santa Cabeza and its cover-up caused.
• Lack of Empathy: Brock Mason doesn't seem to care much about the lives of his soldiers or the innocent lives his soldiers kill.
• My Master, Right or Wrong: He doesn't care about anyone or any ideals. All that matters to him is accomplishing the missions he is given by his superiors, who are determined to ensure that the creation of zombies cannot be traced back to them, at any cost.
• Neck Snap: Can use one of these on a weakened Frank as a finishing move.
  "This is as far as you go!"
• Nietzsche Wannabe: Displays a nihilistic and misanthropic worldview during his confrontation with Frank.
  "Humanity... has proven itself to be quite adept at making mistakes. Hell, it's the only thing we truly excel at."
• Shut Up, Kirk!
  Frank: That's all it was to you, huh? A mission! What about those innocent people who had to pay for sins committed by OUR GOVERNMENT and (cut off by Brock) its inhuman research!?
  Brock: Our mistakes have not begun with this operation!
• Small Role, Big Impact: He only appears in a small cutscene prior to his boss fight, but he commanded the massacre of Santa Cabeza and it's cover-up, which motivated Carlito's actions, which in turn cause a wide outbreak of viruses in the future, including the one in Dead Rising 2.
• Smoking Is Cool: He lights up a cigar just before his chat with Frank and spends his entire monologue smoking it. It gets knocked out of his mouth and sent flying away when Frank punches him, and then the fight is on.
• Social Darwinist: His dialogue suggests he has a predatory mindset, as he looks down on Frank as "prey" and sees him "and your kind" as more stubborn than the zombies.
• Tank Goodness: The first part of his fight involves him chasing you in a high-tech tank. After disabling it, Frank then finishes him off in a fistfight atop said tank.
• Walking Spoiler: His existence and presence in the game is already a spoiler, considering he doesn't appear until the end of 72 Hour Mode and his role in the backstory isn't revealed until the very end of the game.
• Zero-Effort Boss: He appears in Infinity Mode once on the sixth day up to the eighth and is still unarmed. Given that the player has no such restrictions here...

Psychopaths

The game's bosses. Citizens of Willamette who were driven to insanity or use the outbreak for their own heinous purposes.

For Carlito and Isabela, see their folders above.

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General Tropes

• Boss Fight: Serve as the game's bosses.
• Establishing Character Moment: The pre-fight cutscenes generally double as this, giving some sight to the kind of people they are or became.
  • Cletus shoots the ceiling and demands Frank and James Ramsay to stay away after the latter asks for guns, showing how distrustful the outbreak made him.
  • The first thing the Convicts do is take a swing at Frank when he steps out into the mall's park, laughing and jeering the whole time. When Miguel (the guy with the bat) misses, they then decide to go after two other survivors. Sadly, Frank can only save one of them, as Miguel doesn't miss a second time.
  • Steven's ECM happens via background dialogue; he attacks David Bailey for getting supplies and accuses him of shoplifting.
  • Jo, upon seeing Frank, attempts to molest one of her hostages.
  Jo: Looks like you lured another man in here, you little whore!
  • Larry is first seen dragging Carlito to the meat processing area to turn him into ground meat.
• Exactly What It Says on the Tin: Survivors of the outbreal that lost their minds.
• Giant Space Flea from Nowhere: Done intentionally with most of the bosses, many of which are not connected to the Big Bad or the plot in any way — but just regular people who suffered a Freak Out as a result of the outbreak and have become a danger to other people. In any case, many of them are even in missions that seem like any other, where you might not even know a boss is coming until the cutscene starts.
  • Played straight with Larry Chiang. Towards the end of 72 Hour Mode, this fat butcher just comes right out of nowhere and kills Carlito in the middle of his master plan.
• Go Mad from the Apocalypse: The basic idea of what they are. Psychopaths throughout the games were either ordinary people who went mad after seeing zombies eating people, or were already terrible people who used society breaking down to do terrible things.
• Insistent Terminology: Bosses are called "psychopaths".
• Older Hero vs. Younger Villain: Kent Swanson, Jack and Thomas Hall, and Paul Carson are 24, 23, 20, and 19 respectively, and Frank was 36 during the events of the first game.
• Optional Boss: Carlito, Steven, Isabela, Larry, and Brock Mason are the only exceptions.

Kent Swanson

Kent Swanson

Voiced by: Marty Belafsky

"Looks like you're a pro after all, ya know."

Another photographer stuck inside the mall, and a rival to Frank. After being bested by Frank in two impromptu photography contests, his jealousy and need to outdo Frank causes him to snap and decide to try to capture the exact moment when a human becomes a zombie on film by infecting a captured survivor.

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• Anime Hair: He looks like he stuck his little Kent into an electrical socket.
• Ax-Crazy: The first signs that should tip you off to Kent not being all there is how nonchalantly he takes a zombie outbreak as some kind of game. He gets much worse down the line.
• Battle Theme Music: Has his own game-specific theme.
• Boss-Altering Consequence: If you arrive on time to his boss fight, you can save an innocent survivor and use your current weapons. But if you arrive too late, then the survivor will already be zombified and he will tie you up at gunpoint and strip you of your weapons, forcing you to fight him barehanded.
• Bright Is Not Good: He dresses in bright, colorful clothing, and is the Evil Counterpart of Frank West.
• The Computer Is a Cheating Bastard: His jump kick attack is schizophrenic, to say the least. If he hits Frank with it in the open, it will only take off 1 or 2 blocks of health, which is normal. However, if he hits Frank into a wall with it, the computer treats it as if you are repeatedly rebounding off of the wall and back into Kent's foot and this will take off 6 or 7 blocks of health instead!
• Cutting the Knot: Funny enough, you can actually kill him before he tries to cross the Moral Event Horizon, and you're not penalized for it, even if you do it when you first meet him. Although, this will make the survivor Tad Hawthorne impossible to save.
• Crouching Moron, Hidden Badass: He's a pompous buffoon who manages to survive in a zombie-infested mall and later ends up being dangerous enough to directly fight Frank.
• Dash Attack: One of his attacks is to charge into Frank West.
• Degraded Boss: He's just another zombie in Chop Till You Drop.
• Development Gag: Kent's voice actor, Marty Belafsky, was originally supposed to play Frank (fun fact: Frank's "faaanTASTIC!" was actually done by Belafsky). After being replaced, he goes on to play his rival.
• Evil Counterpart: To Frank as he starts to crack. Frank started off as a hot-headed photojournalist who only desired fame by getting a juicy scoop, to later value saving people and exposing the government's corruption for the good of humanity. Meanwhile, Kent started as a hobbyist photographer obsessed with getting good photos in spite of the horror around him, and gradually becomes unhinged after being one-upped by his rival to the point where he's perfectly fine with killing innocent people if it means he gets the "perfect shot".
• Fisticuffs Boss: He's weaker than most other Psychopaths (he's only armed with a handgun, and his only unique move is his signature jump kick attack), but if you arrive too late to save Tad Hawthorne, you'll have to fight him in your underwear, unarmed, and tethered to a fountain with a length of rope because he got the jump on you before the fight.
• Foreshadowing: When you first meet him, Kent seems like a reasonable enough guy, if somewhat cocky, being friendly enough to teach Frank and the player the basics of the game's photography system. However, if you pay attention, you'll notice that the loading screen photo after completing his first scoop is the same blood-red photo that is used for the Psychopaths, hinting that he'll eventually snap further down the line.
• Glass Cannon: He has less health than most of the other Psychopaths, but makes up for it with his flying kick, which can take out one to two squares of health per hit.
• Graceful Loser: As he dies, Kent eagerly offers Frank the chance to photo his last moments ("It'll look great on your mantle!"), which shows how vain and obsessive he is. Still, it's Kent extending something of an olive branch to his hated rival.
• Green-Eyed Monster: He becomes jealous of Frank's photography skills and tries to outdo him by capturing a man and taking a photo of him being zombified.
• Guide Dang It!: There's two ways this boss fight can go. As soon as his final mission is available, there will be five in-game minutes for you to reach the fight and have a chance at saving Tad Hawthorne. Do it this way and you can use all your weapons, including the Mega Buster. Miss this very tight window, and you'll be treated to an alternate cutscene where Tad is shown to have already been killed while Frank will lose all items, be stripped of his clothing, and tied to a pole. Such a narrow window and other ongoing scoops (particularly Kindell’s betrayal often happening during the fight and, if you’re following the story, Carlito’s bombs are active during this time) means that most players will either resort to a guide or stumble upon it by complete chance.
• Hate Sink: Kent's an obnoxious asshole with no redeeming qualities whatsoever, and goes out of his way to make Frank and by extension, the player, hate his guts.
• It's All About Me: Like Frank, Kent is a cocky, self-absorbed photojournalist who's looking for the scoop that will make him famous. While Frank is ultimately a good person who goes out of his way to help other survivors, Kent is completely amoral, caring only about himself and his career. To this end, he's willing to deliberately infect an innocent man and murder Frank out of jealousy for his superior photojournalism skills.
• Jerkass: Kent spends most of his screen-time acting like an obnoxious idiot.
• Lean and Mean: He's extremely skinny and also a big time Jerkass.
• Mad Artist: By the time he attempts to photograph a human becoming a zombie, you know he's lost it.
• Muscles Are Meaningless: Kent is skinny as a twig, but his jumping kick packs a punch.
• Not-So-Harmless Villain: Kent is much more savvy and dangerous than his idiotic behavior would suggest. He's survived in a zombie-infested town since before Frank arrived and doesn't seem to have any problems traversing the mall. He's also cunning enough to have gotten the drop on Tad, and Frank as well if you're late to his final scoop. He doesn't have a lot of health as a boss, but his attacks are extremely dangerous if he stunlocks you.
• The Peeping Tom: His sexiest picture is one of an unsuspecting Cheryl as she's surviving on her own, he then challenges Frank to take a picture with more erotica points than his own.
• Pink Is Erotic: Kent challenges Frank to take a sexier picture than him by tomorrow, which Frank can only accomplish by taking surreptitious photos of female survivors' crotch and cleavage. The erotica photo element is represented by the color pink and Kent is a voyeur who prides himself on taking pictures of dangerous situations and unsuspecting women.
• Pretender Diss: Mocks Frank for not being a "real" photographer, as he sees it.
• Psychopathic Manchild: Kent acts like an obnoxious teenager and sees the Willamette zombie outbreak as a game, preferring to take as many memorable snapshots as he can as opposed to helping people. But it isn't until he goes as far as trying to deliberately infect an innocent man that he truly goes off the deep end into crazy town.
• The Rival: One-sided version to Frank for most of the game. When Frank starts one-upping him, he takes things too far...
• Shout-Out: His design is eerily similar to the Ace Attorney character Larry Butz, another Capcom property.
• Unknown Rival: Hilariously, he is this to Frank. In every interaction Frank has with Kent, he barely speaks or acknowledges him other than small gestures. It's only after Kent tries to cross the Moral Event Horizon does Frank become more expressive.
• You Are Too Late: Part of why Kent's final scoop is so nerve-wracking is that you have to be there as soon as possible to get the best possible outcome. If you're more than five minutes late, Tad will be infected and you won't be able to save him. You'll also have to go through an already-challenging boss fight without weapons as punishment for not adhering to a stricter schedule.

