History Main / Mascot

* In the Canadian Football League, the most famous is Gainer the Gopher, mascot for Saskawetchan Riders mascot

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* This is a long-standing tradition in the Free and Open Source Software (FOSS) community. Many if not most FOSS projects have some sort of mascot used to represent their products.

** The Java Programming language and platform has [[https://www.oracle.com/java/duke.html Duke]].

* Quizno's submarine sandwich restaurant had horribly animated, screechy voiced rat thingies from the that sang about loving their subs, that they are toasted, and that they have a pepper bar.
** They're sponge monkeys.

** Creator/BandaiNamco's is ''VideoGame/PacMan'', with [[VideoGame/{{Tekken}} Heihachi]] trailing behind.

* The Chik-fil-A cows, exhorting people to "Eet Mor Chikin".

* The University of Oregon managed to work a deal with Disney to use DonaldDuck as their mascot. The official relationship started with a handshake agreement between Walt himself and the university, and was later formalized in 1973, though Disney imposed limits on where the costumed mascot could be used. In 2010 the deal was modified, with Oregon changing the duck costume (notably the head) to no longer resemble Donald, allowing The Oregon Duck to appear at more events.

* Churchill, the little nodding dog mascot of Churchill Insurance. All together now: "OH YES!!"

* An in-universe example with the ''TabletopGame/YuGiOh''. As Bufo is a mascot of the Amazement Attraction theme park, he is classified as Beast-Type because he's a fluffy teddy bear. This typing for cute animals has precedence with the Rescue series and the Melffy archetype.

An exception would be Japan, where everything has a cute mascot nowadays. [[http://www.flickr.com/photos/kawaiijapan/4014649466/ EVERYTHING.]]

An exception would be Japan, where everything has a cute mascot nowadays. [[http://www.flickr.com/photos/kawaiijapan/4014649466/ EVERYTHING]].

[[folder: Food and Drink]]

[[folder: Household Products]]

[[folder: Insurance Companies]]

* ''Magazine/ShonenJump'' has the Jump Pirate, a black and white photo of a pirate that cuts off at the mustache.
* ''Magazine/CoroCoroComic'' uses the Corodragon, a small black dragon creture with a big smile.

* SeriesMascot: An iconic character chosen to represent a fictional universe or media franchise.

* The M&M's Spokescandies. Oddly enough, since 1999 there were only five of them (Red, Yellow, Blue, Green, and Orange) when the standard color mix includes six (with brown being the sixth color). They have finally rectified this in 2012, so the spokescandies finally match up with the color mix.

* The Quik Bunny.

*** From the ''Franchise/DragonQuest'' games, [[MascotMook Slime]] is undeniably the most iconic and recognizable character from the franchise, appears in a good majority of the merchandise sold for it, and is often used to represent the franchise in crossovers such as ''VideoGame/ItadakiStreet''.

** Creator/{{Ubisoft}}'s mascots are VideoGame/Rayman and [[VideoGame/SplinterCell Sam Fisher]], even after years of both characters not receiving brand new games. [[VideoGame/AssassinsCreed2 Ezio Auditore]] and [[VideoGame/FarCry3 Vaas Montenegro]] are also mascots, to a lesser extent.

** In North America, the Playstation was originally going to have a mascot named Polygon Man who appears in the early marketing of the console, but was completely absent in the console because Ken Kutaragi was disappointed with his design so he's absent in the final release and fell to obscurity. He returned unexpectedly in ''VideoGame/PlayStationAllStarsBattleRoyale'' as the final boss.

** Not to be confused (although he often has been, even the developers of ''VideoGame/{{Fallout Tactics|BrotherhoodOfSteel}}'' made this mistake) with "Pip-Boy", who is the redheaded pixie in the yellow and orange spacesuit, visible on the logo of the Pipboy 2000.
* The Companion Cube for ''VideoGame/{{Portal}}''. ''VideoGame/{{Portal 2}}'' uses Atlas and P-Body, the robots from the game's co-op mode.

** They also had Captain Cupcake for Hostess Cupcakes and Fruit Pie The Magician for Hostess Fruit Pies.

** Pepsico commercials in the 1990s gave him a [[LaserBlade light saber]] and teamed him up with Wendy from Wendy's (armed with a [[RayGun blaster]]) and the Taco Bell chihuahua. When they found themselves surrounded by enemy combat droids, the chihuahua turned to Colonel Sanders and said, "You're a ''real'' colonel, right?"

** And who can ever forget Count Chocula, Frankenberry, Fruit Brute et al. from their [[Advertising/MonsterCereals namesake cereals]]?