Marvel Universe
Alliterative Name in this franchise.- Stan Lee was the Trope Codifier for the trend because he found names easier to keep track of if he used alliteration as a mnemonic device.
- Peter Parker/Spider-Man. Among others, he had to deal with J. Jonah Jameson and Dr. Otto Octavius/Doctor Octopus. Jonah himself has a son named John Jameson by his first wife, Joan, he later married Marla Madison, his editor-in-chief is Joe "Robbie" Robertson (who has a son named Randy), and secretaries have included Betty Brant (whose brother was called Bennett) and Glory Grant. The Bugle staff absolutely adores alliteration. In fact, JJJ is actually J. Jonah Jameson, Junior. We have also Curt Connors/the Lizard, and Cletus Kasady/Carnage. This reached the height of absurdity with a splash page showing the characters attending a Bugle funeral. Of the ten characters named, nine had alliterative names, with only Aunt May not fitting in.
- Based off this, there was a Funny Animal version, named Peter Porker, The Amazing Spider-Ham, who worked for J. Jonah Jackal.
- The novelization of Spider-Man hung a lampshade on this, by having Jameson name the Green Goblin in a headline. This resulted in a brief discussion on alliteration between J. Jonah Jameson, Peter Parker, the Bugle's editor Robbie Robertson, and Jameson's secretary Betty Brant... none of whom seemed to notice they were examples. The same point is made in Spider-Man 3.
- As if to make his Expy-ness of Spider-Man more obvious, Hazmat of the Imperfects has the alter ego of Keith Kilham.
- Scott Summers/Cyclops and Warren Worthington III/Angel of the X-Men.
- Fantastic Four members Susan Storm/Invisible Woman (although she changed her name when she married) and Reed Richards/Mister Fantastic
- Oliver Osnick/Steel Spider. Formerly known as Spider-Kid and Kid Ock.
- Griffin Gogol/Captain Ultra (Marvel might be running out of names).
- Matt Murdock/Daredevil. His mom is named Maggie Murdock.
- Stephen Strange/Doctor Strange, Master of the Mystic Arts (and sometime Sorcerer Supreme.) The various principalities and powers, and the effects they conjure, tend to be alliterative as well (e.g. the Blinding Brazier of Balthakk, the Hoary Hosts of Hoggoth). Justified, since magic involves chants and spoken spells, and alliteration is a memory aid.
- Pepper Potts/Rescue, Tony Stark's assistant and/or love interest from Iron Man. (Although her first name is actually Virginia, she is best known by her nickname.) Doubles as a Punny Name. She is the team coordinator for The Order, which had a distinct majority of this among its ranks. Henry Hellrung, Rebecca Ryan, Magdalena Marie (born Magdalena Marie Neuntauben, though), Avery Allen, Pamela Pierce, and Carlos Carvaho were all members of the team at some point or another — just under two-thirds of its all-time roster.
- Millie the Model, as well as other "career girl" features that Marvel Comics debuted around the same time: Nellie the Nurse, Sherry the Showgirl and Tessie the Typist.
- Bruce Banner/The Incredible Hulk. (The alliteration didn't save Stan from calling him "Bob Banner" in an early story, thus enshrining in canon the full name of "Robert Bruce Banner".) on TV
- Greer Grant/Tigra
- In the popular Ultimate Marvel line, Peter Parker's successor as Spider-Man is tiny thirteen-year-old Miles Morales.
- By sheer coincidence, Loki Laufeyson.
- Richard Rider/Nova
- Brian Braddock/Captain Britain and Betsy Braddock/Psylocke, siblings.
- The Beast once dated a reporter named Trish Tilby.
- Jessica Jones, retconned into the Silver Age by Alias (the comic, not the TV show), who also operated under the codename Jewel. Jessica Jones was originally Jessica Campbell, until her family died in a car accident and she was adopted by the Joneses.
- Shinobi Shaw, son of the Hellfire Club's Black King Sebastian Shaw.
- Dominic Destine of ClanDestine. Also his older sister Gracie Gamble, although that's just her current alias.