Cletus Samson

Cletus Samson

Voiced by: Bill Farmer

"I trust those damn zombies about as far as I can throw 'em, but I trust people even less!"

A gun shop owner with severe paranoia and trust issues. Instead of aiding the survivors by giving them guns, he shoots at anyone who gets too close to his store, undead or alive.

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• The Alcoholic: He'll take a swig of wine every time he successfully shoots Frank, if you get a shot of him downing a bottle, it's worth a ton of PP. His behavior can be attributed to being drunk and paranoid at the same time.
• Alcohol-Induced Idiocy: The number of wine bottles behind the counter indicates that his paranoia and overprotectiveness is a result of being violently drunk. Granted, he may have had trust issues before the outbreak but his drinking certainly didn't settle his paranoia.
• Anti-Villain: He's more paranoid and mistrusting than actively malicious as he's simply defending himself from who he thinks are hostile survivors. Cletus stays in his store throughout the battle and will not pursue Frank if he chooses to leave.
• Ax-Crazy: Subverted. While he is needlessly Hot-Blooded, he's rather justified in defending himself.
• Battle Theme Music: Has an original theme for himself.
• Betrayal Insurance: Cletus's entire motivation for the fight is to defend himself from looters and psychopaths. Cletus stays behind the counter pointing a gun at anyone who tries to rob him.
• Blown Across the Room: His shotgun has a hell of a kick, knocking Frank back a considerable distance if he lands a hit on him. Unfortunately, this makes it very likely that he'll hit Frank again due to his reload speed, making it very painful to deal with if the player isn't prepared for it.
• Bullfight Boss: Only in Chop Till You Drop after losing half of his health. He'll resort to charging at Frank to toss him about the store but dodging him will leave him vulnerable.
• Crazy Survivalist: Subverted, Cletus is a gun store owner and is protecting his guns under the belief that the survivors will kill him to obtain them.
• Deep South: He has a thick southern accent and a stereotypical hillbilly appearance.
• Dirty Coward: As soon as you defeat him, he starts pleading for mercy and calling you crazy for wanting guns bad enough to kill for them. This is, of course, right after he shoots an unarmed survivor for daring to suggest he share his guns.
• Don't Make Me Destroy You: When encountered by Frank, he's threatening James Ramsey because he believes James is going to kill him for the guns. He fires a warning shot at the ceiling and makes it clear that if James comes forward then he'll be forced to shoot him. James refuses to listen and tries to call Cletus' bluff, which forces Cletus to shoot him and turn his attention to Frank.
  James: Don't shoot! Look... L-Let's talk this over!
  Cletus: You can talk to my 12 gauge! Don't get no closer or I'll blow y'all to kingdom come!
• Driven to Villainy: Cletus is simply defending his base from who he thinks are hostile survivors during a time of total anarchy.
• Drunken Master: He will take a swig of wine every time he successfully shoots Frank and it won't affect his accuracy. Judging by the wine bottles on the floor behind the counter, it's not hard to assume he's been drinking through the outbreak.
• Guide Dang It!: He is the only hidden Psychopath in the game and the store you find him in is in a very out of the way spot compared to where normal scoops take place. Unless you ignore the plot and explore the mall, you're very unlikely to find out that he exists and there's only one or two windows of time where you'll have enough time to find him, kill him, and continue the story. There are also three unmarked survivors that will hole up in his shop on the third day after he's dealt with. He's the reason why there are 5 empty spaces in your notebook.
• Heel–Face Turn: You can save him in Chop 'Till You Drop. This allows you to upgrade weapons, but requires money to do so as opposed to merely taking the default guns from his shop when he's dead.
• He Who Fights Monsters: Cletus is hoarding his guns because he believes the other survivors will kill him for them. If anything, his hostile behavior is the reason why the survivors will have to fight him for the guns.
• Hypocrite: After Frank beats him, a horrified Cletus admonishes Frank about how crazy he is to want guns enough to kill for them, even though he killed a guy in order to keep his guns to himself.
• Karmic Death: Gets killed by the same survivor (now a zombie) he shot in the cutscene before his fight.
• Lightning Bruiser: His shotgun packs a punch, and he has quick reflexes with it.
• Only Sane Man: Among the Psychopaths. He's practically completely stable and sane aside from his genuinely justifiable paranoia that any survivor would be more than willing to kill him for his guns, and he'll refuse to pursue Frank if he leaves during his boss fight. Plus, he actively warns people to not come near him or else he'll shoot them.
• The Paranoiac: He refuses to share his guns with the other survivors because he doesn't trust them and when Frank defeats him, he runs away because he believes Frank will kill him to keep the guns for himself.
• Properly Paranoid: During a state of complete anarchy, Cletus is right to believe that he needs to defend himself as shown by the multiple psychopaths in the game.
  Cletus: Now goddammit, I warned you! In a situation like this, I can't afford to trust nobody!
• Self-Fulfilling Prophecy: He hoards a stockpile of guns because he believes the other survivors will kill him for them. Frank only fights him because Cletus attacked first and didn't give him a second chance to walk away.
• Shotguns Are Just Better: His weapon is a shotgun.
• Stationary Boss: Downplayed. He still moves, but he doesn't come out from behind his counter.
  • Subverted in Chop Till You Drop. He only stays behind the counter for the first half of the fight. Halfway through, he'll leap over and start rushing at Frank to grapple him.
• Spared by the Adaptation: He survives in Chop Till You Drop after Frank saves him from the zombies, but in the original game, he is killed by the same man he killed (now a zombie) when he tries to run away from Frank.
• Token Good Team Mate: Downplayed. While he IS hostile, he's a lot more reasonable than the other psychopaths, and his actions are completely understandable and even justifiable, given that he's afraid that other survivors will try to kill him for the guns in his gun shop, and he explicitly warns James Ramsey that he'll shoot him if he comes any closer, who doesn't listen. Also, he won't chase Frank down if he leaves his store, as he's just trying to defend himself.
• Tragic Villain: At the end of the day, Cletus is just another survivor with severe trust issues. He knows he shouldn't give away his guns to complete strangers and he knows some people will gravitate to his store to take the weapons by force. Cletus can't trust anyone for these reasons and he has to defend himself by any means necessary.
• Villain Has a Point: Cletus believes he shouldn't share his guns with complete strangers because they'll just kill him and take over the store. Due to the number of psychopaths in Willamette, his point does have some merit and is hard to argue with.
• Wrestler in All of Us: Will grapple Frank and throw him over the counter if he gets within it.

The Convicts

The Convicts (Sam Franklin, Reginald Jenkins, and Miguel Sanchez)

Voiced by: Dave Wittenberg, James C. Mathis III and David Berón (respectively).

From left to right: Miguel, Reginald, Sam

"Alright! Looks like we found our next contestants!"

"I'm gonna take out that dude, an' snatch his old lady!"

"Here we go!"

