YMMV / Big Bill Hell's

• Awesome Ego: Big Bill is so ridiculously full of himself and openly looks down on customers, but that's what makes the commercial so hilarious.
• Crosses the Line Twice: Probably one of the most classic examples of this trope in history.
• Fountain of Memes: It should really go without saying, but basically every line in the entire thing is quotable beyond belief.
• Funny Moments: The whole commercial of course, but a few moments in particular stand out:
  • The fact that it starts with "Fuck you Baltimore!"
  • "Bring your trade! Bring your title! Bring your wife! We'll fuck her! That's right! We'll fuck your wife!"
  • "Home of Challenge Pissing. That's right! Challenge Pissing!"
  • "Don't fuck with us, or we'll rip your nuts off!"
  • "This event ends the minute after you write us a check. And it better not bounce, or you're a dead motherfucker!" Bonus points for how this particular line has visual accompaniment in the form of a cop pulling over possibly one of the poor dopes that bought a car from Bill.
• Love to Hate: Bill Hell is a grade-A Card-Carrying Jerkass and an open scam artist with no redeeming features, but he's so blunt and up front about it, not to mention hilariously over the top, it's almost impossible not to laugh at his ad.
• Memetic Mutation:
  • The whole commercial, but special mention goes to the "Fuck you, Baltimore!" at the beginning.
  • Challenge Pissing (that's right, Challenge Pissing!) ^{How does it work?} If you can piss six feet (1.82 m) in the air straight up and not get wet, you get no down payment.
• Parody Displacement: You probably didn't know that Big Bill Hell's is a parody of a real commercial for Heritage Owings Mills Auto Park, which was made by the same guys and wasn't unearthed until decades after its release.

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