History Main / Mascot

See SeriesMascot for when a character serves as the mascot for a fictional universe rather than a commercial product.

** The UK DisneyChannel had a competition called the ''Mascots' Cup''. Broxi won, beating Manchester United's red devil in the final.

* German Cell-phone and music company Jamster/JAMBA currently have two mascots for the company who are also characters created by the company (Baby Vuvu, and Music/{{{Schnuffel}}) who both replaced The Crazy Frog who was the company's former mascot in the early 2000's.

* German Cell-phone and music company Jamster/JAMBA currently have two mascots for the company who are also characters created by the company (Baby Vuvu, and Schnuffel) who both replaced The Crazy Frog who was the company's former mascot in the early 2000's.

** [[http://static.tumblr.com/3669e854e997ba74a5cc3475e2b41c97/jp0aopo/FSAmt2stx/tumblr_static_bunny_by_frandship-d6m3nkr.jpg Schnuffel (Snuggle Bunny)]] gets special mention since the character apparently started out as a one-shot character debuting in 2008 with "The Snuggle Song" but apparently the song became so popular in Germany that the company decided to create more songs and music videos featuring the character complete with a few albums where you can lesson to more songs sang by the character and even showed up at a few live shows in Germany. Then in 2011, the company created a second bunny character named Schnffelienchen (Snuggelina) who is Snuggle's girlfriend and even had songs of her own. That same year the company started releasing Audio CD's currently only available in Germany that stars the duo on various adventures and are actually voiced by different voice actors and aren't high pitched like they usually are.

** The Apple adverts in Britain featured David Mitchell and Robert Webb as the PC and the Mac respectively. They have been quite unpopular, and have raised questions about the duo's credibility. Not least because, like the US adverts, while Webb is the ostentatiously cool character, Mitchell generally comes across as the more down-to-earth and likeable (this is despite him often playing the role of an unapologetic quasi-intellectual). While hosting ''HaveIGotNewsForYou'', Webb explained to Ian that he had played the smug unbearable one whose product you were meant to buy, while Mitchell had all the fun lines and he was meant to be despised. He described it as a 'confused campaign'.

* German Cell-phone and music company Jamster/JAMBA currently have two mascots for the company who are also characters created by the company (Baby Vuvu, and Schnuffel Bunny) who both replaced The Crazy Frog who was the company's former mascot in the early 2000's.
** Schnuffel (Snuggle Bunny) gets special mention since the character apparently started out as a one-shot character debuting in 2008 with "The Snuggle Song" but apparently the song became so popular in Germany that the company decided to create more songs and music videos featuring the characters complete with a few albums where you can lesson to more songs sang by the character and even showed up at a few live shows in Germany. Then in 2011, the company created a second bunny character named Schnffelienchen (Snuggelina) who is Snuggle's girlfriend and even had songs of her own. That same year the company started releasing Audio CD's currently only available in Germany that stars the duo on various adventures and are actually voiced by different voice actors and aren't high pitched like they usually are.

* Baby Vuvu and Schnuffle (Snuggle Bunny) for the German cellphone and music company Jamster.

* Pardoes The Jester/Wizard for Dutch theme park "Efteling" located in Holland in the Netherlands.

* Most video game companies use a character from one of their franchises as a mascot; Nintendo has {{Mario}}, SEGA has SonicTheHedgehog, Capcom has [[StreetFighter Ryu]], SNK has Terry Bogard, etc.

* Mrs. Butterworth, formerly a borderline racist Southern Mammy, is now always presented as an animated humanoid syrup bottle.
** Parodied on ''CloneHigh'' with Racist Mammy Products.

** They have recently (very recently) brought him back, this time played by Debi Derryberry from ''Manga/ZatchBell'' and TheAdventuresOfJimmyNeutronBoyGenius.
* Michelin tires are hawked by Bibendum, a strange white bulbous fellow who looks like a cross between the Mummy and the Stay-Puft Marshmallow Man.
** In the original ads, crank down the cute and crank ''up'' the creepy to ''at least'' eleven. Also, ''bibendum'' is Latin for "drink". "Strange" is putting it mildly.
*** It's an extended metaphor: The idea was that Michelin's tires could "drink in" road hazards such as broken glass and pieces of metal without harm.
*** Also, the company publishes a line of restaurant guides for travelers: http://www.michelintravel.com/michelin-guides/

* The University of Oregon managed to work a deal with Disney to use DonaldDuck as their mascot.

[-[[caption-width:300:Set course for a [[AdjacentToThisCompleteBreakfast balanced breakfast]]. [[Series/StarTrekTheNextGeneration Engage!]]]]-]

* Stomper, a kangaroo who represented Wrestling/{{TNA}}.

* Scottish [[TheBeautifulGame association football]] has a few. Most of them are ignored except Broxi Bear for Glasgow Rangers and Hoopy the Huddle Hound for Celtic.

* Nickelodeon has SpongebobSquarepants, formerly [[WesternAnimation/KaBlam Henry and June]] and [[WesternAnimation/{{Rugrats}} Tommy Pickles]].

** They have recently (very recently) brought him back, this time played by Debi Derryberry from ZatchBell and TheAdventuresOfJimmyNeutronBoyGenius.

* TheWorldCup and the OlympicGames have pretty much always had mascots.

* [[TheMuppets Kermit]] was the mascot of The Jim Henson Company back when they owned the Muppet franchise.

** In North America, the Playstation was originally going to have a mascot named Polygon Man who appeared in the marketing of the console, but Ken Kutaragi was disappointed with his design so he's absent in the final release and fell to obscurity. He returned unexpectedly in ''VideoGame/PlayStationAllStarsBattleRoyale'' as the final boss in Arcade Mode.

** In North America, the Playstation was originally going to have a mascot named Polygon Man who appeared in the marketing of the console, but Ken Kutaragi was disappointed with his design so he's absent in the final release and fell to obscurity. He returned unexpectedly in [[spoiler:VideoGame/PlayStationAllStarsBattleRoyale as the final boss in Arcade Mode.]]

* Pikachu, appearing in nearly every episode of the ''Anime/{{Pokemon}}'' anime, and [[VideoGame/PokemonRedAndBlue appearing]] [[VideoGame/PokemonGoldAndSilver in]] [[VideoGame/PokemonRubyAndSapphire every]] [[VideoGame/PokemonDiamondAndPearl game]] [[VideoGame/PokemonBlackAndWhite of]] [[VideoGame/PokemonBlack2AndWhite2 the]] Pokémon series. Pikachu recently also became [[http://soccerly.com/article/salvadorborboa/pikachu-named-japans-official-mascot-in-brazil-2014-world-cup Japan's Official Mascot for Brazil 2014 World Cup.]]

* Nickelodeon has SpongebobSquarepants, formerly [[KaBlam Henry and June]] and [[{{Rugrats}} Tommy Pickles]].