A trio of escaped criminals who have somehow gotten a hold of a vehicle with a mounted machine gun. Rather than trying to survive or escape the mall, all they seem to care about is having fun while they can. Unfortunately, their definition of fun seems to be to assault/kill anyone they come across.

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• Artificial Stupidity: When you first encounter them, the computer brilliantly spawns them between two trees and they cannot for the life of them figure out how to get out of it. Even on subsequent visits to the park, they have a really hard time following you if you're near a tree. They can still hit you with their machine gun very well, but you'll be glad when their AI glitch acts up, especially if you didn't unlock Adam's shortcut between plazas.
• Ax-Crazy: All three of them, as they constantly shout variations of "Kill 'em! Kill 'em all!", but Sam Franklin stands out in particular due to screaming everything he says.
• Batter Up!: Miguel (the convict who isn't driving or using the turret) wields a baseball bat unless Sam is killed. If that happens, he will move over and keep the jeep moving himself.
• Battle Theme Music: "Gone Guru" by Lifeseeker. It doubles as an early warning if they're in Leisure Park when you enter.
• Battle Cry: Sam and Reginald will occasionally shout "It's roadkill time!" during their battle.
• Diabolus ex Machina: They show up out of nowhere to cause trouble for the survivors. It seems they planned to escape the authorities by hiding in Willamette, but they chose to embrace the chaos instead by attacking anyone they locked eyes with.
• Drives Like Crazy: Sam. Even more so in the Quick Time Event, where he keeps crashing into objects and blows himself up with it on the last pass.
• Gangbangers: They talk like street thugs and roam the park in a commandeered military jeep attacking anyone who enters the park.
• Gangland Drive-By: They commandeer a military vehicle and use it to attack anyone they see. They are content with using a bat to swing at anyone close enough for one of them to hit. Frank was able to dive out of the way in time, but the other victim wasn't so lucky as he was hit with full force from Miguel's bat combined with the speed of the vehicle.
• Gameplay and Story Segregation: In their cutscene, they state that they're going to "snatch" Sophie Richards after killing Sid. In the game, however, they make no such attempts to abduct her and they can kill her during Frank's rescue.
  • Their outfits suggest the outbreak also affected a prison and they were just able to escape during the chaos, whereupon they found a jeep and also discovered they weren't able to escape Willamette, only choosing to stay there so they can have sadistic fun with the other survivors.
• Glass Cannon: They have less health than most of the other Psychopaths, but make up for it with their heavy-hitting weaponry.
• Gratuitous Spanish: Miguel, the latino member of the trio will insult Frank in his mother tongue during their battle.
• Karmic Death: In the Quick Time Event of Chop Till You Drop, they get themselves killed trying to run down Frank and the survivor they missed in the cutscene. Bonus points for Miguel, who is beaten to death by his own bat, and Sam, who constantly crashes the car, before blowing it up along with himself on the last pass.
• Large Ham: The trio is very hammy, but Sam and Miguel overshadow Reginald in terms of hamminess.
• Lightning Bruiser: Thanks to riding around in a jeep.
• Mailbox Baseball: A disturbing twist, their idea of fun is one of them hanging out the passenger side of the jeep and hitting survivors with a baseball bat while the other convicts are either driving or controlling the turret. Frank gets out of the way in time but Sid doesn't as Miguel succeeds in hitting Sid in the back of the head.
• Murderers Are Rapists: Reginald wants to "snatch" Sophie after killing Sid and the other prisoners are open to the idea of having a sex slave.
• Press X to Not Die: Chop Till You Drop changes them into one long event: even if one hates any QTE on principle, it's a LOT better than the alternative.
• Psychopathic Manchild: They act like juvenile delinquents and behave like rowdy teenagers while driving around the park and swinging bats at people.
• Scary Black Man: Reginald, especially since he mans the machine gun.
• Terms of Endangerment: Reginald will sometimes shout "You gon' get run over baby!" in the battle.
• Token Trio: A rare villainous example. Sam is white, Miguel is a brown Latino, and Reginald is an African-American.
• Unexplained Recovery: They respawn each day with a new vehicle and everything. This is never explained or elaborated upon.
  • Thankfully Averted in Chop Till You Drop, where they're given a Character Death, one by one.

Adam MacIntyre

Adam MacIntyre

Voiced by: John Kassir

"I won't let you stop the ride, gramps! If the ride stops, then the zombies come back, AND THAT WON'T BE ANY FUN AT ALL!"

A clown who was hired to entertain the people visiting the mall and went insane with grief when the zombies killed his audience. Frank finds him at the Space Rider roller coaster's controls, keeping the ride going to distract the zombies with its noise. Wields two chainsaws and uses various tricks in combat.

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• Anti-Villain: Was only trying to scare the zombies away to create a safe area in the mall, and presumably would have helped Frank had they met under better circumstances.
• Ax-Crazy: He was driven insane after witnessing his audience at Wonderland Plaza being devoured by zombies, and he now wields a pair of chainsaws as weapons. In Adam's mind, he's trying to cheer everyone up by giving them rides on the rollercoaster and he's genuinely trying to keep the zombies at bay but he attacks Frank for trying to turn off the rollercoaster.
• Battle Theme Music: His original boss theme is easily one of the most recognizable tracks from this game, possibly even the franchise, and it's an odd song with voices and an eerie background.
  • In Chop Till You Drop, he instead uses Kent's boss theme.
• Bootstrapped Leitmotif: A remix of his theme is used as Frank's theme in Ultimate Marvel vs. Capcom 3.
• Breakout Character: Aside from Dead Rising 2, Adam has been referenced in every game since his debut and has been the most memorable boss of the game.
• Break the Cutie: He was a Non-Ironic Clown before the outbreak, and had to witness his beloved audience, with children included in it, be devoured by zombies, and presumably having to kill them afterward to escape with his life, which traumatized him into who he is now.
• Breath Weapon: One of his attacks is to breathe fire at you.
• Chainsaw Good: You even get to take both of them if you beat him. What's more is that a pair of skill books upgrade its durability and the damage it deals, meaning they can be used to kill thousands of enemies each. When they're used up, they'll respawn near where his boss battle took place, so they're easily replaceable. Rinse and repeat.
• Creepy High-Pitched Voice: He has this, provided by John Kassir. It's arguably subverted given that it's very easy to hear how stressed out and heartbroken he sounds, as he constantly sounds like he's on the verge of crying.
• Cry Laughing: His laughter doesn't sound like someone who's genuinely enjoying what he's doing, Adam sounds like someone who was forced into a corner and is now barely holding it together as he tries to save everyone else.
• Dance Battler: His strategy involves: spinning, jumping, and rolling around, and he'll often bow after a successful attack. He even does a little dance while filling up his balloon.
• Die Laughing: While being sliced by his own chainsaws... and then it somehow becomes lower-pitched like a demon's voice...
• Dual Wielding: He wields a pair of small chainsaws.
• Dying Vocal Change: His dying laughter suddenly starts repeating itself like a Broken Record and steadily gets demonically deeper as if he was a malfunctioning robot running out of battery power.
• Even Evil Has Standards: He'll never intentionally hurt a survivor, not even if they're attacking him.
• Friend to All Children: Prior to the outbreak. Seeing kids slaughtered by zombies before his eyes sent him flying over the edge.
• Giggling Villain: Adam laughs repeatedly during his first cutscene and laughs multiple times during the battle. His laughter doesn't convey genuine enjoyment in hurting Frank, it's more to stop himself from breaking down completely as he tries to boost morale and survive the outbreak.
• Hero of Another Story: Despite his insanity, he's fighting Frank because the latter wants to turn off the rollercoaster, something that Adam believes is keeping the zombies at bay. If Frank turns off the rollercoaster, the zombies come back and everyone will be in danger.
• Hoist by His Own Petard: He can inflate and toss at you some balloons filled with gas, but if they explode next to him (i.e. because you shot them) he'll be stunned for a few seconds, opening him up to taking damage. He also ends up falling on his own chainsaws.
• Homing Projectile: His balloons are able to roughly follow Frank around the map no matter how far he gets. It's not exact, but every bounce will send the balloon in whatever direction Frank happens to be. The only way to really get rid of them is to shoot them.
• In a Single Bound: He can jump as if gravity weren't a thing, so climbing up objects to get away from him won't help you.
• Large Ham: Well, he is a clown... and insane...
• Laughing Mad: Once a normal clown dedicated to entertaining local visitors of the mall, he becomes psychologically traumatized after witnessing the slaughter and zombification of his beloved audience during the outbreak.
• Lightning Bruiser: He's fast and agile, hits like a truck, and can block attacks with ease.
• Made of Iron: The only enemy in the game that can block Real Mega Buster shots.
• Master of All: He's one of the few bosses with an effective attack from every range: his chainsaws at close range, his throwing knives at medium range, and his gas balloons at long range. Combined with his high mobility, ability to block attacks, and his tendency to counterattack if he's knocked over, Adam is able to counter just about anything a player can do.
• Mirthless Laughter: A lot of his laughing seems more like cries of despair, and he's having to force himself to keep laughing.
• Monster Clown: As if the hordes of zombies weren't bad enough... being voiced by John Kassir really helps. A rather tragic example of this, seeing as how he was a regular entertainer who snapped from seeing the outbreak take its toll.
• Non-Ironic Clown: Before the outbreak, he was an ordinary clown who worked in Wonderland Plaza to entertain the children. After witnessing the death of his audience, he's a complete wreck who's resorting to any means necessary in order to keep the zombies away.
• Schizophrenic Difficulty: He's one of the first Psychopaths you fight in the game; he's also one of the toughest Psychopath boss fights, being very fast and damaging with his chainsaws, having the ability to block melee attacks, and being able to counter very quickly if you do manage to land a hit on him.
• Shout-Out: Can be seen wearing a Servbot button during cutscenes, which is from another Capcom property.
• Smarter Than You Look: In some form of irony, Adam may have been one of the smartest survivors, as he realized that the roller coaster keeps the zombies at bay. The roller coaster platform is completely clear of zombies while it's running, and shutting it off brings all of them back to swarm the place.
• Tragic Villain: Before the outbreak, Adam was just a mall clown who worked in Wonderland Plaza to entertain the children but was ultimately driven insane after the zombies broke into the plaza and devoured his child audience as Adam either watched helplessly or as he tried to save them. Once the zombies were killed, Adam wanted to boost morale and make everyone happy again by using the rollercoaster to give cheer everyone up. Not realizing that he's not helping anyone and people would rather seek shelter than have rollercoaster rides.
• Villain Has a Point: Adam has gone insane, no question, and yet he's absolutely correct that the roller coaster keeps the zombies away. Sure enough, as soon as Frank turns it back to normal, the place is flooded with zombies again.
• Well-Intentioned Extremist: Unlike most of the other Psychopaths, he genuinely wants to protect other people from the zombies. Really, if he wasn't in such a bad mental state, he'd probably be a straight-up hero.
• Woobie, Destroyer of Worlds: He went nuts after the outbreak because his entire audience, including children, was slaughtered. His response to this is to kidnap individuals and imprison them on the roller coaster to "save" them, kill anyone who tries to stop the coaster, attack any zombies nearby with extreme prejudice, and laugh the whole time.

