Follow TV Tropes

Following

Referenced By / Energizer Bunny

Go To

Advertising

  • A commercial for American stores features several drum-playing rabbits representing different stores, with American's lasting the longest to represent their lowest prices. The other rabbits are given Bland-Name Product store names such as Zears, Highmart, and Worst Buy. The commercial also spoofs Energizer's slogan with such lines as "American just keeps discounting and discounting and discounting..." and "The low prices just keep going and going and going..."
  • Coors parodied the Energizer Bunny commercials, with Leslie Nielsen banging a drum in a pair of rabbit ears. Energizer tried to sue The Miller Company over this commercial, but ultimately lost the case for the exact same reason their own campaign thrived — It was protected under parody law.
  • Duracell:
    • A Canadian commercial from 1994 parodying The Tortoise And The Hare features the Duracell-powered Tortoise, after having outlasted the other tortoises, passing by a pink rabbit sleeping under a tree.
    • A Canadian commercial from 1995 featured a Duracell-powered red unicorn dancing alongside other animals at a masquerade ball. One by one, the other animals would collapse from exhaustion, the last one being a masked dancer in a blue dress. When she collapsed, her mask fell away, revealing herself to be a pink rabbit. This resulted in a lawsuit from Eveready for visual humiliation at the hands of the other party in comparative advertising, so Duracell later ran a revised version of the commercial where the masked dancer revealed herself to be a blue mouse.
  • A 1989 commercial for Slice soda features three ukelele-playing pink rabbits with soda cans in their backs, with the Slice rabbit outlasting the ones for 7up and Sprite.note 
  • A 1990 commercial for Tip Top Chevrolet features a man in a pink rabbit suit marching across the parking lot as the dealer talks about how the company has been satisfying customers since 1957. The dealer ends the commercial by saying "Doing it right for 33 years, and we just keep going and going..."

Comic Books

  • Bimbos In Time, of all places, has the Bunny make a one-panel appearance when the titular Bimbos wind up in the past. Even Linkara was just as perplexed as to why it was there.
  • Pinky and the Brain: In "Faust Things Faust" from Issue #7, the Energizer Bunny makes a cameo appearance as one of the rabbits that Mephistopheles pulls out of his hat, along with Bugs Bunny and Babs and Buster Bunny (no relation). Mephistopheles even references Energizer's slogan by saying "I could keep going and going and going like this all evening! But, alas, I fear I must bid you farewell! Thank you and goodnight!"

Comic Strips

Live-Action Films

  • Grosse Pointe Blank: Martin mentions to Dr. Oatman he had a dream that involved the Energizer Bunny, and Dr. Oatman points out it's a depressing dream because the bunny doesn't actually do anything.
  • Hot Shots! Part Deux features a blue, rabbit/kangaroo-like creature with an "Invigorator" drum (and accompanied with a droll voiceover) being blown apart by Topper and the Cuban terrorist he's fighting as it interrupts their shoot out.
  • The Bermuda Triangle commercial can be briefly glimpsed in the opening to Pleasantville.
  • A couple off-handed ones appear in Small Soldiers, the first by Mars when they decide to give the Commando Elite Globotech's long life batteries, taking a swipe at the campaign remarking "That'll piss off the guys at Eveready." Later on, Chip utters the slogan once Nick Nitro "dies" from being torn up via garbage disposal.
  • In Transformers, the All Spark-infused Nokiabot is referred to by Simmons as "An itty bitty Energizer Bunny from Hell" before killing it.
  • The very first commercial of the campaign can be seen on a television screen at the TV station in Joker (2019).

Live-Action TV

  • All That: In the first Good Burger sketch, when Mr. Bailey tells Ed that he's filming a commercial for the titular restuarant, Ed tells him he loves commercials, and asks him if he saw the one with the bunny that keeps going and going. Near the end of the sketch, when everyone else is on the verge of quitting due to the numerous times Ed messed up his lines, Ed tells them that the bunny wouldn't quit, which encourages them to keep trying.
  • In the Bill Nye the Science Guy episode, "Respiration", Bill says that the body uses ATP like a chemical battery by storing energy and letting it go. As he says "It just keeps going and going and going and going...", a pink drum-playing rabbit passes by him.
  • One "CLOPS" sketch from MADtv (1995) features the Bunny in a high-speed police chase. The Bunny is eventually stopped by a spike strip and arrested for smuggling heroin in his drum.
  • In the first part of the Married... with Children "Kelly Does Hollywood" two-parter, after viewing Kelly's low quality public access show, Al pulls Bud aside so they can offer her B.S. compliments, which Bud suggests that his mentions "that at least they didn't send the Energizer Bunny through the show?"
    • Another episode had Peg making fun of Al's lack of stamina in bed (again) and her "reassuring" him by contending that she'll "keep on going and going and going..."
  • VH1's I Love the 90s: Part Deux would feature a segment about the campaign during its 1993 episode.
  • The Bunny would pop up in a Christmas sketch during an episode of Jimmy Kimmel Live!, where he replaces Rudolph as the head of the sleigh.
  • Stuffed dolls of the Bunny can be seen throughout Season 1 of Corner Gas inside the titular gas station's store.
  • The season 9 intro of Roseanne has its lyrics reference it, calling the bunny "that rabbit with the drum".

Literature

  • One volume of Uncle John's Bathroom Reader would spotlight the origins of the bunny, including making mention of the Canadian campaign's origins of the character (as the American campaign simply started off with a shorter cut of the original 1988 advertisement before leading into either the Nasatine, Chateau Marmoset or Tres Café spots).

