Bob tries to make a commercial for Super Bowl Sunday to out-do Jimmy Pesto. But after a botched attempt to do a commercial starring his family, Bob incurs their ire by hiring an ex-NFL star who's willing to work for cheap to do a new commercial.
Easy Commercial, Easy Trope-mercial:
- Ambiguously Bi: Bob's only objection to Louise joking that he'd marry Sandy is that he wouldn't take his name.
- Ambiguously Gay: Trev tries to turn one of his hi-fives with Jimmy Pesto into them holding hands.
- Angry Dance: After Bob scraps the commercial featuring his family for one revolving around Sandy "Can-Can" Frye, the kids start angrily doing the Can-Can to spite their father. Linda starts doing it as well, and Bob gets caught up in the moment and joins in up until he gets a leg cramp.
- Bait-and-Switch Comment: Mr. Dowling is introduced saying, "This is an impressive savings account here..." Then he switches to another chart and says "And then here's yours."
- Bittersweet Ending: Bob's commercial doesn't get him the publicity he'd hoped, but he and his family make up, and Jimmy Pesto's commercial ends up being just as useless as Bob's when Gene floods Jimmy's restaurant and forces him to close for the day, meaning the Belchers get the last laugh and a few of Jimmy's customers to boot.
- The Bus Came Back: Randy Watkins returns after sitting out Season 3.
- Bystander Syndrome: Sandy could easily verify Bob's claim that he filmed his commercial before Jimmy Pesto filmed his... and instead he just sits there and lets Pesto's customers harass him.
- Cassandra Truth: Jimmy Pesto and Trev laugh in Bob's face when he claims his place will be packed while theirs will be empty. Through a series of increasingly crazy events, Jimmy has to close his restaurant when Gene floods it—and while Bob doesn't end up with a lot of customers, he does end up with a few people, which is more than Jimmy ends up having by the end of the day.
- Nobody believes Bob when he claims that he filmed his Sandy Frye commercial before Jimmy Pesto filmed his. Even Sandy, who could easily verify such, doesn't say a word.
- Chekhov's Gun: Gene held his bowel movements in for the week so he could have a "Super Bowel" during half-time, he ends up going to the bathroom at Jimmy Pesto's and clogs the toilet, sabotaging Pesto's Super Bowl party.
- Cloud Cuckoolander: Sandy Frye is a little bit kooky.
- Comically Missing the Point:
- Bob declares that the restaurant will have its own Super Bowl party for people who want good food, Tina suggests they can order Thai. Bob tells her he meant serve their burgers.
- When Bob refers to the area that will see his commercial as the "bi-county area", Tina assumes this means their county is bisexual.
- When Gene floods Jimmy Pesto's, Gene remarks that he kept flushing when frantically telling his family about the impending mess. It's not until Louise remarks on the Super Bowel that Tina realizes he meant "flushing" as in "flushing the toilet".
- Companion Cube: Bob turns a zucchini into one that quickly encourages him to murder Jimmy Pesto.
- Competing Product Potshot: Bob gets NFL player Sandy Frye to star in the restaurant's Super Bowl commercial, saying he'll be at Bob's after the game. Unfortunately, Bob's rival Jimmy Pesto also enlists Frye for his Super Bowl ad, and makes a point that Frye will be at the pizzeria instead of "some stupid greasy burger shack."
- Continuity Nod: Linda references Randy having previously glued a wig on a cow.
- Does This Remind You of Anything?: When the "Super Bowel" begins to take its toll on Gene's body, he initially frames it as if he's in labor, down to claiming he's having contractions nine minutes apart.
- Five-Second Foreshadowing: Gene's speech to his "Super Bowel" includes the line "I hope you go down." It does not.
- Foreshadowing: After filming the commercial, Sandy lists off a bunch of food items he's hungry for. Bob's restaurant doesn't serve anything he lists, but the food items sound like something Jimmy Pesto's restaurant would serve. Later we learn that Sandy went to Jimmy Pesto's when Bob couldn't provide him the food he wanted, resulting in Pesto filming a commercial using Sandy.
- Insult Backfire: Randy asks if a kid wrote the Belchers' commercial script. As Louise happily claims, a kid did in fact write it.
- Jerkass:
- Mr. Dowling, last seen in "Bob Day Afternoon", is still just as much of an asshole as he was last time.
- Jimmy's customers seem to take after him, harassing Bob over a false assumption and refusing to let him explain until after he's been pelted with various items.
- Kitschy Local Commercial: The production values in Bob's commercial are pretty cheap, especially the first attempt.
- Laser-Guided Karma: After spending the whole episode being a bigger jerk than usual to Bob, Jimmy Pesto gets comeuppance when Gene clogs up one of his restaurant's toilets and floods the whole building, forcing him to shut down for the rest of the day and meaning he sunk thousands into a worthless commercial.
- Leaning on the Fourth Wall: Randy tells Louise that she'll always be a little girl.
- Meaningful Name: Sandy Frye's nickname "Can-Can" came about because he'd do the Can-Can every time he sacked a quarterback.
- Metaphorgotten: Louise establishes her place to Randy by saying, "I'm the puppet master and you're the guy who gets the puppet master a glass of water." Randy points out that puppets can't get water for people, though Louise insists she's seen it happen in movies.
- Murder Is the Best Solution: While trying to figure out how to drum up more business for the Super Bowl, Bob talks to himself through a zucchini that he should kill Jimmy Pesto. Bob looked like he was really going to go through with it before deciding to go with the commercial.
- Oh, Crap!: Gene realizes his "Super Bowel" isn't going down, and rushes out of the bathroom urging his family to leave Pesto's immediately.
- Plagiarism in Fiction: Jimmy Pesto steals Bob's idea to do a local commercial for the Super Bowl, thanks to Sandy blabbing about it over appetizers at Jimmy's restaurant. And because everyone likes Jimmy more than Bob, Bob is the one accused of ripping off Jimmy.
- Pluralses: The version of the commercial at the end has the family singing.Tina: Our food is great.Louise: Our staff's full of surprises.Bob: So come on down to Bob's.Linda: For some burgers and some frieses.
- Shout-Out: When Jimmy Pesto's is flooded, Sandy dramatically says "Save yourselves! My heart will go on!"
- The Smart Girl: Louise triumphantly claims she's the smart one of her siblings.
- Take That!: When Louise learns the family is making a commercial, she remarks that people will finally have a reason to watch the Super Bowl.
- Wham Line: After Bob's commercial airs in full, Tina has this to say:Tina: Hey look, Sandy's still on TV.