Steven Chapman

Steven Chapman

Voiced by: Adam D. Clark

"Listen to me and listen good, partner. I DON'T ALLOW VANDALISM IN MY STOOOORRREEE!!!"

The insane manager of Seon's Food 'n Stuff, the mall's grocery store. He is willing to use any means to protect his store from intruders... even lethal force.

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• Battle Theme Music: "Fly Routine" by Hostile Groove.
• Berserk Button: He doesn't take kindly to vandalism. Even making him think you're going to vandalize his store is enough to drive him into a murderous rage.
• Break the Cutie: Implied, there is a picture of him with a cheerful smile on his face that was presumably him from before the outbreak.
• Bullfight Boss: His demon shopping cart looks scary... but is really easy to avoid. He does keep the player on their toes by pulling out a shotgun if it misses, though.
• Chewing the Scenery: "I don't take kindly to vandalism. I WON'T ALLOW IT!!!"
• Foreshadowing: An injured survivor named David Bailey is found in the North Plaza by Otis, who alerts Frank to his whereabouts. Should Frank save him, he reveals that he tried to get some food from Seon's but was attacked by "some crazy guy" accusing him of shoplifting. He managed to get some food and escape, but his leg was injured in the process. Come Case 2-3, which requires you to go to Seon's, Frank will run into Steven Chapman, the man who gave David Bailey his injury. He's about as friendly as you can expect.
• Graceful Loser: For a guy who was crazy, he takes losing rather well. In his pre-death delirium, he concludes that Frank wasn't a vandal, but a customer.
• Heel Realization: As he dies, Steven seems to realize he's been attacking people who were his customers before the mess started and dies after telling Frank to have a nice day.

"My store... My... store... Who will run my store when I'm gone...? My store... My food... My sales... My... customers... Have a nice day… CLEAN UP! REGISTER SIX!"

• Hot-Blooded: A weird example, but he still has several traits, such as getting worked up easily, the constant shouting, and the dramatic declarations and way of speaking.
• Improvised Weapon: A shopping cart with lots of blades taped to the front. He does have the sense to keep a shotgun on the bottom rack in case the cart doesn't work.
• Incoming Ham: His first line is him shouting "THIS IS MY STOOOORE!!!" at the top of his lungs.
• Jump Scare: His death.
• Large Ham: He has almost no indoor voice.
• Logical Weakness: That shopping cart is heavy, given it's covered in large metal objects and has Isabella in the basket. This makes Steven fairly slow, and every once in a while he has to stop and catch his breath, leaving him open.
• Married to the Job: Who cares about all those zombies walking about? A man's gotta protect his store.
• Mighty Glacier: He does quite a lot of damage with his cart but he's fairly easy to outrun. However, he also uses a shotgun to attack you, if you are not fast enough to climb over the shelves or to keep your distance between him and you.
• No Indoor Voice: He shouts almost everything he says in his intro cut scene. Subverted in his death cutscene.
• Non Sequitur, *Thud*: "CLEAN UP, REGISTER SIX!!!"
• Serious Business: His goddamn STOOOORE!
• Shopping Cart Antics: A shopping cart transformed into the world's scariest battering ram, but still.
• Shotguns Are Just Better: Sometimes whips out a shotgun if his ramming attack misses.

Cliff Hudson

Cliff Hudson

Voiced by: Steve Blum

"Name and rank, soldier! ...You can't tell me, can you, fella? Oh yeah, I know why... it's because you're Viet Cong!"

A Vietnam veteran who is undergoing flashbacks after seeing his granddaughter get killed by the zombies. Lost in the war memories, he's been cornering victims at a hardware store and stringing their bodies up, leaving them headless and bleeding. Frank has to investigate the scene and confront him in order to make sure no innocent people fall under his delusion.

