- Cash-Cow Franchise: It's the pre-eminent NBA simulation franchise on the market right now.
- Colbert Bump: For current hip-hop and R&B acts. With the series' success leading to a much larger budget than in its second-banana days, the series offers a robust selection from not just some of the biggest acts in music, but also independent-label musicians who were actively recruited by the developers to get those acts more exposure via this trope.
- Dueling Games: With EA's NBA Livenote series. The duel is all but over, as 2K's complete dominance over NBA Live eventually led EA to cancel NBA Live 20 and 21.
- Money, Dear Boy: The main reason behind certain NBA players not allowing for their likenesses to be used in the games. Most notably Charles Barkley and Reggie Miller.
- Spoiled by the Merchandise: The Nets' home court design for the 2019-20 season was featured in 2K20 over two weeks before it was officially revealed.
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