History Main / Mascot

* The social media website Cohost has Eggbug, a purple winged bug with a CatSmile shaped like the Cohost logo.

* Creator/DreamWorksSKG and Creator/DreamWorksAnimation's mascot is the Moon Child, a sillhouette of a young kid fishing on a cresent moon.

* Companies like General Mills and Kellogg's tend to have a mascot for each of their brands of breakfast cereals, some of whom spend their lives chasing a CerealViceReward. A few examples:

** Fred and Barney from ''WesternAnimation/TheFlintstones'' for [[Advertising/PebblesCereal Fruity and Cocoa Pebbles]] (Also, Snagglepuss was the Cocoa Krispies mascot at one time).

** Fred and Barney from ''WesternAnimation/TheFlintstones'' for Fruity and Cocoa Pebbles (Also, Snagglepuss was the Cocoa Krispies mascot at one time).

* A&W has the Burger Family: Papa, Mama, Teen & Baby, later joined by Grandpa and Uncle. It’s kind of like a burger for everybody. They also had the Great Root Bear, with his distinctive theme music.

* The band Blotto had a woman with a bass drum for a head. This image appeared on stage and on albums.

** Ms. Pac-Man, despite not being created by Namco was right up there with Pac-Man. She was a big hit in America and despite her original arcade game never released in Japan until over a decade later, she was often featured alongside Pac-Man in promotional artwork and several covers for the NG magazine. Legal issues from the BNEI era have since prevented her from maintaining this status.

** Toucan Sam for Froot Loops.

** The competitive Apple and Cinnamon Stick for Apple Jacks.

** Sonic The Hedgehog, in particular, was made to compete with and become Sega's equivalent to Mario and has since become synonymous with the company, for better or worse. He proved popular enough in western countries that he infamously led to the creation of an entire subtype of Mascot: the MascotWithAttitude.

** Back when Creator/{{Compile}} was still around, Carbuncle, a character from ''[[VideoGame/MadouMonogatari Madou Monogatari 1-2-3]]'' found himself in the SeriesMascot role for its MorePopularSpinOff series, ''VideoGame/PuyoPuyo''. That series eventually got so big that Carbuncle was eventually promoted to being the mascot for Compile as a whole, often appearing on or near several of the company's logos. That sadly changed as Compile was facing a slow financial demise, and the ''Puyo Puyo'' series was eventually bought by Sega, who put Carbuncle in the back seat for a while and started to focus more on the Puyos themselves.

* [[Creator/BandaiNamcoEntertainment Namco]]
** Pac-Man is quite possibly one of the earliest gaming mascots, predating Mario by a year, and is more recognizable by older audiences. At a time when most games were VideoGame/{{Pong}}-clones or shooters, Pac-Man was created as a friendly face to bring in more female players.
** Aside from Pac-Man, Bandai Namco also has [[VideoGame/{{Tekken}} Heihachi]] trailing behind.

** To many gaming fans, [[VideoGame/MegaManClassic the original Mega Man]] is usually considered to be ''the'' mascot for Capcom due to his series being one of Capcom's earliest major successes and a family-friendly face on par with Mario, Sonic and Pac-Man (which didn't go unnoticed in the recent ''VideoGame/SuperSmashBros'' titles). He's since been OutOfFocus ever since Keiji Inafune left the company and possibly because of the abundance of [[LegacyCharacter several different versions of Mega Man]].

** Similarly, Konami tends to cycle through characters from several of their franchises, though out of all of them, [[VideoGame/MetalGear Solid Snake]], [[Franchise/{{Castlevania}} Simon Belmont]], [[VideoGame/GanbareGoemon Goemon]], VideoGame/TwinBee, [[VisualNovel/TokimekiMemorial Shiori Fujisaki]], and [[VideoGame/LivePowerfulProBaseball Power Pro-Kun]] tend to be their most notable picks. Though in the wake of Konami dissolving Creator/HudsonSoft, VideoGame/{{Bomberman}} and VideoGame/{{Bonk}} has also risen to a similar rank.
** Before the merger, Hudson Soft's official mascot was actually Hachisuke, also known as Hu-Bee. This character was exclusively used for the company's logo.