- Jessica Drew, the original Spider-Woman, has a phonetically alliterative name.
- T.E.S.T. Kitchen: The protagonist is Anna Ameyama. Called out in-universe by a guest star during the 2022 Halloween special.Peter Parker: Don't you just love alliterative names?!
- In X-Men Noir, Thomas Halloway learned lockpicking from a criminal by the name of Horrace Hobbs, the Harlem Houdini.
- Morbius: Michael Morbius, his temporary alias Morgan Michaels, as well as his father Makarioa Morbius.
- Michael Malone, an army colonel killed and replaced by what would eventually become the Mania symbiote.
- Wade Winston Wilson/Deadpool, with the last name copied from DC's Deathstroke, aka Slade Wilson. In films and in animation, he's played by and voiced by respectively Ryan Rodney Reynolds and Nolan North. Everyone's getting in on the alliteration.
- A few members of Sgt. Fury and his Howling Commandos, Robert "Rebel" Ralston, Percival "Percy" Pinkerton, Jonathan "Junior" Juniper, and, probably most famously, "Dum Dum" Dugan.
- Parnival Plunder, Ka-Zar (birth name Kevin Plunder)'s villainous brother.
- Frederick Foswell/The Big Man
- Ralph Roberts/Cobalt Man
- Clayton Cole/Clash
- Moses Magnum
- Time Variance Authority member Mobius M. Mobius, named after the Mobius strip
. - A minor antagonist in the first issues of Cable & Deadpool was named (deep breaths) Tuatola T'Tuana Timón.
- Asahiri Aoki was part of the same group.
- Silver Sablinova
- Carlie Cooper
- Dennis Dunphy/Demolition Man
- Blackagar Boltagon/Black Bolt of The Inhumans
- Heather Hudson/Vindicator of Alpha Flight
- Donna Diego/Scream
- The Defenders once met an Inspector Javert-type police officer named Kris Keating. He became a recurring character across Marvel's New York-based books during the late seventies/early eighties.
- Barnell Bohusk (Beak)
- Rocket Raccoon of the Guardians of the Galaxy
- Kamala Khan and her classmate, Zoe Zimmer.
- Lunella "Moon Girl" Lafayette and Devil Dinosaur
- Carl Creel/Absorbing Man
- Boris Bullski/Titanium Man
- Mary MacPherran/Titania
- Davida DeVito/Lascivious
- Japanese supervillain Monster Master, real name Toru Tarakoto.
- After he was captured by british soldiers, the chinese Iron Fist Bei-Bang Wen was aided by a fellow prisoner named Vivatma Visvajit.
- From the Squadron Supreme, we have Mark Milton/Hyperion, Stanley Stewart/Whizzer, Thomas Thompson/Tom Thumb, and Linda Lewis/Lady Lark.
- Samuel Saxon, the real name of the supervillain Mecanus.
- Samuel Smithers became the villainous Plant Man and fought the Human Torch.
- And yet another Samuel, Samuel Sterns, was transformed into The Leader, a recurring Hulk villain.
- James Buchanan Barnes, better known as Bucky Barnes.
- Ava Ayala, the new White Tiger after her brother, Hector.
- Amka Aliyak, AKA Snowguard.
- Tiana Toomes, granddaughter of the Vulture who fights crime under the alias Starling.
- Christian and Christine Cord (Radian and Tattoo)
- Francine Frye/Electro II
- Moira MacTaggert, longtime ally of the X-Men.
- Wyatt Wingfoot, friend of Johnny Storm. This also applies to his father, Will Wingfoot, though his grandfather, Silent Fox, averts it.
- Fin Fang Foom is an alien dragon whose race landed in China. However, due to the fact that he was named by the humans who saw his dormant form, it should be noted that it might not be his actual name.
- Age of the Sentry showed the Sentry's Silver Age adventures in more detail, and revealed that like Superman he seemed to encounter a lot of people with the same initials, but in his case they were "EE". The Sentry's real name is Robert Reynolds, part of the subversion they were going for with the character when they said that he was actually invented by Stan Lee and then forgotten about among a stack of old story notes. He goes by Bob though.
