Basic Trope: Certain parts of a quote are omitted to make it sound like the author meant something different from what they actually said.
- Straight:
- The famous critic Christine says, "Troper Pictures' Conflicts in Troperistan could have been excellent, but has several flaws that detract too much." The trailer, however, says that Christine called the film "excellent".
- Christine says "I was afraid that it would be very bad, but I was proven wrong." A competitor of Troper Pictures says she described the film as "very bad".
- Exaggerated:
- Christine says "Conflicts in Troperistan is possibly one of the worst films of the decade. [...] Unlike a high-quality film, it does not [...]" The trailer says Christine called it "a high-quality film".
- Chrstine calls the movie "A disgusting experience" and the cover quotes the word "experience" with the words "exciting and thrilling" which is the movie's tagline.
- Downplayed:
- Christine says "Conflicts in Troperistan is by no means a bad film, but not as good as its predecessors." Conflicts' trailer quotes her calling it "as good as its predecessors".
- Christine claims, "The movie is pretty great". The trailer changes it to, "The movie is great".
- Justified: The company behind Conflicts in Troperistan need to make the movie a box-office hit, and will do anything to make it seem good.
- Inverted:
- The ad fabricates quotations from Christine, but the fake quotations reflect her views accurately.
- Christine's review was deliberately filled with bracketed punctuation to make it seem as though Troper Pictures quote mined her review. The trailer removes the faux quote mining and tries to present it as a serious review from Christine.
- Christine's review was very positive in general, but the trailer focuses on the portion of the review that was negative.
- Subverted: The ad shows quotations from Christine's review. They look suspicious, but accurately reflect her opinion on the film.
- Double Subverted: Then some quotations from famous critic Daniel's review appear. These deliberately mislead.
- Parodied:
- "Christine thinks this about the film: 'an [...] excellent [...] piece of [...] art. [...] Everyone should [...] see [...] it[.]' In no way did we try to mislead you about her opinion."
- The commercial cuts and pastes quotations without caring about whether the new sentences are grammatically correct. The results looks like this: "It will probably [...] is loved by everyone[.] The acting is [...] nicely[.] The music is [...] beautifully [...] and the special effects are done [...] good. [...] This film I [...] calls 'awesome'."
- Christine actually ends the review with a rant saying "And don't edit this review to make it look like I'm saying I loved this movie." The trailer quotes her as saying "I loved this movie".
- Christine makes a video review. The ad takes clips from it and awkwardly cuts after every other word to make it look like she's declaring her love for the movie.
- The ad says Christine said it was "excellent"... and that she gave it a score of 0 out of 10.
- The trailer presents negative excerpts from reviews... that gave the film a score of 10 out of 10.
- Conflicts in Troperistan is literally unwatchable, to the point that every critic up and down the block is delivering twelve-page rants about how poorly made it is. An ad for the film displays dozens of quotes stripped down to random positive words like "yes" and "incredibly".
- "This is hands-down the most moronic and overdone film to come out in the 21st century [...] NOT!"
- Christine's quote is chopped mid-word, leading to something like "This movie is e[...]x[...]ce[...]ll[...]ent[.]"
- The quote is mined to be something completely unrelated to the movie, such as "I [...] brush [...] with [...] deodorant."
- The "quote" is literally nothing but a bracketed ellipse, implying that Christine at least said SOMETHING about the movie.
- Zig-Zagged:
- Some critics are quoted accurately, others are not.
- Highly positive and negative parts of Christine's review are quoted.
- Averted:
- The commercial doesn't mention any quotations from famous reviewers.
- The commercial mentions notable critics who reviewed the movie, but it quotes them accurately.
- There are no commercials for the movie.
- Enforced:
- The advertisers assume that Viewers Are Morons and don't bother to check what Christine actually said.
- 'Troper Pictures' needs all the help it can get in advertising.
- People were just fooling around to see how they could get 'proof' of people saying things that are against their character.
- Lampshaded: "Christine did write 'excellent' in her review, but she was writing about something else than the Conflicts film."
- Invoked: "Good God, the reviews for Conflicts in Troperistan are awful. Ask marketing if they can find a positive sentence somewhere in there, or even a positive adjective."
- Exploited: An honest company decides not to do this, hoping that it will pay off in the long run because Troper Pictures will eventually get busted.
- Defied:
- Christine threatens to sue for false advertising if the company continues to manipulate her quotations.
- Christine, suspecting Troper Pictures is planning to quote-mine her, responds with "This film sucks" and other short, laconic sentences in Beige Prose that are deliberately impossible to manipulate.
- Discussed: "Did Christine really call such an awful movie 'excellent', as the ad said? I doubt it."
- Conversed: "So many ads resort to such dirty tactics."
- Implied: Christine frowns when she sees an ad for Conflicts in Troperistan that has quotes saying she liked it.
- Deconstructed: The audience eventually finds out what Christine's true opinion is and that the ads are lying. This makes people refuse to buy the film, even if they'd like to watch it otherwise. The writer, actors, and director all lose every iota of good standing they formerly had in the business.
- Reconstructed: Troper Pictures later quotes Christine accurately on the covers of Conflicts in Troperistan’s home video release — and mercilessly lampoons her as an idiot who couldn't recognize such an intentionally silly picture if she tried. It becomes a Cult Classic.
- Played for Laughs: Troper Pictures quotes Christine out of context in ads for Conflicts in Troperistan, but only to mash up her words to tell a joke.
- Played for Drama: Christine is discredited by her competitors because they thought she liked the reviled Conflicts in Troperistan, and is in danger of losing her job. She attempts to sue Troper Pictures to get her reputation back.
Back to Quote Mine, the opposite of an honest advertising method.
