ZIMSAID FUCKexplanationMoxxie is voiced by Richard Steven Horvitz, who also voiced the titular protagonist of Invader Zim. Naturally, a number of fans, upon hearing Moxxie's use of profanity, couldn't separate the two.
To a lesser extent, sub Zim out for other characters voiced by Horvitz, such as Billy or Kaos.
JAFAR SAID FUCKexplanationSimilar to the above, only focused on Paimon from the season 2 premier, who's voiced by Jonathan Freeman, the voice actor for Jafar from Disney’s Aladdin.
I.M.P killed Jeffrey Epstein. explanationThe I.M.P song has the line, "We'll make it look like suicide." alongside them hanging someone. Jokes abounded that guy was American financier and sex offender Jeffrey Epstein, who died in prison just a few months prior to the short's release, spawning a large amount of conspiracy theories that dispute the official ruling of suicide by hanging thanks to the suspicious circumstances surrounding his death.
"Well, Christ on a stick, I guess there is a God."explanation Blitzo's reaction to finding out they had the right target all along. The phrase has become a frequently used reaction for when something unexpectedly good happens.
Stolas' rant but every bleep is replaced with [X]. explanationStolas' censored rant can have the bleeps replaced with sound effects.
"Come on, you know why."explanation Loona's response when Moxxie asks why someone would fax him a weight loss ad. Frequently used to comment on open secrets.
"Holy shit, it actually worked!"explanation The doctor's response when using three defibrillators at once actually stabilizes their patient. Used to not only to express disbelief that something succeeded, but to comment that it really shouldn't have.
Possum Moxxie explanation In "Spring Broken", Moxxie is caught by drunk humans who confuse him for a possum before throwing him into a beer keg. Later, Moxxie drunkenly insists that he's not a possum. Because of this, it's a popular meme in the Helluva Boss community to call Moxxie a possum.
Vivziepop Club explanation An infamous YouTube channel known among the fandom for constantly using clickbait like posting fake episode videos to lure in unsuspecting subscribers and viewers. Its reputation has become even worse as it has been known to come back from being reported and suspended.
#JustSellItToMoeexplanation Related to the Viziepop Club example above, this is a hashtag usually made in response to the channel.
Moxxie's scream/"What the FUCK was that, Moxxie?!" explanationIn "Murder Family", when Moxxie stops Blitzo from murdering a mother, Blitzo scolds him and while catching his breath, Moxxie lets out a wheeze, which many editson YouTube havespawned where other sounds are edited in when he wheezes.
I.M.P's disapproval explanationIn "Spring Broken", when Loona asks to go up to earth with the group, Blitzo comments on the number of people that would ogle Loona, prompting all of them to look at the camera in disgust. Many people have used this image in response to when others have been expressing interest in nudes of certain characters, including Loona.
Yeeeah...no. explanationDeerie's delivery of the news that C.H.E.R.U.B is barred from Heaven for eternity with no way to return is downright memorable due to the sheer amount of Sugary Malice in it.
Surprised Blitzo face explanationAfter watching how violent nature really is, Blitzo pulled this face, which many have likened to the famous Surprised Pikachu face.
Current Objective: SurviveexplanationFrom this fan image where I.M.P gets hired to kill Jason Voorhees, it has spawned snowclones where Jason is replaced by some other popular character way above I.M.P's league. Like Goku for example.
Blitzo Has a Type. explanationBlitzo is in a relationship with Stolas, used to date Verosika, has Foe Yay Shipping with Robo-Fizz and Striker, and slept with Chaz. All of these people share one thing: they are taller than him. Fans have noticed the pattern, and joke that Blitzo is into tall people.
"ARE YOU SLEEPIN' WITH AN IMP!?"explanation A lyric sung by Wally Wackford in "House of Asmodeus" from the episode "Ozzie's" about Stolas and Blitz's affair, which quickly went memetic due to its sheer hilarity.
A screenshot of Paimon holding up a picture to a crying Stolas from the Season 2 premiere has become a meme, with people editing it to show Stolas crying at just about anything.
"Why are you still here?" "I like tormenting you!" explanation A pair of images from Stella and Stolas' argument that easily translates to critics who hate something but still follow it, usually for the excuse of, "I see its potential and hope it can reach it."
"I would feel bad if I'd hurt you, but we both know I didn't do that." explanation Often used for similar circumstances as the above.
Loona in Mexico. explanation When Kpop group LOONA performed in Mexico in September 2022, fans promoted the hashtag "#LOONAinMexico. This prompted Helluva Boss fan artists and furries to draw Loona visiting Mexico and post them with the same hashtag.
Stolas weakly throwing a water bottle at the producer in "Seeing Stars" has spawned off numerous edits, with people changing the target to whoever or whatever they see fit.
Leave it to Heaven. explanationA small comic series set in an alternate universe where I.M.P are instead angels whose business is blessing souls, spawning various artworks and fanfictions of what other characters from the series would be like.
"I'm bisexual." "Yeah, gay." "Oh, for fuck's sake."ExplanationMoxxie clarifying that he's bisexual only to be dismissed by Crimson as "just gay", was naturally used to mock bi erasure.
"I don't know a single person of any sexuality who'd enjoy this." explanationMoxxie's line regarding his homophobic father's hilariously misguided attempt to feign acceptance of Moxxie's bisexuality, which involved him covering his house in anatomically-correct dildos. Usually followed up by Blitzo's enthusiasm at all the dicks coming out of the walls. The meme is usually used to mock prudes and other sex-negative people.
"Worst Dad" competition. explanation Season 2 revealed no less than three of the regular cast (Blitzo, Moxxie, and Stolas) had rough upbringings stemming from their abusive fathers (Cash Buckzo, Crimson, and Paimon, respectively). Sometimes Stella is included as another "Worst Parent". Stella and Crimson usually win said competitions.
[x] if it was written by Vivziepop explanationIn November 2023, a Twitter user posted an edit of the intro to The Amazing Digital Circus, adding strong language and sexual humor as a Take That! to the supposed excessive use of them in Viv's body of work, especially Helluva Boss and Hazbin Hotel. While he would later claim that it wasn't meant to be mean-spirited, the subsequent dogpiling by fans (which got bad enough to the point that the user initially deleted the video) and Viv's indirectly responding to it by saying that she was influenced by Seth Rogen comedies and South Park and blocking him led to the meme being spread by other fans and detractors alike in the days following, with many similar edits of other shows and pieces of media adding gratuitous profanity being made.