“I believe we have split the atom of breakfast.”
Unfrosted is a 2024 comedy film co-written, directed by, and starring Jerry Seinfeld. Joining Seinfeld in the cast are Melissa McCarthy, Jim Gaffigan, Amy Schumer, and Hugh Grant, among a host of other celebrity cameos.
Set in the 1960s, the film is a fictionalized account of the creation of Pop-Tarts, presenting a satirical take on true life stories through an over the top race between Kellogg’s Cereal and Post Consumer Brands to produce the world’s first viable breakfast pastry and change breakfast forever. The film released on Netflix May 3, 2024.
Previews: Trailer
Unfrosted contains examples of the following:
- The '60s: The trailer’s narration sets the film in the early 1960s.
- Chocolate-Frosted Sugar Bombs: Parodied. Both Kellogg's and Post are obsessed with marketing their cereals to kids, and adding more sugar is the go-to solution for making them more appealing to them.
- Does This Remind You of Anything?: The cereal mascots’ riot and incursion on Kellogg's HQ to stop the Pop Tart certification has direct parallels to the January 6th incursion, with Thurl even wearing a tiger-stripped buffalo hat similar to that of the QAnon Shaman.
- Expy: Jon Hamm and John Slattery play a pair of ad men who are obvious Captain Ersatz versions of their Mad Men characters. Given that Slattery's character is even named "Roger", it borders on a Crossover Cameo.
- Goofy Suit: Kellogg’s employs a number of characters dressed like cereal mascots like Snap, Crackle and Pop and Tony the Tiger (the latter played by Hugh Grant).
- It Will Never Catch On: A running gag in the film is the characters scoffing at future developments - air bags, the moon landing, even the Pop-Tarts themselves being frosted.
- Mundane Made Awesome: The trailer opens with the toasting of a pop-tart, framed and given the voice over of a rocket launch.
- "Not Making This Up" Disclaimer: The movie has to clarify that, yes, Laura Post really did found Mar-A-Lago.
- Repurposed Pop Song: The trailer is set to “Rebel Rebel” by David Bowie.
- Serious Business: The race between Post and Kellogg’s to create a breakfast pastry eventually involves a sugar cartel, a secret milk mafia, and even entwines the Soviet and United States governments, with the conflict even triggering the Cuban Missile Crisis.
- Worst News Judgement Ever: The trailer shows a news report on Post developing a breakfast pastry. reported by none other than Walter Cronkite.
