The series is set in the shared Marvel Universe and, as suggested by the title, it has a romance theme, with a mix of new and existing love interests for the lead characters.
As with Marvel's other Infinity Comic webcomics, it's a single-column vertically scrolling comic that's designed to be readable on a phone screen, rather than using a traditional comic book approach to panels and pages.
As an Infinity Comic, the series is initially only available via the Marvel Unlimited app.
The first issue was released on June 9, 2022.
Storylines
- Ms. Marvel & Red Dagger (#1-6), in which Ms. Marvel's reunited with Pakistani superhero Red Dagger after a string of international museum robberies brings him to America. It's written by Nadia Shammas and illustrated by Natacha Bustos, with color art by Ian Herring.
- Viv Vision (#7-12), in which Viv is invited to join a neighborhood event by C.J., a girl she's spoken to online. Their first meeting leaves Viv with some unexpected feelings. It's written by Marieke Nijkamp, with art by Federico Sabbatini and color by Martina Fari.
- Millie the Model, subtitled "Millie the Spy" (#13-18).
- Wolverine, subtitled "X Loves of Wolverine" (#19-24). An Interquel revisiting Logan's romance with Mariko Yashida. It's written by Sean Kelley McKeever, with art by Diógenes Neves and color art by Andres Mossa.
- Hulkling and Wiccan (#25-30), a Sequel to the 2021 Hulkling & Wiccan webcomic. Once, in an artificial reality, Goebig was an amnesiac Hulkling's boyfriend. But now it seems he's a real person, and he's reappeared in the real world - where his presence is putting some stress on Hulking and Wiccan's marriage.
- Karma, subtitled "Karma in Love" (#31-36), in which Karma has some relationship issues with her girlfriend Elle.
- Deadpool ♥s the Marvel Universe (#37-42), in which Deadpool finds the Cestus of Venus, a magic belt that compels him to spread messages of love and peace across New York.
- Gwenpool (#43-48), in which Gwen tries to gain popularity by getting into a love triangle with Wither and Elixir.
- Aaron Fischer (#49-54), in which Aaron goes back to Missouri and discovers something fishy going on at a local factory.
- Captain Marvel and War Machine (#55-)
Love Unlimited contains examples of:
Ms. Marvel & Red Dagger
- Ground Punch: After Hulking Out in the finale, Curio has enough Super-Strength to knock both heroes off their feet by punching the floor.
- Hulking Out: In the finale, Curio transforms into a much bigger, angrier form, shredding much of his clothing. His dialogue after that point is mostly brief bursts of shouting and he acquires enough Super-Strength to knock both Red Dagger and Ms. Marvel off their feet via a Ground Punch.
- Iris Out: When Curio shocks Ms. Marvel into unconsciousness, the story switches to her point of view and we see oval panels shrinking as it all fades to black.
- Laser Hallway: When Ms. Marvel stakes out the Metropolitan Museum of Art, she uses her stretching powers to avoid them a set of visible red beams, implied to be alarms.
- Logical Weakness: Curio has electrical powers and shreds much of his clothing by Hulking Out before the final battle. Ms. Marvel tears a hole in the roof so that the rain can short-circuit him.
- Make Wrong What Once Went Right: Implied to be villain Curio's plan - although from his perspective it's fixing wrongs. He believes that the fall of Rome was a mistake, leading to "decadence and decay", and has already managed to travel back to the past once before the story starts, if only briefly.
- Pictorial Speech-Bubble: When Kamala's not listening to her parents, their speech bubbles are drawn as unreadable scribbles rather than text.
- Shock and Awe: Curio's powers are electrical in nature. Ms. Marvel defeats him by using his Logical Weakness to water when he's powered up.
- Smoke Out: A flashback shows that Curio uses smoke bombs to avoid Red Dagger and make his escape in Lahore.
- Super-Strength: After Hulking Out in the final issue, Curio seems to boost his strength. However, he only gets the chance to use it for a Ground Punch (knocking both heroes off their feet) before he's defeated.
- Taught by Experience: Kamala's narration notes that she's done enough superheroics to know that a mysterious villain stealing antiquities from museums around the world should not be allowed to complete the set. She's right, as Curio intends to use them for a Time Travel plan to Make Wrong What Once Went Right.
- Temporal Sickness: A variant. Curio is physically changed and heavily scarred by his time travel. But it also seems to have granted his electrical powers.
Viv Vision
- Arc Villain: Ms. Hanson, who's leading the Roxxon project to use C.J.'s neighbourhood to test their police drones, fine-tuning the "excessive force" logic before the wider launch.
- Big Anime Eyes: The profile pictures shown next to phone messages are drawn in a less realistic style, with bigger eyes and increased cuteness.
- The Big Damn Kiss: Viv and C.J.'s first kiss. Viv's flying, with C.J. in her arms, and it's a Splash Panel. There are even fireworks in the background.
