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* RequisiteRoyalRegalia
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* MultiEthnicName: Encierro is a note at his Spanish roots, while Atsuji is a Japanese name.

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* MultiEthnicName: Encierro is a note at his Spanish roots, while Atsuji is a Japanese name.

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Dewicked trope


* BareYourMidriff: A common theme with the brand is either to expose the sides of the torso or the belly button. But keeps it tasteful.



* BareYourMidriff



* BareYourMidriff: The more playful coords.



* BareYourMidriff
* EverythingsBetterWithRainbows
* FashionableAsymmetry

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* BareYourMidriff
*
%%* EverythingsBetterWithRainbows
* %%* FashionableAsymmetry
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Shes Got Legs is currently a disambiguation


* ShesGotLegs: Her red miniskirt and tall posture do absolutely nothing to cover her long legs.
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* InTouchWithHisFeminineSide: The first known male Top Designer of Cute brands who is obviously very into fashion, is also a {{Bishounen}}. He also wears pink himself, even.

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* InTouchWithHisFeminineSide: The first known male Top Designer of Cute brands who is obviously very into fashion, is also a {{Bishounen}}.PrettyBoy. He also wears pink himself, even.
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Meganekko is no longer a trope. It's a Fanspeak term. Moving wicks to Bespectacled Cutie when appropriate.


* {{Meganekko}}: She wears glasses and possesses many qualities most have. It’s possible she was one in the past.
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Multicolored Hair has been made a disambig page


* MulticoloredHair: Starts purple and fades to steel blue.



* MulticoloredHair: Her blonde hair is streaked with lavender.
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Beauty Mark has been turned into a disambiguation as per this TRS thread . Administrivia.Zero Context Examples and examples that don't fit existing tropes will be deleted.


* BeautyMark: Has one to the lower left of her lips.
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Fan Speak term that does not allow examples


* {{Megane}}: He wears glasses.
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No longer a trope.


* FingerlessGloves: Befitting her "rock" vibe, she wears a pair of those.
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No longer a trope.


* FingerlessGloves: Usually includes these or long opera gloves.
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Odango Hair is now a Fan Speak term as per a decision made on this thread


* EarlyInstallmentCharacterDesignDifference: The silhouette of the top designer of Futuring Girl in Episode 9 was different to his current appearance. In the silhouette, it was shown that he wore a cloak and had his hair in [[OdangoHair buns]].

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* EarlyInstallmentCharacterDesignDifference: The silhouette of the top designer of Futuring Girl in Episode 9 was different to his current appearance. In the silhouette, it was shown that he wore a cloak and had his hair in [[OdangoHair buns]].buns.

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Angely Sugar is a cute-type brand that uses frills, ribbons and feathers to make girls lovely with the magic of angels. The brand's Constellation is Pisces and shares Gemini with Swing Rock, its Romance Story is Sleeping Beauty, and its Dream Story is Alice's Adventures in Wonderland. The top designer is Asuka Amahane, and is Ichigo Hoshimiya and Madoka Amahane's preferred brand.

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Angely Sugar is a cute-type brand that uses frills, ribbons and feathers to make girls lovely with the magic of angels. The brand's Constellation is Pisces and shares Gemini with Swing Rock, its Romance Story is Sleeping Beauty, Literature/SleepingBeauty, and its Dream Story is Alice's Adventures in Wonderland. Literature/AlicesAdventuresInWonderland. The top designer is Asuka Amahane, and this is Ichigo Hoshimiya and Madoka Amahane's preferred brand.



* AngelicBeauty: Angely Sugar's goal is to do this to it's user.
* AnimalEaredHeadband: A bunny-ear accessory.
* FlowerMotifs: A bunch of coords include floral print or accessories.

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* AngelicBeauty: Angely Sugar's goal is to do this to it's user.
make its user look like angels.
* AnimalEaredHeadband: A Some of its outfits come with bunny-ear accessory.
* FlowerMotifs: A bunch of coords include have floral print or accessories.accessories on them.






Asuka Amahane is the Top Designer of Angely Sugar and lives on a very high mountain away from the Academy. She is the grandmother of Madoka Amahane and taught Tsubasa Sena how to design. She is the creator of Angely Bear and is close with both Ringo, and her daughter Ichigo. She is mild-mannered with a cute personality.

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Asuka Amahane is the Top Designer of Angely Sugar and lives on a very high mountain away from the Academy. She is the grandmother of Madoka Amahane and taught Tsubasa Sena how to design. She is the creator of Angely Bear and is close with both Ringo, and her daughter Ichigo. She is mild-mannered with a cute personality.




Asuka Amahane is the Top Designer of Angely Sugar and lives on a very high mountain away from the Academy. She is the grandmother of Madoka Amahane and taught Tsubasa Sena how to design. She is the creator of Angely Bear and is close with both Ringo Hoshimiya, and her daughter Ichigo. She is mild-mannered with a cute personality.



* GrannyClassic
* {{Meganekko}}: She wears glasses and possesses many qualities most have. Its possible she was one in the past.
* RedEyesTakeWarning: Not really.

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* GrannyClassic
GrannyClassic: Even before the reveal that she actually has a granddaughter, she possesses all the characteristics of this trope. She is a wise and insightful teacher to the young generation be it her favorite idols or her pupil, yet is also a close confidant to them, and talk about loveliness she is second to none.
* {{Meganekko}}: She wears glasses and possesses many qualities most have. Its It’s possible she was one in the past.
* RedEyesTakeWarning: [[SubvertedTrope Not really.]] Despite her dark red eyes, if anything, she is incredibly far from an antagonist.



* RoseHairedSweetie: Elderly but very kind and caring.

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* RoseHairedSweetie: Elderly but very kind and caring. Obviously, she has pale pink hair.



* FlowerMotifs: Several coords feature flowers or are made to resemble a flower.

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* FlowerMotifs: Several coords feature flowers or are made to resemble a flower.flower, befitting the influence of nature on them.



Twins known as "Green Grass" to fans, are both a celebrated book author of fairy tales and the top designers of Aurora Fantasy. They are elegant and calming, but with a somewhat shy personality - which can make them difficult to find. They are affectionate towards those they like.

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Twins known as "Green Grass" to fans, are both a celebrated book author of fairy tales and the top designers of Aurora Fantasy. They are elegant and calming, but with a somewhat shy personality - which can make them difficult to find. They are affectionate towards those they like.




Twins known as "Green Grass" to fans, are both a celebrated book author of fairy tales and the top designers of Aurora Fantasy. They are elegant and calming, but with a somewhat shy personality - which can make them difficult to find. They are affectionate towards those they like.