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• Alas, Poor Villain: He fought in the Vietnam war and either enrolled due to his misguided patriotism or he was one of the many victims of the draft lottery in 1969. In 2004, his granddaughter was killed while under his care, either during the first day of the outbreak or while they were looking for sanctuary. Her death triggered a Vietnam flashback and he believed he was back in the war.
  When I heard her scream... I just lost it. Everything went... white suddenly. The war... It wasn't over... Not for me... It... it never... ended.
• Ambiguous Situation: A very interesting detail that may or may not be just recycled assets is the fact that his slain family as shown in the photo in his wallet include Connie and Dakota, aka the mother and daughter from the opening scene. Whether or not they are indeed related to Cliff is unknown, especially since they lack surnames in official documents. However, it's worth noting that Connie and Dakota were meant to have a larger role in the game, as detailed in a video by Stip0, which coincides with Cliff originally being envisioned as the Final Boss.
• Artistic License – Military:
  • His battle strategy of using tunnels as an ambush strategy indicates that Cliff served as a tunnel rat during the Vietnam War^note tunnel rats were soldiers who would traverse Viet Cong tunnels to perform underground search and destroy missions. Tunnel rats were composed of soldiers from America, Australia, New Zealand, and South Vietnam, they were introduced in 1968 and lasted until 1975. Tunnel rats were an unofficial speciality for volunteer combat engineers and infantrymen from Australia and the United States who cleared and destroyed enemy tunnel complexes. If this is the case, he should not be wielding a machete as the tunnel rats had to carry the smallest equipment available to them because of the narrowness of the tunnels - i.e. a standard-issue M1911 pistol or M1917 revolver, a bayonet, a flashlight, and explosives. Tunnel rats were also skilled in unarmed combat and would resort to fighting with their bare hands before picking up an unknown weapon.
  • Historically speaking, the maximum height of a tunnel rat was 5 foot 5 inches. In the game, Cliff is well over 6 foot as he's shown to be a head taller than Frank, who appears to be around average height.
  • Machetes were never used for combat since they were too noisy and were only used to traverse through the jungle and vegetation. If Cliff did serve as a tunnel rat, he would have used a bayonet or other forms of combat knives, not a machete. However, since Cliff believed he was reliving the Vietnam war, it may just be a matter of circumstance since he couldn't have access to the weapons he would have used in the war.
• Ax-Crazy: His granddaughter was eaten by the zombies and her death made him believe he was back in the Vietnam war and needed to gather intel for the allies. His arena is one of the goriest scenes in the game as he managed to decapitate multiple zombies and he stung them up on the ceiling, likely as an intimidation tactic to scare and demoralize the Viet Cong.
• Battle Theme Music: "Slave" by The Evolutionaries.
• Blood-Splattered Warrior: He is covered in blood after killing the zombies in the area and hanging their decapitated bodies from the ceiling.
• Combat Pragmatist: He will "teleport" around with the trap doors on the floor of the Crislip Saloon, toss flares as makeshift smoke bombs, use pipe bombs, and launches sneak attacks on Frank.
• Degraded Boss: In Chop Till You Drop, he instead appears as a zombie that wields a pair of machetes, indicating he had died fighting the horde of zombies while protecting his family.
• Dying as Yourself: After fighting Frank, Cliff manages to come to his senses and uses his final moment to explain how he witnessed the death of his granddaughter and had been trapped in a flashback ever since.
• Freudian Excuse: Seeing his granddaughter getting killed by zombies made him snap and caused him to have flashbacks of the Vietnam War, therefore attacking anyone he believes is a Viet Cong.
• "Get Back Here!" Boss: He'll run off to use his Teleport Spam ability after taking a hit, and unlike most other Psychopaths he can't be stunlocked by multiple attacks, so you'll usually only manage to land one or two hits on him before he gets away.
• Heroic Build: Prior to the outbreak, he was a soldier in the Vietnam war and he maintains a chiseled physique.
• Hope Spot: If you buy that his granddaughter is Dakota, the girl from the opening scene, it's implied that he arrived too late just as the scene was about to end.
• I Let Gwen Stacy Die: Cliff's granddaughter was killed by zombies and her screams triggered his PTSD and caused him to believe he was back in the Vietnam war.
• Impaled with Extreme Prejudice: One of his strongest attacks involves impaling Frank from behind with his machete.
• Lightning Bruiser: He has good health, is quick on his feet, and hits hard.
• Machete Mayhem: He wields a machete and knows how to use it.
• No Celebrities Were Harmed: He looks eerily similar to Michael Rooker.
• Obliviously Evil: He is undergoing flashbacks to the Vietnam War and is convinced that Frank West is a member of the Viet-Cong.
• Old Soldier: He moves several times the speed of a man his age, casually hangs dead zombies from his ceiling, and hits hard. According to his age (he was born in 1948), he served in Vietnam while he was a young adult between 1968 and 1975.
• One-Man Army: He's killed many zombies by himself with a machete and he also captured 3 people (that we know of) by himself as well.
• Outliving One's Offspring: Exaggerated. He outlived his granddaughter.
• Papa Wolf: He was the sole guardian of his granddaughter during the Willamette outbreak and her death triggered his PTSD.
• Parental Substitute: His granddaughter came under his care during the Willamette outbreak.
• Retired Badass: He served in Vietnam and is still shown to be a capable fighter.
• Shell-Shocked Veteran: Due to suffering a war flashback, he thinks everyone around him is a Vietcong guerilla.
• Shoot the Dog: Cliff is ultimately a Vietnam veteran undergoing a psychosis where he believes he's back in the war and has to collect intel for the allies, not knowing he's in Willamette amidst a zombie outbreak and he's been capturing other survivors to torture for information they don't have. Frank is forced to kill Cliff in self-defense and Cliff only comes to his senses as he's dying on the floor, giving Frank the key to his hostages and explaining what happened to him.
• Silver Fox: He's 58 years old, covered in muscle and barely shows signs of age.
• Sociopathic Soldier: During the war, he decapitated Viet Cong soldiers and displayed their bodies for intimidation purposes, he also refers to Frank as a "Filthy communist" before attacking him with a machete. When he comes to his senses, he explains his PTSD and gives Frank the key to his other hostages. His behaviour during the fight indicates he was the jingoistic variant of the sociopathic soldier as he has misguided patriotism and genuinely believes he's fighting communism.
• Teleport Spam: Can use some trapdoors in the rooms to move around.
• Tragic Keepsake: Keeps a photo of his family in his wallet.
• Tragic Villain: He's a Vietnam veteran who witnessed the death of his granddaughter when she was devoured by the zombies. The resulting trauma triggered his PTSD and he became trapped in one of his flashbacks.
• Trauma Button: The sound of his granddaughter's dying screams caused him to be trapped in a flashback of his time in Vietnam.
• Tunnel King: His age and battle strategy indicates that he served as a tunnel rat during his service in Vietnam.
• The Vietnam Vet: He served in Vietnam and developed PTSD from his experiences there. When the zombies killed his granddaughter, he started hallucinating and genuinely believed he was back in the war.

Jo Slade

Jo Slade

Voiced by: Carol Bach y Rita

"Let's see just how shameless you are, you dirty little skank."

A fat female cop who has captured four women that she tortures and degrades inside a clothing shop at Wonderland Plaza. She uses her captives to lure people into the store to kill them.

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• Acrofatic: For a woman that fat, she should not be able to move so quickly.
• Ax-Crazy: A vicious sadist who enjoys torturing and raping her victims.
• Battle Theme Music: "Heaven's Creepin' In" by Supernova Syndicate.
• Brawn Hilda: Jo is a large and powerful woman who has captured several women, killed an uncounted number of men and women, and she had injured Ross Folk when she tried to abduct his girlfriend, Tonya Waters.
• Dark Action Girl: The only optional female psychopath in Dead Rising, and a boss you need to defeat in order to save her next victims.
• Depraved Bisexual: She's seen molesting her victims with a nightstick and threatens to forcibly anally sodomize Frank if he dares to interfere, more specifically threateningly saying that she'll "start with (Frank) before (she) gets to (her captive) while pointing her nightstick at Frank, alluding to the fact that she's equally willing to rape men with her nightstick as she is to do the aforementioned atrocity to women.
• Degraded Boss: She's a really powerful zombie in Chop Till You Drop, and there's actually two Jos in this game, one who's got two tazers, and the other is black and has a tazer and a handgun.
• Dirty Cop: Jo is a psychopath who abuses her authority to attack the other survivors during the outbreak.
• Does This Remind You of Anything?: For some reason, she dies ass up in the air after... "trembling" very suggestively on that same pose.
• Evil Makes You Ugly: Unlike the other women in the game, Jo is an ugly, sadistic sex offender with no redeeming qualities.
• Fairest of Them All: Implied to torture her captives simply because they're more beatiful than her.
• Fat Bitch: She's an obese cop who captured multiple women to sexually assault them.
• Female Misogynist: She refers to her female captives with derogatory words like whores and skanks, it's also stated by her hostages that Jo had been killing other women.
• For the Evulz: Unlike all the other Psychopaths, who all have a reason for what they're doing no matter how unsympathetic or stupid, Jo just seems to enjoy what she's doing for the sake of doing it.
• Giant Mook: She's a lot bigger than a normal character, being very tall as well as extremely fat. She's also slower than most other psychopaths, and takes longer to counterattack when you hit her with melee attacks.
• Groin Attack: If she hits Frank with her stun gun, she'll follow up the attack by stomping on his groin until he recovers.
• Hate Sink: Unlike most other psychopaths, Jo isn't insane, desperate to survive, or otherwise sympathetic. She's a knowingly disgusting, horrible Serial Rapist who exists to show how low some people will sink in an event as disastrous as a zombie apocalypse.
• Honey Trap: When Frank arrives, Jo observes how "another man" has come to save the girls and blames them for it, indicating that she's been luring men to fight and kill.
• Killer Cop: Judging by her badge, she was a mall cop but is now an irredeemable pervert who abducts women and murders men for no reason than because she can.
• Lightning Bruiser: Movement-wise, she's pretty fast for someone her weight, and can dish out and take high amounts of damage.
• Mighty Glacier: Attack-wise, she's slow to move, but makes up for it with her high health and attack power.
• More Hateable Minor Villain: While Carlito Keyes is eventually revealed to be a Tragic Villain and Brock Mason only appears at the end of the game, Jo still manages to be one of the most despicable characters of the game, being a Serial Rapist with no redeeming qualities that isn't even insane or desperate to survive.
• Rape as Drama: The game doesn't outright say it, but it's suggested by her lecherous looks and Kay Nelson's horror that Jo had been molesting her captives with her nightstick.
• Rape Is a Special Kind of Evil: It's strongly implied that she's been molesting her captives with her nightstick, and she's one of a few psychopaths to not have any redemptive qualities or justified motives. She also has her sanity intact, and isn't suffering from any form of mental illness.
• Serial Killer: Has made quite a few victims before her encounter with Frank.
• Serial Rapist: Tortures and rapes her captives with a nightstick.
• Sinister Shades: She wears sunglasses and is one of the viler bosses in the game.
• Stout Strength: Jo is an obese cop with a history of violence during the outbreak, as she's been murdering women, men, and she previously tried to abduct Tonya Waters but failed after Ross Folk fought back.
• This Cannot Be!: While dying from her wounds, she can't comprehend how Frank bested her and saying how she is afraid of dying.
• Token Evil Teammate: She's the only psychopath who worked at the mall who didn't undergo a Sanity Slippage, and is just doing what she does out of hate for her captives.

The Hall Family

The Hall family (Roger, Jack, and Thomas)

Voiced by: Steve Blum, Jason Spisak and Philip Tanzini (respectively).

From left to right: Jack, Roger, Thomas

Thomas: "But, daddy, he ain't no zombie. He's just a man!"

Roger: "Thomas! We're doin' this to survive. You know that."

Jack: "Using a firearm for self defense is our god-given right as Americans, Thomas."

A patriarch (Roger) and his two sons (Jack and Thomas), who have cooped up at a walkway on the Entrance Plaza. Hunting enthusiasts and survivalists, the trio uses sniper rifles to shoot anything that comes into their territory, zombies and survivors alike. Thomas, the youngest son, is the most reluctant to do so, but still follows his dad and older brother into battle.

