So, welcome to Trope, Co. and today we have for you... "and 99 cents" - or "and 99p", "and 0,99 €", "and 1 Kr", etc as appropriate for your country, for we are a global trope supplier.
This is the ultimate psychological game to make your customers pay more for the item than they think they are. How much better does $29.99 look than $30? And they even fit in that everything under $30 sale you've got going on over there.
Plus, it's the perfect way to make your employees log any transactions, instead of pocketing the cash for themselves. They actually have to go into the cash register and get that 1 cent, and you've got a perfect record in case that dodgy first-day worker slips a tenner into his back pocket "just for emergencies".
So what are you waiting for? This trope is all yours, for just $100 - I mean $99.99, what a deal we have!
