Alan talking through the TV

All throughout the plot, Alan finds various televisions that turn on as he walks by them. Sometimes they will be showing the Show Within a Show Night Springs, or Alan will see himself narrating the events happening to him, as though the Player Character is just a fictionalized version of a Horror author. During the DLC episodes, he will hear a maddened version of his narrating the events that are happening as though he is desperately trying to kill the Player Character, all the while flashing ominous footage of an eye, "The Signal" ending with Alan hunting down a floating TV.

Example of:
Ominous Television