YMMV / This Is America

• Awesome Music: It's Childish Gambino, did you expect anything less?
• Epileptic Trees: Almost everyone has their own interpretation about the video. There are those who think it's about the gun violence epidemic. That it's about racism and how it's ignored. That it's about how great tragedies are common and easily forgotten. How Americans ignore the world around them. Some see it as a Take That! to black artists singing about their money and their stuff while ignoring, or even causing, the suffering of black communities, basically accusing them of Uncle Tomfoolery. There are also a lot of people who say it's all the above and more. That's just for the overall message.
• Everyone Is Jesus in Purgatory: Multiple articles and thinkpieces analyzed every aspect and image of the video as likely symbolic of something. Everything from the buttons on Gambino's trousers (imitating a Confederate uniform from The American Civil War?) to the makes of the cars in the garage (older models with their hazards on and driver side doors open, referencing poor black people killed at traffic stops?) to the length of silence in the breakdown (17 seconds, for the 17 victims of the Parkland school shooting?) was treated as possible allegory. On the other hand, the rider on the pale horse is practically begging for it.
• Memetic Mutation: Making memes of the music video just for the sake of it.^Explanation Vice (alongside various Twitter users) attempted to shame internetgoers into not memeing the video, claiming that doing so only proves its point, and that it's too important and serious to be memed. Cue scores of "This is America" memes made purely to spite Vice, and counterarguments about how trying to shame internet users into not doing something will ensure that they'll do it anyway. It didn't help that damn near every single frame of the music video was a meme goldmine already.
• Nightmare Fuel: Pretty much the entire video when you think about it, but especially the scenes of Gambino gunning people down and the ending.
• No Such Thing as Bad Publicity: The video became viral on the internet due to its content and allegories, and also because of the advice to not make memes out of it only fueling further meme making.
• Tear Jerker:
  • The song, due to the dark meaning and truth behind it (as shown in the music video).
  • Speaking of the music video, there's the ending which shows Bino running away from a mob with a terrified look on his face.
• Unintentionally Unsympathetic: As noted above, the final shot has Bino running in fear from an angry mob. The shot on its own is really powerful, but since his actions in the video include executing a political prisoner and massacring a church choir, it's hard to argue that he doesn't deserve some kind of retribution. Though this could easily be part of the point of the video as well.

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