Basic Trope: Stores start promoting Christmas sales and merchandise earlier every year.
- Straight: Alice and Bob see Christmas decorations at the mall in early November.
- Exaggerated:
- The Christmas decorations start appearing (without any hint of irony) in July. And it's not just stores doing it: the entire town of Troperville has turned into Christmas Town.
- The mall takes down its Christmas decorations a week after Christmas... and then starts putting up decoration for the next Christmas a few days later.
- Downplayed:
- Christmas decorations start appearing a few days before Thanksgiving.
- The Christmas section gradually grows from an endcap, to a full aisle, to a department.
- Justified:
- Some people celebrate Christmas early (or integrate it into Thanksgiving celebrations) to be with families, and will happily buy appropriate merchandise.
- People need time to buy the latest must-haves for Christmas, and a bit of advertising to get them in the "Christmas" spirit.
- The items are being advertised in a mail-order catalog that sends its merchandise via the post office. Since the post office does get quite backlogged during November and December, it actually makes sense to advertise Christmas stuff early so people can get their orders placed in time.
- The store's main customer base are people who are into making/customizing their own homemade holiday decorations and crafts, so the store sells holiday-related items in advance to people who want to get started on their projects and be able to get their DIY decorations up in time for Christmas.
- Inverted:
- Christmas decorations are put up just the day before Christmas and immediately taken down the day after.
- Christmas decorations stay up until late February.
- Subverted:
- Alice is seen carrying a box implied to have Christmas ornaments in it, but it appears she's just cleaning.
- The store has no Christmas decorations, which is a reasonable expectation in August.
- The owners of the store gave a TV crew permission to decorate and film a Christmas shopping scene for an upcoming Christmas Episode.
- The Christmas-related items are being advertised in a mail-order catalog, so that customers can have them delivered in time for the holiday.
- Double Subverted:
- Except, she isn't; she's taking a picture for the annual Christmas card even though it's October (so it will come back from the printer's in time and/or so she can get a better deal on it than she would if she waited until early December.)
- But it does have all its Halloween stuff.
- The owners of the store leave the Christmas decorations up once the TV crew and actors are gone even though it's July.
- Alternatively, the Christmas Episode comes out in September.
- In a universe where Instant Home Delivery is a thing.
- Parodied:
- Christmas is actually tracked on a separate calendar which is a few days shorter than the standard year.
- Bob decides to just leave his Christmas decorations up all year long to make decorating easier.
- Zig Zagged: Some stores put out Christmas stuff as early as October, others not until after Halloween, others not until after Thanksgiving, and still others not until December 1st.
- Averted:
- No Christmas decorations are seen or mentioned.
- This society doesn't celebrate Christmas, or at least hasn't commercialized it.
- Enforced:
- "We need to do a commentary on the commercialization of Christmas and have our characters learn the True Meaning of Christmas."
- Saving Christmas
- A movie gets Christmas Rushed.
- Lampshaded: "Christmas decorations? But...it's August..."
- Invoked: One store starts advertising its holiday must-haves early, and other stores follow suit to compete.
- Exploited: Tropermart puts up Christmas decorations in order to enjoy the increased sales of the holiday shopping season early.
- Defied: Stores choose to wait until it gets closer to Christmas to advertise sales and decor for the holiday.
- Discussed: "Is it just me, or do they start putting up Christmas decorations earlier every year?"
- Conversed: "What day do the producers think it is?!"
Hey, isn't it a little early to be thinking about Christmas?
