A low-profile girl named Inao Kaede claims to be a fortune-teller, telling fortunes by contacting the spirit Gon by playing Spirit of the Coin, a fox spirit that she claims resides within her. As she begins to build her reputation with a continuous streak of correct predictions, more students begin to ask her to perform tasks; such as cursing the school counselor.
Kaede reluctantly accepted these requests due to fear of losing her newly gained attention and popularity. At the sign of her continued success, a female student named Chizuru Nishino apologizes to Kaede for previously making fun of her fortune telling and requests she kill a college student whom she claims is stalking her every day.
Eventually, Kaede reluctantly accepts the request and attempted to curse the man several times but nothing came of these methods. Because the man continued to live, Chizuru believed Kaede to be a fake and threatened to expose her as such. Not wanting to return to being a lonesome and overlooked person, Kaede finally resorts to using the Hell Link website. Before Ai is even able to fully explain the contract, Kaede unties the thread and believes that her reputation as the Medium is now secure.
After the man is sent to Hell, Kaede is thanked by Chizuru for taking care of the matter but is soon horrified to learn that the entire story Chizuru told her about being stalked by the man was a lie and that her only reason for wanting him dead was because she found him grotesque. As Chizuru introduces another girl who also wishes to have someone else killed, Kaede comes to realize how she had damned an innocent person, and herself, to Hell for the sake of popularity.
This episode contains examples of:
- The Bully: Most characters in this episode to Kaede, though they do begin to befriend her once her fortune teller skills become useful to them. Chizuru is one through and through.
- Contrived Coincidence: The episode runs on having bad things coincidentally happen to characters that are "cursed" by Kaede for the other students to believe her fortune-telling powers are legit.
- Cruel Twist Ending: Chizuru lied about the mysterious college student being a stalker, only telling Kaede this to have a more sympathetic reason to get rid of him. In truth, she only wanted to get rid of him because she found him gross, meaning Kaede has damned both herself and an innocent man to Hell over nothing. Right after this truth is revealed, Chizuru whispers in Kaede's ear that her friend wants her to curse and kill someone, meaning that Kaede will have to repeat the mid-way events of the episode if she wants to preserve her reputation.
- Dragged Off to Hell: The mysterious college student is sent to Hell by Kaede when "Gon-san" fails to kill him.
- Even Evil Has Standards: Honne Onna is disgusted with the lengths Kaede goes to preserve her popularity, telling her that girls like her are stupid.
- Guardian Entity: Kaede believes she has one in the form of a fox spirit named "Gon-san", though Ai's companions reveal halfway through the episode that it's not actually real and all of Kaede's curses and predictions are coincidences.
- Here We Go Again!: After admitting that she lied about the unnamed college student being a stalker, Chizuru asks Kaede to curse and kill another person for her friend.
- I Just Want to Have Friends: Kaede, so much so that she's willing to kill someone to preserve the reputation she garnered with her fortune-telling. She snaps when she realizes that the man is innocent, however.
- Jerkass: Chizuru, who is manipulative and pressures Kaede into killing an innocent man solely because she found him gross.
- Karma Houdini: Chizuru gets away with tricking Kaede into killing an innocent man, while Kaede herself is doomed to suffer in Hell for all eternity after her death.
- Phony Psychic: Kaede is a fake fortune teller, but unlike most examples of this trope, she doesn't realize her powers and her guardian fox "Gon-san" aren't real, not even when "Gon-san" fails to kill the fake college student, forcing her to contact Hell Girl.
- Sanity Slippage: Kaede's sanity begins to crumble the more desperate she becomes to maintain her popularity.
- Stalker with a Crush: Chizuru claims the nameless college student has been following her so she asks Kaede to curse and kill him. At the end of the episode, she reveals this was a lie; the man was innocent and she just wanted to get rid of him because she found him gross.
