Ashen Family
Jamie Ashen
Played By: Ryan Kwanten
The main protagonist, who returns to Raven’s Fair to investigate the murder of his wife.
- Empty Shell: He becomes this in the alternate ending.
- The Hero Dies: He screams from the realization that his father was converted into a life-size doll, and Mary Shaw rips out his tongue.
- Heroic BSoD: He suffers through this when he learned that his father was dead and controlled by Mary Shaw.
- Sole Survivor: In the alternate ending, albeit in a dark twist, as he is unresponsive and at Mary Shaw's mercy.
Ella Ashen
Played By: Amber Valletta
Jamie's stepmother and Edward's latest trophy wife.
Edward Ashen
Played By: Bob Gunton
Jamie's neglectful and abusive father, who was recently paralyzed by a stroke.
- Dead All Along: Is revealed to have been not only dead the whole movie, but made into a Demonic Dummy being manipulated by Ella.
Lisa Ashen
Played By: Laura Regan
Jamie's wife, who was killed by Mary Shaw at the start of the film.
Michael Ashen
Played By: Steven Taylor
Jamie's great-uncle, who was killed by Mary Shaw as a child and made into a human doll.
- Bratty Half-Pint: If his rudeness during Mary's show is anything to go by.
- Demonic Dummy: What Mary Shaw made his corpse into.
- Unwitting Instigatorof Doom: If he hadn't heckled Mary Shaw during her show, she wouldn't have killed him, and the town wouldn't have dealt personal justice to her by murdering her.
Other Raven’s Fair Residents
Henry Walker
Played By: Michael Fairman, Keir Gilchrist (young)
The local mortician who is the most knowledgeable about Mary Shaw.
Marion Walker
Played By: Joan Heney
Henry's senile and mentally ill wife.
Police
Detective Jim Lipton
Played By: Donnie Wahlberg
The detective in charge of investigating Lisa's death, who (despite a lack of evidence) believes that Jamie committed the murder and follows him to Raven’s Fair to prove it.
- Asshole Victim: He’s such a complete dick to Jamie that it’s obvious he’ll meet a bad end.
- Character Tic: Shaving himself with an electric razor.
- Disney Villain Death: Subverted. It’s not the fall that killed him, but the fact he screamed on his way down.
Mary Shaw and Her Dolls
Mary Shaw
Played By: Judith Roberts
During Raven’s Fair’s golden days, Mary Shaw was a famed ventriloquist obssessed with dolls who put on shows for the whole town at the Guignol Theatre. After a child who heckled her mysteriously disappeared, Mary was in turn mysteriously killed by having her tongue ripped out. Following her death, Mary returned as a vengeful ghost who took revenge against the town, her only weakness being she could only kill people who screamed in front of her.
- The Bad Guy Wins: She succeeds in her plan of eradicating the Ashen family and converting them all to dolls.
- Big Bad: Of the movie.
- Disproportionate Retribution: Kills a boy for heckling her performance and after the town's citizens rightfully kill her for it, she dedicates her un-death to destroying the bloodlines of the town.
- Evil Genius: In life, she had a considerable knowledge of human anatomy as evidenced by her endeavors of trying to make the perfect doll.
- Familial Foe: Mary Shaw murdered a young boy named Michael Ashen and her evil spirit has spent decades murdering four generations of Michael's relatives (including an unborn child) after Michael's vengeful father and brothers killed her.
- Ghostly Goals: In her own words, she wants to silence those who silenced her. To this end, she had systematically wiped out different bloodlines starting with the fathers then extending that to their wives and children, and in some cases, their grandchildren.
- Tongue Trauma: Her modus operandi is ripping out the tongues of her victims and acquiring their voices by combining their tongues with hers.
- Would Hurt a Child: She kills the unborn child of Jamie when he killed his wife, and also ended the lives of several children in her pursuit of eradicating their family lines. In life, she kidnapped and killed the boy who heckled her performance so she could make him into the perfect doll.
Billy
Voiced By: Enn Reitel
A doll Mary used for her performances, which she now uses as her most frequent vessel.
The Perfect Doll/Ella Ashen
Played By: Amber Valletta
A lifelike doll that was the fruits of Mary’s efforts, able to blend in perfectly as a human.
