History Advertising / SnapCrackleAndPop

Named for the onomatopoeia of the cereal’s crinkling noises, Snap, Crackle and Pop were turned from gnomes to elves, and continue to be used as mascots not just for the cereal, but for spin-off product Rice Krispies Treats. Most of their ad campaigns consist of the trio invoking the sounds of the cereal in a variety of ways. Sometimes the sounds cause a variety of things to happen, while other times, the sounds aren’t ''able'' to be performed, most often due to at least one of them missing (usually Pop, though a few ads had all three get kidnapped by monsters that hated the cereal's noise), with the goal being to reunite all three brothers to complete the sound’s trifecta.

** First Snap, and then Crackle has this in the Crunchin' Rice Krispies ad when he sees the sheriff's car at the billboard the trio's on.

* {{Rimshot}}: One is heard at the end of a mid-80s ad as, when the trio promote Rice Krispies on a boy's radio show, Snap and Crackle giggle after the following statement:

** Actually, some cereal boxes from the early 2000s also confirm them as brothers in their descriptions, plus the 50s ads with Pow indicate this with the line "Well, they've got a brother by the name of Pow".

* FinishingEachOther'sSentences: The following happens when Pop runs from a dog in one 90s ad:

* AmusingInjuries: The whole trio suffers this in an ad from the 60s, with Snap and Pop sustaining head injuries and Crackle's foot getting smashed by a box filled with Rice Krispie.

* Rimshot: One is heard at the end of a mid-80s ad as, when the trio promote Rice Krispies on a boy's radio show, Snap and Crackle giggle after to the following statement:

* LaterInstallmentWeirdness: [[https://www.youtube.com/watch?v=AWlYrvGSoCg This ad in 1994]] has the trio in a more stylized look that looks out of place compared to what they usually looked for most of the 90's.

** Near the end of the 1962 ad where the elves all get hurt, they reference the painting "The Spirit of 76", with Snap playing a flute, Crackle carrying a flag that says "Kellogg's Rice Krispies", and Pop playing a drum.

** A French ad had the trio hiding from bees on a box of honey-flavored Rice Krispies, only for Pop to sneeze and fall off the box, and then run from the bees again.

* LaterInstallmmentWeirdness: [[https://www.youtube.com/watch?v=AWlYrvGSoCg This ad in 1994]] has the trio in a more stylized look that looks out of place compared to what they usually looked for most of the 90's.

* TheCameo: Toucan Sam appears on a box of Froot Loops in one 1998 ad, his nephews are seen at the end of the Canadian Cocoa Krispies Straws ad, and Tony the Tiger is in the background for one frame of part 1 of the Ms. Pink arc.

** Crackle has this in the Crunchin' Rice Krispies ad when he sees the sheriff's car approaching the billboard the trio's on.