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Lloyd de Saloum
Voiced by: Makoto Koichi, Jun Fukuyama (previous life) (Japanese), Meg McClain, Travis Mullenix (previous life) (English)
The titular 7th Prince of the Kingdom of Saloum. Initially a meager mage in his previous life, Lloyd was reincarnated into the same world and country as a talented, adorable mage prince with limitless potential.
- Accidental Pervert: He occasionally gets into erotic accidents with older women, like bumping into Sylpha's breasts while she's changing.
- The Ace: There is seemingly no magic Lloyd cannot perform. He is capable of mastering any magic, some after seeing it only once, and is as talented as a physical combatant as he is a mage.
- Addictive Magic: At times his fixation with magic and learning about new spells has suggestive undertones. His reaction to Grim injuring his finger during their fight borders on sadomasochism, if only because he got to be injured by a spell he hasn't seen before.
- Afraid of Their Own Strength: After blowing the castle wall away as a newborn, Lloyd is notably paranoid about properly cutting loose. Though it's less "fear" than it is "not wanting to draw attention so he could study magic in peace."
- Badass Adorable: He's cute and has a frightening amount of magic power he loves experimenting with.
- Blood Knight: Whenever he has a magic battle with a strong opponent, Lloyd gets really into it, in alarming contrast to his regular childish behavior.
- Blue Is Heroic: He's the blue-haired hero wearing blue clothes.
- Boyish Shorts: He's a young boy and always wears shorts.
- Celibate Hero: In spite of his mental age, Lloyd expresses no interest in the women who throw themselves at him. He is purely magic sexual: magic is his drive.
- Child Prodigy: He was reborn with an incredible talent for magic and is already a genius at a young age.
- Combat Sadomasochist: When fighting a new opponent, his first instinct is to disable all defenses just to check how much it'll hurt, and when his finger gets blendered he creepily licks it. Grimoire sometimes even has to remind him of his mortality because Lloyd can get way too excited over it.
- Comically Invincible Hero: Lloyd's magic level is god-tier, which makes it extremely comical when Smug Snake Majin assumes he won't last in combat.
- Deliberate Under-Performance: He purposefully misses his targets at the magic practice to not draw too much attention, since he prefers keeping a low profile and focusing on learning magic. Albert, however, can tell that "barely missing" all targets is suspicious in itself, and Lloyd's non-combat applications of magic quickly become known.
- Ditzy Genius: In a sense; Lloyd is generally good at parsing social situations and inferring things, but his problem lies in his single-minded focus on magic at the detriment of everything else. This can lead to him not thinking about the greater consequences of some of his experiments until it's impossible to ignore them, such as testing out a spellcasting method that winds up blowing a conspicuous hole in the atmosphere because he didn't consider trying it out elsewhere.
- Dude Looks Like a Lady: He could be mistaken for a girl due to his cute looks.
- Fanboy: Lloyd is nuts for anything magic and studies anything magical with childish excitement.
- For Science!: He's a magic fanboy and all his interests relate to studying various applications of magic. Demons often comment that he has the eyes of someone who views others as lab rats.
- Horrifying the Horror: Multiple times, and each time a demon who is supposed to send fear throughout the realm of humans, shivers in fear at the abyss that is Lloyd's mana pool. Even demons of the highest echelon fear Lloyd's dense magical power.
- Humanoid Abomination: How Lloyd's magical power makes those who can feel it see him; it is dense, yet immensely huge, dark, and seemingly evil. Even demons question his status as a human.
- Instant Expert: He instantly masters Ki Manipulation after seeing Tao use it, and quickly surpasses her even though she trained her entire life to reach her level.
- Jack of All Trades: As far as magic is concerned, he easily masters Magical Incantation, Ki Manipulation (despite it being explicitly different from normal magic), Magic Enhancement, Beast taming, and keeps looking for other skills.
- Kid Hero: He's the main hero while still being a 10-year-old boy.
- Kung-Fu Wizard: He combines magic with the Ki Manipulation techniques he learned from Tao.
- Leg Focus: The anime gives him really shapely and toned legs that are always on display because of his shorts.
- Long-Haired Pretty Boy: He's a cute boy with long hair tied into a ponytail.
- Pint-Sized Powerhouse: No one should underestimate him for his small body and young age, because he's possibly the most powerful mage in the world.
