History Main / Mascot

* Major League Baseball has a bunch of mascots but the most famous are The Phillie Phanatic, Wally the Green Monster (Red Sox), Mariner Moose, the Racing Sausages (Milwaukee), the Racing Presidents (Washington), Mr. Met, Billy the Marlin, and the Pirate Parrot. And then there was also once Youppi! the Expos mascot who is now currently a mascot for the Canadiens.
* Gainer the gopher, the riders mascot!

** Fred and Barney from ''TheFlintstones'' for Fruity and Cocoa Pebbles (Also, Snagglepuss was the Cocoa Krispies mascot at one time).

* Representing the web browser Firefox, Mozilla has the icon with the fox with the flaming tail curled around a globe, and [[http://www.foxkeh.jp/ Mozilla Japan has Foxkeh]]. The RidiculouslyCuteCritter doesn't come much cuter.

* The former WB Network had Michigan J. Frog from the ''WesternAnimation/LooneyTunes'' short, "OneFroggyEvening".

See SeriesMascot for when a character serves as the mascot for a fictional universe rather than a commercial product. See also MascotWithAttitude for mascots with a specific type of personality that is perceived as "cool" and AbandonedMascot for when a mascot is either replaced or outright abandoned.

And when the Mascot's a bad guy, see MascotVillain.

* Wild Cat Willie If Mr. Willie a mascot Wrestling/{{WCW}} used during their "Worldwide" and "Saturday Night" shows of the 1980s.

* The late 2010s introduces [[BadassGrandpa Carl Hardee, Sr.]] and his hapless son Carl Hardee, Jr. As the spokesmen for the Hardee's and Carl's Jr. chain of restaurants.

See SeriesMascot for when a character serves as the mascot for a fictional universe rather than a commercial product. See also MascotWithAttitude for mascots with a specific type of personality that is perceived as "cool".

* Erin Esurance, a pink-haired ActionGirl in a SpyCatsuit, who hawked Esurance. Now retired due to becoming a magnet for cheesecake pictures and [[RuleThirtyFour fanporn.]] Also made a [[ProductPlacement guest appearance]] on ''Series/WhoWantsToBeASuperhero''!

-->-- ''TheAreasOfMyExpertise'', by "[[Creator/JohnHodgman the PC]]".

* Erin Esurance, a pink-haired ActionGirl in a SpyCatsuit, who hawked Esurance. Now retired due to becoming a magnet for cheesecake pictures and [[RuleThirtyFour fanporn.]] Also made a [[ProductPlacement guest appearance]] on ''WhoWantsToBeASuperhero''!

** ''{{Atlus}}'' uses Jack Frost and his brothers from ''Franchise/ShinMegamiTensei''.

* Buster Brown shoes had the early 20th century comic strip character Buster Brown and his dog Tige.

* Mrs. Butterworth, formerly a borderline racist Southern Mammy, is now always presented as an animated humanoid syrup bottle. Parodied on ''WesternAnimatoinCloneHigh'' with Racist Mammy Products.

** Before 1991, SNK had the now pretty much unknown [[http://pagesperso-orange.fr/neogeospirit/dossiers/gmantle/dossier_gmantle.htm G-Mantle]].

* Striker, the mascot for the 1994 [[TheWorldCup World Cup]], shows up prominently in the {{licensed pinball table|s}} ''Pinball/WorldCupSoccer''.

* TheWorldCup and the UsefulNotes/OlympicGames have pretty much always had mascots.

* Apple's new "[[Advertising/GetAMac I'm a Mac/I'm a PC]]" ads feature Creator/JustinLong and John Hodgman representing the two computers. Their effectiveness is questionable; viewers across OS lines have fallen in love with the idea (even to the point of {{Shipping}} the two characters), but among those who don't adore it the general consensus seems to be that the "Mac" character is vastly less appealing than his "out of date" rival. Not to mention that Mac is never invited to a LAN party...

* Nickelodeon has WesternAnimation/SpongeBobSquarePants, formerly [[WesternAnimation/KaBlam Henry and June]] and [[WesternAnimation/{{Rugrats}} Tommy Pickles]].

* Apple's new "I'm a Mac/I'm a PC" ads feature Justin Long and John Hodgman representing the two computers. Their effectiveness is questionable; viewers across OS lines have fallen in love with the idea (even to the point of {{Shipping}} the two characters), but among those who don't adore it the general consensus seems to be that the "Mac" character is vastly less appealing than his "out of date" rival. Not to mention that Mac is never invited to a LAN party...

* Honda has Mr. Opportunity (voiced by RobPaulsen) for their yearly Clearance.

** Creator/{{Pixar}} has adopted the hopping lamp from [[PixarShorts one of their first shorts]] as their mascot, but has relegated him solely to the logo.

* [[WaltDisney Disney]] has two: MickeyMouse and [[Disney/PeterPan Tinker Bell]].
** {{Pixar}} has adopted the hopping lamp from [[PixarShorts one of their first shorts]] as their mascot, but has relegated him solely to the logo.
** [[OswaldTheLuckyRabbit Oswald]] used to be one for Walt, [[DorkAge but then....]]

** In Japan, Sega actually had a second mascot specifically for the Saturn: Advertising/SegataSanshiro, a BadAss martial artist who would beat up people for not playing the Saturn. He eventually got his own video game, which was the last first-party game released for the Saturn.

* Most video game companies use a character from one of their franchises as a mascot; Creator/{{Nintendo}} has [[Franchise/Super MarioBros Mario]], Creator/{{SEGA}} has Franchise/SonicTheHedgehog, Creator/{{Capcom}} has [[Franchise/StreetFighter Ryu]], Creator/{{SNK}} has Terry Bogard, etc.