Shapeshifter Guilt Trips in Western Animation.
- Adventures of the Galaxy Rangers: One of Mogul the Sorcerer's illusions is that of Zachary's wife. Mogul learns the hard way that this is Zach's fastest-acting Berserk Button. The Queen also pulls this trick on Zach during the Dream Sequence in "Psychocrypt."
- In the Ben 10 episode "Permanent Retirement", Ben is beating the tar out of one of the evil aliens (already posing as Grandpa Max) as Wildmutt when it shapeshifts to close up its revealing wounds and says in Max's voice, "Now, you wouldn't want to hurt old Grandpa Max, would ya?" Ben-as-Wildmutt hesitates, allowing the alien to start wallopping him and forcing Gwen to have to remind him of reality.
- And in the Ben 10: Ultimate Alien episode "The Perfect Girlfriend", Elena shapeshifts into Julie to make Ben hesitate to attack her.
- Gargoyles: In "The New Olympians", Proteus irritates the prison warden Taurus by taking the form of his father (whom Proteus murdered) and begging to be released from jail.
- Played with in Generator Rex. While Rex fights Jack Scarecrow, the latter uses his shapeshifting abilities to turn into various friends/comrades of Rex. Rex is more than willing to punch (and possibly kill) him while taking the forms of people he loves, but fighting in blind rage quickly drains his powers.
- Gravity Falls has a variant in the episode "Into the Bunker" — after being shoved in a Cryo-Prison, the shapeshifting monster tells Dipper that he will never find the Author, and that if he keeps trying, "this will be the last form you'll ever take." It then transforms into a copy of Dipper, screaming in horror, as the freezing takes effect.
- Harley Quinn (2019): In "L.O.D.R.S.V.P.", Clayface tries to make Aquaman stand down by turning into Superman. With his poor acting skills (he claims to be from "Kryptalon", among his general character inaccuracies) and the fact he transformed right in front of him, Aquaman is not fooled for a second and chops his head off (luckily, Clayface can survive that).
- Used by Brainithor's drones in the Justice League Unlimited episode "Divided We Fall". First he turns them into the Justice Lords, an alternate version of the League who turned evil after their Superman killed Lex Luthor. It has different reactions on each member.
- When the Superman copy is about to be destroyed by Superman, it turns into Lex and says "This Is the Part Where... you kill me, right?" causing Superman to hesitate long enough for it to (almost) turn the tables.
- The Flash and Batman aren't affected: the Flash drone's attempt to Break Him by Talking fails miserably, and Batman defeats his double before it could open its mouth. Flash's is particularly amusing, as him being aware of his heart of the team status and playing it up is what allows him to ignore his double's words.
- Green Lantern and Hawkgirl are at first hounded by their doubles, but, having gone through a nasty break-up, decide to switch partners and take the opportunity to "let out some steam".
- Wonder Woman's copy doesn't even speak, but she and Superman take a cue from the ex-couple and trade sparring partners, ending with them smashing their doubles into each other.
- We never get to know how (or if) J'onn actually beat his own clone during his Shapeshifter Showdown.
- Legion of Super Heroes (2006): In "Fear Factory", the Monster of the Week tries to save itself by turning into Ma Kent, but Superman roars, "You are not my mother!" and smashes it.
- Moon Girl and Devil Dinosaur (2023): The Beyonder introduces himself to Lunella this way to mess with her. He turns into her dad and pretends to have stumbled into her secret lair, then starts shapeshifting into each of Lunella's family members and classmates each reacting to finding out that she's Moon Girl, before finally revealing himself.
- Rick and Morty: In "The Ricks Must Be Crazy", the A.I. in Rick's car creates an illusion of the SWAT officer's dead son to give him a Heroic BSoD and lose the will to attack.
- The Secret Show: In "Flick the Switch", the Impostors' leader Red Eye assumes the form of Victor's mother in order to lure him back into their lair and trap him and Anita.
- Used to great effect in She-Ra and the Princesses of Power's season 4 finale. Double Trouble gives Catra a speech about how she constantly pushes people away and blames them for it, while shifting between the forms of Adora, Shadow Weaver, Hordak, and Scorpia (all people who had messy relationships with Catra).
- Non-combat example from Steven Universe. Amethyst and Greg get sucked into rewatching their old favorite TV sitcom for almost two straight days, and eventually Greg realizes that he's missed watching the New Year's fireworks with his son Steven. Amethyst urges him to stay, even shape-shifting into Steven in order to convince him. Greg doesn't take kindly to it, and Amethyst responds by mockingly shape-shifting into him; when that fails, she angrily shape-shifts into Greg's dead lover Rose Quartz while blaming him for taking Rose away from her, even as Greg hides in a corner and begs her to stop.
- Super Robot Monkey Team Hyperforce Go!: Skeleton King turns into the Alchemist and uses it against Nova.
- In Sym-Bionic Titan, the main trio fights a chameleon monster that tries to do this, notably impersonating Octus' girlfriend Kimmy. Octus is fortunately, reminded that it's not really her (especially as the mutraddi's eyes are pretty much its own).
- In Teenage Mutant Ninja Turtles (2003), the Demon Shredder fulfills this when he uses his human face, the same as Karai's adoptive father's one, to take her off-guard at the very moment when she seemed to have an advantage, though he later states that he was just playing with her the whole time.
- In the Transformers: Animated episode(s) "Endgame", Shockwave tries this on Bulkhead and Bumblebee, asking if they're really willing to take out their old friend Longarm by changing to his form. (In this case, he's only sort of playing head games, as Longarm and Shockwave were always the same person.) The Autobots feign sympathy for a minute before smacking him up.
- X-Men: The Animated Series:
- An inversion appears during a Story Arc of the animated series; a Brainwashed and Crazy Morph shapeshifts into Wolverine's most hated foes (including Sabretooth and Omega Red), trying to take advantage of Wolvie's fractured and tormented memories of said foes to drive him to insanity. Unfortunately for him, Wolvie's got plenty of experience with repressing those memories, and he only escapes by taking advantage of the one memory Wolvie can't repress: being forced to leave Morph to die after a semi-botched mission. Prior to that, he shapeshifted into Wolverine's unrequited love interest Jean, and mocked him about how she'll never love him.
- Similarly, Mystique shapeshifts into Ms. Marvel to dredge up a bad memory in Rogue of her past to try and guilt her into abandoning the X-Men and hook back up with her; the memory was of Mystique ordering Rogue to fully absorb Marvel's powers and personality, an action that caused Marvel to pop up on occasion as accusatory hallucinations. Rogue eventually had to ditch Mystique as a result, joining the X-Men and having Professor X block her mind of Marvel and the incident to keep the hallucinations at bay, but since he was at this time MIA and unable to keep the block in place, Mystique was trying to convince Rogue that she was the only one in the world who could help her with it.