- Power Copying: Lloyd can Trace someone's unique abilities after analyzing them, so he can use their moves later.
- Sensor Character: He as Robert learns Spectral Detection from Tao, which works like a radar. Unfortunately for Lloyd, Tao can also sense if someone else is using it, which makes it a problem if he wants to keep his Robert persona a secret.
- Sexier Alter Ego: He can turn into a Pretty Boy form named Robert by mixing two disguise spells, which is a mix of himself and his older brother Albert.
- Slasher Smile: He's prone to grinning with sharp teeth when he goes crazy in magic battles.
- Superpower Lottery: While magic is commonplace, Lloyd's capacity is effectively limitless. He knows hundreds of practical spells, each pushed to their limits and has automated them to be cast nearly simultaneously, with multipliers going through Serial Escalation.
- Troubling Unchildlike Behavior: Due to dying as an adult and retaining his memories, Lloyd does not act the way a child typically should, knowing the language from the get-go and rejecting breast milk; this is illustrated at the start when he fights Grimoire and basks in the pain of the magic before proceeding to want to torture the demon.
- Youngest Child Wins: He was reborn as the youngest prince of the royal family and is by far the most talented and powerful at magic. However, he wants to subvert this trope to avoid unneeded attention so he can keep focused on magic. It helps that he is 7th in line, so most people assume he Can't Catch Up.
Saloum Royal House
Charles de Saloum
Voiced by: Nobuo Tobita (Japanese)
The king of Saloum, and father of Lloyd and his siblings. A good and kind king.
- Big Ol' Eyebrows: His eyebrows are as thick and long as his beard.
- Chess Motifs: Hes portrayed as the White King to contrast Gitane as the Black King.
- Eyes Always Shut: He keeps his eyes closed.
- The Good King: Charles appears to be very good at his job as a monarch.
- Good Parents: He's beloved by his children, and dotes on Lloyd. He's more than willing to acknowledge even his seventh son, and thus the furthest from the line of succession, on his own merits, and seems to treat his children all equally.
- Parental Obliviousness: Played for Laughs, but Charles is largely unaware of the antics of his youngest and most powerful child.
Albert de Saloum
Voiced by: Shun Horie (Japanese), Nasim Benelkour (English)
The second prince, and Lloyd's second oldest brother. Despite being the second prince, and thus not immediately the next for the crown, Albert highly values his kingdom and places it welfare above himself.
- Classy Cravat: He wears a cravat to symbolize his status as a prince.
- Cool Big Bro: He has a great relationship with his younger brother, frequently doting on Lloyd, and views him as incredibly capable in spite of his young age.
- Excellent Judge of Character: Compared to his retainers, Albert makes the correct assumption that Lloyd isn't simply "good" at magic, but also doesn't need to be protected and can do much more.
- Hair of Gold, Heart of Gold: He has blond hair and is always kind to those around him.
- Innocent Blue Eyes: He's a kindhearted prince with bright blue eyes.
- Long-Haired Pretty Boy: He's as pretty as Lloyd and also has long hair kept in a ponytail.
- Nice Guy: He's very polite and friendly to everyone.
- Playing with Fire: He specializes in fire magic.
- Prince Charming: He's very charming and well-mannered prince.
- Strong Family Resemblance: He looks like a blond and older version of his younger brother Lloyd.
- Warrior Prince: While not as powerful as Lloyd, Albert is a talented fighter.
- The Wise Prince: He puts the kingdom above even himself, and is willing to vouch for Lloyd as a potential candidate for being the King, despite being the 7th prince.
Dian de Saloum
Voiced by: Yūya Hirose (Japanese)
The fourth prince of the Kingdom of Saloum. He has loved magic since he was a child, but because he had no talent for it, he chose to become a blacksmith. His goal is to create magic swords.
- The Blacksmith: He learned blacksmithing to one day create magic swords.
- Jerk with a Heart of Gold: He's a bit rough around the edges, but is kind at heart.
Alieze de Saloum
Voiced by: Akane Kumada (Japanese)
The sixth princess of the Kingdom of Saloum.
- The Beastmaster: She has a powerful magical ability that connects her unconsciously with animals and monsters, and she even has high-ranking magical beasts such as a Lesser Fenrir in her service, but she believes that her relationship with them is based on affection and trust.
