History Main / CharacterizationMarchesOn

** Hawkeye was originally shown to be an incredibly serious character in his first appearances. [[Film/{{Thor}}]] had him as a distant, professional shield agent and Film/{{The Avengers|2012}} displayed just how competent and ruthless he could be once he was turned against the titular team with Mind Control. However come Film/AvengersAgeOfUltron, his character was made much LighterAndSofter probably to align with the twist that [[spoiler:he has a secret family]]. This comes with a similar overhaul to his relationship with Black Widow. While before it was somewhat ambiguous if they were simply PlatonicLifePartners or in a relationship, Ultron made them more clearly LikeBrotherAndSister.

* ''WebVideo/TheHappyVideoGameNerd'': He started out aping the AVGN style as closely as possible, to the point that a few of his videos are directly "inspired" by specific episodes (the intro to ''Metal Storm'' was lifted from ''The Karate Kid''; ''Nightshade'' is a riff on ''Bugs Bunny's Birthday Blowout''). Over time, he's dropped most of the AVGN (and [[BizarroUniverse anti-AVGN]]) elements, and now all that remains are the name itself, along with a few props (the shirt and the wine).
** Those are gone now, too. Strictly speaking, so are the HVGN videos. After one of the final episodes of the HVGN, the creator, Darek Alexander, noted that he had dropped all of his parodic elements, including his black shirt and wine. No one pointed it out in the comments, so he concluded that the HVGN had, more or less, run its course. He still makes videos regarding video games, but under the moniker "Stop Skeletons from Fighting," with a style that is no longer directly inspired by James Rolfe.

* ''Franchise/ANightmareOnElmStreet'': Freddy Krueger's portrayal in the [[Film/ANightmareOnElmStreet1984 first film]] is far more taciturn and serious than the quip-spouting LaughablyEvil slasher that we all know and love, and the second film tones him down ''even more''. It's not until the third installment (Despite the fact it's co-written by the first film's original director Creator/WesCraven) has him crack wise ''a lot more'' than before. And the rest is history.

* The first run of Barbelith comic stories for WebOriginal/JennyEverywhere struggled to get a handle on the character, with her being particularly OOC in ''Mrs Zirma'' as a grim-faced action-hero type unafraid to kill her villains without giving them a chance, far from the cheerful, [[ThePollyanna all-loving]] optimist characterization that ultimately won out. Her standard powers also took some time to settle, with multiple Barbelith stories outright not mentioning her interdimensional abilities one way or the other. Interestingly, her having the ability to mentally communicate with her other selves, and having the ability to physically teleport between universes were initially two competing ideas, before they were synthesized into a single power-set.

** Weiss in the White trailer is elegant, refined, and defiantly able to take down a Petra Gigas. When we meet her in the show, she first seems to be an AcademicAlphaBitch, but quickly demonstrates that this is a persona she adopts to try not to show doubt over her own flaws and quickly develops into a LovableAlphaBitch as she confronts her various issues. Eventually she drops the bitch part entirely and becomes an emotionally intelligent chivalrous protector, though she never completely loses her sass.

** Hawkeye was originally shown to be incredibly serious in first appearances, [[Film/{{Thor}} movie]] had him as a distant professional shield agent with Film/{{The Avengers|2012}} displaying just how competent and ruthless he could be. Come Film/AvengersAgeOfUltron and his character is made much LighterAndSofter probably to align with the twist that [[spoiler:he has a secret family]]. This also a aligns with a similar overhaul to his relationship with Blackwidow. Where before it was somewhat unclear if they were simply PlatonicLifePartners or in some kind of relationship they were obviously very close either way. Going forward they are made more LikeBrotherAndSister.

** Flaky wasn't nearly as bashful in her first few appearances; in fact, she was mostly outgoing and only displayed fear of genuine danger. For that matter, most episodes in the first season ditch her worrisome demeanor almost entirely, to the point where she is willing to hang off a monkey bar in "Treasure Those Idol Moments" and had no problems hanging out with [[AxCrazy Flippy]], a character she fears in later episodes.

* The earliest Apple Jacks commercials featuring [=CinnaMon=] and Apple (originally called "Bad Apple") portrayed the Apple as a villain trying to stop [=CinnaMon=] from getting to the bowl of Apple Jacks, with [=CinnaMon=] ultimately prevailing. After parents and health experts condemned the ads for potentially discouraging kids from eating fruit, Apple and [=CinnaMon=] were retooled into [[FriendlyRivalry competitive friends]] racing to the bowl, with both of them making it in.

*** Early on, he was envisioned as an immaterial concept rather than a living being. Franchise co-creator Christian Faber based Makuta on his illness at the time, while Alastair Swinnerton thought of him as the force of destruction. Neither evil nor good, he was merely the other side of creation, essentially the act of taking apart LEGO models so they could be rebuilt into something else.
*** The LEGO company itself wanted a villain they could eventually actually sell as a toy, so Makuta was given a physical form. The 2001 ''Mata Nui Online Game'' stuck close to his original idea, but presented him as a monstrous, shifting mass of LEGO elements. Still, he wasn't evil, just a force of the universe.
*** One 2003 character bio, never officially made public, re-imagined him as a misguided, tragic villain who had his own distinct personality and body. No longer a godly entity, he was compared to an illness that makes one's immune system stronger. His goals were ultimately benevolent, but his justifications and actions were controlled by the evil Mask of Shadows he wore. This characterization served as a basis for Makuta in the ''Mask of Light'' movie, but he was eventually distilled into a generic cartoon villain in the prequel film — lurks in shadows, always angry, monologues to himself, releases hordes of {{Mooks}} and is humiliatingly beaten at the end. By this point, his previous incarnations had been wholly abandoned.
*** In 2005, comic and book author Greg Farshtey got a free hand to write a novel about anything he wanted, and he made use of the opportunity to transform the character into a highly mastermind that [[IMeantToDoThat turned his former defeats to his advantage]] in his EvilPlan, and had a dry and sarcastic sense of humor, often coming off as a LargeHam. He was no longer "the" Makuta, much less an immaterial force, but rather a member of an entire species of Makuta with an elaborate backstory, a character, his own agenda and a new name: Teridax. His previous portrayals as a seemingly immaterial force were recontextualized by the revelation that his entire species had become EnergyBeings without real bodies underneath their armor.

* ''Webanimation/RedVsBlue'': Caboose, presented as a socially inept new recruit gradually slips from an unintelligent human to a more alien-esque character who doesn't understand basic human norms and cannot follow a conversation. It is speculated that this is due to a shootout taking place inside his brain during the second season.

* {{Wrestling/Paige}} was initially a BloodKnight who happened to be a face, making her more of a WildCard. By mid-2014 she became much hammier, resembling her clowny persona from the indies. As of a 2015 face turn she also became more of a DeadpanSnarker and CoolLoser in comparison to the AlphaBitch Wrestling/BellaTwins.