* CoordinatedClothes
* HairOfGoldHeartOfGold
* SingleMindedTwins

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* CoordinatedClothes
CoordinatedClothes: They wear a matching medieval-inspired blue dress.
* HairOfGoldHeartOfGold
HairOfGoldHeartOfGold: Aside from being reclusively shy, they’re really lovely and calm. When they finally meet, they are quick to give Sakura a hug. They also have long, flowing blonde hair that make them resemble real princesses.
* SingleMindedTwinsSingleMindedTwins: There’s not really any difference between them, both in appearance, actions and personality. They walk at the same pace and do everything together, even handing Sakura her Premium Rare Cards with their hands joined.



Dreamy Crown is a cute-type brand suited for independent girls, incorporating cute elements with designs that have just the right amount of sweetness, along with an aristocratic style. The brand's Romance Story is Swan Lake, Thumbelina and Sleeping Beauty, and its Dream Story is the Town Musicians of Bremen. The top designer is Tsubasa Sena, and is Akari Ōzora's preferred brand.
!!Tsubasa Sena
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/ad02409ee2c58fee4e742417bda5796d06440de3r1_520_520v2_00.jpg]]
As a young boy, Tsubasa was very passionate about clothing. This was to the point where he was motivated to create his own clothing during his time in middle school. At this time he also became especially interested in Angely Sugar designs and became the pupil of the brand's top designer, Asuka Amahane who eventually suggested he start his own brand.

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Dreamy Crown is a cute-type brand suited for independent girls, incorporating cute elements with designs that have just the right amount of sweetness, along with an aristocratic style. The brand's Romance Story is Swan Lake, Thumbelina Theatre/SwanLake, Literature/{{Thumbelina}} and Sleeping Beauty, Literature/SleepingBeauty, and its Dream Story is the [[Literature/TheBremenTownMusicians The Town Musicians of Bremen. Bremen]]. The top designer is Tsubasa Sena, and is Akari Ōzora's preferred brand.
!!Tsubasa Sena
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/ad02409ee2c58fee4e742417bda5796d06440de3r1_520_520v2_00.jpg]]
As a young boy, Tsubasa was very passionate about clothing. This was to the point where he was motivated to create his own clothing during his time in middle school. At this time he also became especially interested in Angely Sugar designs and became the pupil of the brand's top designer, Asuka Amahane who eventually suggested he start his own brand.
brand.



* ShipTease: With Akari.

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* ClassyCravat: One of its coord comes with this.
* CoolCrown: Befitting its name: a crown filled with the designer’s many dreams; many coords have crown-shaped accessories or an actual crown/tiara.
* FlowerMotif: Some of the coords are adorned by roses, and the Thumbelina Bouquet Coord has a ''very'' heavy tulip motif.
* PrincessesPreferPink: As a Cute brand, this color presents frequently.

!!Tsubasa Sena
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/ad02409ee2c58fee4e742417bda5796d06440de3r1_520_520v2_00.jpg]]

-->'''Voiced by''': Creator/AtsushiTamaru

As a young boy, Tsubasa was very passionate about clothing. This was to the point where he was motivated to create his own clothing during his time in middle school. At this time he also became especially interested in Angely Sugar designs and became the pupil of the brand's top designer, Asuka Amahane who eventually suggested he start his own brand.
----
* TheBabyOfTheBunch: Amongst the Top Designers, he is at the bottom in terms of age, only comparable to Mizuki and Sora who are still in school. The same happens with his IntergenerationalFriendship with Naoto, Johny and Shun.
* {{Determinator}}: He's very serious about his work and determined to be the number one designer, and will stop at nothing to reach it. This makes him very similar to Akari.
* InTouchWithHisFeminineSide: The first known male Top Designer of Cute brands who is obviously very into fashion, is also a {{Bishounen}}. He also wears pink himself, even.
* ShipTease: With Akari. They are similar to each other in their determination, which really impressed him, and Akari often helps him in becoming recognized as a genuine top designer.
* ThoseTwoGuys: Curiously, he’s often paired up with Naoto in official artworks, even though they’re not shown to be particularly close in the anime.
* WaistcoatOfStyle: He is frequently seen wearing a pale pink vest.






* FashionableAsymmetry: Often occurs, usually in the form of the gloves or accessories, earrings, or sleeves. In one or two coords, its the skirt.

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* FashionableAsymmetry: Often occurs, usually in the form of the gloves or accessories, earrings, or sleeves. In one or two coords, its it’s the skirt.






The top designer of Futuring Girl, a brand for the idealistic and inspired. He is the first male top designer introduced when Aoi went to seek him out in hopes of obtaining a Premium Rare outfit. Rei is kind and creative, but has a high expectation of himself and his work.

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The top designer of Futuring Girl, a brand for the idealistic and inspired. He is the first male top designer introduced when Aoi went to seek him out in hopes of obtaining a Premium Rare outfit. Rei is kind and creative, but has a high expectation of himself and his work.




The top designer of Futuring Girl, a brand for the idealistic and inspired. He is the first male top designer introduced when Aoi went to seek him out in hopes of obtaining a Premium Rare outfit. Rei is kind and creative, but has a high expectation of himself and his work.
----
* EarlyInstallmentCharacterDesignDifference: The silhouette of the top designer of Futuring Girl in Episode 9 was different to his current appearance. In the silhouette, it was shown that he wore a cloak and had his hair in [[OdangoHair buns]].



* ThePerfectionist: Usually from the pressure he feels is put onto him, as well as what he puts onto himself. If it builds enough he usually resorts to locking himself away, which has occurred fairly often.

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* ThePerfectionist: Usually from the pressure he feels is put onto him, as well as what he puts onto himself. If it builds up enough he usually resorts to locking himself away, which has occurred fairly often.
often.



[=LoLi GoThiC=] is a cool-type brand that uses gothic and lolita as its theme. The brand combines goth-loli style with that of the Medieval Ages and the Victorian Era. The brand's Constellation is Capricorn, its Romance Story is Snow White, and its Dream Story is The Wizard of Oz. The top designer is Maya Yumekoji, and is Yurika Tōdō and Sumire Hikami's preferred brand.

to:

[=LoLi GoThiC=] is a cool-type brand that uses gothic and lolita as its theme. The brand combines goth-loli style with that of the Medieval Ages and the Victorian Era. The brand's Constellation is Capricorn, its Romance Story is Snow White, Literature/SnowWhite, and its Dream Story is Literature/TheWonderfulWizardOfOz The Wizard of Oz.Oz]]. The top designer is Maya Yumekoji, and is Yurika Tōdō and Sumire Hikami's preferred brand.