- Childish Older Sibling: She's Lloyd's older sister by three years, but she acts quite childish compared to him.
- Cuteness Proximity: She loves cute animals and monsters. She also thinks her little brother Lloyd is adorable and loves hugging and kissing him.
- Friend to All Living Things: She loves all kinds of animals, including monsters.
- The Glomp: When she sees Lloyd, she immediately jumps at him to give him a hug.
- Incest Subtext: She habitually kisses her younger brother Lloyd on the lips when she sees him. Although, she says she does this because he's cute rather than because of incestuous feelings.
- The Power of Love: She claims that she doesn't control monsters, but makes them follow her because of "Love", and Lloyd should try it too. After some inspection, Lloyd confirms that this Love in reality is a powerful Telepathy she wasn't aware of.
- Princess Classic: She has the cute appearance and loving personality of a fairy tale princess, including a fondness for animals.
- Princesses Prefer Pink: She's a pink-haired princess wearing a primarily pink dress.
- Rose-Haired Sweetie: She has pink hair and a very loving personality, treating both people and animals with kindness.
Lloyd's Friends and Companions
Grimoire
Voiced by: Fairouz Ai, Akio Ōtsuka (original form) (Japanese), Sara Ragsdale, Jim Foronda (original form) (English)
A third-rank demon, Grimoire was initially sealed under the Saloum Palace centuries ago. After being utterly beaten and terrified by Lloyd, Grim has become his familiar.
- Because You Were Nice to Me: Despite considering leaving very early on, Lloyd's seeming genuine gratitude and affection for Grim made him want to stay as his familiar.
- Becoming the Mask: Grimoire stayed with Lloyd only to find an opportunity to steal Lloyd's body, but figuring it's practically impossible, and Lloyd has been treating him with kindness, he discards his ambition
- Body Double: Using a wooden replica, Lloyd can let Grimoire possess his clone in cases where Lloyd needs someone to stand in for him.
- Butt-Monkey: Being close to Lloyd most of the time, he's often used as a commentary on just how weak he is by comparison, and he accepts his offer to be the latter's familiar/lab rat.
- Defeat Means Friendship: After Lloyd brutally defeats him in a magic battle, Grimoire becomes his familiar and friend.
- Demonic Possession: Initially attempted to steal Lloyd's body but it didn't work due to the immense gap between Lloyd and the rest of the world.
- Equippable Ally: Due to a unique ability of Double Incantation, Lloyd sometimes merges him with his can to boost his powers.
- Familiar: He becomes Lloyd's familiar after being defeated by him.
- Good Costume Switch: After deciding to stay with Lloyd, his appearance changes from a black Gruesome Goat to white and Fun Size.
- Hot in Human Form: Grimoire can take a human form, and it is as adorable and beautiful as Lloyd and others are portrayed to be.
- Informed Attribute: Grimoire was sealed away after some undisclosed event where he nearly destroyed Saloum. He also claims to know a lot of lost magic, and is later revealed to be the third most powerful Majin. His fight with Lloyd amounts to pretty much spamming black flames, and after becoming Lloyd's familiar there's nothing he can teach or help with.
- In-Series Nickname: Lloyd nicknames him as "Grim".
- Light Is Not Good: His Fun Size form is pale, cuter, and adorable. But he is still an evil Majin.
- Metaphorically True: Grimoire initially tells Lloyd that he'll teach him some ancient magic if he's unsealed, which he does by attacking Lloyd.
- More Teeth than the Osmond Family: In his true form, his mouth is littered with fangs. When he doubles his head, this is even more so.
- Ridiculously Cute Critter: His Sleep-Mode Size form looks like an adorable baby goat.
- Sir Swearsalot: Grimoire is prone to swearing.
- Sleep-Mode Size: One of his powers is transforming into a cuter form, resembling Kero from Cardcaptor Sakura.
- Starter Villain: He's Lloyd's first opponent who he beats into submission with ease.
- Tome of Eldritch Lore: As is his namesake, Grimoire initially appears as a forbidden book on ancient magic.
- Tsundere: Towards Lloyd. He claims that he only pretends to get along with him so he can take his revenge on him later, but it's clear he likes being Lloyd's familiar more than he would like to admit.
