Advertising / Biggie Bear

"Hello kids! What a beautiful day!"

"What is your child learning from television?"

Biggie Bear is a trio of Public Service Announcements made in 2004 by Parents For Responsible Viewing of South Africa to highlight the dangers of letting kids see TV programmes not intended for them. All three episodes: "Biggie Bear says hello", "Biggie Bear's surprise", and "Biggie Bear meets a friend" are named after the titular Villain Protagonist.

Every episode follows a simple formula: the titular Biggie Bear turns up, cheerfully addressing his audience on what a beautiful day it is, and making plans for an apparently child-friendly activity. Then another animal shows up... and let's just say that Biggie causes things to go to Hell in a handbasket.

All three videos can be watched here.

These videos show examples of:

• Anti-Role Model: Biggie Bear sees himself as a suitable role model for children. His actions quickly reveal him to be anything but, to make a point about how kids shouldn't be watching people like him.
• Aside Glance: Biggie Bear does this after witnessing Mr. Spotty's depression, and coming up on the spot with a plan to cheer him up.
• Ax-Crazy: Biggie Bear is completely fine with committing murder, drugging people, and raping anyone he wishes whenever he wishes.
• Bears Are Bad News: Biggie Bear himself. And considering how eager he is to murder, drug and outright rape anyone he comes across, he definitely is bad news.
• Big "SHUT UP!": Biggie Bear gives one of these to Mr. Rabbit when he tries to say hello to Biggie Bear and the audience right before Biggie beats him up and kills him.
• Boom, Headshot!: When Mr. Rabbit interrupts Biggie Bear's intro, Biggie beats the hell out of him, shoves a gun in his mouth, and pulls the trigger.
• Character Catchphrase: Each PSA opens with Biggie declaring, "Hello, kids! What a beautiful day!"
• Depraved Kids' Show Host: Biggie's entire schtick is pretending to be a wholesome host of a children's TV show - before committing all sorts of unspeakable crimes on the air.
• Disproportionate Retribution: Mr. Rabbit turning up at Biggie Bear's garden despite the latter telling him not to do so anymore? Grounds for the latter to beat him to a pulp before blowing his brains out.
• Drugs Are Bad: "Biggie Bear's surprise" involves Mr. Spotty getting injected with heroin, with Biggie Bear abandoning him as he descends into a drugged, euphoric haze.
• The Eeyore: Mr. Spotty, a depressed dalmatian that appears in "Biggie Bear's surprise". Unfortunately for him, Biggie's idea of "cheering him up" is to drug him with heroin.
• Fat Bastard: Biggie Bear is noticeably more portly than the three unlucky animals who come across him, and, to put it lightly, doesn't act friendly towards them.
• Faux Affably Evil: Biggie Bear can be happily addressing his audience of "kids" one moment, and then horrifically mistreating his companions the very next.
• Gory Discretion Shot:
  • "Biggie Bear says hello" cuts to black just before Biggie Bear shoots Mr. Rabbit.
  • Averted in "Biggie Bear meets a friend", where Biggie Bear rapes Miss Pussycat on camera. Both are in outfits with Barbie Doll Anatomy, but there is no mistaking what he's doing to her.
• It's All About Me: Mr. Rabbit was banned from setting foot on Biggie Bear's garden because, according to Biggie Bear himself, he did not want anybody else hogging the limelight. The former's return ends with the latter outright murdering him.
  Biggie Bear: This is MY show!
• Leitmotif: Biggie Bear wandering into frame at the beginning is accompanied by a rather whimsical tune - a stark contrast to Biggie's true depravity.
• Manipulative Bastard: The titular character has no problem with exploiting the feelings of others to achieve his sick desires, such as assuaging Mr. Spotty's concerns to offer him heroin, or seducing Miss Pussycat so she'll lower her guard enough for him to rape her.
• Pet the Dog: Even if the way he tried solving it was wrong, Biggie Bear seemed pretty genuine in wanting to try to cheer up Mr. Spotty of his depression.
• Pre-Mortem One-Liner: This is what Biggie Bear has to say to Mr. Rabbit before shooting him in the head:
  "Do you see what happens when you come to my garden, bunny? HUH?! DO YOU SEE WHAT HAPPENS?!''
• Rape as Drama: Biggie Bear forcing himself onto Miss Pussycat is treated as the horrific violation it is.
• Rape Is a Special Kind of Evil: Biggie Bear decides to rape Miss Pussycat in "Biggie Bear meets a friend".
• Righteous Rabbit: Mr. Rabbit may have trespassed on Biggie Bear's garden, but he's far more genuinely pleasant and only did so to greet Biggie Bear and the audience. Unfortunately, Biggie himself doesn't take kindly to him.
• Sarcastic Title: All three of the episode titles eventually sound sarcastic once things take a turn for the worse, but especially in "Biggie Bear meets a friend" - Miss Pussycat, the so-called "friend" in question, is raped at the end.
• Scenery Dissonance: All three of Biggie's crimes take place in broad daylight and within his lush garden.
• Sexy Cat Person: Deconstructed; Miss Pussycat is the only female, a humanoid cat, looks appealing enough... and Biggie Bear ultimately decides to rape her.
• Sleepy Depressive: The unhappy Mr. Spotty is the least energetic of Biggie's victims, his voice noticeably slow and slumping down to nap before he's offered heroin.
• The Sociopath: Biggie Bear himself ticks the boxes for being a sociopath. He's falsely polite and charming, very self-centered since he does not like when other people except for him has the limelight, very violent seeing as he is fine with committing crimes such as murder, has a disturbing lack of concern for the misfortunes of the people he attacks, and has a high sexual drive seeing as he rapes Miss Pussycat on their first meeting.
• Sound-Only Death: The sole concession the series makes is fading to black right before Biggie Bear shoots Mr. Rabbit at the end of "Biggie Bear says hello".
• Subverted Kids' Show: The entire point of all 3 PSAs is to appear safe for kids... until they're not.
• Suddenly Shouting: Right as he is about to execute Mr. Rabbit, Biggie's voice noticeably increases in volume.
• Villain Protagonist: Biggie Bear is the focus of the shorts, and he turns out to be a total dick towards everyone who isn't above committing murder and rape.

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