- Caught on Tape: Viv manages to get an Engineered Public Confession when Ms. Hanson confesses her plans to a captured C.J. - Hanson doesn't know Viv is watching, and Viv's synthezoid nature means that everything she sees and hears can be recorded and transmitted.
- Color-Coded Speech: A variant. The speech bubbles are generally the same (although Vic gets a different color and style when she's not hiding her synthezoid nature), but for text messaging Viv, C.J. and Amka all get different colors.
- Evil, Inc.: Roxxon, one of Marvel's well established crooked corporations, are back in their usual role. This time they're hiding behind a front company as they try to redevelop C.J.'s neighbourhood.
- Frame Break: The first chapter exploits the vertical Infinite Canvas to show Sparky's ball falling off a table and bouncing off several panel borders before it returns to him further down.
- Pictorial Speech-Bubble: After C.J. first hugs Viv, half her next speech bubble is an illegible fine-line script, not actual words, as Viv is now too distracted to focus on what she's saying.
- Pop-Up Texting: Viv, C.J. and Amka's messages are displayed between panels, accompanied by a Big Anime Eyes profile picture and color-coded by character.
- Punctuated Pounding: Viv's battle against the security drones is accompanied by this, with one word per panel.Viv Vision: I [punches] WAS [dodges] ON [phases into wall] A [crushes drone] DATE!
- Secret Identity: C.J. doesn't know that Vivian is a superhero. Or that she's not human. Viv is also wary of revealing her true identity. As a consequence, Viv's efforts to keep C.J. safe are complicated by trying to hide her powers.
- Shooting Superman: Even after Viv reveals her true identity, the Roxxon guards try to shoot her with handguns. And they keep shooting even when bullets harmlessly bounce off. It's a very short fight.
- Voice with an Internet Connection: A variant. Viv doesn't need a phone to use text messaging, so she's privately swapping messages with her Champions teammate Amka during the story.
Millie the Model
- Action Girl: Millie herself. The first issue sees her turn the tables on an attacker.
- Arms Dealer: Matteo Russo, Gould's contact, is an international arms dealer.
- Blatant Lies: After William Gould catches her searching his cabin and she overpowers him, Millie still protests that she's just a model. She's smiling as she says it, though, and they both know it's a complete lie. Subverted in the second issue when Harry reveals that he's the S.H.I.E.L.D. agent and Millie really is a model.
- Shoe Phone: Millie's necklace has her Comms Link built in.
X Loves of Wolverine
- Absence of Evidence: Discussed at the end of the arc. Annika has no scent, so managed to catch Logan by surprise at the start of the arc. But once he realises she's a shapeshifter with no scent, The Nose Knows.
- Bait-and-Switch: During Mariko and Logan's first date a woman robbed in the street calls for help. Logan moves to intercept the thief, even though his Internal Monologue worries that violence will sour the genteel Mariko's view of him - and then Mariko clobbers the robber with a food stand sign before Logan acts.
- Battle Discretion Shot: We never actually get to see Wolverine's battle with Annika. It's implied that she's Killed Offscreen. The next scene shows him walking away alone.
- Battle in the Center of the Mind: At the start of the arc, which pretends to be an Interquel, Logan is unconscious and the Dream Weaver Annika is feeding on him, replaying (and twisting) his memories of love and heartbreak with Mariko. His Healing Factor keeps Logan alive far longer than her usual victims, though, and he soon becomes Too Spicy for Yog-Sothoth, subconsciously seizing control of the dreams and manifesting many more of his lost loves to break the narrative.
- Chekhov's Gunman: When Mariko and Logan go on a date in the first issue, Annika is the receptionist in the expensive restaurant they visit. It's not until she reappears as a bartender in Japan that this acquires any significance.
- Dream Weaver: Annika is a vampiric Emotion Eater who feeds on dreams and memories, preferring to shape dreams around heartbreak and lost love. The process is usually fatal to her victims.
- Full-Boar Action: Logan and Mariko's picnic in Japan is interrupted by a stampeding herd of wild boar.
- Interquel: Logan's engagement to Mariko was shown in the early 1980s, in Uncanny X-Men and the original Wolverine series. The arc revisits it and significantly expands those events. Or so it seems. As the arc progresses, it's revealed that he's actually unconscious, with the vampiric Dream Weaver Annika feeding on his memories and emotions.
- Killed Offscreen: It's implied that Logan kills Annika after he wakes in the final issue, but there's a Battle Discretion Shot after he initially cuts her and they face off. After which he walks out of the building.
- More Teeth than the Osmond Family: When Wolverine wakes and meets Annika in the real world, she's in her insectoid form - which has a large, humanoid head with a mouth crammed full of sharp, pointed fangs.
- Morphic Resonance: In dreams and in the real world, Annika’s almost always wearing her pendant necklace. Sometimes she initially hides it, such as when she's masquerading as Phoenix, but it still appears later.