Maya is the Top Designer of Loli Gothic and has a close relationship with one of the top users of the brand, Yurika Todo. He is stoic and naturally cool towards most, but this is part of his test to determine the strength of Idols who choose to wear his brand. He is humble and kind towards those he considers worthy of it, but is genuinely considered by most to be spooky.

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Maya is the Top Designer of Loli Gothic and has a close relationship with one of the top users of the brand, Yurika Todo. He is stoic and naturally cool towards most, but this is part of his test to determine the strength of Idols who choose to wear his brand. He is humble and kind towards those he considers worthy of it, but is genuinely considered by most to be spooky.




Maya is the Top Designer of Loli Gothic and has a close relationship with one of the top users of the brand, Yurika Todo. He is stoic and naturally cool towards most, but this is part of his test to determine the strength of Idols who choose to wear his brand. He is humble and kind towards those he considers worthy of it, but is genuinely considered by most to be spooky.



* DarkIsNotEvil

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* DarkIsNotEvilDarkIsNotEvil: He may act dismissive of Yurika at first and go out of his way to scare the idol girls, but Maya is actually a humble and kind person who simply wants a strong girl to wear his designs. After Yurika proves herself, he becomes very supportive of her and provides her assistance when needed.



* OlderThanTheyLook

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* OlderThanTheyLookOlderThanTheyLook: He claims so. Unlike Yurika, he has yet to be seen to break "character".



* RedEyesTakeWarning: Like Asuka, his eyes are dark red but he is a kind character.

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* RedEyesTakeWarning: Like Asuka, his eyes are dark red [[SubvertedTrope but he is a kind character. character.]]



----
* FashionableAsymmetry
* HellBentForLeather




-->'''Voiced by''': Creator/SatsukiYukino



----
* ClassyCravat: Wears a pale blue one in Episode 101.
* {{Fangirl}}: She admires and respects Asuka Amahane.
* FingerlessGloves: Befitting her "rock" vibe, she wears a pair of those.
* ShesGotLegs: Her red miniskirt and tall posture do absolutely nothing to cover her long legs.



Dance Fusion is a cool-type brand with a dance theme that has neon colors glowing and shining on top of designs, and uses a cold color palette to allow one's dance stage to shine. The brand's Dream Story is Pinocchio. The top designer is Sunny, and is Rin Kurosawa and Minami Hateruma's preferred brand.

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Dance Fusion is a cool-type brand with a dance theme that has neon colors glowing and shining on top of designs, and uses a cold color palette to allow one's dance stage to shine. The brand's Dream Story is Pinocchio. [[Literature/TheAdventuresOfPinocchio Pinocchio]]. The top designer is Sunny, and is Rin Kurosawa and Minami Hateruma's preferred brand.brand.
----
* FashionableAsymmetry
* MetallicMotifs




-->'''Voiced by''': Creator/KosukeToriumi



----
* ThePromise: When Sunny decided to become a designer, he made a promise with Johnny: he would design outfits worthy of the students Johnny taught, and someday their paths would merge again.






Anna is the top designer of Spicy Ageha, a brand featuring sexy-type outfits for the mature type. She is highly charismatic but like the other designers she holds the Idols wearing her brands with the same high expectations she puts onto herself to make wonderful clothing. Her general nature is stoic and cool-headed, but she is kind and well-meaning.

to:

Anna is the top designer of Spicy Ageha, a brand featuring sexy-type outfits for the mature type. She is highly charismatic but like the other designers she holds the Idols wearing her brands with the same high expectations she puts onto herself to make wonderful clothing. Her general nature is stoic and cool-headed, but she is kind and well-meaning.




Anna is the top designer of Spicy Ageha, a brand featuring sexy-type outfits for the mature type. She is highly charismatic but like the other designers she holds the Idols wearing her brands with the same high expectations she puts onto herself to make wonderful clothing. Her general nature is stoic and cool-headed, but she is kind and well-meaning.



* AloofDarkHairedGirl: An adult variant.

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* AloofDarkHairedGirl: An adult variant. She appears as a stoic and elegant brunette with a cold expression.




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* SugarAndIcePersonality: Despite her cold exterior, she is very charistmatic and has a kinder side to herself and is well-meaning.



Love Moonrise is a sexy-type brand that is the evolved version of Love Queen. The brand's dresses are filled with its moon motif, and gives off an exotic and sexy feel. The brand's Constellation is Virgo, and its Romance Story is Sleeping Beauty. The top designer and sole user is Mizuki Kanzaki.

to:

Love Moonrise is a sexy-type brand that is the evolved version of Love Queen. The brand's dresses are filled with its moon motif, and gives off an exotic and sexy feel. The brand's Constellation is Virgo, and its Romance Story is Sleeping Beauty.Literature/SleepingBeauty. The top designer and sole user is Mizuki Kanzaki.






Sangria Rosa is a sexy-type brand inspired by the beauty of the Andalusian lands in Spain, infusing colors of red and orange to represent freedom and passion. The brand's Romance Story is Cinderella, and its Dream Story is Arabian Nights. The top designer is Encierro Atsuji, and is Juri Kurebayashi's preferred brand.

to:

Sangria Rosa is a sexy-type brand inspired by the beauty of the Andalusian lands in Spain, infusing colors of red and orange to represent freedom and passion. The brand's Romance Story is Cinderella, Literature/{{Cinderella}}, and its Dream Story is Arabian Nights. Literature/ArabianNights. The top designer is Encierro Atsuji, and is Juri Kurebayashi's preferred brand.brand.
----
* TorosYFlamenco
* SomethingAboutARose



He is the first male to be the top designer of a sexy brand.

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He is
-->'''Voiced by''': Creator/YasunoriMatsumoto

The top designer of Sangria Rosa and
the first male to be the top designer of a sexy brand.
----
* GratuitousSpanish: He calls Juri "señorita".
* HotBlooded: He is hot-blooded and passionate and finds it fun to design clothing for those of a strong-will and the same overflowing passion.
* MultiEthnicName: Encierro is a note at his Spanish roots, while Atsuji is a Japanese name.



----
* FlowerMotif
* KimonoIsTraditional




-->'''Voiced by''': Creator/SoichiroHoshi



----
* {{Megane}}: He wears glasses.
* TheSmurfettePrinciple: Gender inverted; he’s so far the only male headmaster among the three known schools.
* ThisIsSomethingShesGotToDoHerself: He is known for being kind, but mysterious in that he prefers letting his students discover why he sees them as special.



