History Music / PCMusic

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In 2014 and 2015, many of the label's acts and affiliates, including Cook, {{Music/Sophie}}, QT, GFOTY, Hannah Diamond, etc. made their live debuts [[http://sxsw.pcmusic.info/ at South by Southwest]], as well as Pop Cube in 2015 as part of the Red Bull Music Academy Festival. In May 2015, the label released a compilation album titled ''PC Music Volume 1'', as well as ''PC Music Volume 2'' in November 2016. During May 2017, the label hosted a "Month of Mayhem", daily releasing brand-new material for its duration, which would be released in compiled format later on.

** A pretty extreme example occurred with a mysterious mix simply titled "[[https://www.youtube.com/watch?v=yV7wB5o5ML0 ∂]]", which features no graphics, no connected artists, and the only content in the description is the mix's download link (the files do have metadata, but very cryptically, where the "contributing artists" would be listed instead read as random phrases). It turns out, however, it's actually the soundtrack to a QT-based short film ''[[http://alexturvey.com/quinn-thomas-2/ Quinn Thomas]]'', whose credits list A.G. Cook as its original composer.

** Hannah Diamond has a cover of "Concrete Angel" by Gareth Emery (ft. Christina Novelli) on ''Soon I won't see you at all''.

* IdenticalStranger: Planet 1999's Caro Maulin looks suspiciously similar to PC Music alumni [[https://en.wikipedia.org/wiki/QT_(musician) QT/Hayden Dunham]], doesn't she? It didn't help that the [[https://www.youtube.com/watch?v=6S4E4TY_UQk video for "Spell"]], the band's label debut, featured her in very grainy silhouette, making some fans think that QT had returned; [[https://www.dazeddigital.com/music/article/47600/1/planet-1999-pc-music-interview Caro suspects it might specifically be]] [[https://www.instagram.com/p/B7lN3blIygS/ because of their]] [[https://www.instagram.com/p/BCITrhQq_Xw/ fringe haircuts.]]

* VirtualCelebrity: [[https://en.wikipedia.org/wiki/QT_(musician) QT]] is a musical performance art project by Hayden Dunham of the eponymous international pop singer who's "the living embodiment of the semi-fictitious [=DrinkQT=] energy drink," having only officially released one single in 2014 called "[[https://www.youtube.com/watch?v=1MQUleX1PeA Hey QT]]", produced by Music/{{Sophie}} and A.G. Cook. While not officially considered a label act, she is still considered an ongoing affiliate, making occasional guest appearances at PC Music-related shows, and was the subject in a half-"documentary", half-MindScrew short film in 2017 titled ''[[https://vimeo.com/239429968 Quinn Thomas]]''.[[note]]Hayden Dunham would finally make her official debut on PC Music in 2021 under the moniker Hyd.[[/note]]

Polly-Louisa Salmon (b. 1990), better known as GFOTY (Girlfriend of the Year), is a pop singer. One of the earliest acts of PC Music (having already released music under the name for the label's predecessor, Gamsonite), GFOTY is also one of its most unique voices, with a loud, transgressive, abrasive, and almost parodically-vulgar and humorous take on pop music, focused on dialing its most experimental, chaotic, and hedonistic traits UpToEleven.\\

* CopiouslyCreditedCreator[[invoked]]: PlayedForLaughs with "[[https://www.youtube.com/watch?v=36UUyQoYE1s Pop Cube Trailer 2]]" with GFOTY, with ''every'' role being credited as "GFOTY". The cast list credits her as "HERSELF: GFOTY" [[DepartmentOfRedundancyDepartment multiple times]], [[UpToEleven as well as under]] [[AndStarring "ALSO STARRING" and "WITH SPECIAL GUEST" credits]].

* DistinctDoubleAlbum: A.G. Cook's debut album ''7G'' is a ''[[UpToEleven septuple]]'' [[UpToEleven album]], with 49 total tracks spread across 7 discs, each one being based around a specific instrument: drums, guitar, supersaw synths, piano, nord keyboards, [[SpokenWordInMusic spoken word]], and "extreme vocals". Many of the tracks average between 3-4 minutes, and the entire experience lasts just over 2 and a half hours.