---

• Ambiguously Absent Parent: The matriarch is nowhere to be seen, but it can be assumed that she was another victim of the outbreak. Roger doesn't take any chances in trusting Frank, and reminds Thomas that they're "doing this to survive", indicating that the matriarch was likely killed by another survivor during the outbreak.
• Ambiguously Trained: Their running animation has them tuck their heads forward, to prevent getting hit from headshots, implying that Roger could possibly have some experience in man-to-man sniper combat if he and his sons take the precaution to do such a thing. The way they dress also suggests that they hunt for a living or as a hobby.
• Attack on One Is an Attack on All: If you kill the other two, no matter what, the last will try to kill you.
• Anti-Villain: Thomas, the youngest one, unsuccessfully tries to convince his family not to attack Frank out of an awareness that he isn't a zombie, and winds up getting dragged into the resulting battle against his will.
• Battle Theme Music: Averted. They don't have a battle theme at all, unusual for a psychopath. Chop Til' You Drop gives them the same theme as the encounter with the tank that Brock Mason drives in Overtime Mode.
• Boss Banter: If they hit a shot on Frank or a passing zombie, they'll congratulate each other and even high-five when close to each other. If one of them dies, the remaining family member(s) will cry their name in horror.
• Cold Sniper: Although that doesn't stop them from congratulating each other on a well-aimed shot or doing a high five as Frank rushes them with a chainsaw, or mourning each other upon witnessing Frank kill a family member...
• Crazy Survivalist: Roger and Jack, definitely. Thomas... not so much.
• Death Glare: Roger. Jesus, dude...
• Dirty Coward: They spend the whole fight running away if you get in close, and aren't above shooting Frank in the back. However, they are only prepared for long-ranged attacks.
• Even Evil Has Loved Ones: Upon killing one of them, the other two will cry out for them in horror.
• The Family That Slays Together: They are composed of a father and two sons; Roger believes they shouldn't take chances with other survivors, Jack treats the act of killing as a sport, while Thomas is reluctant to fight but is ultimately pushed on by Jack and Roger. With each successful shot, they will congratulate each other.
• Four Eyes, Zero Soul: Roger wears glasses.
• "Get Back Here!" Boss: The main difficulty when fighting them is the fact that if Frank gets even remotely close to them, they sprint away as fast as they can while the others shoot you in the back.
• Glass Cannon: All of them have below-average health, but make up for it with their powerful sniper rifles.
• Head Swap: They wear the exact same outfit, with the only difference besides Roger's glasses and Jack & Thomas's hats is that their outfits have different colors.
• Heel–Face Door-Slam: Only Thomas shows reluctance to shoot Frank, but is pressured into shooting him by his family and never gets the chance to redeem himself as the player has no way of recruiting him like with Paul, and he’ll keep shooting at Frank even after Frank kills his father and brother.
• Older Than They Look: Both of Roger's sons are adults, despite looking like they're in their late teens.
• Say My Name: When one of them dies, the ones remaining do this.
• Shout-Out: Roger and Jack share names with the antagonists of Lord of the Flies. Like how Jack and Roger from the book persuaded boys to join their tribe and kill Ralph, Roger and Jack Hall threaten and persuade Thomas to shoot Frank.
• "Well Done, Son" Guy: Jack seems to act this way, as he tries to persuade Roger to let him shoot Frank.
• Wolfpack Boss: Individually, each of them is weaker than average, but you have to fight all three of them at once, and if you try to go after one of them, the other two can shoot you in the back.

Sean Keanan

Sean Keanan

Voiced by: Peter Renaday

"Spill his blood! The blood of the heretic!"

The leader of the "True Eye" cult, who believes that spilling the blood of the "nonbelievers" will stop the zombies, hounding up survivors for sacrificial murders. He disappears after his introduction cutscene, but can later be found at Colby's Movieland.

---

• Ambiguously Christian: His posters mention "Avoiding the temptations of Satan" but it is unknown if his "True Eye" cult is a twisted version of Christianity or if he just believes that Satan exists.
• Battle Theme Music: "Bored Again" by Lockjaw.
• Body Motifs: Eyes, his cult is known as "True Eye", his robe is decorated with the eye logo, and he dies when the sword from the altar stabs him in the eye.
• Cool Sword: His weapon, the Ceremonial Sword, which you can use after defeating him.
• Dirty Old Man: A dark example, as he kidnapped Cheryl Jones for the purpose of forcing her to be his bride.
• Evil Old Folks: His hair's already getting white, and he leads a cult seeking to sacrifice survivors.
• Eye Scream: After he's defeated, the extremely pointy idol his cult prayed to falls over and impales him right in the eye, killing him.
• Four Is Death: You fight him and the last members of his cult in theater number 4.
• Generic Doomsday Villain: Sean doesn't have a backstory to speak of, and doesn't have any motivations besides "Anybody who doesn't follow our religion must die."
• Glass Cannon: He's very fast for a man his age and can do some real damage with his sword. However, if you manage to land a decent hit on him, he'll collapse in exhaustion for several seconds, letting you land multiple free hits on him.
• Human Sacrifice: What he and his cult attempt to do when Frank first meets them. Ironically, he ends up killing himself on the very idol he himself made and tried to please this way.
• I Have You Now, My Pretty: He keeps Cheryl Jones locked up in a storage closet separate from the other survivors he plans to sacrifice with the intention of making her his bride.
• Irony: He leads a cult called the True Eye, and he's stabbed in the eye when the altar topples forward.
• Large Ham: As hammy as a preacher for an insane sacrificial cult needs to be.
• Light Is Not Good: He dresses in a white robe and his cultists wear colorful yellow raincoats, but he and them are all insane maniacs who try to sacrifice anyone that isn't them.
• Lightning Bruiser: He may be old, but he can keep up with Frank with ease, even with that big sword of his.
• Mysterious Past: It's unclear just when he started the cult and how widespread it is. It could predate the zombie outbreak, or it could have been formed right in the mall as the outbreak occurred. Their presence in 4 might indicate the former, though.
• Ominous Latin Chanting: Before the fight, he says something in Latin.
• White Is Pure: Invoked by his white robes, Sean wears white to reflect his idea of moral purity and saintly ideals but, in reality, he's just killing people for being heretics and non-believers. This is also shown by how his white robes are stained with blood.

The True Eye Cult

"We reign supreme!"

"Chase him down!"

"Kill the non-believer!"

"Don't let him get away!"

"Seize him!"

A cult led by Sean Keanan, operating in Colby's Movieland. They re-emerge in Willamette after the 2022 outbreak.

---

• Achilles' Heel: They are much less effective when you're attacking them from a distance, as pretty much all of their attacks are only effective at close range. Just grab a shotgun from the Huntin' Shack (if you already defeated Cletus) and they won't be much of a problem.
• Apocalypse Cult: Subverted, they believe it's the end of the world but the outbreak is a product of bioterrorism from Carlito. The cult believes the outbreak is a sign of the apocalypse and have decided to sacrifice other survivors in order to satisfy an angry God.
• The Bus Came Back: They return in Dead Rising 4 as Maniacs, wearing almost the exact same outfits as before (the cultists now wear hoodless rain jackets and hats). Their new leader even wears a similar outfit to Sean's.
• Decapitated Army: Following Sean's death, they disappear from Willamette entirely.
• Evil Laugh: Outside of their creepy chanting, they also like to laugh in a triumphant way. They have an extra eerie insane cackle when they're about to blow up Frank, or just laugh crazily anyway. It kind of shows how stable they really are, which is a big, fat, NO.
• Gang of Hats: They are a religious cult that believes the outbreak is a sign of a higher power and is the first stage of the apocalypse. They believe that the only way to end the apocalypse and find the path to the "salvation of the soul" is to kill non-believers and heretics.
• Gang Up on the Human: Zombies will completely ignore them (and they return the favor), with both factions only having eyes for Frank. Presumably their full-body raincoats and masks conceal their human nature from the undead.
• Instant Sedation: If Frank gets too close to them, or stays near one for too long, they'll throw some powder at him, which knocks him out instantly.
• Ominous Walk: They have a very creepy walking animation of which they slowly inch closer to Frank if they spot him.
• Suicide Attack: One of their attacks consists of lighting a stick of dynamite and rushing Frank.

Paul Carson

Paul Carson

Voiced by: Gabriel Olds

"Y-Y-You do it all the time! Y-Y-You look at me and then laugh!"

A teenage pyromaniac who uses Molotov cocktails when fighting.