----




-->'''Voiced by''': Creator/RyokoShiraishi



----
* AttentionDeficitOohShiny: She has a tendency to wander off in the midst of work to go on what she calls "Happening Hunts" in search of situations that will spark her creativity.
* BeautyMark: Has one to the lower left of her lips.
* GirlishPigtails: Wears her hair in two low pigtails when she acts as the judge in the May Queen Cup - a potato convention in Hokkaido.
* MulticoloredHair: Her blonde hair is streaked with lavender.






Makoto is a finicky and fussy individual with a kinder personality deep down. His desire to spread happiness led to the creation of his Pop-type brand, Happy Rainbow. He is as effeminate in both appearance and personality, and enjoys spreading the meaning of love after he starts to open up.

to:

Makoto is a finicky and fussy individual with a kinder personality deep down. His desire to spread happiness led to the creation of his Pop-type brand, Happy Rainbow. He is as effeminate in both appearance and personality, and enjoys spreading the meaning of love after he starts to open up.




Makoto is a finicky and fussy individual with a kinder personality deep down. His desire to spread happiness led to the creation of his Pop-type brand, Happy Rainbow. He is as effeminate in both appearance and personality, and enjoys spreading the meaning of love after he starts to open up.



* LoonyFriendsImproveYourPersonality: He came off as grouchy and fussy until he got to know Otome better. His personality in season 2 and up is a stark contrast to his original.
* {{Jerkass}}: Had shades of this at first.

to:

* DelinquentHair: His sandy-blonde hair is worn in a pompadour.
* LoonyFriendsImproveYourPersonality: He came off as grouchy and fussy until he got to know Otome better. His personality in season 2 and up is a stark contrast to his original.
original, more open, friendly, and believing that "love is power".
* {{Jerkass}}: Had shades of this at first. first due to his extremely strict and slightly unlikable attitude. Turns out he is a JerkWithAHeartOfGold.




to:

----
* EverythingsBetterWithRainbows
* FashionableAsymmetry: There are many coords with dual color.




to:

----
* ElectiveMute: The first identified character who appears without saying a word, presumably because of his profession as a mime clown. He has a personal translator to help him with his other job.
* NonIronicClown: A legitimate clown who wishes to make everyone (no matter their age) happy, whether by his tricks or his outfits.



Based in Los Angeles, Kayoko is known for being very strict in terms of what she deems fashionable, hinting that her standards in fashion are high.

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Based in Los Angeles, Kayoko is known for being very strict in terms of what she deems fashionable, hinting that her standards in fashion are high.


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Based in Los Angeles, Kayoko is known for being very strict in terms of what she deems fashionable, hinting that her standards in fashion are high.
----
* ValleyGirl: She is commonly seen speaking in a manner reminiscent of one, exemplifying the fact that she's from LA. Outside of that, [[AvertedTrope she doesn’t really fit other ticks]], being a designer dressed in elegant manner and is very strict concerning fashionable stuffs.
* VerbalTic: Out of habit she frequently uses the term "legit".
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Zettai Ryouiki is Definition-Only per the Appearance Tropes Cleanup Thread.


* ZettaiRyouiki: Several coords have this.

Changed: 18

Removed: 514

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* HairDecorations: Usually a bow or heart ornament.



* HairDecorations: Natural items like flowers or woven ornaments, or small decorative hats.



* HairDecorations: Normally in the form of a metal hair clip or diamond gem adorned head piece.



* HairDecorations: Usually miniature hats, bat wing ornaments, or cross adorned bows or hair clips.



* HairDecorations: Normally a fancy hat or a hair clip with a golden ageha sewn to it.



* HairDecorations: Usually in the form of a headband and earrings covered with fruits.



* HairDecorations

to:

* HairDecorations
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* PurpleEyes: Extremely dark purple.

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* PurpleEyes: Extremely dark purple.
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[[folder:Mecha [=PaniQ]]]

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[[folder:Mecha [=PaniQ]]][=PaniQ=]]]
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[[folder:Mecha PaniQ]]

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[[folder:Mecha PaniQ]][=PaniQ]]]



Mecha PaniQ is a pop-type brand with funny and confusing designs along with colorful neon pastel colors, footprints of dinosaurs, eggs and eyeballs to create a unique motif and a brand that shows a different view of the world around us. It is Nina Dōjima's preferred brand.

to:

Mecha PaniQ [=PaniQ=] is a pop-type brand with funny and confusing designs along with colorful neon pastel colors, footprints of dinosaurs, eggs and eyeballs to create a unique motif and a brand that shows a different view of the world around us. It is Nina Dōjima's preferred brand.

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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/aikatsu_angelysugar_asuka.png]]

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[[quoteright:350:https://static.[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/aikatsu_angelysugar_asuka.png]]org/pmwiki/pub/images/d9l5hbj_9ad981f8_e6d7_4cfa_ab95_56f296912422.jpg]]



[[quoteright:264:https://static.tvtropes.org/pmwiki/pub/images/aikatsu___30_1720_3.png]]

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[[quoteright:264:https://static.[[quoteright:185:https://static.tvtropes.org/pmwiki/pub/images/aikatsu___30_1720_3.png]]org/pmwiki/pub/images/1450876234773.jpg]]





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\n* StageName: Their real names are Lisa and Elena Hiragi.



[[folder:Dreamy Crown]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/aikatsu_dreamy_crown.png]]
Dreamy Crown is a cute-type brand suited for independent girls, incorporating cute elements with designs that have just the right amount of sweetness, along with an aristocratic style. The brand's Romance Story is Swan Lake, Thumbelina and Sleeping Beauty, and its Dream Story is the Town Musicians of Bremen. The top designer is Tsubasa Sena, and is Akari Ōzora's preferred brand.
!!Tsubasa Sena
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/ad02409ee2c58fee4e742417bda5796d06440de3r1_520_520v2_00.jpg]]
As a young boy, Tsubasa was very passionate about clothing. This was to the point where he was motivated to create his own clothing during his time in middle school. At this time he also became especially interested in Angely Sugar designs and became the pupil of the brand's top designer, Asuka Amahane who eventually suggested he start his own brand.
----
* ShipTease: With Akari.
[[/folder]]



[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/1374139268454.jpg]]

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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/mezashite__aikatsu___20__720p_0891a5a9_mkv_snapshot_1550__20130306_175826.png]]