* IntercourseWithYou: GFOTY has no qualms loudly singing about intercourse, with [[UpToEleven one of her most audacious examples]] being "Friday Night", with an entire verse about being at the club "banging, banging, banging, banging, banging, banging loads of guys."

** GFOTY's music and general persona takes cues from mainstream club and pop music, but with its most ugly, noisy, and vulgar traits dialed UpToEleven, often sounding rushed, erratic, and off-the-walls insane.

Under the EASYFUN name, he has co-produced for Hannah Diamond and GFOTY, and has production and songwriting credits outside of the label, including with Music/CharliXCX (occasionally co-producing with A.G. Cook under the name Easy FX), Sarah Close, and RAT BOY. He and A.G. Cook have also developed one-act project Thy Slaughter, and outside the label, he also produces classical music and soundtracks under his real name.\\

In addition to releasing music on the label under his own name, he is also one half of Dux Content (with A.G. Cook) and MC Boing (with Lil Data). In addition, his chart-friendly production style has earned him production/songwriting credits for acts such as Music/CharliXCX, Clairo, Caroline Polachek, SUPERFRUIT, and Music/{{Chic}}.\\

* "Ashes of Love" (ft. Caroline Polachek) (2016)

* "marzipan (ft. Caroline Polachek)" (2018)

*** For his debut album ''Harlecore'', he explored the album as four distinct personas with their own take on rave music, most of them tinged with collaboration with another artist: "DJ Danny" (a stoic ChromeChampion version of himself), "MC Boing" (a [[DenserAndWackier hyperactive cartoon MC]] representing himself and Lil Data), "DJ Mayhem" (a [[DarkerAndEdgier violent]] BeastMan representing himself and Hudson Mohawke), and "DJ Ocean" (an [[LighterAndSofter ethereal jellyfish spirit]] representing himself and Caroline Polachek).

* "le grand bleu" (as caro♡) (2020)
* "hide me here" (as caro♡) (2020)

!!! Extended Plays

* VirtualCelebrity: [[https://en.wikipedia.org/wiki/QT_(musician) QT]] is a musical performance art project by Hayden Dunham of the eponymous international pop singer who's "the living embodiment of the semi-fictitious [=DrinkQT=] energy drink," having only officially released one single in 2014 called "[[https://www.youtube.com/watch?v=1MQUleX1PeA Hey QT]]", produced by Music/{{Sophie}} and A.G. Cook. While not officially considered a label act, she is still considered an ongoing affiliate, making occasional guest appearances at PC Music-related shows, and was the subject in a half-"documentary", half-MindScrew short film in 2017 titled ''[[https://vimeo.com/239429968 Quinn Thomas]]''.

The trio was first introduced to the label through partnering up with A.G. Cook, doing early production work for Music/CharliXCX for both her 2019 album ''Charli'' and her band Nasty Cherry. By late 2019, the band was officially signed onto PC Music, with their debut EP released in early 2020.

* OOCIsSeriousBusiness: It's generally presumed that by default, PC Music and its artists act on some level of vague AlterEgoActing, one of the bigger individual examples being GFOTY. However, following a 2015 incident surrounding GFOTY [[Administrivia/RuleOfCautiousEditingJudgement making a not very politically-correct joke]], [[https://twitter.com/GFOTY/status/607961047140573184 both she]] and [[https://twitter.com/pcmus/status/608257022891585538 the label's social media]] "broke character" to publicly apologize and claim responsibility.

*** For his debut album ''Harlecore'', he explored the album as four distinct personas with their own take on rave music, most of them tinged with collaboration with another artist: "DJ Danny" (himself), "MC Boing" (himself and Lil Data), "DJ Mayhem" (himself and Hudson Mohawke), and "DJ Ocean" (himself and Caroline Polachek).

* MeaningfulName: "[[https://soundcloud.com/pcmus/boooiiinngg Dance Floor" by MC BOING]] -- a one-shot collaborative act between Danny L. Harle and Lil Data -- features a lot of cartoony "boing" sound effects amidst its hyper {{Eurobeat}} instrumental.

* WidgetSeries: One of the strangest and most polarizing music labels to come out of London.

