Marzia Kjellberg (née Bisognin; born 21 October 1992) is an Italian Internet personality, businesswoman, and former YouTuber.
She rose to prominence through her YouTube channel, simply titled Marzia
(formerly known as CutiePieMarzia), where she released content that largely revolved around fashion, beauty, and makeup, but also included vlogs and videos on books, movies, art, and food recipes. Registered in 2012, the channel eventually grew to one of the most popular in the beauty and makeup genre, gaining a height of 7.5 million subscribers (which she called her "marzipans") and over 128 million views across her videos.
On 22 October 2018, Marzia posted a video announcing her retirement from YouTube, with her reasoning being that focusing on the website negatively affected her mental health, and she was ready for "something new in [her] life." After she uploaded the video, she additionally decided to remove her previous videos, as to her it "would have seemed like taking a step back."
The success of Marzia's channel enabled her to step into other ventures: fashion design and business (clothing, fragrance, nail polish, home decor, etc.), writing (she published a young adult fantasy horror novel in 2015 titled Dream Housenote ), as well as work in several voice acting roles.
Marzia is also the wife of Felix Kjellberg, better known as fellow YouTuber PewDiePie. She initially met him after being introduced to his videos by a friend and finding them funny, and has made numerous appearances on Felix's channel. After 8 years of being together, the two married on 19 August 2019, and currently live in Japan with their dogs Edgar and Momo. On 11 July 2023, Marzia gave birth to their first child, a son named Björn.
She has accounts on Instagram and Twitter.
Marzia and her channel provide examples of:
- Arc Number:
- Characters in Marzia's stories have a habit of waking up at 3:00 am.
- At one point, Marzia began having nightmares on a regular basis and always woke up at 3:33 am.
- Art Shift: Some videos like The Creepy Woman are made using paper puppets. Moonlight, her 2013 Halloween special, was made with "stop motion", if you can call it that.
- Ascended Fangirl: She got her start as a bro herself. Her friend emailed some of Pewdie's videos to her, she enjoyed them, she managed to contact Pewdie on Facebook, the rest is history.
- Blessed with Suck: Yes, she is the wife of the most popular gamer on Youtube, but this consequently gives some people the impression that without him she wouldn't have a fraction of her subscribers.
- Continuity Nod: After creating a horror story called "Moonlight", she adapts the name "Luna" for a character in a future storynote .
- Couldn't Find a Pen: In "IT'S TIME.", "it" uses Luna's blood to write "It's time" on the wall.
- Dead All Along:
- "I wasn't there."
- It's also the twist for "Moonlight".
- Distaff Counterpart: Averted; Pewdie does his thing, Marzia does hers.
- She had to make a video to address it. (It is now private, but people have re-uploaded it around Youtube.)
- She had to make a video to address it.
- Downer Ending: "IT'S TIME." By the end, "it" kills Luna, uses Luna's blood to write "It's time" on the wall, and stares the viewer down menacingly.
- That was just the ambiguous ending. The real ending of the story is that Luna's paranoia drove her insane, and "it" was just a figment of her imagination, so she killed herself.
- Driven to Suicide: The aforementioned "IT'S TIME."
- Everyone Calls Him "Barkeep": A variant with her pet, where everyone calls her Pugachan/Puga even though her real name is Maya.
- Eye Scream: Maya had her eye scratched out by a cat when she was a puppy. Ouch.
- Fan Community Nickname: "Marzipans".
- The Fourth Wall Will Not Protect You: The ending of "IT'S TIME." has "it" staring directly at you, as if it's going to kill you next.
- Funny Foreigner: She originates from Italy, but she's just as quirky as Pewdie.
- Gory Discretion Shot: We don't exactly see how Luna is killed in "IT'S TIME."—we see "it" lunging at her, and it cuts to black.
- Jump Scare:
- One at the very end of Moonlight.
- A subtle but still startling one at the end of "WHS: The Mirror". Overlaps with Mirror Scare, natch.
- Mirror Scare:
- From "IT'S TIME."; one of the ways "it" stalks the main character (Luna) is appearing in her mirror.
- Somewhat subverted, since Luna was looking into the mirror for a bit before "it" showed up.
- Also, the ending of "WHS: The Mirror". Subverted since the scary image appeared in the mirror by itself with no one around.
- From "IT'S TIME."; one of the ways "it" stalks the main character (Luna) is appearing in her mirror.
- Ms. Fanservice: Downplayed a bit, since she is quite modest.
- Nightmare Fetishist: She does have a particular interest in horror, as seen in several of her videos. She mentions it several times, and she loves gory horror movies and the fear of real life after watching one.
- Nonindicative Name: Despite her channel name and overall look being bubbly and upbeat, there are some parts at the core of the channel that are
genuinely frightening. - Nothing Is Scarier: "I wasn't there."
- Number of the Beast: In the aforementioned tag video, Marzia says that she used to have nightmares and wake up at 3:33 every morning. Double that, and what do you get?
- Ominous Music Box Tune:
- "The Creepy Woman".
- Also, "WHS: The Mirror".
- Precision F-Strike: "Puga Does Everything" is the only given instance where she swears.
- Psychotic Smirk: Brr.
- Ridiculously Cute Critter:
- Maya the pug, or as Marzia and Pewdie sometimes call her, "Puga".
- Add to that Edgar Allen Pug, or just Edgar, their second pug.
- Running Gag:
- Despite her hair color deliberately changing, it seems the length of her hair has been consistently past her shoulders since the start of the channel. And in case you need proof...
- Naturally, her husband gets a lot of screen time alongside her. Unfortunately, this ended up working not in her favor.
- Nearly everytime Marzia makes some kind of delightful confectionary treat, she offers it to her husband on camera. He gingerly takes a ridiculously small bite, then gives her a ridiculously high rating and a strained smile. In all honesty though, her treats don't look half bad!
- Despite her hair color deliberately changing, it seems the length of her hair has been consistently past her shoulders since the start of the channel. And in case
- Shout-Out:
- Her Puga Does Everything series is obviously a take on her husband's Pewds Does Everything series.
- The thumbnail to her "Am I A Killer?" video features the caption "We all go a little mad sometimes."
- Sir Swears-a-Lot: Averted, even as a Gender Flipped, as she doesn't swear and does not find preferences for it, very much unlike her husband.
- Hell, at one point she even calls Felix a "badbutt" to avoid using the word "badass".
- Tears of Blood: Part of her Bloody Mary look.
- This Is for Emphasis, Bitch!: From Puga Does Everything, when someone asks Puga if she can rap.I'm a pug.Do you want a hug?Sorry, no can doBecause I know kung-fu...b*tch!
