History Creator / RepriseRecords

Fleetwood Mac's internal conflict and dwindling sales led to them being moved up to the parent label, where they would record the massively popular and critically acclaimed ''Music/{{Rumours}}''; this didn't bode well for Reprise's future. Reprise had been struggling to maintain good sales after coming down from the success they'd had in the early 1970s, and from 1976 to 1987, almost all of its artists were moved up to Warner. The exceptions were Sinatra, who kept the Reprise name alive for his own releases, later briefly hopping over to Qwest records before moving back to Capitol, and Neil Young, who moved over to Geffen before joining the relaunched Reprise. From the label's revival in '87 onward, Ostin has worked to elevate Reprise into the incarnation it's recognized as being today. Most of the label's (many) former artists still distribute their work from that era through the label. Reprise currently holds the place of a secondary parent to Warner, hosting many small labels that Warner can't handle.

Reprise Records is a record label owned by the Creator/WarnerMusicGroup and currently its largest sub-label. It was founded by Music/FrankSinatra in 1960, and after struggling early on was bought by Creator/WarnerBrosRecords three years later (they called it a "rescue takeover").[[note]]Prior to starting Reprise, Sinatra initially tried to get his own imprint with Creator/CapitolRecords, but they refused. He then looked into buying out another label, with possible candidates including Roulette, budget label Tops and jazz label Creator/{{Verve|Records}} (where he was outbid by Creator/{{MGM|Records}}). During the last few years of his Capitol contract, he was simultaneously doing recordings for them and for Reprise.[[/note]]

Fleetwood Mac's internal conflict and dwindling sales led to them being moved up to the parent label, where they would record the massively popular and critically acclaimed ''Music/{{Rumours}}''; this didn't bode well for Reprise's future. Reprise had been struggling to maintain good sales after coming down from the success they'd had in the early 1970s, and from the mid-1970s to the 1980s, all of its artists (except for Frank Sinatra and Neil Young) had been moved up to Warner. From the label's revival in the late 1980s onward, Ostin has worked to elevate Reprise into the incarnation it's recognized as being today. Most of the label's (many) former artists still distribute their work from that era through the label. Reprise currently holds the place of a secondary parent to Warner, hosting many small labels that Warner can't handle.

Keep in mind that most of the artists listed here are officially under Warner management, but distribute heavily through Reprise - only a few of them are officially signed Reprise artists.

* Music/{{Bloodsimple}}

* Music/{{Heart}}