In addition to releasing music on the label under his own name (as well as on one occasion as Danny Sunshine), he is also one half of Dux Content (with A.G. Cook) and MC Boing (with Lil Data). In addition, his chart-friendly production style has earned him production/songwriting credits for acts such as Music/CharliXCX, Clairo, Caroline Polachek, SUPERFRUIT, and Music/{{Chic}}.\\

->''"Every time someone comes to me with a track, they play it, and I just hear it and I'm like '[[AC:More]] vocals! More extreme! More-- more-- more-- more extreme vocals!'"''

Dominik Dvorak (b. 1987), going by the stage name felicita, is a producer, DJ, and performance artist. Having gained early solo and collaborative attention before being signed onto the label in 2015, his music regularly slides between being wild, noisy, and frenetically-paced, as well as being off-kilter soundscapes inspired by folk and classical music.\\

Prior to joining PC Music, he was already connected to label names through collaborations with Music/{{Sophie}} and Danny L. Harle, as well as being one half of the then-anonymous Lipgloss Twins with A.G. Cook.\\

** Several label members, including Danny L. Harle, EASYFUN, and felicita, have experience in various types of classical music in addition to pop and electronic music. felicita in particular often involves himself with traditional arts, and his debut studio album ''hej!'' incorporates elements of Polish folk music and storytelling.

He has released solo music -- original work as well as mixes and edits -- for the label both under his own name and as DJ Warlord. He's also one half of acts such as Dux Content (with Danny L. Harle, which precedes PC Music's inception), Lipgloss Twins (with felicita), Thy Slaughter (with EASYFUN), and Boys Next Door (with Music/OneohtrixPointNever).\\

* "Money On A Gold Plate / Cos I Love U" (2017)

!!Other Label Acts
* Life Sim
* Tielsie
* Tommy Cash
* Namasenda

** Several acts, most prominently Hannah Diamond, frequently indulge in a relatively modern take on this trope, specifically imitating commercial art from the early 2000's. ConspicuousCGI and glossy hyper-realistic polish are very common recurring elements.

*** ''7G'' contains multiple covers: "Every Night" by Hannah Diamond, "Official" by Music/CharliXCX, "Beetlebum" by Music/{{Blur}}, "The Best Day" by Music/TaylorSwift, "The End Has No End" by Music/TheStrokes, "Today" by Music/TheSmashingPumpkins, "Chandelier" by Music/{{Sia}}, and "Crimson and Clover" by Tommy James and the Shondells.

* StepUpToTheMicrophone: A.G. Cook tends to reserve vocal performances to other artists and features, but he's the primary singer in "Superstar" and "Lifeline", and he also gets a verse on Music/CharliXCX's [[https://soundcloud.com/agcook/out-of-my-head-remix "Out of My Head" remix]]. It's also speculated that he's the uncredited male voice occasionally found throughout GFOTY's ''Call Him a Doctor''.

* UnpluggedVersion: During his appearance in Music/PorterRobinson's online Secret Sky 2020 festival, [[https://www.youtube.com/watch?v=9mcx_e4fMUc A.G. Cook preformed acoustic renditions of various songs, including his own "Superstar".]]

*** During a Music/CharliXCX Pop 2 Afterparty show, Cook played a cover of Music/{{Sia}}'s "Chandelier" with what appears to be his own singing. [[https://youtu.be/e1cjDGM6he4?t=1643 It has to be heard to be believed]].

* VirtualCelebrity: [[https://en.wikipedia.org/wiki/QT_(musician) QT]] is a musical performance art project by Hayden Dunham of the eponymous international pop singer who's "the living embodiment of the semi-fictitious [=DrinkQT=] energy drink," having only officially released one single in 2014 called "[[https://www.youtube.com/watch?v=1MQUleX1PeA Hey QT]]", produced by Music/{{Sophie}} and A.G. Cook. While not officially considered a label act, she is still considered an ongoing affiliate, making ocassional guest appearances at PC Music-related shows, and was the subject in a half-"documentary", half-MindScrew short film in 2017 titled ''[[https://vimeo.com/239429968 Quinn Thomas]]''.