YMMV / Link! Like! Love Live!

• Abandon Shipping: Aside from character ships, shipping voice actors due to their chemistry is not uncommon among the fans of the franchise. While Kocchan (Tsuzuri) x Nassu (Sayaka) is a well-known ship, some people jump ship knowing the 8-year age gap between them, and the latter was a minor at the time of her debut.
• Americans Hate Tingle: The inclusion of "Ifuudoudou", a VOCALOID song infamous for its heavy sexual overtones, as a playable cover song stirred up some negative reaction among English-speaking fans who were appalled at the notion of such a song being performed by an underage voice actress and underage characters in a manner similar to the controversy generated by the song's inclusion in Hatsune Miku: Colorful Stage!.
• Complacent Gaming Syndrome: A technique called "looping" is possible and is conceptually very similar to "Bokura wa Ima no Naka de" Kotori and "Happiness Cheerleader" Kanan from previous games in that it exploits an unintended synergy with very specific cards to make spamming the same cards over and over possible. While the specifics can vary from deck to deck, this typically involves running a 9 card deck with "DEEPNESS" Kozue and enough hand size limit increase skills to put your entire deck in your hand so that drawn cards immediately reappear in your hand as soon as they are played. Once the loop is enabled, you can then spam a 1 AP shuffler to discard and refresh the entire hand every skill activation, activating "DEEPNESS" Kozue's passive repeatedly to compensate for your nerfed AP gain while immediately generating large quantities of Skill Hearts and Voltage near-indefinitely. The developers' refusal to nerf this tactic despite its long-standing prevalence for months on end has driven "DEEPNESS" Kozue into High-Tier Scrappy territory and for players to complain repeatedly about game balance ignoring the elephant in the room and allowing the meta to revolve entirely around one card.
• Enjoy the Story, Skip the Game: Because the app was originally launched with only the main story and livestreams before the School Idol Stage and gacha cards were introduced, there were fans who only came for the these features instead of collecting cards and clearing the stages. It helps that there's no restriction of locking these modes behind the gameplay after the app was properly launched, and that the gameplay is headache-inducingly complex.
• Gameplay Derailment: The power of "looping" being capable of scoring three to four times more than even the most powerful standard decks and rake in over 1 billion points has completely warped the meta around this one strategy, making it near-impossible for new or unlucky players to compete with players who played during the first year and have the requisite cards to enable loops.
• Tainted by the Preview:
  • The announcement of a "Virtual School Idol" project in March 2022 was met with universal derision from the already existing fanbases, with Nijigasaki and Superstar!! fans feeling that the project would take attention away from the already existing groups, and the common opinions that the Love Live staff is just attempting to cash-in with the VTuber fad, and that a VTuber project (where voice actresses are usually kept hidden) would clash too hard with the franchise's identity (where voice actresses and character are two sides of the same coin). Fortunately, fears would be assuaged once the game proper got announced in early 2023 and it was revealed that the project would still feature a prominent idol seiyuu element.
  • The announcement of the 104th class. While most fans don't necessarily dislike the addition of new members, the writing issues that having 9-member groups presents have never really left the series, making fans much more wary about the announcement of new members, especially after the Seasonal Rot from Love Live! Superstar!! Season 2. The announcement that the new members would be joining the existing sub-units rather than forming a new unit also did not endear fans (despite the story confirming that this is standard practice for the group in-universe), as it alters the existing duo dynamics that fans felt were already pretty solid and furthermore leaves the existence of the group's 40+ duo songs in question as they would either have to stop performing them or find a way to work a third member into them retroactively, creating a bunch of theoretical writing and logistical headaches that fans feel would have been avoided if they just made a new sub-unit instead.

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