TB-DOTS: The Musical
Mitch Glee is a television commercial by the Philippine Department of Health (DOH) and USAID that aired in the Philippines in December 2014. The commercial is meant to promote the Tuberculosis-Directly Observed Treatment Short-Course (TB-DOTS) program.
The advertisement features Mitch Valdes, Filipino singer-comedian singing along with residents of a barangay about a certain Mang Ben getting cured of tubercolosis after complying with the TB-DOTS.
Mitch Glee exhibits the following tropes:
- Celebrity Endorsement: Featuring Mitch Valdez.
- Crowd Song: When Mitch Valdez is not singing the crowd spouts lines in unison.
- The first part of the ad where a group of people were gossiping about Mang Ben's having tuberculosis.
- The crowd chants Araw araw (Everyday), and tuldok tuldok (period, period).
- The crowd amazed that Mang Ben has been cured.
- Exposition: Mitch Valdez explains the TB-DOTS program to the audience.
- Call-and-Response Song: The first part of the jingle:Crowd: chismis, chismis May TB si Mang Ben! (here's some gossip, Mang Ben has TB!)Mitch Valdez: Tama na ang chismis! (Stop with the gossiping!)
- Jingle: The whole ad is one.
- Magic Countdown: Mitch sings that one undergoes TB-DOTS treatment in six months, but Mang Ben emerged cured after a few seconds of Mitch and the village folks singing.
- Public Service Announcement: For being a government sponsored ad meant to promote awareness on the tuberculosis treatment.
- Offstage Waiting Room: Mitch Valdez and the village folks were singing the whole time Mang Ben was undergoing six months of TB-DOTS treatment.
