- Memetic Mutation: How the ads became notorious. So much, there have been various spoofs such as RockOn, a "Blooper" video featuring someone with no hand (and a floating head) among other things, Gmod videos advertising Headcrabs, and even Disaster Movie got in on the HeadOn spoof.
- Sequel Displacement: Believe it or not, "apply directly to the forehead" was not the first slogan for HeadOn. The first ads used the phrase "Should I know about HeadOn?" and a variant used the "apply directly to the forehead" slogan only once.
http://tvtropes.org/pmwiki/pmwiki.php/YMMV/HeadOn
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