- Undying Loyalty: He pretends otherwise, but Grim has truly become taken with and loyal to Lloyd.
Sylpha
Voiced by: Lynn (Japanese), Morgan Berry (English)
A maid who works for the royal family of Saloum. She serves as an educator and bodyguard of Lloyd, whom she adores.
- Badass Teacher: She's Lloyd's swordsmanship teacher and she'll cut down anyone who even looks at her dear student wrong.
- Bodyguard Crush: One of her jobs is being Lloyd's bodyguard and she absolutely adores him, to the point where Albert believes she harbors romantic feelings for Lloyd.
- Bodyguarding a Badass: Lloyd is such an overpowered mage that he doesn't really need a bodyguard, but Sylpha still gladly takes the job to slash those who threaten him.
- Covert Pervert: She tries to act proper in front of Lloyd, but still gets amorous fantasies about him.
- Dual Wielding: She's a master of the Dual Blade Art.
- Formal Characters Use Keigo: She always speaks politely, as expected from her occupation as a maid.
- Funbag Airbag: In episode 4, Lloyd accidentally bumps headfirst into her naked boobs.
- Hero of Another Story: Before she became Lloyd's maid, she was a famous adventurer known as the "Silver Blader".
- Lady of War: She's a deadly swordswoman who moves gracefully and elegantly on the battlefield as she cuts down monsters and demons.
- Master Swordswoman: She's an incredibly powerful and skilled swordswoman, and is about as good at physical combat as Lloyd is at magic.
- Meido: She works as a maid to the royal family, mainly Lloyd.
- Ms. Fanservice: She's a busty Meido who gets plenty of Male Gaze and nude scenes.
- Ninja Maid: She works as Lloyd's maid to serve him, but her actual job is being his swordsmanship teacher and bodyguard. Whoever threatens or insults her master will get cut down by her blade.
- Red Baron: Her swordsmanship earned her the nickname "Silver Blader."
- Red Oni, Blue Oni: The composed, dignified Blue Oni to Tao's emotional, energetic Red Oni. Their colors match with Sylpha wearing blue and Tao wearing pink.
- Shameless Fanservice Girl: She has no reservations about showing her body in front of Lloyd.
- Undying Loyalty: She's completely loyal and devoted to her master Lloyd.
- Yandere: Her affection towards Lloyd can often get unprofessional, keeps monitoring his physical growth, and she tries to execute anyone who she even suspects to cause harm to him.
Tao
Voiced by: Akira Sekine (Japanese), Veronica Laux (English)
A talented martial artist from a foreign land, who fights manipulating her ki. She's constantly seeking for a boyfriend - hopefully, Alberto.
- Anime Chinese Girl: A standard version; of the Odango Hair, the odd way of speaking, her Chinese-themed clothes, and her tendency to rely on physical fighting.
- Bare-Fisted Monk: She fights barehanded.
- Boobs-and-Butt Pose: She is introduced with a low camera shot from her side.
- Charles Atlas Superpower: She got her superhuman strength from rigorously training every day since she was a child.
- Cute Bruiser: She's a cute young martial artist who can tear apart monsters with her punches and kicks.
- Fashionable Asymmetry: She wears a thigh-high stocking on the right leg and a knee-high stocking on the left leg.
- Girlish Pigtails: She wears two buns on either side of her head and the rest hanging down in a twin-tail style.
- Hormone-Addled Teenager: If there is a hot man within a 300-mile radius, Tao will be there because she can somehow sense them.
- Ki Manipulation: Her fighting style focuses on manipulating her Ki, which uses the air flow instead of magic.
- Leg Focus: Her outfit shows off her nice legs which the camera loves to emphasize, especially in battle scenes.
- Leotard of Power: She wears a skintight one-piece outfit as she kicks ass.
- Love at First Sight: She's instantly smitten with Lloyd's older form Robert, unaware of his actual age at first.
- Loves My Alter Ego: She falls in love with Robert, an alter ego of Lloyd's.
- Ms. Fanservice: The camera loves giving Male Gaze to Tao.
- Navel Outline: Her navel is visible through her outfit.
- No Guy Wants an Amazon: She has trouble finding a boyfriend because men generally prefer dainty girls over a strong Action Girl like her.
