Will a "POISON" label on cigarettes really discourage teens from smoking? Wouldn't that be... cooler?
They actually do make a brand like this in the book with this line of thinking, and there's also a mention of brands in some European countries that had been doing this for a long time. They didn't want every brand to carry it, but in the book and in a deleted scene in the movie, Nick works with the marketing teams to make it work in their favour as much as possible, including an idea to have the skull match that ofMr. Rogers'.
In Real Life (as mentioned below), Australian law mandates that every cigarette pack has something similar, only with a disgusting image to go with the warning (and since 2012 all are in a plain pack). Unlike in the movie, the law focuses on making smoking look unappealing.