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[[quoteright:350:https://static.[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/mezashite__aikatsu___20__720p_0891a5a9_mkv_snapshot_1550__20130306_175826.png]]
org/pmwiki/pub/images/d9l5iab_aba876ad_0b22_4dc7_9bf5_b2c76ee15e63.jpg]]



[[folder:Swing ROCK]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/swing_rock.png]]
Swing ROCK is a cool-type brand that consists of rock and steampunk styled designs. Music is a main motif in the band. The brand's Constellation is Scorpio, and shares Gemini with Angely Sugar. The top designer is Makina, and is Seira Otoshiro's preferred brand.
!!Makina
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/makina_icon_01_by_rinamixdigichan_d9l5ijh_300w.jpg]]
Makina is the top designer of Swing Rock and a touring bassist. She is the first female top designer of a cool brand.
[[/folder]]

[[folder:Dance Fusion]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/dancefusion.png]]
Dance Fusion is a cool-type brand with a dance theme that has neon colors glowing and shining on top of designs, and uses a cold color palette to allow one's dance stage to shine. The brand's Dream Story is Pinocchio. The top designer is Sunny, and is Rin Kurosawa and Minami Hateruma's preferred brand.
!!Sunny
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/sunny_icon_01_by_rinamixdigichan_d9l5isg_300w.jpg]]
Sunny was a top-notch dancer and the former partner of Johnny Bepp, having acted together as the legendary duo dance unit Sunny & Johnny. Together, the two of them were known as the "Kings of the Dance World".
[[/folder]]



[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/screen_shot_2013_11_15_at_40416_pm.png]]

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[[quoteright:350:https://static.[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/screen_shot_2013_11_15_at_40416_pm.png]]org/pmwiki/pub/images/anna_tachibana_icon_01_by_rinamixdigichan_d9l5iyw_fullview.jpg]]



The top designer of Love Queen and Love Moonrise. See the page for [[Characters/{{WM}} WM]].

to:

The top designer of Love Queen and Love Moonrise. See the page for [[Characters/{{WM}} [[Characters/AikatsuWM WM]].



!Pop Brands

[[folder:Happy Rainbow]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/happy_rainbow.png]]
Happy Rainbow is a pop-type brand that features vivid colors and fruit motifs, dresses like a rainbow lighting up the blue sky. The brand's main Constellation is Taurus. The top designer is Makoto Nijigabara, and is Otome Arisugawa's preferred brand.
----
* BareYourMidriff: The more playful coords.
* EverythingsBetterWithRainbows: Its in the name!
* FashionableAsymmetry: A few coords, usually with a sleeve strap or accessory.
* GiantPoofySleeves: Fairly big at any rate.
* HairDecorations: Usually in the form of a headband and earrings covered with fruits.
* HighClassGloves: For the fancier outfits.
* PinkIsFeminine: Not the main color but featured in several of the girlish coords.
* TrueBlueFemininity: Same as above.
!!Makoto Nijigahara
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/aikatsu_happyrainbow_makoto6.png]]
Makoto is a finicky and fussy individual with a kinder personality deep down. His desire to spread happiness led to the creation of his Pop-type brand, Happy Rainbow. He is as effeminate in both appearance and personality, and enjoys spreading the meaning of love after he starts to open up.
-->'''Voiced by''': Creator/ShinichiroMiki
----
* ChekhovsGunman: At first he seemed to be an average grumpy man that Otome ran into, but late in the episode it was revealed he is the top designer she had an appointment with that day.
** Later on in the season they also find out he is close friends with Green Grass, another top designer that everyone else was unable to contact.
* LoonyFriendsImproveYourPersonality: He came off as grouchy and fussy until he got to know Otome better. His personality in season 2 and up is a stark contrast to his original.
* {{Jerkass}}: Had shades of this at first.

to:

!Pop Brands

[[folder:Happy Rainbow]]
[[folder:Bohemian Sky]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/happy_rainbow.org/pmwiki/pub/images/20131220_aikatsutop_bohemiansky.png]]
Happy Rainbow Bohemian Sky is a pop-type sexy-type brand that features vivid colors and fruit is filled with nature motifs, dresses like ethnic styles, floral concepts, and fringe and stripe-type designs. Bohemian Sky is a rainbow lighting up the blue sky. brand inspired by Mimi, a woman selling handmade accessories. This brand contains many "ethnic" designs. The brand's main Constellation is Taurus. Libra. The top designer is Makoto Nijigabara, and sole user is Otome Arisugawa's preferred brand.
----
* BareYourMidriff:
Sora Kazesawa.
!!Sora Kazesawa
The more playful coords.
* EverythingsBetterWithRainbows: Its in the name!
* FashionableAsymmetry: A few coords, usually with a sleeve strap or accessory.
* GiantPoofySleeves: Fairly big at any rate.
* HairDecorations: Usually in the form of a headband and earrings covered with fruits.
* HighClassGloves: For the fancier outfits.
* PinkIsFeminine: Not the main color but featured in several of the girlish coords.
* TrueBlueFemininity: Same as above.
!!Makoto Nijigahara
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/aikatsu_happyrainbow_makoto6.png]]
Makoto is a finicky and fussy individual with a kinder personality deep down. His desire to spread happiness led to the creation of his Pop-type brand, Happy Rainbow. He is as effeminate in both appearance and personality, and enjoys spreading the meaning of love after he starts to open up.
-->'''Voiced by''': Creator/ShinichiroMiki
----
* ChekhovsGunman: At first he seemed to be an average grumpy man that Otome ran into, but late in the episode it was revealed he is the
top designer she had an appointment with that day.
** Later on in
of Bohemian Sky. See the season they also find out he is close friends with Green Grass, another top designer that everyone else was unable to contact.
* LoonyFriendsImproveYourPersonality: He came off as grouchy and fussy until he got to know Otome better. His personality in season 2 and up is a stark contrast to his original.
* {{Jerkass}}: Had shades of this at first.
page for [[Characters/AikatsuDreamAcademy Dream Academy]].




