Bob Benson visits SC&P with two executives from Chevy, ostensibly to meet about the still-secretive XP project. He later receives a call in the middle of the night from one of the executives, who was arrested for soliciting an undercover male police officer. After Bob posts bail for him, the executive confides to Bob that GM only signed SC&P for evaluation purposes, and they will be moving the XP project "in house", but Bob will soon be offered a job at Buick as a show of appreciation.
Bob arranges a Sunday date with Joan, tells her about Chevy and Buick, and proposes marriage so he can be viewed as a family man, she can have companionship and stability, and her son can have a father figure, but Joan rejects him.
Pete takes Bonnie to New York for a vacation but leaves her in the city, when he goes to visit his daughter in Connecticut. He becomes annoyed when Trudy is not present to greet him and fights with her when she returns. Back at the hotel, he has an argument with Bonnie, and she returns to California without him.
After visiting several Burger Chef restaurants with Mathis, Peggy prepares a media campaign that impresses Lou, Pete and Don. Pete later insists that Don give the pitch to "close" the deal with Burger Chef, although Lou and Don disagree with him. Peggy later asks Don his opinion of her pitch. Don offers his support, but when pressed he admits that he thinks a different perspective might be explored. This causes Peggy to doubt the whole strategy and revisit it at the office over the weekend. Don stops by and assures her that her pitch is solid. Peggy then admits that part of her doubt is about having recently turned 30. Don says he also has had his share of doubts over the years but he has never had to worry about her. He then gives her a comforting embrace as they dance to "My Way".
On Monday, the partners meet and learn the news about Chevy, causing Roger and Jim to argue. Jim suggests that the agency respond by publicizing their IBM computer and announcing that Harry Crane has been named a partner. Roger and Joan object, but the others endorse Harry.
The episode ends with Peggy coming up with a new approach for Burger Chef, and explaining it to Don and Pete over a meal in a branch of said restaurant chain, while several family groups sit down for dinner at the other tables.
This episode contains examples of the following tropes:
- The Beard: Bill from Chevy is thankful that he has a wife who "understands" his sexuality, leading Bob to propose marriage to Joan. Joan turns him down; she would rather be alone with the hope of finding love than resign herself to a life with a man who can't love her.
- Corrupt Corporate Executive: Bill, the Chevy exec who Bob bails out, notes that he'd've got away with his behaviour in Detroit, where GM has "got the cops sewn up".
- Damned by Faint Praise: Pete does this to Peggy after she (very reluctantly) agrees to Don taking the lead on the Burger Chef pitch:Pete: She's every bit as good as any woman in this business!
- Depraved Bisexual: Bill from Chevy crudely hits on Joan, and is later arrested for propositioning a man who is actually an undercover cop.
- Friendship Moment: After a season and a half of resentment and tension, Peggy and Don are back to being friends again. Peggy wonders if she's doing well in life in general, and Don responds "I worry about a lot of things, but I don't worry about you". Then they dance to "My Way". Later, Peggy, Don and Pete have a meal together at a branch of Burger Chef.
- The Friend Nobody Likes: Harry being put up for promotion to partner visibly irritates Roger and Joan. The other partners, while not liking him much, concede to his promotion because of his undisputed usefulness to the agency. Were Harry not so much of a Jerkass, this would've likely happened before now.
- Have I Mentioned I Am Heterosexual Today?: Bob Benson, who tells Bill he is "not of his stripe" when the latter seems to be assuming he's gay, and later assures Joan that he has "been with" women.
- Hypocrite: Pete criticises Trudy for going out with a date, while he's in New York with Bonnie. More subtly, for all of the talk about GM execs wanting to be seen as family men, neither of the two who come to the office are interested in Ken (a genuine family man) talking about his infant son.
- Innocently Insensitive: Pete steps on Peggy's toes when he asks that Don make the presentation for Burger Chef.
- Mile-High Club: Bonnie and Pete, on their flight to New York.Pete: I've always wanted to do that.
- Oh, Crap!: Joan gets this reaction when Bob informs her that Chevy is moving on from the agency.
- Self-Deprecation: Don indulges in this when Peggy asks him how he comes up with his ideas, basically going through part of the "What Would Don Draper Do?"
routine:Don: First, I abuse the people whose help I need. Then I take a nap. Then I start at the beginning again, and see if I end up in the same place. - Shout-Out: In the office, Don and Peggy dance to "My Way", the Frank Sinatra hit which was released in 1969. In Burger Chef, Pete calls Peggy "Hemingway" after she describes the restaurant as being "clean and well-lit".
- Skewed Priorities: When he finds out that SC&P will be losing the Chevy account, Bob's main concern is that he needs to appear to be a family man for the job he's being offered with Buick, hence his proposal to Joan. She's more concerned with the imminent threat to SC&P, although she doesn't tell the other partners.
