The Nostalgia Critic: In his review of A Troll in Central Park, during the scene where Stanley gets chased by a pack of dogs that leads to a chase scene that seems to go on forever, the Critic says "Come on, Bluth, you're telling a story, not one of your Dragon's Lair games!" He then shows button commands during the scene where Stanley tries to evade various vehicles as he crosses the road.
Family Guy: "Family Gay" has an opening where Peter says he almost defeated the Dragon's Lair. It then cuts to him as Dirk in the Horse Barding scene.
Samurai Jack: In "Jack and the Farting Dragon", Jack asks a villager for directions to the dragon.
Scissorsmith: At the fork in the road, follow the rocky path. It will take you to the Dragon's Lair! Jack: Where will the other one take me? Scissorsmith: Space Ace! Sting