Nomura Nobuo works part-time as a cook at a food stand beside pool a pool owned by Nozomi Bitō's mother. Every time someone agitates him, he draws their manga faces to create stickers which he then places on the picture of a girl in a bikini on his wall calendar. The person who reaches the girl's breasts first will be sent to Hell. He has difficulty placing the stickers on the girl's panties and breasts; he becomes overwhelmed including the euphemistic nosebleed.
Initially, he has two main candidates that irritate him. The first is a husky lady who lives near him and steals his bike-parking spot, and the second is a random guy who impolitely takes the drinks from their counter without paying first. When asked to pay, he throws the money in the general direction of Nomura. His secret crush Sasayama Kokoro frequent the pool. Nozomi, a girl with glasses who often accompanies Yuzuki and her friends, also works at the stand and secretly likes him. When he finds out that Kokoro has a boyfriend named Ryū, Ryū becomes another target to be sent to Hell. What follows is a competition of sorts between the different objects of his irritation depending on what they do to him on any given day. Ai's companions debate on whom he will choose. Kikuri bets on a particular character only to pretend she bet on another if that character appears to be winning.
Nomura also realizes that Nozomi is cute. In his manga drawings, she becomes a "Hell Loli" protagonist drawn in a fashion that causes him more nosebleeds! He becomes infatuated with her and alters a sign picture he made for the stand to look more like her. Her friends notice the resemblance.
Meanwhile, life appears to go Nomura's way. He triumphantly beats the woman for the bike spot. He finishes and submits his manga. He even invites Nozomi on a date. In the meantime, he discovers his manga will debut in a monthly book. Thus although each of his victims has reached "the point," he decides not to send them to Hell since he is in a good mood.
That night he sees Kokoro trying to commit suicide because Ryū cheated on her with three other girls. He then decides to send him to Hell, but he cannot access Hell Link. Ai arrives to inform him that Kokoro has decided to send him to Hell for fear he will spread rumours about what she told him. What follows is a break from the usual style of the anime: the characters including Ai, her companions, and Nomura become cut-out manga characters on a real desk, and the cut-out Nomura becomes tormented by real scissors.
The next day at the pool, a sad Nozomi waiting for Nobuo who did not keep their date and has disappeared as she is consoled by Yuzuki and her friends. She removes her glasses revealing her face which show eyes reddened by crying. Yuzuki knows what happened and looks upon her friend with pity. Meanwhile, on the other side of the pool Kokoro is already dating someone else. He orders Kokoro to change her bathsuit for a bikini. Later in the school changing room, as Kokoro changes her clothes, she muses that she did something wrong in sending Nobuo to Hell because if she wears a bikini her fire symbol tattoo is visible.
This episode contains examples of:
- Asshole Victim: Subverted with Nobuo, this episodes protagonist. His worst crimes were being a creep that planned to send people to Hell for petty slights against him, such as stealing his spot in the bike rack, being with the girl he had a crush on, or outright bullying him. However, unlike most Hell Correspondence users before him, he had a "tally" of these grievances that had a long way to go before he would send anyone to Hell, and toward the end of the episode, when things begin to look up for him, Nobuo stops using the tally altogether up until he finds out about Kokoro's boyfriend cheating on her. With this news, he returns home to send Kokoro's boyfriend to Hell to avenge her, only to be sent to Hell himself by Kokoro. Needless to say, he didn't deserve his fate.
- Beautiful All Along: Not that she was unattractive to Nobuo with them on, however, Nozomi without her glasses turns out to be more attractive than his initial crush Kokoro, with this reveal being intended to further rub salt in the wound of Nobuo's unfortunate fate.
- Bitch in Sheep's Clothing: Kokoro. While she's initially very friendly to Nobuo and is in general set up to be a Nice Girl, she sends him to hell over the "crime" of her accidentally confiding in him to preserve her reputation.
- Cruel Twist Ending: Just as things are beginning to look up for him and he's gotten some needed Character Development, Nobuo is sent to Hell by Kokoro for the "crime" of saving her from killing herself and advising her on how she can move on from her cheating ex. As it turns out, she believed he would tell everyone about her situation and tarnish her reputation. A week later, an oblivious Nozomi is heartbroken that Nobuo stood up, and removes her glasses to wipe away her tears, revealing that she was far more beautiful than Kokoro all along.
- Cool and Unusual Punishment: Before being sent to Hell, Nobuo is turned into a paper cutout of a Manga character in a real-world setting and is tortured in various ways, such as being cut up with scissors, folded, boiled, and burned.
- Heel–Face Turn: Nobuo pulls one toward the end of the episode when things begin to look up for him; even as slights continue to be made against him, he stops adding to his "tally" and eventually moves on from his crush on Kokoro. This ends up being his undoing, as if he had sent Kokoro's boyfriend to Hell sooner, he wouldn't have been sent to hell by Kokoro in the end.
- Hormone-Addled Teenager: Nobuo, who keeps a lewd poster of a woman in a bikini behind another poster and uses the model's body as a tally every time someone makes a slight against him. He also fantasizes about his crushes Kokoro and Nozomi and draws lewd fictional versions of him in his Manga.
- Interrupted Suicide: Kokoro tries to kill herself after finding out that her boyfriend had been cheating on her with two other girls but is stopped by Nobuo, who allows her to confide in him and gives her advice to help her move on. This ends up being his undoing.
- Jerkass: Kokoro's boyfriend, who cheated on her with two other girls and at the end of the episode is strongly implied to be emotionally abusive. Kokoro gets back with him, but considering what she does to Nobuo, they're suited for each other.
- Karma Houdini:
- Downplayed. Kokoro is not only damned to be sent to Hell at the end of her life just as previous Hell Correspondence users have been, but she also decides to return to her cheating boyfriend, who is implied to be controlling. That said, it's not nearly as horrific as the eternal torment Nobuo is experiencing while she's still walking around.
- Kokoro's boyfriend gets away with being a cheating Jerkass.
- Nice Girl: Kokoro is initially set up to be one, but it's revealed that she's far from one by the end of the episode. Played Straight with Nozomi.
- Wham Shot: Nozomi removing her glasses to wipe her tears away could be considered one, as it reveals that she was Beautiful All Along.
- Wish Fulfilment: The Manga Nobuo draws involves his bullies being tortured in hell for their crimes against him with him being portrayed as the hero. He also draws Nozomi and Kokoro into the Manga as his heroines.