Magazines

  • MAD would take a few swipes at the campaign in the 90s, including a What If? article about the Bunny wandering into commercials involving dangerous products.

Music

Toys

  • Wacky Packages has featured a variety of Energizer parodies, each featuring a parody of the Bunny:
    • 1991 has the parody "Zenergizer", featuring the Bunny as a bongo-playing beatnik.
    • All New Series 3 has the parody "Energeyser", featuring the Bunny wearing a snorkeling mask and flippers, his drum having floated away.
    • All New Series 11 has the parody "Energeezer", with a white-bearded and cane-holding version of the Bunny on an elderly man's sweater.

Video Games

  • In Duke Nukem, the Killer Rabbitoid enemy strongly resembles the Energizer Bunny.
  • In Jazz Jackrabbit: Holiday Hare, among the toys that can be seen in Bloxonius are red wind-up rabbits wearing sunglasses and playing bass drums with the Epic Megagames logo on them.
  • In Max Payne, the title character refers to criminal Vinnie Gognitti as "a high-strung whiner on the verge of breaking apart like an over-amped Energizer bunny."
  • Space Quest IV: Roger Wilco and the Time Rippers: The Energizer Bunny makes an appearance wandering around the starting area. You will need to catch him in a rope trap and extract his battery to use it to power the PocketPal laptop.

Webcomics

Web Video

  • The Nostalgia Critic:
    • In his review of Superman IV: The Quest for Peace, when Nuclear Man runs out of power after walking into Clark Kent's apartment, the Critic says that his batteries die, then shows a clip from the Mi Cuca Racha Energizer commercial featuring Ted Nugent.
    • In his review of The Wiz, when Evilene gets melted by a sprinkler system, the Critic plays the Energizer Bunny commercial where the same thing happens to the Wicked Witch of the West when she tries to light the Bunny on fire.
    • In "Escape From the Commercials", among the commercials the Critic reviews are various Energizer Bunny commercials, including the one featuring Darth Vader.
    • In his review of A Christmas Story, during the scene where Ralphie is dressed in full-body pink bunny pajamas, the Critic asks how the Energizer Bunny never had a tie-in with that film.
  • Vinesauce: The Robo-Flea commercial of the Supervolt arc shows up in one of Vinny's "Commercial Chaos" streams. With Vinny initially mistaking the zoom-out of the bunny's head for someone's balls.

Western Animation

  • In the Adventures of Sonic the Hedgehog episode, "Big Daddy", Dr. Robotnik tries to destroy Sonic with a laser cannon operated by the titular brainwashed ape. Sonic deduces that the laser is powered by batteries, which he claims "Don't just keep going and going and going..." Sure enough, the batteries in the laser cannon run out of power, much like the Supervolt batteries in the commercials from Energizer's "villains" ad campaign.
  • The Bunny makes a cameo in the Animaniacs (1993) segment, "Deduces Wild" as one of the Warners' items on their treasure hunt.
  • In the The Critic episode, "A Song for Margo", Franklin is seen dressed like the Energizer Bunny as he passes by Eleanor and Margo, saying, "48 hours and still going!". In a later scene, Franklin, still dressed like E.B., is being chased by some hunters as he tries to tell them that he's not a real rabbit. The hunters tell him that they already know that, and continue to chase him.
  • Earthworm Jim: In "Hyper Psy-crow", one of the forms of the Great Worm Spirit is a drum-playing rabbit in sunglasses. After Jim and Psycrow accidentally destroy the universe, the Great Worm Spirit passes by them in this form, and Jim says, "Oh, yeah. I bet someone thought that was real funny!"
  • In the Family Guy episode, "Pawtucket Pete", the Bunny is present at a gathering of mascots hosted by Peter when he becomes the new mascot for Pawtucket Patriot Ale.
  • The Bunny makes a few appearances in Foodfight! during the USDA meeting scene, although only in the wide shots.
  • MAD:
    • The Bunny appears in "H.O.P.S." when E.B. (the other E.B.) asks the police if he's the drum-playing rabbit on the run they're looking for. One police officer also says, "That guy just keeps going and going and going..." as he chases the Bunny.
    • The Bunny appears in the commercial for the 9-Voltron battery, where he gets torn to pieces by the robotic lions.
  • A sketch from the Robot Chicken episode, "Caffeine-induced Aneyurysm'' features the Energizer Bunny's wife hosting a funeral for the Bunny. As she says, "We all just thought he would keep going and going and going... ", the Energizer Bunny's son says, "You can stop shilling, Mom, he's dead!"
  • The The Simpsons episode, "Simpsons Christmas Stories" has a Christmas special featuring the Bunny in the second segment of the episode.
  • The Star Trek: The Next Generation parody Star Wreck Zone features a giant wind-up metallic rabbit banging a drum that serves as the bane of the Jordi Expy.
  • Tiny Toon Adventures has referenced the pink bunny twice:
    • In the double-length short, "Bunniochio" (part of "Fairy Tales for the 90's"), Gepetto's idea for ACME Toys is a battery-operated drumming rabbit. At the end of the same segment, Buster mentions that the ACME Executive Toy sales "Just keep going and going and going", which was Energizer's slogan at the time. Finally, the episode's gag credit is "The end credits - Just keep going and going and going".
    • In "Stand-up and Deliver" (part of "Henny Youngman Day"), during lunchtime at the ACME Looniversity cafeteria, Babs (who is also an energetic pink rabbit) passes by Buster and Plucky, beating a bass drum and saying, "I keep going and going and going!".

Top