The Game

Author Appeal: Chinese soldiers are the most versatile and balanced human faction units, their special infantry can deflect ballista bolts, its temple boosts all trade income. The developer Enlight Games is Chinese.
Cult Classic: While Conquest was widely regarded as a subpar game that killed the franchise, the first two games were highly regarded by a good number of RTS fans looking for other titles aside of the usual RTS like Age of Empires or Command & Conquer or Starcraft, mostly for chances of non-violent victories.
Goddamned Bats: Rokken Frythans in the first game (the Golem looking one). They have tremendous HP and attack and can easily surround your men that even a seasoned army may suffer some casualties when trying to wipe out its lair.
Narm: The dialogue in Seven Kingdoms II would be over the top in a fantasy movie. In a real-time strategy game, it just gets painful.
(When attacked by a Frythan territory in Campaign mode): "Frythans! Flee! Fear! Fire! Foes!"
Sequelitis: Conquest was poorly received by fans due to simplifying many of the diplomatic elements of the first two games, turning it into a standard RTS.

YMMV / Seven Kingdoms