---

• Achilles' Heel: Firearms will stun him and even cause him to get hit by the explosion of his own bombs.
• Anti-Villain: He's a nervous, reclusive teenager who's motivated by blind panic rather than malice. The stress of the outbreak and his preexisting fear of being made fun of made him feel like he was under attack. When Frank extinguishes him, he calms down and apologizes for lashing out.
• Battle Theme Music: Has his own theme.
• Berserk Button: He really hates being laughed at.
• "Get Back Here!" Boss: Paul isn't actually too difficult, and he has a tendency to hit himself with his own weapons, but he never stops running. Not even for a single second. You also can't chase him in a straight line or else Frank will step on the mines he's planting behind him.
• The Ghost: He doesn't appear at all in Chop Till You Drop.
• Groin Attack: By fire. Self-inflicted, no less.
• Guide Dang It!: When he sets himself on fire, most people accidentally throw the fire extinguisher into his groin by using the aim button. You're supposed to just use it like any normal item by pressing the "B" button and holding it down until the fire goes out. It really doesn't help that the fire doesn't appear to be going out while the player is using the extinguisher, which means they'll have no idea it's even working until the flames suddenly go out.
• Heel–Face Turn: Will join your side if you save him. He doesn't exactly swear off his Mad Bomber ways, but he stops attacking people and he uses his abilities for good by sharing his Molotov cocktails with Frank.
• Hoist by His Own Petard: When defeated, he lights a Molotov cocktail in a last-ditch effort to kill Frank, only to slip on a gasoline bottle of his and drop the explosive, which sets him on fire. The player has the option of either putting the fire out or leaving him to die after his plan backfires.
• Jerk with a Heart of Gold: In spite of initially being a boss fight, it's ultimately shown that he's not a bad kid. He only threatened Frank and the other survivors because of a misunderstanding. After being extinguished, he comes to his senses and apologizes for attacking them. He even assists Frank afterwards by making petrol bombs for him.
• Kill It with Fire: Due to his primary weapon being molotovs. He even manages to catch himself on fire.
• Mad Bomber: In addition to his Molotovs, he'll also throw bombs at Frank and send explosive toy cars after him.
• Meaningful Name: Just drop the C off his last name.
• Molotov Cocktail: His main weapon. If saved, he'll even share them with Frank.
• Secret-Keeper: He asks Frank to keep quiet about his little crazy turn. It seems the ladies he'd been terrorizing do the same.
• Teens Are Monsters: He is 19 years-old, making him the youngest Psychopath in the game.
• You No Take Candle: He will sometimes shout "You Go Boom Now!" in battle.

Larry Chiang

Larry Chiang

Voiced by: Michael Yama

"Zombies are no good! I can't serve my customers spoiled meat like that. I... have a reputation to uphold!"

An obese butcher who thinks the zombies are "spoiled meat" and people are "fresh meat".

---

• Accidental Hero: Even though he impaled the guy on a hook and had the intention of killing him, Larry still captured and killed the terrorist who caused the outbreak.
• Acrofatic: Just how the hell does a guy who looks like he could bitch slap a sumo wrestler into a coma move so freaking fast?!
• Affably Evil: He's crazy and a cannibal, but he's quite polite to Frank, treats him like a regular customer, and won't attack him unless provoked. Unlike other examples, this only serves to make him arguably more disturbing than other psychopaths.
• Ambiguous Situation: He's never given a backstory for how long he's stayed in the butcher's shop and it's never explained how and why he resorted to cannibalism or if he's even fully aware of what he's doing, given that he treats Carlito like an object while recognizing Frank as a potential customer, yet also clearly being aware enough of the situation to recognize he's in the middle of a zombie outbreak and to take shelter in spite of his apparent state of delusion.
• Ax-Crazy: Clearly insane and cannibalistic, he also waves around a massive cleaver with nonchalance.
• Bait-and-Switch Boss: You'd think you and Carlito would have one final boss battle now that the game seems to be drawing to a conclusion... then this guy suddenly pops up and takes out Carlito, forcing you to Save the Villain.
• Battle Cry: He will shout "MEAAAAAAAT!" sometimes when he does his headbutt charge attack.
• Battle Theme Music: "On a Mission" by Hostile Groove.
• Bilingual Bonus: The tattoo on his neck is the Chinese character for "meat".
• The Butcher: He's an actual butcher who turned to cannibalism due to being trapped in the maintenance tunnels. It's also the name of Case 8-4.
• Climax Boss: He's the last Psychopath Frank fights in 72 Hour Mode; after defeating him and unlocking Overtime mode, only the Final Boss, Brock Mason, remains
• Cloud Cuckoolander: A disturbing example, as he is clearly detached from reality, and seems to think that Frank would like the "Ground Beef" he is preparing.
• Die Laughing: He lets out a creepy giggle as he dies.
• Dissonant Serenity: He has an upbeat attitude, doesn't really raise his voice that much, speaks in a warm and jovial tone, treats Frank as a customer, and plans to shove Carlito into a fuckin' meat grinder.
• Early-Installment Weirdness: He's the only Climax Boss in Dead Rising to have no immediate connection to the overarching plot like Sullivan, Stacey (in Off the Record), Red, and Calder.
• Even Evil Has Standards: He wouldn't serve zombies to his customers. After all, that's spoiled meat, and therefore no good.
• Fan Disservice: Morbidly obese and wearing a shirt that is soaked in sweat to a point where you can see his man boobs.
• Fat Bastard: Downplayed. He's an evil cannibal, but he speaks politely and in a warm tone.
• Giant Mook: Tied with Jo Slade as the largest character in the entire game.
• Giggling Villain: He laughs frequently during the battle, a clear sign of his insanity.
• Hyperactive Metabolism: Can restore some of his health by eating the slabs of beef around the area. Unlike you, he doesn't seem to suffer any debuff from eating raw meat.
• I'm a Humanitarian: Implied, he had the intention of grinding Carlito into ground meat for Frank. It's never actually said he was a cannibal since there's plenty of food around the shop for him to eat.
• Impaled with Extreme Prejudice: One of his attacks involves hanging Frank on a meat hook before hacking away at him with his cleaver.
• Improvised Weapon: Can chuck hanging meat at Frank.
• Lightning Bruiser: He's very fast despite his weight, and can dish out and take damage quite well.
• Mood Whiplash: When Larry shows up all the humor in the game suddenly flies out the window as he appears, plus, the meat processing area you fight him in is a huge change from the rest of the Willamette Mall's pristine, colorful, and brightly lit environment.
• Slave to PR: His main concern is his reputation for having the best meat in town.
• Small Role, Big Impact: This guy comes out of absolute nowhere and kills Carlito in his only appearance.
• Stout Strength: He's as big as a sumo wrestler, and hits as hard as one too.
• Time-Limit Boss: Larry has Carlito put on a meat hook and set to slowly move toward the meat grinder. Failing to defeat Larry in time will result in Carlito being grounded into mincemeat.
• Trust Me, I'm an X: "Trust me, I'm a butcher!"
• Uncleanliness Is Next to Ungodliness: His clothing is practically sticky with blood and sweat and the meat processing area he's fought in is equally as grimy and unkempt.
• Walking Spoiler: Larry has only one hint towards his existence (the butcher shop in Seon's), and his role in the story spoils Carlito's death.

Special Forces

"Don't let him get away!"

A special forces unit manned by Brock Mason sent to clean up (read: cover up) the outbreak. They ruthlessly and efficiently kill any and all zombies and survivors alike left in the mall, and plan on doing the same to Frank.

---

• Achilles' Heel: They are resistant against firearms, but they are weak to melee weapons. Frank's Disembowel skill can also instantly kill them, for obvious reasons.
• Asshole Victim: Two soldiers are brutally murdered by the zombified Jessie in the safe room, specifically right after demanding she keep quiet about the outbreak.
• Cold-Blooded Torture: Should Frank fall into their clutches, they strip him down to his underwear and bash him in the face with their guns.
• Elite Mooks: In comparison to the zombies and the cultists, they are far better equipped for the situation they are in, and have protective armor.
• Expy: They look a lot like a similar unit of agents sent in to cover up the government's involvement in a zombie outbreak.
• Foil: To the True Eye Cultists, the only other human Mooks in the game.
  • The Special Forces wear dark colored protective armor, wield guns, are resistant to firearms, and are best dealt with by using melee weapons, and Frank's hand-to-hand combat skills.
  • The True Eye Cultists have bright and colorful outfits, wearing vibrant yellow raincoats and lime colored masks, and have two highly dangerous close-range attacks in the form of their dynamite and their knockout powder, and, while they aren't necessarily protected from Frank's unarmed attacks or resistant to melee weapons, it's unwise to fight them within close range, due to their aforementioned dynamite bombing and knockout powder, and better to pick them off by throwing objects at them or opening fire on them with the firearms.
• Foregone Conclusion: As shown by the army quarantining the town at the beginning of the game, it's clear they're trying to cover up the incident.
• Government Coverup: Their goal is to wipe out every living being, alive or undead, so the truth doesn't get out.
• Heavily Armored Mook: Their armor makes them immune to handguns and resistant to every other firearm.
• Interface Spoiler: The "Legendary Soldier" achievement spoils their involvement near the end of the game.
• Karmic Death: Many of them are killed by Frank West, a civilian they attempt to kill in order to silence him. Two in particular are killed by a zombified Jessie after telling her to keep quiet about the tragedy.
• Surprisingly Realistic Outcome: Frank's "Disembowel" skill can instantly kill them. For all their durability, getting your organs yanked out of you is a sure way to die.
• Suspiciously Similar Substitute: To the True Eye cult in that they're a human group of enemies for Frank to fight, more durable than zombies, and are able to kidnap him.