[[folder:Vivid Kiss]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/vivid.png]]
Vivid Kiss is a pop-type brand that infuses the Californian casual wear and west-coast design to bring out its freedom of expression. The brand's Constellation is Cancer, Romance Story is The Nutcracker and The Little Mermaid, and its Dream Story is Peter Pan. The top designer is Kayoko, and is Mikuru Natsuki and Hinaki Shinjō's preferred brand.
----
* BareYourMidriff
* EverythingsBetterWithRainbows
* FashionableAsymmetry
* HairDecorations

!!Kayoko
Based in Los Angeles, Kayoko is known for being very strict in terms of what she deems fashionable, hinting that her standards in fashion are high.
-->'''Voiced by''': Creator/AkenoWatanabe

to:

\n[[folder:Vivid Kiss]]\n[[folder:Sangria Rosa]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/vivid.org/pmwiki/pub/images/20141204_aikatsutop_sangriarosa.png]]
Vivid Kiss Sangria Rosa is a pop-type sexy-type brand that infuses inspired by the Californian casual wear beauty of the Andalusian lands in Spain, infusing colors of red and west-coast design orange to bring out its represent freedom of expression. and passion. The brand's Constellation is Cancer, Romance Story is The Nutcracker and The Little Mermaid, Cinderella, and its Dream Story is Peter Pan. Arabian Nights. The top designer is Kayoko, Encierro Atsuji, and is Mikuru Natsuki and Hinaki Shinjō's Juri Kurebayashi's preferred brand.
----
* BareYourMidriff
* EverythingsBetterWithRainbows
* FashionableAsymmetry
* HairDecorations

!!Kayoko
Based in Los Angeles, Kayoko
!!Encierro Atsuji
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/encierro_atsuji_icon_01_by_rinamixdigichan_d9l5j9a_300w.jpg]]
He
is known for being very strict in terms the first male to be the top designer of what she deems fashionable, hinting that her standards in fashion are high.
-->'''Voiced by''': Creator/AkenoWatanabe
a sexy brand.


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[[folder:Sakurairo Kaden]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/20150122_aikatsutop_sakurairo.png]]
Sakurairo Kaden (桜色花伝 lit. Cherry Blossom-Colored Legend) is a sexy-type brand that delivers the beauty and charm of the Kimono, fusing its original elegance and courteousness with a modern dressy arrangement. The brand's Romance Story is The Tale of the Bamboo Cutter. The top designer is Nagaoka, and is Miyabi Fujiwara's preferred brand.
!!Nagaoka
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/2015_01_29_055425.png]]
Nagaoka is the headmaster of Himezakura Private Girls' Academy and the top designer of Sakurairo Kaden. The only child from an old Kimono store in Kyoto, he wanted to deliver the feelings he held for the beauty and charm of Kimonos to young girls. Therefore he established the idol school Himezakura Private Girls' Academy and started the brand Sakurairo Kaden.
[[/folder]]

[[folder:Dolly Devil]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/150924_aikatsutop_dollydevil.png]]
Dolly Devil is a sexy-type brand where its designs tingles the heart of maidens to have the freedom to do whatever they want, to become a brand new person, sometimes a spicy doll and sometimes a sexy devil. The top designer is Lucy Kisaragi, and is Nono Daichi and Lisa Shirakaba's preferred brand.
!!Lucy Kisaragi
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/lucy_kisaragi.jpg]]
Similar to Sora, Lucy is a free spirit who goes at her own pace which causes trouble for her subordinates. She is a friendly and bright woman who has a tendency to wander off in the midst of work to go on what she calls "Happening Hunts" in search of situations that will spark her creativity. She is perky and playful.
[[/folder]]

!Pop Brands

[[folder:Happy Rainbow]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/happy_rainbow.png]]

Happy Rainbow is a pop-type brand that features vivid colors and fruit motifs, dresses like a rainbow lighting up the blue sky. The brand's main Constellation is Taurus. The top designer is Makoto Nijigabara, and is Otome Arisugawa's preferred brand.
----
* BareYourMidriff: The more playful coords.
* EverythingsBetterWithRainbows: Its in the name!
* FashionableAsymmetry: A few coords, usually with a sleeve strap or accessory.
* GiantPoofySleeves: Fairly big at any rate.
* HairDecorations: Usually in the form of a headband and earrings covered with fruits.
* HighClassGloves: For the fancier outfits.
* PinkIsFeminine: Not the main color but featured in several of the girlish coords.
* TrueBlueFemininity: Same as above.
!!Makoto Nijigahara
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/145183274064129.jpg]]
Makoto is a finicky and fussy individual with a kinder personality deep down. His desire to spread happiness led to the creation of his Pop-type brand, Happy Rainbow. He is as effeminate in both appearance and personality, and enjoys spreading the meaning of love after he starts to open up.
-->'''Voiced by''': Creator/ShinichiroMiki
----
* ChekhovsGunman: At first he seemed to be an average grumpy man that Otome ran into, but late in the episode it was revealed he is the top designer she had an appointment with that day.
** Later on in the season they also find out he is close friends with Green Grass, another top designer that everyone else was unable to contact.
* LoonyFriendsImproveYourPersonality: He came off as grouchy and fussy until he got to know Otome better. His personality in season 2 and up is a stark contrast to his original.
* {{Jerkass}}: Had shades of this at first.
[[/folder]]

[[folder:MAGICAL TOY]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/magical_toy.png]]
MAGICAL TOY, based in New York, is a pop-type brand that is unique and poppy, a magical reflection of amusement parks and carnivals. The dresses are all bright, neon and rainbow. The brand's Constellation is Sagittarius. The top designer is Marcel, and is Kaede Ichinose and Kī Saegusa's preferred brand.

!!Marcel
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/marcel_icon_01_by_rinamixdigichan_d9l5jna_300w.jpg]]
Marcel lives in New York and is the reason for Kaede's love of magic. He dresses as a street clown to entertain people as well as search for inspiration for his designs.

[[/folder]]

[[folder:Vivid Kiss]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/vivid.png]]
Vivid Kiss is a pop-type brand that infuses the Californian casual wear and west-coast design to bring out its freedom of expression. The brand's Constellation is Cancer, Romance Story is The Nutcracker and The Little Mermaid, and its Dream Story is Peter Pan. The top designer is Kayoko, and is Mikuru Natsuki and Hinaki Shinjō's preferred brand.
----
* BareYourMidriff
* EverythingsBetterWithRainbows
* FashionableAsymmetry
* HairDecorations

!!Kayoko
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/kayoko_icon_01_by_rinamixdigichan_d9l5jso_300w.jpg]]
Based in Los Angeles, Kayoko is known for being very strict in terms of what she deems fashionable, hinting that her standards in fashion are high.
-->'''Voiced by''': Creator/AkenoWatanabe
[[/folder]]

[[folder:Retro Clover]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/150526_aikatsu_retroclover.png]]
Retro Clover is a pop-type brand representing the classical retro taste of the 60's and 70's, bringing the touch of nostalgia with pop and colorful geometric patterns. The brand's Dream Story is Hansel and Gretel. The top designer is the owner of Retro Cafe in Kōbe, and is Kokone Kurisu's preferred brand.