- Multipurpose Tongue: Annika has a long, prehensile tongue that latches onto her victims, keeping them unconscious and giving her the physical connection her Emotion Eater and Dream Weaver abilities seem to need. It stabs into the back of Logan's neck, with the implication that it connects to his spine.
- The Reveal: This isn't just a flashback arc retelling Logan's romance with Mariko. It's set in the present - someone's warping his memories (it's later revealed that he's actually dreaming) and playing with his mind.
- Subverted Catchphrase: Wolverine's Inner Monologue opens the first issue of the arc with the star of his usual 'best there is' Badass Boast, but a rather different ending:Logan: Name's Logan. I'm the best there is at what I do. And what I do— —definitely ain't this.
- Supernaturally Delicious and Nutritious: Logan's long life and Healing Factor combine to make him a special meal for Emotion Eater Annika, who feeds on memories of love and heartbreak. Logan's memories have so many examples for her to drain - and his powers keep him alive, whereas the process is quickly fatal to normal humans. On the other hand, this starts to become Too Spicy for Yog-Sothoth after a while, as the extended connection to his feelings and memories leaves her In Love with the Mark and triggers a Battle in the Center of the Mind.
- Tongue Trauma: Once Logan gains an advantage in his Battle in the Center of the Mind, he's able to pop his claws in the real world, stabbing Annika's Multipurpose Tongue - which is embedded in the back of his neck. That breaks the physical connection she needs to use her Dream Weaver powers on him.
- Villainous Crush: Annika is a vampiric Emotion Eater who feeds off her victims' heartbreak and lost loves. Normally, that's rapidly fatal to them, but Wolverine's Healing Factor keeps him alive and means she's drawn further into his dreams and emotions. By the end of the arc she claims she's in love with him, and that they can stay together, removing her need to prey on others. It doesn't work out that way.
- Voluntary Shapeshifting: In the real world, Annika can seemingly shift between human form and a monstrous insectoid form at will.
- Walking Spoiler: It's hard to say anything about Annika without revealing that the arc's not an Interquel and Wolverine is actually trapped in his dreams and memories, fighting a Battle in the Center of the Mind against a vampiric Emotion Eater.
Karma in Love
- Back from the Dead: Tran experiences this and it causes him existential angst because of so much suffering he caused before it happened. It causes him to lose control over his powers.
- Continuity Nod:
- Rogue tells Karma about the time Mystique tried to seduce Gambit while pretending to be Rogue.
- Blob chimes in that he had a crush on Jean and was involved with Betsy (during Age of X-Man). He figures he's got a thing for telepaths.
- Drowning My Sorrows: Karma heads to the Green Lagoon for a drink after Elle says she needs some space.
- Evil Twin: Trân Cao Mạnh is called out as this by Rogue. Karma says it's more complicated.
- Given Name Reveal: Karma reveals that her name actually is Xuân Cao Mạnh, not Xi'an Coy Manh, which was purely As Long as It Sounds Foreign. She states that she's stopped bothering with correcting other people, which Elle states she shouldn't be doing.
- Grand Theft Me: Tran's power is to be able to take over other people and ends up doing it to Elle, Psylocke, and others. Psylocke says she's the expert at this.
- Vague Age: Karma and Danielle Moonstar both look like they're teenagers once more.
A Romancing of Gwendolyn Poole
- Breaking the Fourth Wall: Gwen ends up "leaving" the comic for a moment to find herself on the internet thanks to Love Unlimited being a digital comic, finding out such information as eight years having passed since her introduction in Howard the Duck in real time despite it only having been a few months in the Marvel universe, the COVID-19 Pandemic and the events of One More Day.
- Coming-Out Story: Gwenpool realizes she's asexual and aromantic while dating Julie Power.
- Gone Horribly Wrong:
- Gwen finds out that Wither has control over his powers and her intended chaste romance can just be a romance.
- Gwen's attempts to be sexually active with Julie Power fails miserably due to being sex-repulsed.
- Retcon: Gwen was previously implied to be bisexual rather than asexual.
- Incompatible Orientation: Gwenpool and Julie Power fail to make it work due to the former's asexuality.
- Love Triangle: Gwenpool tries to engineer one between her, Wither and Elixir after her meet cute with Wither went wrong. It ends up failing because the two don't want to give up their friendship over her.
- Take That!: When falling through the Internet, Gwenpool snarks "Why did people think ugly JPEGs of cats would be worth something?", a clear shot at NFTs.
Tropes from other stories and more general tropes
- Infinite Canvas: As with Marvel's other Infinity Comics, it’s presented in the vertical scrolling variant. Each issue is a single long page, with one column of panels.
- Rotating Protagonist: Each arc is unrelated to the others, centered on a new Marvel Universe protagonist and supporting cast. The creative team also shifts with each arc. As of November 2022, there have been no Sequel Episode stories revisiting previous characters.
