Biting The Hand Humor / Live-Action Film

• Jay and Silent Bob Strike Back was full of these jokes. Case in point...
  Ben Affleck: You're like a child. What've I been telling you? You gotta do the safe picture. Then you can do the art picture. But then sometimes you gotta do the payback picture because your friend says you owe him. Beat and Aside Glance
• In Jay and Silent Bob Reboot, the distributor Saban Films is depicted as a skeevish company who steal Jay and Silent Bob's names through Read the Fine Print shenanigans, setting off the plot.
• Wayne's World actually had this as a plot point, with the boys making fun of their show's sponsor. And in the sequel, their trip to London is shown via second-unit footage with incredibly bad stand-ins while they marvel in voice-over how nice of Paramount it was to send them to London for real.
• Idiocracy made a point to savage the hand of every piece of Product Placement appearing in the film. Fuddruckers' name slowly mutates into 'Buttfuckers'. Carl Jr's slogan becomes 'Fuck you, I'm eating!'. Opinions divide on the motives behind this move.
• In a similar way, Fight Club mocks most of its product placement (though one was intentional, as Edward Norton hates the New Beetle and intended to have a scene hitting it).
• In Impromptu, a group of struggling artists put on a theater production for their wealthy patrons that insult said patrons. The artists give "true art is offensive" as their justification.
• After Robocop has been reprogrammed in RoboCop 2, one of his directives is to "avoid Orion meetings."
• Pee-wee's Big Adventure does this in the climax: Pee-Wee Herman sneaks into the Warner Bros. studio to find his stolen bike and escapes on it, but ends up being chased by studio security guards. It then goes further than this when the studio strikes a deal with Pee-wee to turn his life story into a film called Pee-wee's Big Adventure. Unlike the "real" film, the fictional film is totally inaccurate - and instead of allowing Pee-wee to play himself, they cast James Brolin in the title role and only allow Pee-wee to do a cameo as a bellhop.
• Although more of an In-Joke (as the film was by Paramount, not Disney), the near destruction of Pixar in Mission: Impossible – Ghost Protocol (director Brad Bird made two Oscar winners there), as seen in the trailer.
• At the end of Holy Flying Circus, God tells Michael Palin that he's having a dream that will probably be used as the ending for a heavy-handed BBC4 comedy/drama.
  Michael: Gosh, there's a BBC4 in the future? They must be doing well.
• Subtle example in Teenage Mutant Ninja Turtles (1990), where Raphael leaves a movie theater after watching Critters and exclaims, "Where do they come up with this stuff?" (Critters was also produced by New Line Cinema.)
• In-universe: In A Face in the Crowd, when Lonesome Rhodes' show picks up its first commercial sponsor, a mattress company, he goes off script in the Enforced Plugs to bash its product. The company predictably pulls its sponsorship, despite the surprising fact that its sales went up by 55 percent since they hired him.
• The "merchandising" gag in Spaceballs was this. George Lucas gave his blessings to loan out some of the more distinct special effects for this parody on the proviso that there be no real licensed merchandise, and the gag was Brooks' way of tweaking his nose about it.
• In Deadpool (2016), the humorous opening credits has the line "Produced By ASSHATS".
• In Deadpool 2, when Negatronic Teenage Warhead introduce Yuriko as her girlfriend, she thinks Wade will say a homophobic comment, but he responds "whoa! Pump the hate brakes Fox and Friends!"
• In Stephen King's Cat's Eye, in the "Quitters, Inc." segment, Dick Morrison lapses into a Flashback Cut daydream while watching The Dead Zone on TV. He spills his drink on himself, jumps up and starts ranting about the movie: "I don't know who writes this crap!"
• School of Rock: Dewey starts ranting to the kids in his class about how "The Man" ruins everything and destroyed rock 'n' roll "with a little thing called MTV". The movie was distributed by Paramount which is a subsidiary of ViacomCBS who also own MTV.
• In Beach Party, Marianne says mockingly of Robert's thesis, "American International will snap it up in a minute." The film is produced by American International Pictures.
• Elton John executive-produced It's a Boy Girl Thing, and his song "Candle In The Wind" is heard twice as Source Music - both times one of the characters insults the song and turns it off.
• In Space Jam, Daffy Duck kisses his own butt with the Warner Bros. logo on it. According to animator Dave Spafford in an interview, this was intentionally done out of spite of the company. It even uses the Bob Clampett design of Daffy instead of the modern Chuck Jones one that most of the movie uses.
  • Also, Moron Mountain is a spoof of a park that actually has Looney Tunes rides.
• In Looney Tunes: Back in Action, the twin characters "Brothers Warner", the studio executives, are portrayed as stuffy, fickle, shortsighted men with a Never My Fault attitude.
• In Space Jam: A New Legacy, the villain is a scathing dig at Warner Bros. using AI to streamline the movie-making process and a management system that uses data analytics to help decide which films should get the green light. His name is Al-G Rhythm after all.
  • The main plot of the movie is kicked off after LeBron James is invited to a meeting at Warner Bros. where Al-G Rhythm proposes making LeBron the new face of Warner Bros. by inserting his digital likeness in several WB properties. Which is basically just a variation of what the film itself is doing by via its Massive Multiplayer Crossover nature. LeBron reacts by pointing out that "athletes acting never goes well" and that "This idea is straight up bad. One of the top 5 worst ideas I ever heard".
• In Toothless Katherine compares her tooth fairy dress to Cinderella on Ice, requests to change to a Tinker Bell outfit, and hopes the designer rots in Hell, which he is. The movie was made by Disney.
• Bad Black: VJ Emmie cheerfully pokes fun at Doctor Ssali and his actor Alan Hofmanis a few times, despite the latter also being a co-producer on the film.
  "Here in Uganda, because his wife kicked him!"^note The real Hofmanis was dumped by his girlfriend right before he discovered Wakaliwood.
  "Forget your wife in America. She hates you!"
  "Oooooh, Ssali's mad. You'll be mad, too, if you can only act in Uganda."

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