[[/folder]]

[[folder:Mecha PaniQ]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/151126_aikatsutop_mechapaniq.png]]
Mecha PaniQ is a pop-type brand with funny and confusing designs along with colorful neon pastel colors, footprints of dinosaurs, eggs and eyeballs to create a unique motif and a brand that shows a different view of the world around us. It is Nina Dōjima's preferred brand.
[[/folder]]
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[[center: [- [[Characters/AikatsuTopDesignersAndBrands '''Top Designers and Brands''']] -] ]]

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[[center: [- [[Characters/AikatsuTopDesignersAndBrands '''Top Designers and Brands''']] Brands''' -] ]]
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[[center: [- [[Characters/AikatsuWM WM]] | [[Characters/AikatsuOtherNotableIdols Other Notable Idols]] | '''Top Designers and Brands''' -] ]]

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[[center: [- [[Characters/AikatsuWM WM]] | [[Characters/AikatsuMasquerade Masquerade]] | [[Characters/AikatsuOtherNotableIdols Other Notable Idols]] | -] ]]
[[center: [- [[Characters/AikatsuTopDesignersAndBrands
'''Top Designers and Brands''' Brands''']] -] ]]
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[[center: [- [[Characters/{{Aikatsu}} Main Character Page]] -] ]]
[[center: [- [[Characters/AikatsuStarlightAcademy Starlight Academy]] | [[Characters/AikatsuDreamAcademy Dream Academy]] -] ]]
[[center: [- [[Characters/AikatsuWM WM]] | [[Characters/AikatsuOtherNotableIdols Other Notable Idols]] | '''Top Designers and Brands''' -] ]]

----
[[foldercontrol]]

!Cute Brands

[[folder:Angely Sugar]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/angely.png]]
Angely Sugar is a cute-type brand that uses frills, ribbons and feathers to make girls lovely with the magic of angels. The brand's Constellation is Pisces and shares Gemini with Swing Rock, its Romance Story is Sleeping Beauty, and its Dream Story is Alice's Adventures in Wonderland. The top designer is Asuka Amahane, and is Ichigo Hoshimiya and Madoka Amahane's preferred brand.
----
* AngelicBeauty: Angely Sugar's goal is to do this to it's user.
* AnimalEaredHeadband: A bunny-ear accessory.
* FlowerMotifs: A bunch of coords include floral print or accessories.
* FrillyUpgrade: Most of the coords include frills, ribbons, ruffles, and lace.
* HairDecorations: Usually a bow or heart ornament.
* PinkIsFeminine: The brands main theme color next to light blue and various pastels.
!!Asuka Amahane
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/aikatsu_angelysugar_asuka.png]]
Asuka Amahane is the Top Designer of Angely Sugar and lives on a very high mountain away from the Academy. She is the grandmother of Madoka Amahane and taught Tsubasa Sena how to design. She is the creator of Angely Bear and is close with both Ringo, and her daughter Ichigo. She is mild-mannered with a cute personality.
-->'''Voiced by''': Creator/KikukoInoue
----
* GrannyClassic
* {{Meganekko}}: She wears glasses and possesses many qualities most have. Its possible she was one in the past.
* RedEyesTakeWarning: Not really.
* SternTeacher: Asuka is very kind, but she can also be aloof or distant when trying to help others so that they can figure things out for themselves.
* RoseHairedSweetie: Elderly but very kind and caring.
[[/folder]]

[[folder:Aurora Fantasy]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/aurora_5.png]]
Aurora Fantasy is a cute-type brand whose dresses are wrapped in fine colors like an aurora that decorates the night sky, like a character straight out of a fairytale. The brand's Constellation is Aries. The Top designers are twins Green Grass, and is Sakura Kitaōji, Maria Himesato and Monica Kiki's preferred brand.
----
* FairyTale: The central theme behind the brand.
* FlowerMotifs: Several coords feature flowers or are made to resemble a flower.
* HairDecorations: Natural items like flowers or woven ornaments, or small decorative hats.
* PrincessPhase: Several coords are based on Princess attire. One accessory is even shaped like a miniature castle.
* PrincessesPreferPink: One of the main colors for the brand.
* TrueBlueFemininity: Another common color.

!!Green Grass
[[quoteright:264:https://static.tvtropes.org/pmwiki/pub/images/aikatsu___30_1720_3.png]]
Twins known as "Green Grass" to fans, are both a celebrated book author of fairy tales and the top designers of Aurora Fantasy. They are elegant and calming, but with a somewhat shy personality - which can make them difficult to find. They are affectionate towards those they like.
-->'''Voiced by''': Ayumi Tsunematsu (Lisa), Yuka Nakatsukasa (Elena)
----
* AlwaysIdenticalTwins: Due to this, it is unknown which is which as they have never introduced themselves by name.
* CoordinatedClothes
* HairOfGoldHeartOfGold
* SingleMindedTwins


[[/folder]]

!Cool Brands

[[folder:FUTURING GIRL]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/h4gq7rtkotaf2jznxjhtayeybw4ws5q7_hq.jpg]]
Futuring Girl is a cool-type brand that features brilliant materials and geometric shapes that create futuristic dresses that are stylish and pretty. The brand's main Constellation is Aquarius. The top designer is Rei Kamishiro, and is Aoi Kiriya, Shion Kamiya and Hazuki Aranada's preferred brand.
----
* FashionableAsymmetry: Often occurs, usually in the form of the gloves or accessories, earrings, or sleeves. In one or two coords, its the skirt.
* FingerlessGloves: Usually includes these or long opera gloves.
* HairDecorations: Normally in the form of a metal hair clip or diamond gem adorned head piece.
* MetallicMotifs: Several coords feature pieces of shiny silver for a metal look.
!!Rei Kamishiro
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/1374139268454.jpg]]
The top designer of Futuring Girl, a brand for the idealistic and inspired. He is the first male top designer introduced when Aoi went to seek him out in hopes of obtaining a Premium Rare outfit. Rei is kind and creative, but has a high expectation of himself and his work.
-->'''Voiced by''': Creator/KenjiNojima
* MulticoloredHair: Starts purple and fades to steel blue.
* ThePerfectionist: Usually from the pressure he feels is put onto him, as well as what he puts onto himself. If it builds enough he usually resorts to locking himself away, which has occurred fairly often.

