Alan Wake

Alan came to Bright Falls specifically to get away from his job as a writer, suffering from writer's block brought on by exhaustion. What happens? He gets routine calls from his agent bothering him about it, the first guy he meets is a local radio jockey who wants to interview him, the diner he walks into has a cardboard cutout of him standing there and the waitress is a fan who geeks out at him. Later, Rose makes a call on that very radio station to announce that he was there for the whole island, earning a resounding "uuugh!" from Alan when he hears it.

Example of:
Celebrity Is Overrated