Other Characters

Survivors

Voiced by: Various

"What are we DOING hereeee?!"

"Son of a bitch!"

"Mister!"

"Fra-ANK!"

"Just leave it to me."

"<sobbing hysterically>"

Citizens of Willamette who were not initially killed or rendered undead by the zombie outbreak. Many survivors can be escorted safely to the Security Room, and will often provide Frank with competent cover if given firearms or other weapons; others may be injured, cowardly, traumatized, hostages, or even drunk, requiring Frank to lead them directly to the exit point and possibly rendering him unable to use his weapons.

---

• Action Survivor: Some of them do impressive jobs fighting or avoiding zombies or psychopaths. Kindell, Wayne, and Pamela (at first) are particularly notable examples.
• And Then John Was a Zombie: Survivors can turn into zombies after getting killed. If Frank doesn’t get to Paradise Plaza for Kent’s third mission in time, then Tad turns into a zombie off-screen after being force fed a zombie larvae by Kent.
• Big Eater: Ronald claims the survivors need more food because "we" eat three times as much as normal people. Mm-hmmm.
• Broken Record: Their dialogue repeats a lot. Expect to hear the above quotes and more during escorts and especially in the safe room as your survivor count piles up.
• Coordinated Clothes: Twin sisters Pamela and Heather wear matching s short shorts, thongs, and shoes.
• Cowardly Lion:
  • Some survivors who can fight will sometimes stop moving to cry or to roll up in a fetal position. Aaron particularly sticks out, since his AI seems to be specifically programmed to make him absolutely terrified of everything.
  • Characterization-wise, Gordon is one, and his scoop is even called “The Coward”.
• Cool Old Guy: Floyd. Although his recruitment is somewhat annoying, since Frank has to talk to him for a long time, and has to carry him because Floyd can't run for long due to his age, his AI seems quite competent by survivor standards (which isn't much, but still...) Plus, after his recruitment, he'll later request some wine for the group so everyone can unwind.
• Damsel in Distress: Most of the female survivors, overlapping with The Load, being incapable of holding weapons or needing to be carried.
• Deadpan Snarker: Wayne is this, saying that it's nice to no longer be used as target practice after saving him from the snipers.
• Defeat Means Friendship:
  • Burt attacks Frank as soon as he sees him, and can only be calmed down after getting hit five times.
  • Frank can only convince Gordon to join after throwing a hard enough object on him.
  • Paul can be saved and escorted to the security room after his boss fight.
• Despair Event Horizon: Leah and Simone crossed it after witnessing their loved ones being eaten by zombies and being bitten. Tonya will cross it HARD if Ross is given a gun, which will let him shoot himself
• Devoured by the Horde: Let any of them die to zombies and a gruesome, gender-specific cutscene showing this will play.
• Dirty Coward: Heather left Pamela to die by hiding in a toy store while her sister was attacked by zombies.
• Driven to Suicide: Male survivors armed with handguns will resort to this if surrounded by zombies. One survivor, Ross, is scripted to kill himself if given a pistol when requesting one.
• Failed a Spot Check: The first two survivors you can save are on two different parts of the same roof, almost within spitting distance or each other.
• Fat Bastard: Ronald, who's only concern in the midst of a zombie outbreak is finding something to eat. He later starts a mutiny over a supposed lack of food in the Security Room and will take numerous survivors with him to their deaths if Frank doesn't bring him food.
• Guide Dang It!: Some survivors are not seen on the monitors, so Frank has to find them himself. These survivors are:
  • Jeff and Natalie, who are both located on the rooftop and are looking for each other. Subverted as they are impossible to miss.
  • Bill, who’s trapped behind boxes in a store in the Entrance Plaza.
  • Sophie, who is found running away from the convicts in Leisure Park after they kill her companion.
  • Heather and Pamela, found in Paradise Plaza hiding in a toy store and fighting off zombies, respectively.
  • Jennifer, also located in Paradise Plaza, is found when she is about to be executed by Sean and his cultists.
  • Nick and Sally, who are hanging onto the arms of one of the giant pink rabbits in Wonderland Plaza, which is surrounded by zombies.
  • Kindell, who is encountered in the North Plaza after Frank meets up with Isabela, Subverted as Kindell is almost impossible to miss if you’re following the Cases.
  • Jonathan, Brett, and Alyssa, who are also found in the North Plaza, specifically in Cletus’ gun shop. Frank has to show Jonathan a picture of the air duct in order for them to join his party.
  • Gil, who is found drinking in the Food Court because of the zombie outbreak.
  • Susan, who is on the big half soccer ball in Wonderland Plaza, which is surrounded by zombies.
• Happily Married: Jeff and Natalie are an affectionate older couple.
• Human Sacrifice: Jennifer, Cheryl, Nathan, Beth, Ray, and Michelle would’ve been sacrificed by the True Eye Cult if it weren’t for Frank’s interference.
• Informed Attribute: Yuu Tanaka and Shinji Kitano are two Japanese tourists that don't speak a lick of English, forcing Frank to use an English-to-Japanese dictionary to convince them to follow him to the Security Room. However, in gameplay, they share voice clips with the other (American) male survivors, who are naturally fluent in English.
• Jerkass: Ronald. If you rescue him, he'll later eat through the security room's food reserves, then demand more or else he'll take a bunch of your survivors out to search for food on their own, which gets them all killed for something he caused.
• Language Barrier: Frank faces this when encountering Yuu and Shinji, two Japanese tourists. He overcomes it by using an English to Japanese dictionary in the bookstore the two men are in to convince them to come to the security room.
• The Load: All of them can be considered this because of their AI, but Susan, the oldest survivor, is probably the biggest example. She can barely walk a mile because of her age, always takes her time to breathe, then walks painfully slowly. Frank can’t carry her; he can only hold her hands, making the escort even more tedious.
• Mistreatment-Induced Betrayal: If Frank harasses or abuses a survivor too much, they will defect from being escorted to the Security Room.
• Ms. Fanservice: Cheryl, who even later requests a sexy photoshoot.
• The Mutiny: Ronald and Kindell respectively attempt to start one in different parts of the game, Ronald because there’s not enough food and Kindell because he doesn’t believe that a helicopter will show up in three days at noon.
• Rape as Drama: Jo's captives suffer from this.
• Say My Name: All together now. "FRAAAAANK!"
• Sensitive Guy and Manly Man: Aaron and Burt, respectively.
• Sidequest: All of the scoops they appear in serve as the game’s side missions. Although Kindell does show up at the same time a story mission occurs, his escort is still considered its own quest. Some survivors are also the subjects of side quests after they saved:
  • Ronald and Kindell will attempt to start their respective mutinies at different points.
  • Floyd will ask Frank to bring him wine to make the situation more bearable.
  • Simone will want Frank to bring a gun for her.
  • Paul will ask Frank to promise to keep his mouth shut about their encounter when he was a psychopath. After Frank promises, Paul gives him a Molotov cocktail.
  • In the last side mission in the game, Cheryl will ask Frank to take pictures of her as she poses in suggestive ways.
• Stripperiffic: Some of the women, namely Cheryl, Pamela, and Heather, show lots of skin.
• Unwitting Instigator of Doom: A zombie outbreak is bad enough, but Linda Harris’ obsession with her dog causes the zombies to break into the mall.
• Welcome to Corneria: Their dialogue gets really old really fast. Expect your safe room to be filled with the above quotes being repeated ad nauseam.
• Zombie Infectee: Simone, the very last survivor Frank can encounter, was bitten by a zombie and can only be escorted if Frank learns that Isabela is a medical technician, and can create a cure for the infection. It is also heavily implied that Leroy’s neck injuries are zombie bites.

Connie and Dakota

A mother and her daughter attempting to escape from Willamette on the road late at night. They crash into a truck and get harassed by a stray zombie immediately after. Upon trying to escape again, they find their car out of gas, right when a huge horde closes in on their car. It's unknown what became of them afterwards.

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• All There in the Manual: Their names are only found in the Characters section of the game manual.
• Children Are Innocent: Dakota is being shielded from the catastrophe by her mother, literally by forcing her to wear a hat over her eyes as they drive. She gets a rude awakening after the crash by witnessing a rather gruesome-looking zombie up close.
• Death of a Child: Dakota doesn't look older than about six and it's very heavily implied that she's eaten alongside her mother.
• Developing Doomed Characters: We get to see a tiny bit of their personalities in the opening cutscenes, establishing Connie as a Mama Bear and Dakota as The Cutie. They meet their end pretty quickly.
• Devoured by the Horde: Heavily implied by the sheer size of the horde closing in on their car and the fact that their car is out of gas.
• Eye-Obscuring Hat: Used by Connie to shield Dakota from the chaos.
• Mama Bear: Connie bravely defends her daughter Dakota from a zombie who attempts to break into their car, kicking it hard enough to the point where it's sent flying.
• What Happened to the Mouse?: They're not shown being killed on-screen, assuming they were.

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