YMMV / Kevin Butler

• Ho Yay: Between Kevin and SCEA President Jack Trenton.
  "You are the boss of me."
• Memetic Mutation: "Well played, Mauer" gets dropped a lot in actual Joe Mauer highlights on sports shows.
• Win Back the Crowd: Sony's launch ads for the PlayStation 3 were widely lambasted for focusing more on bizarre visuals than telling you about the product, and are often cited for not helping the console's poor launch. The Kevin Butler ads were, by comparison, widely praised for not only being very funny, but for also being much more direct and clear about the PS3's games and features.