Kaguya's father interprets the fine robes and gold that come from the bamboo as a command from the Heavens to turn her into a "princess", believing it will make her happy. Well, she is from the moon, and the minute she's unhappy enough, the Heavens would whisk her back to her place of origin.
The film's censorship of female sexual organs and not those of males also highlights the double standards of feudal Japan regarding gender.
Fridge Horror
"Would she have been just like the others? Would she have been plucked from the fields like a flower and thrown away? How many more princesses would have to go to a nunnery?"
Grown men were trying to marry a child who literally just got her period.
The peasants were pretty much in danger all the time thanks to having to steal to survive.