- Red Oni, Blue Oni: The emotional, energetic Red Oni to Sylpha's composed, dignified Blue Oni. Their colors match with Tao wearing pink and Sylpha wearing blue.
- The Rival: She serves as a rival to Sylpha for Lloyd's affection.
- Rose-Haired Sweetie: She's a nice and friendly girl with pink hair.
- Sensor Character: Through Ki Manipulation, she can sense her surroundings and detect people from a far distance.
- Tomboy with a Girly Streak: She's a really strong martial artist, yet she wears pink clothes, loves cute boys, and wants to experience romance.
- Verbal Tic: She ends her sentences with "-aru" or "-ne", which is stereotypical of her character type.
- Waif-Fu: She's slim and unmuscular, yet she can crush huge monsters with her bare fists.
- You Shall Not Pass!: When a lich appears at the dungeon, Tao attempts to fight it alone to buy time for Robert to escape and save himself, unaware of how truly strong he is. It backfires when he returns to save her.
Shiro
Voiced by: Eriko Matsui (Japanese)
A big, white bearwolf. He was originally under the control of the demon Pazuzu. After being freed from the demon's influence by Lloyd, he becomes his pet.
- Big Friendly Dog: No longer being under the control of Pazuzu, Shiro is like a very lovable and playful puppy with the size of a bear.
Assassin's Guild / Noroware
In General
- Bad Powers, Bad People: Their abilities make them great assassins, which is what they've chosen to be due to lack of better options. Lloyd calls them out that even still, poison mastery for example would also be useful for an apothecary.
- Not Evil, Just Misunderstood: Being wanted criminals, when they first appear they are treated like a classical Quirky Miniboss Squad. Then it turns out they are assassins only because their Power Incontinence makes it difficult for them to have other jobs, and Jade has been working separately to learn if they can live a normal life. They only attack Lloyd due to a misunderstanding that he's been supporting a war.
- Power Incontinence: The main flaw behind the magical abilities of the Assassins Guild that Lloyd encounters, who are all a Noroware; At most they've learned how the power works and can be triggered, but the effects are generally indiscriminate and can as harmful to themselves or their allies. Lloyd changes the equation completely, after hearing their story, by inscribing a magical tattoo on each member that corrects the issue, granting them near full control of their abilities and the chance to live a proper life, for which they swear Undying Loyalty to Lloyd.
- Undying Loyalty: After Lloyd fixes their Power Incontinence and their outlaw status, they all become his subordinates.
Poison Moth Ren
Voiced by: Rie Takahashi (Japanese)
A member of the Assassin's guild.
- Fashionable Asymmetry: She only wears one stocking on her right leg and a detached sleeve only on the left arm.
- In the Hood: She first appears with her face covered by a hood.
- Poisonous Person: She has a unique constitution that spreads poison through her skin.
- Stripperiffic: Her outfit leaves almost nothing to the imagination, with it resembling a revealing bikini, due to poison spreading from her skin.
Spider Galilea
- All Webbed Up: His mana takes form of a spider mucus, which quickly turns into restraint of strings.
- Silly Rabbit, Idealism Is for Kids!: He effectively gave up waiting for Jade to find a peaceful solution for the guild, and pushes to stop the war efforts by force.
Giant Rat of Babylon
- Abnormal Limb Rotation Range: Babylon can twist his limbs like rubber, increasing his efficiency at close combat.
Darkness Crane Crow
- Gravity Master: Crow can make opponents to be pressed o the ground when talking to them.
Hundred Injuries Taria
- Synchronization: All injuries she inflicts to herself are copied to the person she's looking at. It worth both ways, if the opponent's injury is healed, hers as well.
Majin and Demons
Pazuzu
Voiced by: Setsuji Sato (Japanese)
An ape-like demon who was sealed at an old chapel and escaped.
- The Beastmaster: He controls an army of bearwolves.
- Fangs Are Evil: He has a mouth full of evil-looking fangs.
- Red Eyes, Take Warning: He's a red-eyed evil demon.
- Villainous Breakdown: He has an epic meltdown as Lloyd outclasses him.
Guisarme
- Wake-Up Call Boss: While all Majin are said to be Resistant to Magic, Guisarme is the first one who can nullify Lloyd's attacks and defenses. Lloyd spends quite a while avoiding getting killed by Guisarme's remote attacks until he comes up with something else.