[[/folder]]

[[folder: [=LoLi GoThiC=]]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/loli.jpg]]
[=LoLi GoThiC=] is a cool-type brand that uses gothic and lolita as its theme. The brand combines goth-loli style with that of the Medieval Ages and the Victorian Era. The brand's Constellation is Capricorn, its Romance Story is Snow White, and its Dream Story is The Wizard of Oz. The top designer is Maya Yumekoji, and is Yurika Tōdō and Sumire Hikami's preferred brand.
----
* FrillyUpgrade: Usually depends on the Idol wearing the coord, as well as the coord itself.
* GothicLolita: Crosses into ElegantGothicLolita in most cases.
* HairDecorations: Usually miniature hats, bat wing ornaments, or cross adorned bows or hair clips.
* TrueBlueFemininity: Most of the coords are some color of blue.
!!Maya Yumekoji
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/mezashite__aikatsu___20__720p_0891a5a9_mkv_snapshot_1550__20130306_175826.png]]

Maya is the Top Designer of Loli Gothic and has a close relationship with one of the top users of the brand, Yurika Todo. He is stoic and naturally cool towards most, but this is part of his test to determine the strength of Idols who choose to wear his brand. He is humble and kind towards those he considers worthy of it, but is genuinely considered by most to be spooky.
-->'''Voiced by''': Creator/ToruOkawa
----
* DarkIsNotEvil
* MysticalWhiteHair: Possibly. He is said to be a vampire much older than Yurika (who claims to be at least 600).
* OlderThanTheyLook
* OurVampiresAreDifferent: Despite claiming to be one, the only real vampire trait he seems to have is a pet bat and the fact he lives in a dark mansion. He most-likely doesn't enjoy the sunlight either, since he isn't shown to leave his home often.
* RedEyesTakeWarning: Like Asuka, his eyes are dark red but he is a kind character.
[[/folder]]

!Sexy Brands

[[folder:Spicy Ageha]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/spicy.jpg]]
Spicy Ageha is a sexy-type brand that features bold-revealing, sexy and gorgeous dresses that make girls shine like a swallowtail butterfly and flutter high up in the sky. The brand's main Constellation is Leo. The top designer is Anna Tachibana, and is Ran Shibuki's preferred brand.
----
* BareYourMidriff: A common theme with the brand is either to expose the sides of the torso or the belly button. But keeps it tasteful.
* GracefulLadiesLikePurple: A mature brand of elegance with purple as its main theme color.
* HairDecorations: Normally a fancy hat or a hair clip with a golden ageha sewn to it.
* PrettyButterflies: One of the main theme objects or items included in several coords, usually in the form of a golden ageha.
* ZettaiRyouiki: Several coords have this.
!!Anna Tachibana
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/screen_shot_2013_11_15_at_40416_pm.png]]
Anna is the top designer of Spicy Ageha, a brand featuring sexy-type outfits for the mature type. She is highly charismatic but like the other designers she holds the Idols wearing her brands with the same high expectations she puts onto herself to make wonderful clothing. Her general nature is stoic and cool-headed, but she is kind and well-meaning.
-->'''Voiced by''': Creator/YokoSoumi
----
* AloofDarkHairedGirl: An adult variant.
* GracefulLadiesLikePurple: Her normal attire is purple themed, and she is represented with the color Purple, as a sexy-type designer.
* PurpleEyes: Extremely dark purple.

[[/folder]]

[[folder:Love Queen & Love Moonrise]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/love_moonrise.png]]
Love Queen is a sexy-type brand which has an abundant amount of gorgeous party dresses, luxurious and sexy, along with dazzling jewelry for the feeling of royalty. The top designer and sole user is Mizuki Kanzaki.

Love Moonrise is a sexy-type brand that is the evolved version of Love Queen. The brand's dresses are filled with its moon motif, and gives off an exotic and sexy feel. The brand's Constellation is Virgo, and its Romance Story is Sleeping Beauty. The top designer and sole user is Mizuki Kanzaki.
----
* BareYourMidriff
* GracefulLadiesLikePurple
!!Mizuki Kanzaki
The top designer of Love Queen and Love Moonrise. See the page for [[Characters/{{WM}} WM]].

[[/folder]]

!Pop Brands

[[folder:Happy Rainbow]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/happy_rainbow.png]]
Happy Rainbow is a pop-type brand that features vivid colors and fruit motifs, dresses like a rainbow lighting up the blue sky. The brand's main Constellation is Taurus. The top designer is Makoto Nijigabara, and is Otome Arisugawa's preferred brand.
----
* BareYourMidriff: The more playful coords.
* EverythingsBetterWithRainbows: Its in the name!
* FashionableAsymmetry: A few coords, usually with a sleeve strap or accessory.
* GiantPoofySleeves: Fairly big at any rate.
* HairDecorations: Usually in the form of a headband and earrings covered with fruits.
* HighClassGloves: For the fancier outfits.
* PinkIsFeminine: Not the main color but featured in several of the girlish coords.
* TrueBlueFemininity: Same as above.
!!Makoto Nijigahara
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/aikatsu_happyrainbow_makoto6.png]]
Makoto is a finicky and fussy individual with a kinder personality deep down. His desire to spread happiness led to the creation of his Pop-type brand, Happy Rainbow. He is as effeminate in both appearance and personality, and enjoys spreading the meaning of love after he starts to open up.
-->'''Voiced by''': Creator/ShinichiroMiki
----
* ChekhovsGunman: At first he seemed to be an average grumpy man that Otome ran into, but late in the episode it was revealed he is the top designer she had an appointment with that day.
** Later on in the season they also find out he is close friends with Green Grass, another top designer that everyone else was unable to contact.
* LoonyFriendsImproveYourPersonality: He came off as grouchy and fussy until he got to know Otome better. His personality in season 2 and up is a stark contrast to his original.
* {{Jerkass}}: Had shades of this at first.
[[/folder]]

[[folder:Vivid Kiss]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/vivid.png]]
Vivid Kiss is a pop-type brand that infuses the Californian casual wear and west-coast design to bring out its freedom of expression. The brand's Constellation is Cancer, Romance Story is The Nutcracker and The Little Mermaid, and its Dream Story is Peter Pan. The top designer is Kayoko, and is Mikuru Natsuki and Hinaki Shinjō's preferred brand.
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* BareYourMidriff
* EverythingsBetterWithRainbows
* FashionableAsymmetry
* HairDecorations

!!Kayoko
Based in Los Angeles, Kayoko is known for being very strict in terms of what she deems fashionable, hinting that her standards in fashion are high.
-->'''Voiced by''': Creator/AkenoWatanabe
[[/folder]]
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