History Creator / VerveRecords

* Creator/AndrewLloydWebber

* Music/PharoahSanders

* Music/AlbertAyler

* Music/AliceColtrane

!!Verve original artists, past and present, with Wiki/TVTropes pages:

Under MGM's ownership, Verve continued as before while diversifying into new genres. The label had already signed Creator/JonathanWinters, and it soon became a force in RecordedAndStandUpComedy with Shelley Berman, Creator/PhyllisDiller, Vaughn Meader, Mort Sahl, and the CreatorCouple of Creator/JerryStiller and Creator/AnneMeara. There were also spoken word albums, such as Creator/JosephCotten's recitation ''The Letters of UsefulNotes/ThomasJefferson'' and scientist Linus Pauling's lecture ''On Fallout and Nuclear Warfare''.

Verve was started in 1956 by Norman Granz, an experienced jazz producer and impresario who had already headed the Clef and Norgran labels. His first signing was Music/EllaFitzgerald, whom he was already managing. He soon assembled an impressive roster that included Count Basie, Lionel Hampton, Gene Krupa, Lee Konitz, Oscar Peterson, Bud Powell, and Lester Young, among many others. Granz also dabbled in RockAndRoll by issuing Music/RickyNelson's first recordings.

Under MGM's ownership, Verve continued as before while expanding into new genres. The label had already signed Creator/JonathanWinters, and it soon became a force in RecordedAndStandUpComedy with Shelley Berman, Creator/PhyllisDiller, Vaughn Meader, Mort Sahl, and the CreatorCouple of Creator/JerryStiller and Creator/AnneMeara. There were also spoken word albums, such as Creator/JosephCotten's recitation ''The Letters of UsefulNotes/ThomasJefferson'' and scientist Linus Pauling's lecture ''On Fallout and Nuclear Warfare''.

As TheSeventies began, Verve was gradually wound down by the financially troubled MGM, which reissued some of its recordings. However, the imprint was eventually revived after MGM was acquired by [=PolyGram=] in 1972; in turn, [=PolyGram=] became part of Creator/UniversalMusicGroup in 1998. Today, Verve is the flagship label of UMG's Verve Label Group, which includes Verve Forecast (also revived), Creator/{{Decca|Records}}, Deutsche Grammophon, ECM, Creator/{{Mercury|Records}} KX, and Verve's old rival Impulse!. Verve has become a home for veteran performers such as Music/VanMorrison, Music/LindaRonstadt and Music/RodStewart; it's also a catch-all label for reissues from UMG's jazz catalog, including several artists who did not record for the original label.

Verve did well enough that it became a target for acquisition by larger entities. Music/FrankSinatra, who was interested in owning a record company, almost bought the label, but ultimately started his own Creator/{{Reprise|Records}} imprint instead. In the end, Verve wound up purchased by Creator/MGMRecords in 1960.

Under MGM's ownership, Verve continued as before while expanding into new genres. The label had already signed Creator/JonathanWinters, and it soon became a force in RecordedAndStandUpComedy with Shelley Berman, Creator/PhyllisDiller, Vaughn Meader, Mort Sahl, and the CreatorCouple of Creator/JerryStiller and Creator/AnneMeara.